Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Designing Effective Landing Pages

Avatar

Level 2

Hi,

I'm in the process of designing a landing page for a campaign. Optimization of landing pages is important to improve user experience and increase conversion rates. It'll be very helpful if someone can share a couple of best practices around this. Also, how do I test the performance of my landing page?

Thanks.

1 Accepted Solution

Avatar

Correct answer by
Employee

Hi Suzanne,

First things first,

  • LP should be relevant to the KWs and the Ad group
  • Taking it a step further, you might like to try different versions of content and layout to check what works well - for this you can use LP test and run experiment
  • I am sure you are going to take care of design aesthetics - the CTAs and other creative elements
  • Also, please note that most of the times - one crucial thing is missed. The offer in the ad copy is not found on the LP, this is what results in a not so good customer experience. SO an audit might just help.
  • Investing in Landing page SEO is recommended, it increases the relevancy to KWs and Adgroup
  • In case your LP require a form submission, keep it as short and crisp as possible

All the best!

Joy!

Manu

View solution in original post

1 Reply

Avatar

Correct answer by
Employee

Hi Suzanne,

First things first,

  • LP should be relevant to the KWs and the Ad group
  • Taking it a step further, you might like to try different versions of content and layout to check what works well - for this you can use LP test and run experiment
  • I am sure you are going to take care of design aesthetics - the CTAs and other creative elements
  • Also, please note that most of the times - one crucial thing is missed. The offer in the ad copy is not found on the LP, this is what results in a not so good customer experience. SO an audit might just help.
  • Investing in Landing page SEO is recommended, it increases the relevancy to KWs and Adgroup
  • In case your LP require a form submission, keep it as short and crisp as possible

All the best!

Joy!

Manu