Product Updates

Launched in 2025, Adobe Target’s redesigned user interface delivers a more streamlined and intuitive experience, enhancing usability and efficiency for all user roles. This FAQ addresses key questions about the new Target UI and Visual Experience Composer (VEC), including navigation updates, feature placements, and the removal of the temporary UI toggle.   Whether you're a marketer, developer, or administrator, this guide is designed to support a smooth transition and help you maximize the benefits of the updated interface. Explore the FAQ now to get up to speed and make the most of what’s new!

We are pleased to announce the General Availability of several new enhancements to AEM Content Hub. Watch this short video for a quick overview of Content Hub.Here is a quick summary of the enhancements:Attribute-based Access Control (ABAC)Content Hub now allows you to apply rule-based restrictions to access assets. Asset permissions ensure governance and makes sure that only the relevant assets are accessible to users.Public link sharingContent Hub now supports generating shareable links to allow external users, to view asset metadata or download assets. Recipients of the shared link don’t need to be entitled for Content Hub.Dynamic Media renditions in Content HubAccess all your Dynamic Media preset renditions and smart-crops for download (for single asset or across multiple assets), directly from within the Content Hub User Interface.Download multiple assets as a ZIPContent Hub now also allows you to download the selected assets and their renditions in a ZIP file and not as separate files simplifying file management for you.UI BrandingContent Hub now allows administrators to customize the user interface with brand-specific elements, including banner images, banner titles and body text, as well as primary and secondary colors. These enhancements help ensure brand consistency, simplify user onboarding, and build trust.Collections governance (currently in limited availability)Content Hub now lets you control access to collections during creation, ensuring only authorized users can view or manage grouped assets. It ensures improved security, better collaboration, organized asset management, and simplified governance. Explore Content Hub!

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

Greetings, Marketo Nation! As part of the May 2025 release, we are bringing new enhancements to Marketo Engage’s roles and permissions, specifically targeting the new assets powered by the New Email Designer. This update is designed to provide more granular permissions and improve user management. Granular Permission Required In the past, assets created with the New Email Designer lacked specific granular permissions. With the upcoming changes, all existing email permissions under roles will now apply to these new assets created using New Email Designer (Emails, Email templates, Fragments, etc). Users who require access must be granted the relevant email permissions, such as view, edit, and approve.   New Email Designer User List Management To allow access to assets powered by the New Email Designer, users must be included in the Admin page's "New Email Designer" user list. Additionally, appropriate permissions (view email, edit email, approve email, etc.) must be granted for effective usage of the new designer. Changes to Template Approver Permission Currently, users with the Template Approver permission have complete access to assets created with the New Email Designer. Post-release, users need to have all necessary permissions to avoid access issues. To ensure a smooth transition, we are automatically adding users with Template Approver permissions to the Admin page’s New Email Designer user list.   Here is a table that lists all scenarios and changes post these changes released: Examples of how to read the above table: If a user of Marketo today has Email User permissions, Email Template Approver permission, and is added to the user list, they will have access to New Email Designer assets. After the rollout, this access will continue to be available. If a user has only the Email User permissions and is added to the user list, they will have access to the New Email Designer assets. Post-rollout, they will need all necessary permissions to maintain their access. User Access Permission At present, any user with admin page access can view the New Email Designer user list. Following the release, only admins with "User Access" permission will have visibility to the user list on the Admin page. This change will help ensure that admins without user access permission cannot view any user lists or associated emails.   We believe these updates will greatly enhance the functionality and security of the New Email Designer. We are excited for you to experience these improvements and look forward to your feedback.   Thank you for being a part of Marketo Nation! Marketo Engage Team

May' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: Define placeholders and map personalization values within the fragment signature using the Editor mode. Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates. Modify your assets settings such as width and height instantly. Customize Dynamic Media templates by updating your content and adding personalization fields. Themes in the Email Designer: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams. This capability is currently in beta version and only available to beta customers. To join the beta program, contact your Adobe representative. Decisioning - New AI formula builder: You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface. Synchronize read audience schedule with batch segmentation job: You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Simulate content variations: Previously available in beta, content variations simulation is now generally available (GA). It allows you to preview different variations of your content using sample input data uploaded from a CSV or JSON file or added manually. All the attributes used in your content for personalization are automatically detected by the system and can be used for your tests to create multiple variants. Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.  Custom SMS provider: Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance. Supplemental ID for event-triggered journeys: You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section. Sukrity Wadhwa

Release 8.6.5 April, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.5 New features New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector.   Please find the detailed information around the new features, general improvements and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Adobe is planning to release a new IP-based user access restrictions feature in the Adobe Admin Console (AAC) on September 25, 2025. This feature will allow administrators to define an allow list in CIDR format, supporting IPv4 addresses. Documentation will be made available closer to the release date.   Please note that Marketo Engage’s IP-based API access control remains separate from user login restrictions and will continue to function as-is.   User Migration Following general availability of this feature, legacy Marketo Engage subscriptions with IP restrictions will be able to start their User Migration process. Moving to Adobe Identity Management System (IMS) ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.    Once any applicable pre-requisites are met, the default User Migration date will be scheduled approx. 30 days out in the future. Due to the timing of the AAC feature release, these subscriptions are exempt from the September 30, 2025 migration deadline, but are expected to complete migration by mid-November. The rescheduling option in the pre-migration console (within the Marketo Engage Admin area) will no longer be available past the September deadline. If you need to discuss your migration timeline, please contact Adobe Support or your account team.   Configuration in Admin Console Your Adobe Admin Console System Admin will need to set up the allowed IP address/range list in CIDR format in Admin Console prior to the start of User Migration to ensure a seamless coverage. This configuration will not be automatically transferred from Marketo Engage.   For additional support regarding Admin Console's IP restrictions and identifying your Adobe Admin Console System Admin, contact Adobe Support via the support portal or email at marketocares@marketo.com.   Please also see a recent important update on IP Restrictions Feature Transition

As part of our platform modernization, we are officially deprecating support for the Marketo Engage SOAP API interface as of October 31, 2025. While SOAP played an important role in early integrations, the REST API has long since become the standard for new development. It’s faster, simpler to work with, and better supported by tools and frameworks across languages.   All new functionality is exclusively available through the REST API. If you’re still using the SOAP API—for example, for lead management, custom object syncing, or program execution—it’s critical to begin migrating now.   Planning Your Migration Strategy If you're unsure whether your application is using SOAP, check for WSDL references or webService endpoints in your integration code. In many cases, clients built with libraries like Apache Axis or .NET Web Services are tied to SOAP. Once identified, you’ll want to begin translating your integration logic to REST.   For example, SOAP calls for lead operations can often be replaced with endpoints like: POST /rest/v1/leads.json Our team has developed a migration toolkit and is available to support customers and partners as they modernize their integrations. Reach out to your Adobe account representative or support contact to get personalized help.   Future-Proofing Your Marketo Integration These changes are more than just technical housekeeping—they’re about laying a stronger, more secure foundation for the future. With OAuth 2.0 Bearer headers and the REST API as the standard, you can expect better performance, better observability, and enhanced alignment with Adobe’s broader platform strategy.   As always, we’re here to help. If you have questions about your specific implementation or need help migrating legacy code, please don’t hesitate to contact us. You can also visit Adobe Experience League for peer support and guidance.   Thanks for building with us.

As a Technical Consultant in Professional Services - supporting our clients at Adobe, I want to make sure you’re aware of an important update to the Marketo Engage platform that will impact how your applications authenticate and integrate going forward. These changes are part of the ongoing efforts to improve security, reliability, and the long-term maintainability of our API ecosystem.   OAuth 2.0 Bearer Tokens: A Security-First Update Historically, our API supported passing access tokens in the query string (e.g., access_token=abc123). While that method worked, it introduced significant security risks, including accidental token exposure through logging or URL sharing. In line with industry best practices and the OAuth 2.0 spec (RFC 6750), as of June 30, 2025, the API will require all tokens to be passed in the Authorization header as follows:   Authorization: Bearer abc123 This change ensures token integrity, aligns Marketo Engage with broader Adobe API standards, and prevents leakage of sensitive credentials in browser histories, referrer headers, and network logs.   How to Update Your Integration Code For most developers, updating to the Bearer token method is straightforward. If you’re using libraries like requests in Python, axios in JavaScript, or even raw curl, the change usually involves adding a single header line.   Before: GET /rest/v1/leads.json?access_token=abc123   After: GET /rest/v1/leads.jsonAuthorization: Bearer abc123   We’ve updated our developer documentation to reflect this change, and we encourage you to test all integrations well ahead of enforcement. Starting June 30, 2025, any request with tokens in the query string will be rejected with a 401 Unauthorized error.

April' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Details The features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM Sites: Content Fragment Commenting AEM Forms: Interactive Communications with AEM Forms AEM Assets:  Dynamic Media Templates Dynamic Media Delivery Reports AEM Cloud Foundation: Build with Java 17 or 21 Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates Modify your assets settings such as width and height instantly Customize Dynamic Media templates by updating your content and adding personalization fields This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Integration with Adobe GenStudio (Limited Availability): To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities. The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

🚀[CLOSED - Thank you to everyone who reached out!] The Customer Success Team is looking for one (1) volunteer to co-lead a workshop with another customer and showcase how you're successfully managing resources in Workfront—without using the traditional Resource Management tools. So, maybe you're using calculated custom fields and custom forms or DIY charts. This is a great opportunity to share your creative solutions, inspire others, and build your network!If you're interested in participating, please reply to this post or send us an email at csatscale@adobe.com. We’d love to hear your unique approach to resource management!Timing is flexible, although we're hoping to bring this to life in May/June.   

Marketing is hard. Trying to figure out the right time of day to communicate with your customers, the frequency, the words used, whether to let the intern use your brand to attempt viral TikToks. But harder yet, how do you market to marketers? The ones who have seen it all? Is there a special mixture of ingredients that helps get through to this even tougher crowd? Two parts fun facts, three parts superlatives, a healthy dose of exclamation points, and it’s baby, you got a stew going?   No. You just level with them.   That said, our last email editor was...a bit long in the tooth. Trust me, I know, having personally written their help docs a good four years before any of us had to put on a mask to enter a grocery store. But that was then. This, as they say, is now. And now, we have a pretty darn cool email designer.   But is email still relevant?   In late 2024, research and consulting firm eMarketer published an article detailing how often email is used. In the United States, more than 82% of the population engages with email, and that number is expected to steadily increase over the next few years. Email engagement also rose, from 30.7% in 2022 to 45.6% in 2023. The January 2025 Dotdigital "Global Benchmark Report 2025" indicates that as of July 2024, worldwide email marketing open rates were over 45%. And according to global data and business intelligence platform Statista, there are over 4.3 billion email users worldwide.   So, yeah. Email is still relevant.    Last fall, we implemented a beta program for a number of Marketo Engage users to test out our new email designer. As a result, we received invaluable feedback on various aspects of the feature. One of the more active beta users, Marketo Champion Melina Chan, recently shared some of her thoughts. “The ‘import HTML’ process from our existing, approved Marketo emails was surprisingly seamless. It rendered about 95% accurately in the new designer, which significantly reduced the time needed for manual adjustments,” she said. She went on to add how impressed she was by both its speed and efficiency. “The ability to create new templates from existing emails, without needing coding knowledge, has the potential to streamline our email production process and allow our team to build and iterate on designs more quickly while still maintaining brand consistency."   Chan, Head of Marketing Automation (Southeast Asia) for global education services pioneer IDP Education Ltd, plans to tout the benefits of the new email designer during a live AMA session at Adobe Summit on Tuesday, March 18. “For us, email communication is a key touchpoint in guiding students through their international study abroad journey, transforming their lives to international education,” she said. “The enhanced tools in the new email designer have already allowed us to craft more compelling, visually appealing emails that align with our brand identity. I’m looking forward to sharing my experience—from beta testing to the current release—at Summit. It’s been great to be part of the Marketo community and contribute to shaping the Designer through user feedback.”   Already an expansive tool, several more enhancements are coming to the email designer in the months ahead. Things like instant email formatting, design customization options, a content approval workflow, various third-party tool integrations, and some really cool features I’m not allowed to mention just yet. It’s pretty exciting, and we hope you’re as excited as we are about the powerful new designer. To learn more, check out this Nation blog post from senior product manager Sreekanth Reddy, or our help documentation overview.   Be sure to keep an eye out for future blog posts, highlighting more of the innovations that help Marketo Engage continue to be the industry leader in marketing automation.

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call it by any of the old names if you promise the same. 🙂  If you are not already using this capability, it continues to be available as a Value Add-on to Marketo Engage. Of course, all the usual roadmap disclaimers apply and capabilities and timing could change, but here's our current plan:   What’s New We’ve dramatically improved the experience: Highly interactive analysis capabilities featuring drill-down, drill-up, drill-through, and more Faster performance (especially when working with large datasets) A greatly expanded set of visualization options New sharing options including one-click report share to PowerPoint      The Value We believe this new solution will enable our customers to discover deeper insights faster and share them more effectively – fueling better marketing optimization and more compelling data storytelling within their organizations. It’s more powerful, more intuitive, and more fun to use. It gives us a stronger foundation to build on going forward.   What’s the Same Keeping these aspects the same helps us seamlessly transition current customers: There continue to be the same nine key reporting areas you’re used to seeing: Email Analysis, Lead Analysis, Model Performance (Accounts), Model Performance (Leads), Opportunity Analysis, Program Cost Analysis, Program Membership Analysis, Program Opportunity Analysis, and Program Revenue Stage Analysis. Across these areas, the data models are unchanged and we continue to provide the same 30+ pre-built report templates which can be used out-of-the-box or as foundations for customization.   Process for Entitled Customers Marketo Engage customers who have this advanced reporting capability as part of their subscription (again, you may know it or see it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”) can expect us to do our best to get the new version into your hands and into action quickly. Currently, the general timeline looks to be as follows:   NEW EXPERIENCE AVAILABLE: Late March / Early April: You will begin seeing in-product notifications providing additional details and resources. The new version will appear in your Marketo Engage instance so you can play with it, learn how to use it, and begin creating new reports. You’ll be able to toggle back and forth between old and new versions until the old version is deprecated. Having two parallel reporting solutions and sets of reports can be confusing and so we expect to deprecate the old version before this summer. REPORTS COPIED: April: A short while after the new version appears in your instance, any reports you have saved in the old version will be copied over to the new version for you.     Check out a short demo!    

Exciting news! Once your account has been migrated to the Adobe Admin Console, you can now manage your Authorized Support Contacts in the Admin Console! Skip the wait on phone or email support and manage things right from your Admin Console (AC). Authorized Support Contacts (or Support Administrators in AC) are non-administrative roles that have access to support-related information, such as customer-reported issue reports. These users can also submit support cases via Experience League.  Note: Once on AC, the support team can no longer manage this for you and action must be taken within your AC. If you haven't been migrated to AC yet, please contact your Account Executive. Please also note that you must be a System Administrator role within the Admin Console to mange this..  So how does this work? Below I've posted the steps along with some pictures. But we've also got an AC help article you can reference right here.  Open your Admin Console - https://adminconsole.adobe.com/If needed, select the correct organizationClick on Users at the top of the pageSearch for the user you want to add/editClick on the user's name to see their profileOn the user's page, scroll down to 'Administrative rights'Click the 3-dot menu and select editScroll down to 'Support administrators' and set the toggle to on/offSave the user  

February '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Create and manage business rules: You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys. Generate landing pages with the AI Assistant: You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant. Brands with the AI Assistant (Beta): You can now set your own Brands to define your brand's visual and verbal identity. This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases. Troubleshoot your custom actions (Limited Availability): You can now validate a custom action configuration by making real API calls directly from Adobe Journey Optimizer. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Flexible audience evaluation (Limited Availability): Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 8.7.3 Feb, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.3 New features Dynamic Reporting for Transactional messages - You can now monitor your transactional messages in the Dynamic Reporting user interface. These reports provide the ability to the marketer to view the all the reporting metrics and dimensions of transactional messages, breakdown of deliveries sent through a template in real time. Transactional messaging REST APIs - Event-based Transactional APIs are now available for Emails.   Please find the detailed information around the new features and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaboration, with a base entitlement, and Real-Time CDP Collaboration is also now available in the U.S. for stand-alone purchase. In the face of privacy regulations, the desire to deepen consumer trust, and the continued urgency to find new and innovate ways to power ad revenue and engage customers, Adobe is meeting a critical market need by introducing this innovative, privacy-centric, data collaboration product. Now, publishers and brands can work together, and across technology partners of their choosing to maximize ad revenue and power paid media efforts at the speed and scale that only Adobe can provide. With Real-Time CDP Collaboration customers can:  Discover: Brands and publishers can connect with one another in a secure and privacy-centric environment to identify high-value audiences, glean insights and reach new customers.Activate: Brands and publishers can work together to swiftly activate audiences across channels.Measure: Teams can use measurement tools to access deeper insights into advertising and, in the future, co-marketing investments to inform investment optimizations and strengthen customer relationships.Why Adobe for data collaboration? True scale: Adobe brings to bear thousands of brands and publishers that already trust Adobe with customer and measurement data.A radically simple user experience: Purpose-built workflows for advertising and marketing personas to quickly onboard and get started on achieving value.Patent pending privacy architecture and innovation: No customer data or identity movement and always-on, real-time audience insights to scale collaborations.Agnostic and interoperable: Easily scale with technology partners of your choosing, regardless of cloud, data clean room, data or identity vendors.Merge MarTech and AdTech: Only Adobe provides the option to fully integrate expansive audience management and activation capabilities that reside within our leading Real-Time CDP offering, in conjunction with an end-to-end data collaboration platform.We’ll enter the market in the U.S. first focused on Connected TV and soon, will expand to retail and commerce media, walled gardens, digital audio and other premium digital publishers. Note that Real-Time CDP Collaboration is not yet available for Healthcare Shield customers.Stay tuned for Adobe Summit, where we will share forthcoming, additional capabilities and use cases, as well as regional rollout information for Real-Time CDP Collaboration. Join these Adobe Summit breakout sessions to learn more:Strategy keynote: Featured in “Put the Customer at the Center and Build Relationships That Last a Lifetime” featuring Marriott, Wednesday March 19th at 2:30 PTIn person sessions:“Plan, Reach, Measure, Repeat: How Adobe Transforms Customer Acquisition” Featuring Major League Baseball, Wednesday March 19th at 1:00pm PT“Adapting to Evolving Challenges in the Media and Advertising Industry”, featuring Nine Entertainment, Wednesday March 19th at 2:30pm PTS507 Data Collaboration featuring 85Sixty and Alterra Mountain Co, Wednesday March 19th, at 4:00pm PTLabs:“Driving Impact with Adobe Real-Time CDP Collaboration” Thursday, March 30th at 8:00am PTOnline sessions:“Data Collaboration in Today’s Customer Experience” Tuesday, March 18th at 3:30pm PT Check out these additional resources for more information about Real-Time CDP Collaboration Real-Time CDP Collaboration on Business.adobe.com: Homepage | Brands | PublishersPress release with coverage in Ad Age, Marketing Dive, and MarTechBlog postSocial Posts: Facebook | LinkedIn | TwitterDemoExperience League DocumentationComing soon: Visit the Experience League Events page in the coming weeks for an upcoming Experience League LIVE event as well as a Webinar featuring NBCU! 

As someone whose priority is helping you get the most out of Workfront, I want to make sure we're delivering the resources you need to succeed. I'd love to hear how you prefer to receive enablement, tips, and best practices via this 5-minute survey. Survey ends: Friday, March 7th Take the survey now. Your feedback will be anonymous, but incredibly valuable in shaping our future programs. Thanks in advance for sharing your thoughts!

TLDR There is no major impact to the MSI experience with the upcoming Locale format change from JDK to ICU. However, you may see an error in MSI because some of the API versions are out of date. The errors you are receiving with the MSI package are because is because it might be using an API version older then 45. The latest MSI package (2.6) uses API version 50, upgrading to this package will resolve the errors.   Salesforce is deprecating the JDK Locale Formats and forcing a migration to the ICU Locale Formats with the Spring '25 Salesforce update. However, if the Salesforce instance contains Apex classes, Apex Triggers and Visualforce pages that don't meet the minimum required API version 45.0, the administrator will receive an error message saying the upgrade has not completed fully and that ICU locale formats will not be enabled.   The MSI package 1.9 contains Apex classes below this API version, and therefore customers with this installed will receive the error message when their instances are upgraded to the Spring ’25 Salesforce release that will try to enable ICU formats. The update for Spring ’25 will check all the apps and see to make sure they are using version older then 45. Customer will receive an email to say it will fail and need to manually enable it once upgrade is complete.   How to resolve?   Upgrade your MSI package to the latest 2.6 version to resolve the errors. See how here. Note – if you have already done the update to Salesforce Spring ’25 then after upgrading your MSI package you will need to manually enable your locale settings to ICU. If you upgrade MSI before doing the update to Salesforce Spring ’25 then the update to ICU will automatically happen.

  Important Notes: Two Flavors of Express: Users with access to an Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize and crop are still available. Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Edit via the New Email Editor and Design Studio Old Editor is still available:  The legacy image editor will still be available for use.  These features went live on Feb 14th, 2025. Feedback Survey form: Open until March 1, 2025.   Hello Nation,   I am extremely excited to announce that you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition.    The integration provides the following key benefits: Faster turnaround times for quick image changes or the creation of new versions of images without depending on agencies Increased content reuse by editing and saving new image assets in Marketo Engage.   Here is a quick video of how it will work.      Key Features Editing in Design Studio   You can make quick edits to your images from the Design Studio list page or the image detail page.     Editing in the new Email Editor   You can edit images added to your email from inside the new Email editor. Once you complete the editing and save, your changes will be saved both for the email and update the asset in Design Studio.   Enterprise License vs. No License   For customers with an Enterprise license, Marketo connects to the Express instance linked to the same IMS Org instance and will respect the user’s individual permissions.   With the modules editor, you can: use the power of AI to insert objects, remove objects crop and control opacity apply effects and perform finer adjustments to image quality based on parameters like saturation, contrast, and color.   Your Adobe Express Enterprise license must be purchased under the same Adobe IMS organization to access these full editor capabilities from Marketo Engage. As an individual member of the Adobe IMS organization, you need an assigned license in the Adobe Express instance.      For customers without license and users without Enterprise license access, Marketo provides the following quick actions.  In the Adobe Express quick actions editor, select any of the image modification functions to alter the image.   Resize Image Remove Background Crop Image Convert to PNG (when a JPEG image is loaded) Convert to JPEG (when a PNG image is loaded)     I hope you play with the feature and let us know what you think. Please pour in your feedback here in this form (Survey open until March 1, 2025).

  Hello Everyone!   By now, most of you already know that we have launched the editor and its enablement to all Marketo customers (who have already migrated to IMS) from Feb 5th, 2025.   Here are the highlights you can find in Part 2 of the new designer blog series (in case you missed the first one - Check here)   New features that we added Join the challenge to shape what's next   New features Content Locking Now you can lock specific sections in an email template. Now this supports just locking the full template but also specific sections of the email template. You can even partially lock the content too (eg: allow editing the content but not the structure)         Parameterized Fragments Fragments are reusable content blocks that can be created centrally and inserted into your Emails and Email Templates.      Not only these are reusable content blocks, you can even parameterize the content inside fragments that can be edited inside an email where this fragment is being used.    Are you asking yourself - "How fragments are different from Snippets?" Let me answer that: With the new email editor, we introduced parameterized/customizable fragments, replacing snippets for modular content management. Here’s how they compare: Feature Snippets (current Editor) Fragments (New Editor) Usage Used only in the current email editor Designed for the new email editor Customization Static—cannot be edited within the email Fully customizable within each email Content Limited to predefined content Supports flexible, modular content blocks Dynamic Capabilities Can be used with dynamic content  Can be used with conditional content (coming soon) Key Takeaway:If you're using the new email editor, fragments provide greater flexibility, allowing you to edit content directly in an email while maintaining consistency across emails. Snippets are still available in the current editor but cannot be used in the new experience.   AEM Assets Integration Activate your AEM Assets license inside your Marketo Engage instance and use images directly from AEM Assets while designing your Emails or Email Templates. These images always stay referenced and get updated automatically if the respective image is updated in AEM Assets.        Let’s Shape the Future Together! As part of this challenge, we want to partner with you to shape the future of the new email editor. Your ideas and creativity will directly influence the next set of features. Ready to make your mark? Here’s how: 1. Create Your First Email Use the new email editor to design your first email. Once you're done, share a screenshot or a link to showcase your creation.   2. Tell Us What You Want to See Next Your feedback matters! Comment on this blog with the features you’d love to see added or improved in the editor. This is your chance to voice what matters most to you.   Why Participate? In 4 weeks, we’ll highlight the most popular feature requests and announce the winning ideas that will be implemented next.   Share the Love Spread the word by sharing this blog and writing a simple post on LinkedIn with the hashtag #MarketoNextLeap. Show off your email design, inspire your network, and encourage others to join the challenge.   This is your chance to impact the future of Marketo Engage directly. Let’s create, share, and innovate together!     In case you missed the previous videos and other resources on the Email Designer, you can check them out below:   [VIDEO] Introducing the New Email Designer for Marketo Engage  Step by Step Tutorial: Try the New AI-Powered Email Designer in Adobe Marketo Engage [FAQ] Consolidated Questions for the Email Designer  

Share any challenges you’ve experienced with Real-Time CDP, let us know which features you’ve found tricky to learn, and tell us how you prefer to learn.Your feedback will help shape our in-product experiences, customer programs, and even customer-generated content on Experience League.The survey takes less than 5 minutes, and your insights will make a real difference. If you’re interested, fill out the survey today.Survey-https://survey.adobe.com/jfe/form/SV_00qE3VK1wAGcMmy

  Ever feel like managing webinar content is a never-ending battle? We’ve all been there. Well, what if there was a way to make it easy? Curious? Keep reading the next 2-minute story !Webinars are more than just videos—they’re experiences. But how do you turn hours of content into bite-sized, engaging pieces your audience actually wants to consume? That’s where New GenAI features make your content engaging in just 3 clicks !Excited already ? Click Here to get started. Here’s how it works: Instant AI-Generated SummaryImagine this: your entire webinar, summarized in seconds. No effort, no hassle—just a polished, ready-to-share recap.       Smart Chapter Breakdown & Custom EditingNow picture your webinar auto-divided into neat chapters with smart titles. Even better, you can edit, merge, or re-title chapters with just a few clicks for a fully customized experience.     Effortless HTML EmbeddingAnd when you’re ready to share, simply copy and paste. Embed your content on landing pages or websites with one easy click—no formatting headaches.       Early adopters are already seeing the magic—boosting engagement, simplifying workflows, and seeing real results as they integrate GenAI into their websites. It’s all happening right now. Ready to transform your webinars? (It's easier than you think) Before using these features, you must first accept the Adobe GenAI terms and conditions. If you have yet to do so, please reach out to the Adobe Account Team (your Account Manager) for details.Click Here to get started. Let's make your webinars simpler, smarter, and more engaging—together !