Search Revenue Vs Retail Revenue Model

[dhanya_venkates]

Hi Guys,

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

Thanks!

[ritikam90154231]

Hey Dhanya,

Can you give me more context about the question ? Is it a generic question or you are asking more in context of AMO ?

Regards

Ritika

[dhanya_venkates]

Hi Ritika,

I am asking in the context of AMO. I want to optimize search bid units so  wondering which model works when.

Thanks.

[ritikam90154231 · Accepted solution]

Hi Dhanya,

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

Regards

Ritika