Hi Guys,I was comparing Model accuracy reports for forecasted cost (budget) and forecasted revenue for a portfolio to the actual cost and revenue. I had a 11% deviation in last 7 days for cost forecast and 10% for revenue forecasts.What should I consider to be the level of accuracy that Is acceptabl...
Hi,I'm in the process of designing a landing page for a campaign. Optimization of landing pages is important to improve user experience and increase conversion rates. It'll be very helpful if someone can share a couple of best practices around this. Also, how do I test the performance of my landing ...
Hi,I was working on setting up some attribution rules. I understand First and last event and even distribution, but how does ‘Weight first event more’, ‘Weigh last event more’ and U-shaped attribution work? How is the value of ‘more’ calculated here?Thanks!
Hi Guys,If I delete an ad template and then create a new, identical one, will missing items in the next feed file be paused (when the feed file settings are configured to do so)?Thanks in advance.