Ideas for improving Marketing Channels

[#1]

I have been using Marketing Channels for a while and while I think it is great, I believe there are a number of changes that could be made to improve the usability of the tool.  Key points within my wishlist of changes are:

• Classifications built off each channel separately
• Visits and Bounce Rate as default metrics
• Linked to Pathing reports
• Unlimited breakdowns between classifications
• Integration with External Search and Referrer reports
• Change the reports available at the top level

The complete post can be found at http://www.l3analytics.com/2011/04/01/my-vision-for-sitecatalyst-marketing-channels/

[#2]

Thanks for posting this here as well as on your blog, Peter.

[#3]

We implemented at least two of these suggestions in SiteCatalyst 15. Specifically, you can segment by your marketing channels, then run a pathing report to create the link that you suggested in the third bullet point, and Visits is available as a default metric.