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SOLVED

Can traffic be distinguished between feature phone and smart phone in Adobe Analytics?

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Level 2

Hi there,

I have been asked to show the split of traffic to our company site between feature and smart phones.  Is this possible?  From what I have read, the mobile phone traffic from the mobile > device type report only represents smart phone traffic.  

Any assistance would be greatly appreciated.

1 Accepted Solution

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Correct answer by
Level 3

Another method to get a ball park estimate is to filter out iOS, Android, and Windows operating systems.  These cover majority of the current smartphone market.

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3 Replies

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Employee

Hi,

There is no demarcation between feature phones and smart phones in analytics. What you can do is that create a segment for mobile phone screen size below a certain value because feature phones usually have a lower screen size than smartphones. 

Also you could look into this article if this gives you an insight - https://marketing.adobe.com/resources/help/en_US/sc/implement/visid_mobile.html

Let me know if this helps.

Thanks!

TM

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Level 10

Hi Lisa,

Thanks for reaching out. 

Please allow us some time to investigate and we will get back to you on this.

Thanks!

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Correct answer by
Level 3

Another method to get a ball park estimate is to filter out iOS, Android, and Windows operating systems.  These cover majority of the current smartphone market.