Geofencing is a location-based service that advertisers use to engage their audience by sending relevant messages to smartphone users who enter in a specific geographic area.
COVID 19 on one hand has forced the world to be socially distant while on the other hand, it has brought them digitally closer - with 49% of the global population using one or multiple social media platforms. As half of the world becomes active on social media, it is interesting to understand and an...
Similar to Adobe search where there is a help menu embedded into the
platform, does the DSP have an equivalent. When i click on help it takes
me to the videos but not a help style document like search.
If you, like me, work in the field of Digital… Anything: you’ll often hear things like the (age old adage) “Data is the new Oil!” or even “Data is the new Soil” (brilliant TED Talk btw). But how much is too much? Let’s find out!“Ahhhh if only I had more data!” is something we often find ourselves sa...
Is it possible to track Ad ID to differentiate between the results
acquired by two different themes of ads ?Or any way to track the Ad's
Headline, Description etc ? Or is there any unique label or identifier
[such as labels in google ads interface] which can be tracked ?
Have you ever implemented AI in your digital marketing strategy? What examples have you ever used already? If not, what’s stopping you or your business from taking the plunge?
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