I have noticed when I am creating reports, a lot of metrics or dimensions come through as "unspecified". I looked up the documentation on it but I am still a little confused.
Do give a little context, I created a Thank you page for once one of our members submits a form on our website and I am trying to track the "conversion" by page view or unique visitor metric to that specific Thank you page. It is coming through with the correct number but when I try to break it down by the tracking code dimension or campaign dimension, all that comes up is unspecified. Are there any tips on what I am doing wrong or even my information on what "unspecified" means would be helpful.
Lets say I came to your Form Page with Tracking Code 123 and navigated to Thank You. When you break down Thank You page with Tracking Code, you can see 123 because Tracking Code is a Conversion Variable and it persists till the end of the visit.
Now i come by directly typing the Form Page URL in browser and navigated to Thank You. When you break down Thank You page with Tracking Code, you can see only unspecified because there is no tracking code behind the scene.