I am new to Adobe Analytics and need to create a Workspace for a campaign.
We put the banner and the link of a campaign landing page at other pages within our organization's website and wonder which component to measure these inflows?
Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner.
Then, in the left rail, click "Pages" to show all of your tracked pages. Find the one you want to report on inflows, and drag it to the centre dotted box in the Flow visualisation. AA will then build a flow report for you, showing inflows (and outflows) through that selected page.
This will not work unless the banner is the only link on the page that is referring to the destination page (part of the traffic may be driven by the banner, the rest by the "organic" links). Ideally, the banner link should be tagged similar to how it's done external campaigns.
@Andrey_Osadchuk I guess it depends on what @Arisa_Y needs to report on. If he/she needs to report on inflows per link in the previous page, then yes, the Flow visualisation won't work. But if the requirement is as simple as "which pages are leading to the campaign landing page", then the Flow should be good enough.
Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner.
