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SOLVED

Search Revenue Vs Retail Revenue Model

dhanya_venkates
Level 2
Level 2

Hi Guys,

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

Thanks!

1 Accepted Solution
ritikam90154231
Correct answer by
Employee
Employee

Hi Dhanya,

 

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

 

Regards

Ritika

View solution in original post

3 Replies
ritikam90154231
Employee
Employee

Hey Dhanya,

Can you give me more context about the question ? Is it a generic question or you are asking more in context of AMO ?

 

Regards

Ritika

dhanya_venkates
Level 2
Level 2

Hi Ritika,

 

I am asking in the context of AMO. I want to optimize search bid units so  wondering which model works when.

 

Thanks.

ritikam90154231
Correct answer by
Employee
Employee

Hi Dhanya,

 

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

 

Regards

Ritika

View solution in original post