since ‎20-07-2017
‎10-12-2019
peter_oneill1
Level 3
Ideas for improving Marketing Channels peter_oneill1 - Adobe Analytics
I have been using Marketing Channels for a while and while I think it is great, I believe there are a number of changes that could be made to improve the usability of the tool. Key points within my wishlist of changes are: Classifications built off each channel separatelyVisits and Bounce Rate as default metricsLinked to Pathing reportsUnlimited breakdowns between classificationsIntegration with External Search and Referrer reportsChange the reports available at the top levelThe complete post ca...
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Allow Time as a Dimension in Discover peter_oneill1 - Adobe Analytics
I would like to be able to break down a report by week (or day or month). For example, right now I have set up a workspace in Discover where for a particular Display Campaign, I have the multiple reports (with the same metrics) broken down by Website, Creative Type, Creative Size (all classifications) and Landing Page. I would also like a report that has the exact same set-up, just broken down by week. I can create a similar report by creating a weekly report, adding in the relevant metrics and ...
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Default functionality for Marketing Channels Classifications peter_oneill1 - Adobe Analytics
I assume that for most organisations, they are using the campaign tracking code as the Channel Value for all channels that identified through the tracking code (i.e. all tagged campaigns). This then means that Marketing Channels should be able to replace the Campaigns set of reports as it should be able to match everything it contained plus deduplicate across all traffic sources (unless you want to apply specific attribution rules). To make this easier to set up, it would be great if the Marketi...
256
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Default functionality for Marketing Channels peter_oneill1 - Adobe Analytics
The Marketing Channels report is great for giving an overview of performance segmented by traffic source. It does of course require Bounce Rate to be available by default as a metric so that it can be used properly. However my request here is to add standard functionality to link the Marketing Channels report to Entry pages (and ideally Entry Site Sections). I think for any analyst, the ability to break down traffic sources by entry points is key for understanding and contrasting performance. Th...
277
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Search Engines missing as not in the list of recognised search engines peter_oneill1 - Adobe Analytics
There are a number of search engines which do not appear to be in the SiteCatalyst list of recognised search engines and therefore any organic clicks through from these search engines are appearing in Referring Domains. Could this list please be updated. Key search engines to include with their domains are:Virgin Media - search.virginmedia.comConduit - search.conduit.comSky - search.sky.comBT - search.bt.comSearch Results - uk.search-results.comMy Web Search - search.mywebsearch.comOrange - sear...
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