Hi, We have several Text Ad campaigns running over on Google Search, through Adobe AdCloud search. We had setup a transaction property that is supposed to track conversions on our Homepage. So we generated a conversion tag and implemented it to be loaded on our website 'Homepage'. We deployed it thr...

ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS The Advertising Cloud Community brings you yet another opportunity to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only tha...

What is First-Party data | Why is it important | How is it going to replace third party data in the future | How advertisers and brands are working towards this change | How organizations have started to look for ways to use first-party data as the core of their advertising needs.

Digital Marketers around the world are coming up with some path-breaking innovations during these unprecedented times. Whether they will last post-COVID?! we do not know. However, the creative approaches to the new-age marketing dynamics is a constant melting-pot which amazes and delights us all alo...

This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020 Adobe Experience Maker Awards and reveal our 14 customer award winners! Special guests for our live virtual awards gala include: Adobe Insider, Katie Martell who will be our MC along with Max Long, SVP of Adobe Customer Solutions an...

#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to increase again, our team will be putting on a series of webinars to help with key parts of Advertising Cloud functionality to make sure we hit the ground running as the market scales up. These will help with aspects of performance ...

It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.

Display Advertising has come a long way. What started as traditional direct advertising, moved towards ad networks. The tech in display Advertising then progressed to the automation of buying and selling digital media which is famously known as Programmatic advertising. Programmatic advertising pave...

Hi all We used Storify to summarise several events we put on, and embedded those on our site. We never received the notice from Storify when it was closing down, and have only just realised what's happened. Given Adobe acquired prior to that, just hoping there might be some way to recover our data f...

Programmatic has transformed the way we buy & sell ad inventory in real-time and we have multiple options to choose & complement our media buy with exclusive, custom, live streaming & Premium inventory. As the Audience marketing strategies getting sophisticated, advertisers started looking beyond RT...

COVID-19 has definitely challenged the way we think about advertising. Marketers are not sure how to upgrade their strategy during this crisis and trying to figure out the factors influences their overall marketing efforts. In this blog, I have shared my 2 cents on how to make best use of the situat...

Why you’re looking at the Data often determines How you look at it We all live in a data-rich world, in fact we’re often flooded with data. Yet we remain thirsty for information. In this part of the series, we explore how to get more information out of the data we have by viewing it differently. Rea...

The article here talks about the scope of audio advertising and how we advertisers can leverage it to reach out to customers in the most effective way.

I'd like to run the campaign with AAC.Please share the point of contact so that I can contact via e-mail.

Auto manufacturers are the most impacted vertical in these unprecedented times. This article talks about how video advertising can bail them out.

Hiya, Once an objective has been set in adcloud, how long does it take to be available in the DSP to set as a goal?

Geofencing is a location-based service that advertisers use to engage their audience by sending relevant messages to smartphone users who enter in a specific geographic area.

COVID 19 on one hand has forced the world to be socially distant while on the other hand, it has brought them digitally closer - with 49% of the global population using one or multiple social media platforms. As half of the world becomes active on social media, it is interesting to understand and an...

Similar to Adobe search where there is a help menu embedded into the platform, does the DSP have an equivalent. When i click on help it takes me to the videos but not a help style document like search.

If you, like me, work in the field of Digital… Anything: you’ll often hear things like the (age old adage) “Data is the new Oil!” or even “Data is the new Soil” (brilliant TED Talk btw). But how much is too much? Let’s find out!“Ahhhh if only I had more data!” is something we often find ourselves sa...

How Click & Collect model in retail industry is evolving? How businesses are adopting this model, what is buyer's take on it?

Is it possible to track Ad ID to differentiate between the results acquired by two different themes of ads ?Or any way to track the Ad's Headline, Description etc ? Or is there any unique label or identifier [such as labels in google ads interface] which can be tracked ?

Have you ever implemented AI in your digital marketing strategy? What examples have you ever used already? If not, what’s stopping you or your business from taking the plunge?

How important is Voice Search?  Let's now look under the hood with numbers, use cases, and future potential business scale.

How to Strengthen Customer Relationships in Uncertain Times

Help shape the future of Adobe Experience Cloud!The all-new Adobe Experience Cloud Customer Feedback Panel provides you opportunities to talk about the topics you care most about and help set the vision for Adobe Experience Cloud applications. You will have the opportunity to engage directly with Ad...

Hello Folks, We will be sharing the latest and greatest in the Advertising space on this thread. Highly recommend you to bookmark this page.

Does anyone have any tips or tricks on taking and passing the Adobe DSP Certification exam? I have over 15 years of experience in digital advertising and DSP's, and have significantly improved the performance on client campaigns, but this exam has me stumped. I have gone through all of the learning/...

Hi all! I'm a student who's trying to gather research about competitive ad tech solutions. Could you share for me how/ why you/your company started using Adobe Advertising Cloud? Or, if you weren't the decision maker, how would you describe your experience with it? Any information on your role/ resp...

Hi everybody, As I didn't get any information on that - I would to know if you can help me in my research.If I develop a DCO (Dynamic Creative Optimization) campaign trough Adobe Advertising Cloud, can we connect or export element to another DSP than Adobe's DSP ? Thanks !Ludovic