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jantzen_b
Adobe Employee
Adobe Employee
Aug 12, 2021 6:01 PM UTC

Ad Cloud Search foundational training - Aug 2021

Hello all,

 

Our next monthly Ad Cloud Search foundational training will begin on August 24th 2021. This is a 4-part live online foundational training series covering the basics of Ad Cloud Search.

 

Training recordings will be sent to all registered email addresses. 

 

View the recordings below:

 

Session 1 : Search Optimization Concepts & Platform Overview

Session 2 : Search Portfolio Creation & Settings

Session 3 : Search Reporting

Session 4: Search Campaign Management

 

 

 

Training session dates: August 24, 25, 26, 27. All sessions start at 09:30 LA | 10:30 Denver | 11:30 Chicago | 12:30 New York | 13:30 Sao Paulo | 17:30 London

 

Session Number

Topic

Summary

Estimated length

1

Search Optimization Concepts & Platform Overview

 

    1. Adobe Advertising Cloud overview
    2. Portfolio-based optimization methodology
    3. AdCloud Search basic concepts: portfolio, bid unit, data collection, modeling & more
    4. Advertising Cloud platform overview
    5. Navigation within and across tabs
    6. Default view adjustments and custom views
    7. Label Classifications

 

90 minutes

2

Search Portfolio Creation & Settings

 

    1. Optimization tab overview
    2. Objective creation and edits
    3. Portfolio settings
    4. Portfolio groups
    5. “More options” tab: Portfolio Spotlight, Change History and Bid Change History
    6. Simulations and Spend Recommendations tabs
    7. Constraints

 

60 minutes

3

Search Reporting

    1. Insights and Reports tab overview
    2. Dashboard
    3. Types of reports
    4. Configuring reports and templates
    5. Spreadsheet Feeds
    6. Advertising Insights
    7. Change History
    8. Alerts
    9. Adobe Analytics

 

45 minutes

4

Search Campaign Management

    1. Campaign management in the UI grid
    2. Creating/editing single and multiple items
    3. Label Classifications: how to create and manage
    4. Bulksheets: how to use for campaign management

 

60 minutes

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8 replies

Aug 18, 2021 6:13 PM UTC

Thank you. Have registered. Meanwhile can you please answer this pal?

What is the character limit for Ad Title & Description for Expanded Text Ads in Adobe Advertising Cloud Search. 

TIA

Vishnu

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jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAuthor
Adobe Employee
Sep 15, 2021 7:54 PM UTC

The character limits are the same as the search engines.

Google Ads ETAs: https://support.google.com/google-ads/answer/7056544?hl=en
Microsoft Ads ETAs: https://help.ads.microsoft.com/#apex/ads/en/56812/0

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Jawaher_Binmania
Aug 19, 2021 2:23 AM UTC

رائع جدا بداية تدريب ناجحة

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Sep 15, 2021 8:49 AM UTC

Hi, How can one access the recordings of these sessions?

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jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAuthor
Adobe Employee
Sep 15, 2021 6:48 PM UTC

I'm working to get access to the recordings. Assuming they are available, I'll post them on this thread.

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jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAuthor
Adobe Employee
Sep 15, 2021 7:58 PM UTC

Links in the original post above have been updated with the recording.

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Adobe Employee
May 21, 2024 9:43 PM UTC

Hello @jantzen_b ! Great training! However, the links to primetime.bluejeans.com have not worked for around a week. Could you please let me know if they have been moved or so? Thank you!

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Matthew_Ravlich_ACG
Community Advisor
Community Advisor
Sep 16, 2024 8:37 PM UTC

@jantzen_b - Is there any chance there are updated links for these videos?

 

Thanks.

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