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SOLVED
Breakdown of Unique Visitors by Channel is Greater than Total
1 Accepted Solution
Correct answer by
In case of UVs sum of individual line items will always be equal or higher than the total because of deduplication.
Let's say a visitor reached to the site via Paid search first and later reached to your site via Affiliate channel. In this case user is same but used 2 different channel to reach out to your site so individually both the channels will get 1 UV each but in total it will be 1 UV only. So the sum will be 2 and total will be 1.
Correct answer by
In case of UVs sum of individual line items will always be equal or higher than the total because of deduplication.
Let's say a visitor reached to the site via Paid search first and later reached to your site via Affiliate channel. In this case user is same but used 2 different channel to reach out to your site so individually both the channels will get 1 UV each but in total it will be 1 UV only. So the sum will be 2 and total will be 1.
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