since ‎05-11-2020
‎20-04-2021
jaredrandall
Level 1
Re: Data-Driven Attribution Model in Workspace
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jaredrandall

jaredrandall
- Adobe Analytics
Thank you for the answer, Andrey! How would we enable this capability?

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Data-Driven Attribution Model in Workspace
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jaredrandall

jaredrandall
- Adobe Analytics
Background: Our team is trying to see if last-click attribution (which we do right now for all our marketing efforts) still makes sense to do as a company. They've plotted an attribution panel in Workspace to study how different attribution models work for different channels but would like to add a data-driven or algorithmic attribution model. I see it in the documentation here: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/attribution/algorithmic.html?lang=en#anal...

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