Description:
Allow users to upload flat files (e.g., CSV or Excel) directly into Adobe Analytics for temporary, ad hoc correlation with existing data in Analysis Workspace.
Why is this feature important to you:
Often, analysts receive supplemental data from external sources — like media plans, call center reports, or offline survey results — that need to be compared with web or app behavior. Currently, there’s no easy way to integrate this data quickly for exploratory analysis. This feature would enable faster insights without relying on engineering or data ingestion processes.
How would you like the feature to work:
Users can drag and drop or upload a flat file directly into Workspace. They can map the file’s columns to existing Adobe dimensions (e.g., campaign ID, date, region), then use those fields like any other dimension or metric in visualizations. The join would be temporary and only available within that session or project, without affecting underlying data.
Current Behaviour:
Today, adding external data to Adobe Analytics requires a full ingestion process through Customer Journey Analytics, Data Sources, or back-end engineering support. This takes time and isn’t practical for fast, exploratory use cases. There's no native method to correlate external flat-file data directly within Workspace.
