Adobe Summit 2021, Analytics Session | S310 - First Steps to Visualize the Customer Journey | Community
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jantzen_b
Adobe Employee
jantzen_bAdobe Employee
Adobe Employee
March 31, 2021

Adobe Summit 2021, Analytics Session | S310 - First Steps to Visualize the Customer Journey

  • March 31, 2021
  • 1 reply
  • 1222 views

Session Details

Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? With Adobe Analysis Workspace,...

Session Schedule

Wednesday, Apr 28 | 2:00 PM - 2:30 PM MDT

Speaker(s)

Travis Sabin, Senior Product Manager, Adobe | @tsabin03 

Full Schedule

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Q&A

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1 reply

ca90883831
ca90883831
Level 2
April 28, 2021

@Tsabin1  in the cohort analysis of visits against visits, how does Adobe know it's the same user coming back after 10 months? is this based on the cookie? if so, it doesnt seem accurate, right? 

T
Adobe Employee
tsabin03Adobe Employee
Adobe Employee
May 18, 2021

We are using visitor identification to link the visits.  This may or may not be using cookies (there are many ways to do visitor identification in Analytics  (third-party cookies, first-party cookies, customer visitor id, use a login, IP+user-agent, etc).  We will use whatever the customer’s implementation uses to do the visitor identification so that visits can be linked. 

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