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Target Activity Impressions in Segment builder

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Level 4

8/29/17

Hi,

Currently it is not possible to create a segment to select all impressions for a certain Target Activity. Reason: The Activity Impressions metric cannot be used in the segment builder.

Consequence: you select all visits/pages of a visitor who was in a certain activity, which is not the same as selecting only the impressions of a an activity.

Use case example: on the homepage we have 2 activities, one for prospects and one for customers. When the homepage is loaded, either a visitor is recognized as prospect of customer and sees one version (=activity) of the homepage. We want to introduce a data quality check that checks whether someone is not in both activities. This means we need to be able to create a segment based on the activity impressions.

Kind regards,

Sarah

5 Comments

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Level 1

5/26/21

Hi,

It looks like this was set to status = acheived. Could I get some more information on how to go about setting up a segment that limits the amount of activity impressions a particular experience is delivered to the end user. Would this tie into audience frequency capping in AAM?

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Employee Advisor

5/26/21

This idea remains on the backlog. "Activity impressions" are not a segmentable metric due to the way the Target data is integrated into the Analytics data. This is a feature request for our reporting engine team to consider, and is not currently on their roadmap.

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Level 10

5/26/21

Changed back to new per customer request. Please continue to vote this idea up if you'd like our product team to take a closer look.

Status changed to: New