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Ideas for improving Marketing Channels


Level 3


I have been using Marketing Channels for a while and while I think it is great, I believe there are a number of changes that could be made to improve the usability of the tool.  Key points within my wishlist of changes are:


  • Classifications built off each channel separately
  • Visits and Bounce Rate as default metrics
  • Linked to Pathing reports
  • Unlimited breakdowns between classifications
  • Integration with External Search and Referrer reports
  • Change the reports available at the top level

The complete post can be found at





We implemented at least two of these suggestions in SiteCatalyst 15. Specifically, you can segment by your marketing channels, then run a pathing report to create the link that you suggested in the third bullet point, and Visits is available as a default metric.