Product Updates

Details The features in this release focus on Experience Manager Assets, Sites, and Cloud Foundation innovations: AEM Assets with Content Hub Dynamic Media with OpenAPI Capabilities Assets Selector enhancements - tags and expired assets Content Fragment Models in Content Fragment Admin Console Cloud Foundation - Adding Private Repositories in Cloud Manager Cloud Foundation - Content Restore Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2023.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

August 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Improved Channel Configurations: The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience. Channel surfaces are now renamed to Channel configurations You can attach one or multiple marketing actions to enforce consent and data governance policies Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an Android app. Marketo Engage Custom Action: You can now integrate Adobe Journey Optimizer with Adobe Marketo Engage to build your B2B use cases. From a journey, a new custom action allows you to ingest data into Marketo. Variables in Content Fragments: Fragment global variables enhance the existing fragment functionality to improve efficiency for content reusability & scripting use cases. Fragments can now use input variables and create output variables usable in campaign and journey content.  IP Warmup Workflow: If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP addresses that follows the best practices for optimal deliverability.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 24.2 - 2024 Summer Release Check out the improvements, issues fixed, and other changes that are part of this release here: Release 24.1 - 2024 Winter Release Improvements Migration to OAuth Server-to-Server credential: Starting this version, with the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential. Adobe will perform the JWT to OAuth migration for your outbound integrations, such as Campaign-Analytics integration or Experience Cloud Triggers integration. If you have implemented inbound integrations with Campaign, and if you are using Campaign APIs, you must migrate your Technical Account. Existing Service Account (JWT) credentials will stop working on January 27, 2025.   Detailed information about this release is available in the Release Notes   If you have any questions related to this release, please feel free to post them in the below comment section.

Thank you to everyone who reached out! No additional volunteers are needed at this time, but if you have a topic in mind you’d like to present on in the future, send us an email! WE NEED YOUR HELP! At one point, you were a brand new Workfront Admin. And likely, you learned the hard way when you accidentally deleted a report or a custom form/field or built quick-fix processes to solve a short term problem that had to be re-done. You thought to yourself, I wish I knew some of these things when I first started... so now is your chance to pass along those lessons learned. The Workfront Scale Customer Success team will be hosting a customer panel on Tuesday, October 29 at 8am PT / 11am ET on the topic of things I wish I knew as a first time Workfront admin / things I learned too late as a new Workfront admin and we need 1-2 more customers to join, as we already have one customer secured. If you are interested in participating and sharing your experience and expertise, please reach out to the team directly at csatscale@adobe.com. From a level of effort standpoint, it will likely be 2 hours max (1 hour for the actual panel + a 30 minute prep call + back and forth emails to finalize content).  Thank you! 

July 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities SMS channel with any provider (Beta): You can now configure additional SMS providers within Journey Optimizer, in addition of the default providers Sinch, Infobip, and Twilio. Federated Audience Composition (Limited Availability): Federated Audience Composition is now available in Adobe Journey Optimizer. It allows enterprises to compose data for better utilization across various use cases. With this new approach, as a Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes all in one system.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 8.6.3 July, 2024   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.3 New features Rich Push Notification - You can now send rich push notifications. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. With this version, a set of templates for rich push notifications are now available for your iOS and Android apps.  Starting this version, with the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential.    Please find the detailed information around the new capabilities, general improvements and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Over the past year, Marketo Engage has been rolling out email verification to customers. After our rollout correction earlier this year, the email verification status of the SSO Only users and any users having a shared email conflict were changed back to ‘Unverified’.   Today, Marketo has proactively triggered emails to any and all users who have an unverified email address in an effort to get these users ready for migrations to Adobe Admin Console and Adobe Identity. Users can access Marketo Engage with their Marketo ID regardless of email verification status until their subscriptions migrate. However, only users with verified email addresses can be migrated to Adobe identities.    More information about email verification can be found in the relevant Experience League Documentation.   More information about Marketo user migration can be found in the relevant Experience League Documentation.    Email Verification Resources   February Rollout of Email Verification Corrections November Marketo Nation Update Announcement  Original Marketo Nation Announcement   Email Verification Documentation   Email Verification Release Notes    Marketo Subscription and User Migration Resources Understanding Marketo Subscription and User Migration to the Adobe Admin Console Marketo Guide for Migrating to Adobe Identity Marketo and Adobe Identity Management FAQ  

On Wednesday, July 31, 2024, Marketo Engage will begin the deprecation of the following Social features within the product:• Polls• Social Button• Referral Offer• Video Share• Sweepstakes   Why we’re doing this When we deprecate older features that have low usage, we can reallocate their resources to the overall maintenance of Marketo Engage, which in turn creates an improvement in performance for users across the board. It also helps to ensure features with higher usage get updated and enhanced more frequently.   Dates and Details As of July 31, users will no longer be able to create, clone, or embed any of these Social features in Marketo Engage. Existing Social assets will continue to work through January 31, 2025. On February 1, 2025, Social assets will cease to function. Social features embedded in Landing Pages will need to be removed.   We look forward to continuing to provide you with industry-leading Marketing automation. If you have any questions, please reach out to our Support Team.

Adobe was just named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. What is a B2B Revenue Marketing Platform? Why does it matter?   These two quotes from the Forrester report provide the first clues as to what Adobe’s B2B Revenue Marketing Platform includes:   “Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform.”   “Adobe offers a tightly integrated solution with a bold vision for buying groups.”   So, in our view, key ingredients here are customer data, person and account prioritization, journey orchestration, personalized cross-channel engagement, performance measurement, and buying groups. These all represent investments Adobe has been making (and continues to make) to provide our customers with a powerful, integrated, best-in-class solution for B2B marketing and go-to-market; ultimately, a solution to help organizations drive growth and do so more efficiently while delivering the personalized experiences demanded by today’s customers and prospects.   Forrester defines B2B Revenue Marketing Platforms as, “A comprehensive solution that enables marketing teams to execute their lifecycle revenue marketing efforts by providing a holistic view of prospects, buying groups, and customers, as well as their interactions and impact on the business.”¹   Let’s unpack all this.   Last millennium, CRMs were supposed to be the all-in-one solution for managing customer interactions. They fell far short for marketers. Marketing Automation Platforms including Adobe Marketo Engage were born. By now, customer engagement was shifting to digital channels and personalization was already a must. B2B teams needed automation to scale their marketing and deliver the right content, through the right channel, to the right person, at the right time. Enterprise companies needed automation with the flexibility to do all of this for a broad range of products, markets, and buyers.   First priority: engagement (you know, the actual marketing) Today, automated engagement remains at the core of B2B marketing. It’s where the rubber meets the road and where the marketing actually happens. Minds are won or lost. Your organization helps educate prospects and progress their decision-making…or not. Customers have a great experience and grow their investment with you…or not. Whether your demand process is lead-based, account-based, or a mix, it’s always about how well you can connect with and engage with people. It’s why we continue to invest heavily in new native Marketo Engage channels such as chat and webinars, in addition to AI-driven marketing attribution and an AI-fueled content supply chain. Forrester had the following to say about Marketo Engage:   “Adobe Marketo Engage stands out for its sophisticated e-mail marketing, web experiences, and multichannel and full customer lifecycle support.”   So, what is a B2B Revenue Marketing Platform? Forrester has referred to it as “the core B2B engagement platform”. So, if you remember nothing else, remember this – a B2B Revenue Marketing Platform needs to, above all else, be great at automating and orchestrating personalized, cross-channel engagement across GTM motions and demand funnel stages. Without that, you can improve things like audience targeting all you like, but the actual marketing will fall flat. For this reason, a good number of the capabilities said to be within a B2B Revenue Marketing Platform (and some of the most important ones, in our view) are core features of Marketing Automation Platforms. Forrester is now viewing their capabilities as ingredients in a larger recipe. What else is in the recipe?   Deeper data: Unlocking next-level prioritization, segmentation and personalization A little over 20 years ago, the IT Services Marketing Association (ITSMA) invented the term Account-based Marketing (ABM). The idea was simple: by better prioritizing accounts, Marketing could focus their efforts where they mattered most and team more closely with Sales on a narrower set of opportunities. Makes sense. Over time, data providers emerged offering 3rd party account intent data. Others provided account-based advertising, often guided by that intent data. Together, these capabilities have helped B2B teams at the top of the funnel with new customer acquisition.   Now, capabilities including Adobe’s AI-powered predictive lead and account scoring extend prioritization to the rest of the funnel and a broad range of GTM motions including upsell and cross-sell. It’s just one example of how the deeper B2B customer profiles of products like Adobe Real-Time CDP can fuel not just better personalization, but also better segmentation, targeting, and prioritization across the customer lifecycle. So, if engagement is the first ingredient of a B2B Revenue Marketing Platform, data / data management is likely the second. Doing it right takes a flexible and powerful CDP.  Many Marketo Engage customers have made this move with several, including Vanguard, Qualcomm, Nasdaq, and Avantor, sharing their success stories at Adobe Summit earlier this year.  Here’s what Forrester said about Adobe Real-Time CDP as a component of Adobe’s B2B Revenue Marketing Platform:   “It (Adobe Marketo Engage) is tightly integrated with Adobe Real-Time CDP, which excels in consolidating customer data from numerous sources into unified profiles, enabling real-time personalization and segmentation across channels.”   Buying groups: the go-to-market orchestration B2B Marketing and Sales have always needed The final ingredient in B2B Revenue Marketing Platforms represents one of the most important evolutions in B2B marketing to take place this century – buying group assembly and engagement orchestration. Why? Buying decisions in B2B are most often made by a group of people, not an individual lead and certainly not every single person working for an account. As such, the core cross-channel engagement capabilities of Marketing Automation Platforms have given us the marketing foundation we need. Deeper data and more unified data management has helped us better prioritize and deliver personalized engagement. But something important has been missing – the ability to understand, target and automate cross-channel engagement with buying groups. In other words, the ability to align our marketing and sales to the buying opportunities within an account, whether one or many.   Targeting the key personas in a buying group got us part way there as we inched closer to true 1:1 engagement, but still what’s been missing is the ability to use signals from an individual as context for engaging the entire buying group and continue to message at the buying group and individual level, throughout the journey, to help buying group members reach consensus faster, which is especially important when buying groups are large and distributed as is frequently the case today. This also opens the door to scoring and qualifying buying groups, in addition to individual leads and contacts, to give Sales a more complete picture of demand for specific offerings.   As such, within B2B Revenue Marketing Platforms, you will see an expectation that software vendors offer this capability. We believe Adobe addresses this need most completely with Adobe Journey Optimizer B2B Edition. It did not count toward our “current offering score” in this first-edition Forrester Wave because it was still in beta at the time, but, with its general availability, this application is a true game-changer for enterprise B2B marketing teams. What Forrester said about Adobe and Adobe Journey Optimizer B2B Edition:   “The company’s product strategy is differentiated by its strong commitment to buying groups, with the release of Adobe Journey Optimizer B2B Edition on the near-term roadmap. Adobe Journey Optimizer B2B Edition will seamlessly integrate with Adobe Marketo Engage and match individual addressable audiences to buying groups in target accounts.”   Final thoughts We find Forrester’s market view aligns very closely with our own vision, innovation, and roadmap. We’re proud of our performance and of being named a Leader and we look forward to continuing to work with our customers to advance their marketing and marketing careers.   We believe, as time passes and future editions are published, the component capabilities and weightings will shift to even better reflect what we see as the most important aspects of a “core B2B engagement platform”. We also believe that, as more teams invest in buying group orchestration (since the tech is now here to do it), that will become a more significant factor within this and other analyst reports.  On that note, we always encourage our customers to use these evaluations as just a starting point. What capabilities are most important to you? Which vendors have the breadth and depth to deliver against all your use cases?  That’s what really matters. Our approach at Adobe is to provide a tightly integrated B2B Revenue Marketing Platform with everything enterprises need to achieve their pipeline, revenue, efficiency, and customer experience goals – now and down the road.   I hope this helped. It can be a terminology soup out there. That said, this is one worth paying attention to. B2B marketing is evolving and there has never been a more exciting time to be a part of it!   Check out the full Forrester report here.   ¹”The B2B Revenue Marketing Platforms Landscape, Q2 2023”, Forrester  

Hello Nation,   As some of you know Dynamic Chat, can be accessed through https://experience.adobe.com and its user management is through https://adminconsole.adobe.com    In 2022, we launched Dynamic Chat as an add-on to Adobe Marketo Engage, and the Dynamic Chat Select version is included in all Marketo packages. We have completed the provisioning of Dynamic Chat to all our Marketo customers and have added only one admin.  Since then we had an influx of requests for not being able to access Dynamic Chat and are unsure who the current admin is. In the recent release, we have made all Marketo admins as Dynamic Chat product admins, ensuring they can now access the Dynamic Chat of their respective instances.   Steps to access Dynamic Chat Login to your Marketo instances > My Marketo > click on Dynamic Chat tile   You will taken to https://experience.adobe.com and asked for login Type in your email that you used for accessing your Marketo Engage instance. If you are access this for the first you will asked few more details to type in (only * fields are mandatory) Once you have done with the login, you will be redirected to your Dynamic Chat instance or https://experience.adobe.com   By clicking on the Dynamic Chat tile you can access the product. If you do not see Dynamic Chat tile, goto https://adminconsole.adobe.com and add yourself as a user. If you don't have access to https://adminconsole.adobe.com please request any of your Marketo admin to add you as a user in Dynamic Chat.   Important/Useful links Guide to manage access through Admin Console  Dynamic Chat documentation Dynamic Chat tutorials Best practices with Dynamic Chat  Yes, you can use Dynamic Chat beyond chatbot   

We are looking for customer feedback regarding AI tools to help complete tasks and answer any AEM related questions. We will use these insights to help shape the future of AI tools in AEM. This survey should not take longer than 10 minutes to complete. If you are interested, please fill out survey here.    

Release 7.4.1 - Build 9383 June, 2024   Find the detailed release information here: Latest Release   Changes and improvements With the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential. If you have implemented outbound integrations, such as Campaign-Analytics integration or Experience Cloud Triggers integration, you must upgrade your Campaign environment to v7.4.1 and migrate your Technical Account to oAuth before January 27, 2025.  Once you have migrated your Campaign technical operators to Developer Console and transitioned to IMS for end-user authentication, you can now enable the user interface and API restrictions to remove options and capabilities which are specific to native authentication.   Check out the details about compatibility updates, patches, fixes and improvements in this latest Campaign Classic V7 Release here: Release 7.4.1 - Build 9383   Feel free to reach out for questions and feedback through the below comment section.

Want to know what your team is up to? We built this dashboard to give you insight into your direct reports’ work and play (time off). From understanding your team’s workload, to viewing the projects they own, to analyzing cycle time, there is a lot of valuable data to be uncovered. This is sure to be a crowd-pleaser with your managers!A few things to note:The reports on the dashboard have been built to support the needs of a wide audience and it is likely that you will need to change filters, views, and groupings on some reports to better meet your organization’s needs. All these reports contain a filter that provides results for the logged in user’s direct reports in Workfront. You may not need all the reports, so feel free to remove them.  All reports have tags in their descriptions for searchability: #peoplemanager Finally, we recommend making copies of these reports before editing in case you want to go back to the original reports. This dashboard is now available to install from your blueprints. Learn how to install this dashboard from blueprints Reports Included in the People Manager Dashboard: My Team's Active Tasks by User  Shows all your direct reports’ incomplete tasks on active projects. Use this report to understand the number of outstanding tasks per user.  My Team's Active Issues by User Shows all your direct reports’ open issues on active projects. Use this report to understand the number of outstanding issues per user. My Team's Active Late Tasks by Week Shows all your direct reports’ late, incomplete tasks on active projects. Use this report to understand number of late tasks per user and number of days late. My Team's Tasks Due This Week and Next Week Shows all your direct reports’ incomplete tasks on active projects due this week and next week. Use this report to understand your team’s bandwidth. My Team's Active Projects by Priority Shows all active projects owned by your direct reports. Use this report to understand or change how in-flight work aligns to your priorities. My Team's Active Tasks - Planned vs. Actual Hours by Week (Burn Down) Shows the variance of planned vs. actual hours on your direct reports’ active tasks. Use this report to understand actual hours over or under planned hours. My Team's Recently Logged Hours by Week  Shows all your direct reports' logged hours in the last 4 weeks.  My Team's Completed Tasks This Year by Month Shows the volume of tasks completed by your direct reports each month. Use this report to understand not only volume, but also the variance of planned vs. actual of both hours and duration. In turn, you can analyze task cycle time and level of effort. My Team's Completed Tasks Last Month by User  Shows all your direct reports' tasks completed last month.  My Team's Completed Late Tasks by User Shows all your direct reports’ late, completed tasks. Use this report to understand number of late tasks per user and number of days late. My Team's Completed Tasks - Planned vs. Actual Hours by Project Shows the variance of planned vs. Actual hours over or under planned hours. My Team's Time Off in the Next 3 Months by Week Shows all your direct reports’ time off in the next 3 months. Dates in purple represent time off in the next 4 weeks.

If you’re a system admin, product owner, champion or manager of Workfront users, you’ve probably been asked to demonstrate the value Workfront is bringing to your business. We’ve identified five key areas where your business can realize value. Workfront provides the ability to: Centralize work in one solutionManage work processesReview and approve digital workGovern compliance workflowsDeliver client-facing services We’ve created the Value Realization | Govern Compliance Workflows dashboard to help you realize value by providing reports that can be used for auditing purposes, especially in highly regulated industries. These reports are designed to support common compliance needs. For example, you can: Identify the correct system and group admins in your organization when you need assistance with processes or system informationEasily search for key brand and compliance documentsProvide documentation of an approvalEnsure critical data is maintained on projects which may cause non-compliance and reporting issues if left blank  This dashboard is now available to install from your blueprints. Learn how to install this dashboard from blueprints. A few things to note:  The reports on the dashboard have been built to support the needs of a wide audience. It’s likely you will need to change the filters, views, and groupings in some reports. This is especially the case when it comes to filtering on status or date/time. You may not need all the reports, so feel free to remove them.All reports have tags in their descriptions for searchability:#governcomplianceworkflows#valuerealizationFinally, we recommend making copies of these reports before editing in case you want to go back to the original reports. The Govern and Compliance Workflows Reports: Active System AdminsUse this report to identify active System Admins.Active Group AdminsUse this report to identify active Group Admins.Documents Search for Brand, Compliance, and Governance PurposesUse this report to locate brand, compliance, and governance documents. Adding filters is recommended.Document Approval AuditUse this report to audit document approval decisions.Requests Pending Approval by Approval ProcessUse this report to identify pending issue approvals.Tasks Pending Approval by Approval ProcessUse this report to identify pending task approvals.Projects Missing Key DataUse this report to identify missing project data. 

We are excited to announce the General Availability of Experience Manager Assets Content Hub and Dynamic Media with OpenAPI capabilities, available to Assets Cloud Service customers on 28 June 2024. Content Hub puts branded content at your fingertips, enabling any teams to easily discover, remix, and activate approved assets at scale, through an intuitive portal. Teams throughout the enterprise can quickly access brand approved assets for reuse or inspiration and activate content across all distribution channels throughout the organization and extending to its business partners like agencies or distributors. Learn more about Content Hub via below Experience League documentation: Overview Provisioning Configuration With Dynamic Media with OpenAPI capabilities, assets are referenced from the DAM (no binary copies), so whatever changes are made in the DAM will auto-propagate in downstream applications while maintaining asset governance. Further, the assets are optimized and transformed at the edge for fast performance, and delivery insights. Customers can also deliver assets public or secure.  Learn more Content Hub, together with Dynamic Media with OpenAPI capabilities and our Asset Selector MFE technology, will help democratize and simplify access to approved assets for activation at scale across channels and use cases, both in-app as well as through a browser-based portal. Organizations will retain the overall governance and maintain the source of truth for their assets with AEM Assets Cloud Service remaining the foundation of their DAM deployments.

Take 10 minutes to complete an Adobe Workfront review on Gartner Peer Insights by July 26! As a thank you for your time, you’ll have the option to receive a $25 gift card when your review is published.    Start your review here: https://gtnr.io/olhCwe7GB   Important details to keep in mind: Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.

Adobe Real-Time CDP Monthly Global Releases June 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Data Distiller Customizable Insights – Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. As a Data Distiller customer, you can now author any dashboard directly via SQL. Data Distiller enables the creation of reporting data models with customizable insights such as: Visualization Library, Dashboarding, Global Filters, BI Connectivity and many more.Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights usin.... AI Assistant in Adobe Experience Platform – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.AI Assistant is an intelligent conversational, generative AI tool that will boost productivity and redefine work in Adobe Experience Platform based Applications.  You can use AI Assistant to better understand product knowledge, troubleshoot problems, or search through information and find operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics. In this initial release, we have unlocked two capabilities:Product Knowledge and Operational Insights which is currently in a public beta. Product Knowledge refers to topics grounded in Experience League documentation. It can provide pointed learning about various product features, discovery on how-to’s and best practices, as well as troubleshooting guidance.Operational Insights generates insights about your meta data objects. You can ask AI Assistant questions about attributes, audiences, datasets, sources, destinations, dataflows, and more.As a platform practitioner I want to increase my productivity and streamline operational workflows across Experience Platform. To access AI Assistant for Experience Platform, Real-Time CDP, and Journey Optimizer, you must be added to a role that includes the Enable AI Assistant and View Operational Insights permissions. For more information, read the feature access guide. You must use the Admin Console for access in Customer Journey Analytics. Use Case Playbooks Now easier to discover – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Use Case Playbooks are a curated catalog of industry-specific playbooks, 40+ turnkey use case templates, by industry, application, marketing goal and more for business-focused prioritization. Introducing a left navigation item called Playbooks in all Development & Production Sandboxes; upon clicking this navigation, the user lands on the Playbook gallery page and is able to browse playbooks. On clicking a specific Playbook, the user can either automatically configure an empty inspirational sandbox to setup UCP or can be re-directed to the inspirational sandbox. As a new user I want to easily get started with deploying use cases today with fewer clicks and as an experienced user I want to explore undiscovered use cases. To get started, read the Use Case Playbooks overview, which provides an overview of the playbooks’ functionality, their purpose, and an end-to-end demonstration, including how to create instances and import generated assets into other sandbox environments.

We are excited to announce the launch of Dynamic Media with OpenAPI capabilities. Dynamic Media with OpenAPI capabilities enables users across the enterprise to access and activate digital assets directly from the DAM, optimized for multiple channels. The value here is the ability to search and select on-brand approved assets from the DAM to downstream applications.  The assets are referenced from the DAM (no binary copies), so whatever changes are made in the DAM will auto-propagate in downstream applications while maintaining asset governance. Further, the assets are optimized and transformed at the edge for fast performance, and delivery insights. Customers can also deliver assets public or secure.  By leveraging the OpenAPIs from Dynamic Media it truly democratizes the access of approved content from the DAM. All the public documentation on this Experience League Page  When should customers leverage DM with OpenAPI capabilities?  Use cases include integrations to Adobe application or 3rd party applications, empowering marketers to access DAM content from the tools they are most familiar with – no manual process of download and upload necessary. Destinations can be AEM Sites 6.5, Cloud Services (next evolution of Connected Assets), Edge Delivery Services, or any other Adobe or 3rd-party app. This is a huge step toward our modern composable DAM vision.   What’s included with the launch and how can my customers get access?  Existing and new customers with AEM Assets Cloud Services and Dynamic Media Add-On can request access to this feature. To enable Dynamic Media with OpenAPI capabilities on AEM as a Cloud Service, customers need to submit an Adobe Support ticket with their Cloud Service program and environment ID, as well as their contact information.  Please leverage this new innovation and share your feedback. Apoorva GuptaProduct Head, Dynamic Media

As part of our continued effort to enhance the Marketo Engage user experience, we will be migrating all developer documentation to the Adobe Experience League and the Adobe Developer website. This will provide a clean, updated interface for our developer community.   The bulk of the content remains the same—similar in structure with a familiar table of contents. One change, however, is that the API reference documentation is now hosted on https://developer.adobe.com/marketo-apis/, where we run all our Swagger/OpenAPI instances. This will be linked to from the new Developer documentation homepage.   The new experience is live and can be found on the Marketo Engage Developer Documentation homepage on Experience League.    The old experience will remain available until July 31, 2024. On that day, all links on developers.marketo.com will be redirected to their new counterparts. Developer blog posts will remain on the original site for the time being.   We hope you enjoy the updated experience! Please leave any questions or feedback in the comments below.  

Adobe Real-Time CDP Monthly Global Releases June 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Data Distiller Customizable Insights – Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. As a Data Distiller customer, you can now author any dashboard directly via SQL. Data Distiller enables the creation of reporting data models with customizable insights such as: Visualization Library, Dashboarding, Global Filters, BI Connectivity and many more.Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights using Data Distiller. AI Assistant in Adobe Experience Platform – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.AI Assistant is an intelligent conversational, generative AI tool that will boost productivity and redefine work in Adobe Experience Platform based Applications.  You can use AI Assistant to better understand product knowledge, troubleshoot problems, or search through information and find operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics. In this initial release, we have unlocked two capabilities:Product Knowledge and Operational Insights which is currently in a public beta. Product Knowledge refers to topics grounded in Experience League documentation. It can provide pointed learning about various product features, discovery on how-to’s and best practices, as well as troubleshooting guidance.Operational Insights generates insights about your meta data objects. You can ask AI Assistant questions about attributes, audiences, datasets, sources, destinations, dataflows, and more.As a platform practitioner I want to increase my productivity and streamline operational workflows across Experience Platform. To access AI Assistant for Experience Platform, Real-Time CDP, and Journey Optimizer, you must be added to a role that includes the Enable AI Assistant and View Operational Insights permissions. For more information, read the feature access guide. You must use the Admin Console for access in Customer Journey Analytics. Use Case Playbooks Now easier to discover – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Use Case Playbooks are a curated catalog of industry-specific playbooks, 40+ turnkey use case templates, by industry, application, marketing goal and more for business-focused prioritization. Introducing a left navigation item called Playbooks in all Development & Production Sandboxes; upon clicking this navigation, the user lands on the Playbook gallery page and is able to browse playbooks. On clicking a specific Playbook, the user can either automatically configure an empty inspirational sandbox to setup UCP or can be re-directed to the inspirational sandbox. As a new user I want to easily get started with deploying use cases today with fewer clicks and as an experienced user I want to explore undiscovered use cases. To get started, read the Use Case Playbooks overview, which provides an overview of the playbooks’ functionality, their purpose, and an end-to-end demonstration, including how to create instances and import generated assets into other sandbox environments.

June 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Content Fragments customization: You can now define specific fields in a fragment that can be edited when the fragment is added to a campaign or journey. This allows for the adjustment of content portions at the time of use, providing flexibility to override default values with context-specific details. Reporting with Customer Journey Analytics (Beta): Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions. AI Assistant in Adobe Journey Optimizer: The AI Assistant is a user interface feature that you can use to navigate and understand Adobe concepts and get operational insights for your specific environment. It is available in several products across Adobe Experience Cloud, including Adobe Journey Optimizer. Multilingual messages in journeys and campaigns (Limited Availability): You can now effortlessly create content in multiple languages within a single campaign or journey. With this feature, you can switch between languages when editing your campaign or your journey, streamlining the entire editing process and improving your capability to efficiently manage multilingual content. Multilingual content is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Experimentation in journeys (Limited Availability): Already available in campaigns, Adobe Journey Optimizer now supports experiments in journeys. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases. Experimentation in journeys is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 8.5.3 Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.5.3   Migration to OAuth Server-to-Server credential -Starting this version, with the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential.  The following change has been released in May and is now available to Campaign v8 users: New Enhanced Security add-on: To make your network connection more secure and provide improved security for your resources, Adobe Campaign offers a new Enhanced Security add-on, which includes two features: Secure CMK integration and Secure VPN tunneling.   Please find the detailed information around the new capabilities and improvements here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

During the next Marketo Measure product release, scheduled on June 14, 2024, Marketo Measure is deprecating the Salesforce fields that our managed package pushes to the Lead and Contact Objects in SFDC (see the Release Notes link at the bottom of this post to learn which fields). This blog post highlights the benefits and rationale of why Marketo Measure is turning these fields off, as well as how to retain the same information on your Leads, Contacts, and Reports in SFDC. Why deprecate these fields? There are multiple reasons: Eliminating the need to export to the Lead and Contact objects frees up bandwidth and API Calls, leading to fewer SFDC API credits used and improved processing speeds. Fewer direct object interactions means fewer opportunities for validation errors or permission issues for our SFDC<>Marketo Measure connected user. These changes also help with our data infrastructure, preventing unnecessary duplication of our core data points and minimizing reliance on related objects for data flow. What does this mean for me as a customer? The biggest impacts this deprecation will have on your system relate to how Marketo Measure data is surfaced for a Lead and Contact, both on any page layouts as well as in reporting. Information such as “Marketing Channel (FT)” or “Touchpoint Date (LC)” will no longer natively exist as a Field on the Lead or Contact; this data can be replicated with lookups to the related Touchpoint object. Similarly, any reports in Salesforce that are centered around the Lead Object or Contact Object that are referencing these fields need to be revamped (more info linked below). How can I “replicate” these data points? Marketo Measure provides documentation on how to replicate this data, both within your reporting as well as on your Lead and Contact Objects themselves. Our Release Notes detail creating a Custom Report Type that joins data between the Lead/Contact object with the Buyer Touchpoint object. This powerful report allows all the Marketo Measure data previously found on any Lead-only or Contact-only reports, and more.  Keep an eye out for upcoming blog posts from Salesforce experts on our Marketo Measure Partners team, who will outline exactly how to integrate Lookup fields on your Lead and Contact page layouts to display Marketo Measure data directly on the Leads/Contacts themselves.   Still have questions?Please contact Marketo Measure Support with any questions or issues you encounter around this release.

Welcome to the world of AEM Dynamic Media possibilities!  Today I will introduce you to the Snapshot tool. In this publicly available and free tool (yes, you dont need DM license to try us out!), you can interactively discover imaging benefits of Dynamic Media with two simple steps.First, Choose an Image: you can either specify an existing Dynamic Media URL or select one of the pre-populated images in the Snapshot tool itself. Now, Discover! Snapshot tool will analyze and display the magnitude of bandwidth you save by enabling Smart Imaging and also a preview of the image to evaluate visual quality and the various creative effects.  You can pick and choose from a set of pre-populated modifiers and can also specify your own Dynamic Media commands and preview the effect of all these. Learn more Please give it a try and explore the possibilities of Dynamic Media! Apoorva GuptaProduct Head, AEM Dynamic Media

Adobe Real-Time CDP Monthly Global Releases May 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Audience Portal UpdatesAudience Portal: Audience Lifecycle Management – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.As a marketer, I want the ability to exclude certain audiences from evaluation and re-publish them so I can activate to destinations later. Now manage audiences with greater flexibility.  Including moving audiences between draft, published and inactive states. Reduce number of audiences that are being evaluated at a given time. Audiences that are not active remain in the inventory for later use. Audience Portal: Required permissions to import an audience  -  Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.New role-based access controls, allowing less technical marketers to import audiences with reduced risk of adverse effects. The following permissions are required to import audiences: view and manage segments as well as Import audiences. Mutual Transport Layer Security (mTLS) – Real-Time CDP and Journey Optimizer customers that have access to AJO Custom Actions and HTTP API destination will get support of mTLS protocolUtilizing standard mTLS protocol provides customers a way to identify and securely connect on an HTTP connection originating from AJO Custom Actions & HTTP API Destination (i.e. outbound HTTP connection).As a data engineer, I want to send data to my tech stack behind my organizational firewall over mTLS protocol. My organization always needs to verify the originator of the call before establishing a HTTP connection.