Adobe Advertising

Hi Guys,What's the difference between the search revenue model and the retail revenue model, and when should I use each?Thanks!

Hi Everyone,Is it a good practice to delete the ads that are obsolete or is it better to retain them and keeping them paused?

Hi Team,What are the steps to generate a Google Adwords conversion tracking tag in AMO?Thanks!

Hi Guys, Can anyone point out the difference between RTB and RTB (direct) bidding strategies? Thanks!

Hi,I'm in the process of designing a landing page for a campaign. Optimization of landing pages is important to improve user experience and increase conversion rates. It'll be very helpful if someone can share a couple of best practices around this. Also, how do I test the performance of my landing ...

Hi,I was working on setting up some attribution rules. I understand First and last event and even distribution, but how does ‘Weight first event more’, ‘Weigh last event more’ and U-shaped attribution work? How is the value of ‘more’ calculated here?Thanks!

Hi Guys,If I delete an ad template and then create a new, identical one, will missing items in the next feed file be paused (when the feed file settings are configured to do so)?Thanks in advance.

Hi Team,Can you provide me the destination URL format that applies to sponsored ads on facebook? It would be great if you can give an example as well.Thanks!

Hi Everyone,I have worked on implementing analytics using DTM. Is it also possible to implement media optimizer pixel tracking tags with the help of DTM? If yes, can I have the steps to create a simple tag?Thanks.

Hi everyone, after looking at various reports and analyzing my portfolio performance, what are the possible action steps I can take so the I get the highest returns within the budget constraints