Hi, We have several Text Ad campaigns running over on Google Search,
through Adobe AdCloud search. We had setup a transaction property that
is supposed to track conversions on our Homepage. So we generated a
conversion tag and implemented it to be loaded on our website
'Homepage'. We deployed it thr...
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running a Quiz on this thread with one new question every day for 2
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What is First-Party data | Why is it important | How is it going to replace third party data in the future | How advertisers and brands are working towards this change | How organizations have started to look for ways to use first-party data as the core of their advertising needs.
Digital Marketers around the world are coming up with some path-breaking innovations during these unprecedented times. Whether they will last post-COVID?! we do not know. However, the creative approaches to the new-age marketing dynamics is a constant melting-pot which amazes and delights us all alo...
This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020
Adobe Experience Maker Awards and reveal our 14 customer award winners!
Special guests for our live virtual awards gala include: Adobe Insider,
Katie Martell who will be our MC along with Max Long, SVP of Adobe
Customer Solutions an...
#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to
increase again, our team will be putting on a series of webinars to help
with key parts of Advertising Cloud functionality to make sure we hit
the ground running as the market scales up. These will help with aspects
of performance ...
It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.
Display Advertising has come a long way. What started as traditional direct advertising, moved towards ad networks. The tech in display Advertising then progressed to the automation of buying and selling digital media which is famously known as Programmatic advertising. Programmatic advertising pave...
Hi all We used Storify to summarise several events we put on, and
embedded those on our site. We never received the notice from Storify
when it was closing down, and have only just realised what's happened.
Given Adobe acquired prior to that, just hoping there might be some way
to recover our data f...
Programmatic has transformed the way we buy & sell ad inventory in real-time and we have multiple options to choose & complement our media buy with exclusive, custom, live streaming & Premium inventory. As the Audience marketing strategies getting sophisticated, advertisers started looking beyond RT...
COVID-19 has definitely challenged the way we think about advertising. Marketers are not sure how to upgrade their strategy during this crisis and trying to figure out the factors influences their overall marketing efforts. In this blog, I have shared my 2 cents on how to make best use of the situat...
Why you’re looking at the Data often determines How you look at it We all live in a data-rich world, in fact we’re often flooded with data. Yet we remain thirsty for information. In this part of the series, we explore how to get more information out of the data we have by viewing it differently. Rea...
COVID 19 on one hand has forced the world to be socially distant while on the other hand, it has brought them digitally closer - with 49% of the global population using one or multiple social media platforms. As half of the world becomes active on social media, it is interesting to understand and an...
Similar to Adobe search where there is a help menu embedded into the
platform, does the DSP have an equivalent. When i click on help it takes
me to the videos but not a help style document like search.
If you, like me, work in the field of Digital… Anything: you’ll often hear things like the (age old adage) “Data is the new Oil!” or even “Data is the new Soil” (brilliant TED Talk btw). But how much is too much? Let’s find out!“Ahhhh if only I had more data!” is something we often find ourselves sa...
Is it possible to track Ad ID to differentiate between the results
acquired by two different themes of ads ?Or any way to track the Ad's
Headline, Description etc ? Or is there any unique label or identifier
[such as labels in google ads interface] which can be tracked ?
Help shape the future of Adobe Experience Cloud!The all-new Adobe
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Does anyone have any tips or tricks on taking and passing the Adobe DSP
Certification exam? I have over 15 years of experience in digital
advertising and DSP's, and have significantly improved the performance
on client campaigns, but this exam has me stumped. I have gone through
all of the learning/...
Hi all! I'm a student who's trying to gather research about competitive
ad tech solutions. Could you share for me how/ why you/your company
started using Adobe Advertising Cloud? Or, if you weren't the decision
maker, how would you describe your experience with it? Any information
on your role/ resp...
Hi everybody, As I didn't get any information on that - I would to know
if you can help me in my research.If I develop a DCO (Dynamic Creative
Optimization) campaign trough Adobe Advertising Cloud, can we connect or
export element to another DSP than Adobe's DSP ? Thanks !Ludovic