Product Updates

January '25 Release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   Customer Journey Analytics templates: You now have the option to enhance your Journey Optimizer reports by leveraging Customer Journey Analytics templates. This new feature allows you to streamline your reporting process with pre-designed templates tailored to your analytics needs.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hello Journey Optimizer Community, We’d love to hear from you! Your experience and feedback matter to us, and we’re inviting you to participate in the Adobe Journey Optimizer Adoption Survey to help make your Journey Optimizer experience even better for you. Whether you’ve been using Journey Optimizer for a while or are just getting started, your insights will help us refine and improve our offerings in ways that truly benefit you.The survey is quick and straightforward, but its impact will be significant.   Take the Survey – click Survey Link   Why Share Your Feedback? Make an Impact: Your feedback directly shapes the future of our products. Voice Your Thoughts: Share your honest opinions, suggestions, and concerns. Be Heard: We're here to listen and act on your input. Thank you in advance for sharing your valuable thoughts and for being an integral part of our community. Together, we can enhance the Journey Optimizer experience for everyone.

Release 8.6.4 January, 202   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.4 General improvements Campaign application stability has been improved during delivery analysis in the context of an Enterprise (FFDA) deployment. This release comes with improved and strengthened FFDA architecture mechanisms, including key management, staging, and data replication. New technical workflows have been introduced for the Enterprise (FFDA) deployment. These workflows replicate delivery and related data by centralizing parallel replication requests on corresponding tables. These workflow start with Replicate nms. A new Enable watchdog supervisor to keep workflow running permanently option is now available in the workflow properties. When this option is enabled, workflows automatically restart after an error occurred. The restart happens every 30 seconds by default if the workflow is still in error. To adjust this interval, you can create a new XtkWorkflow_WatchdogTimerTimeout option and set an Integer data type to specify the new delay. This option should only be enabled in technical workflows.    Please find the detailed information around the general improvements, security improvements, compatibility updates and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Attention all Fusion users! Do you have an idea for a Fusion template that you’d like to see added to our library? We’ll pick a few customer-submitted ideas and create them for you! While we’d love to, we can’t create all of them. Workfront to Workfront/Adobe automations will be prioritized, but don't let that stop you from sharing your idea. All ideas are welcome and we're excited to see what you come up with!  If you don’t already know, public Fusion templates are pre-built automations or integrations that Adobe creates for all customers to use. Read more about how they work and what templates are available.  Post your idea as a reply to this Discussion and feel free to up-like any other submitted ideas. 

Important Notes: The connector requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). The connector works on the new email editor Supports AEM Assets Cloud Services version and needs Dynamic Media with Open API License.   Hello Nation,   Excited to announce integration to AEM Assets Clouds Services repositories available from inside the Email Editor in Marketo Engage with the January release.       Key Features   Approved Images only   You can be sure that only approved images are used in your Marketing campaigns.   Consistent with latest updates in AEM Assets   Changes to images in AEM Assets instantly propagate to emails. It is guaranteed to send latest image available at the time of delivery.    Asset Selector available inside Email Authoring Editor   Accessible from Editor, it makes it convenient for users to drag and drop images into the editor using the Asset Selector. The Asset Selector allows the ability to search based on name and filter on different parameters.     Setting up   Connection is based on Service Credentials (Technical Accounts) which need configuration. Technical accounts expire every year, and the connection needs to be kept alive with updated technical accounts.       Useful Links from AJOB2B Experience (Marketo documentation will be published shortly, and will model this closely):  Configuration of AEM Assets Using the assets

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This hierarchical structure makes it easier to understand the flow of the report and identify key sections without needing to scroll endlessly. Improved Report Cohesion The Table of Contents helps create a more cohesive and intuitive dashboard experience. It allows users to grasp the overall structure of the report and understand how different sections are connected. This clarity enhances the user experience and ensures that insights are easily accessible. By integrating this feature into your dashboards, you’ll enable users to: Navigate reports more efficiently Focus on key insights without distraction Gain a clear understanding of the dashboard’s structure and flow Finalized Table of Contents:    

Hello Interactive Webinars Maybe you have heard about it, or you saw an announcement, but you just didn’t have time the check it out. Whether you run many webinars or have never run any before, don’t ignore this new addition to Marketo Engage.  All Marketo Engage instances have this capability for at least 12 events with up to 500 participants! What is truly unique about Interactive Webinars (IW) is that it is built into Marketo and does not require integration setup, seamless access to interactions like questions and answers, surveys, polls, downloads, and participation. The native integration with Adobe Connect manages event creation, scheduling, registrations without the need to call webhooks, build in wait steps, and plucking data from custom objects. Let’s jump in and explore a little more.   What Are My License Details? No matter what license you have, you have at least 12 events with up to 500 participants and 6GB of storage, which resets on the anniversary date of your Marketo Engage renewal. If you have Marketo Engage Prime or another premium subscription you probably have unlimited event with up to 1,000 participants and unlimited storage. What’s that mean? Events – this is a scheduled webinar event with a date, time and duration. Event Capacity – The maximum number of participants that can join the event. Storage Capacity – Amount of storage available for storing recordings, collaterals, hero images, documentation, and other assets. If you have the base license, you can purchase an upgrade to increase events/capacity/storage.  The initial license is a “Shared Room License” which means that you cannot schedule or overlap two events simultaneously. You can purchase a license for an additional room if you need to run concurrent events. Also, you can purchase a license for additional storage if you wish to keep more records or want to leave assets in your event.   Your License Details To find out what you have, navigate to the Admin section of Marketo (or ask someone with Admin access) to the Interactive Webinars control panel and look at the license panels. If it looks like the image below, you have the basic package. If it looks like the image below, you have the unlimited events for 1,000 participants license. If you see both, then you have both the base package and the upgraded license. Important:If you have more than one license, which license you use will be determined when you create your event.  If you have both packages but continually select the 500-capacity option, you will exhaust the license at 12 events.  No big deal, you have unlimited 1,000 capacity events which are fine for even small events.   Users, Hosts & Presenters You may have noticed a Users panel in the IW control panel. Not all Marketo users have permission to create or edit Interactive Webinar programs. You need to grant access to these individuals in the control panel. There is no limit to the number of users that you can add, but they must be a Marketo Engaged user. You can have external hosts and presenters for your events that are not Marketo users. Therefore, if you have another team or external contractor that will run the live event you do not need to add them as a Marketo user, but someone will need to schedule and setup the Marketo event program for them and add them to the event as a host or presenter.   My Favorite Things No, the dog didn’t bite, the bee didn’t sting, I’m not feeling sad … these are simply a few of my favorite things about Interactive Webinars.   #1 Seamless Interaction with Adobe Connect When you create an Interactive Webinar program in Marketo, the event is created and paired in Adobe Connect. This includes rescheduling or cancelling.  It is all controlled in one place …the Market program dashboard. Hosts and presenters are added from the Marketo program, and their personal links are available if you need to resend them.   When a program member status [A] is changed to “registered” [B] the custom join link [C] is created and available in the {{member.webinar url}} program token. When they join the status is changed, when they click a survey, download an asset, ask a question, etc. it is instantly available to the Marketo program and can be actioned by a trigger or filter. Checkout this clean interface design!   #2 Managing Tokens The new My Tokens dashboard puts several nice features right at your fingertips.  (Follow along in the image below.) In addition to the new clean design, there are some nice features to improve token setup.  [A] Folders can now be created to help organize tokens, which is very helpful for event programs that require many tokens. [B] Import Tokens, yes, you can import tokens from another program or marketing activities folder. [C] Delete the selected token … but wait, I usually can’t because it is used somewhere, and I can’t find it! [D] Boom! Find Usage is now available for your tokens, so you can see, fix or change where and how they are used.   #3 Link Tokens Did you look closely at the image above? There is a “link” token type … what!? I love this. In the image below you see We can drop the full URL.  Isn’t that a Marketo token no-no because it won’t be recognized and tracked as a link? … Not anymore. The tracking link settings are built into the token, so now it know how to handle it in emails and landing pages.   But that’s not all, folks! You may have also noticed that you can give it an HTML ID or Class or set the CSS styles directly in the token.  This means that the token can create a button in the place where it is used.  Like this…   #4 Transition to On-Demand Remember the {{member.webinar url}} program token we talked about earlier?  Well, if you recorded the program to be used as enduring content, registered members can use the same token from the live event to access the on-demand recording. As new members are added to the program a join link is created.  This means the effort to transition the live event to an on-demand program is relatively simple.  You would change your registration page and associated smart campaigns. I do like to keep the program the same from a program performance and ROI perspective.   Wrap-up These are a few things that I like about IW.  There are benefits to not needing to work across platforms and coordinating status and data transfers. This has been a review of the Marketo program features, but there is more to discuss about the Adobe Connect features. What is also exciting is that this initial product offering has a roadmap, too.  It was presented at the last Adobe Summit that Generative AI capabilities will be coming for the on-demand content.   See you next time.

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based authentication using the ‘Authorization’ header, which is documented here.    Please let us know in the comments section if you have any questions or concerns about this upcoming change.

Survey for AEM Community: Can you help us out? We want to talk to everyone who contributes to the experience creation process, both within and outside of Adobe Experience Manager. You can help us improve our product by sharing your experience with the experience creation workflow in this 10-minute survey and inviting your colleagues to do the same.   We are particularly interested in hearing from team members involved in strategy, project creation, content creation, review, and approvals, and analysis. We know that supporting AEM users involves understanding the full workflow that takes place outside of the application-- but we need your help to talk to your colleagues. Please take this survey and/or forward it to your colleagues: https://www.feedbackprogram.adobe.com/c/r/aem-content-experiences-survey (Survey will be open through the beginning of the new year)

We need your help! The Customer Success team is looking to partner with at least one customer for an event/panel discussion sometime in February (timing is flexible) on the topic of How to get Executive Buy-in/Support for Workfront. If you are willing to share your experience and real-world successes on how you were able to secure executive buy-in for Workfront, let's chat! Send the team an email at csatscale@adobe.com if you're interested or reply to this post and I'll DM you directly!  

Details The features in this release focus on Experience Manager Assets and Site innovations and include the following: AEM Assets: Assets Interface Extensibility​ Content Hub Asset Rendition Availability​ Dynamic Media: New rendition panel​ Dynamic Media with OpenAPI advanced ​image modifiers & presets​ Dynamic Media Delivery Report​ AEM Sites: Updates to Edge Delivery Services with ​Universal Editor in AEM Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

Delivering images in Next Generation Image Format is a foundational step towards accomplishing better Google Core Web Vital score for LCP (Largest Contentful Paint). Customers who adopt Dynamic Media Smart imaging across their web properties, do not get flagged in Google LHS tests recommending the usage of Next Gen Image formats. Dynamic Media automatically optimizes assets to avif/webp(next generation image formats) that result in faster image load time without compromising quality. Collectively, our customers save 13 Thousand TB of bandwidth every month by leveraging Smart Imaging.If not already, please evaluate Dynamic Media Smart imaging and let it handle the complete task of delivering next generation image formats for you.Enabling Smart Imaging is now Easier than Before!Please note that Smart Imaging is now available for all Dynamic Media customers (except for Dynamic Media Hybrid).To start using Smart Imaging, append bfc=on, or dpr=on,dprValue, or network=on, or all three parameter settings to your existing URLs or presets.If you prefer not to make these changes manually, you can enable Smart Imaging by default by creating a support case.After enabling it, you can immediately evaluate the savings by Smart Imaging by entering your Dynamic Media URL to Snapshot tool (https://snapshot.scene7.com/)IN the below example, 'webp' is the winner. 

Hope everyone is doing well and gearing up for 2025! Our September webinar (“Unveiling latest Dynamic Media innovations”) generated requests to get access to the EDS page that showcases Dynamic Media capabilities, to enable easy reuse in your respective EDS webpages. We took that feedback and sharing with all of you the same. Note – Dynamic Media capabilities showcased in the EDS page, can also be leveraged in any channel experience, across platforms. EDS site : https://aem-dynamicmedia-demo--dm--hlxsites.aem.live/travel-hospitality/wknd-trvl-homeGit repo : https://github.com/hlxsites/franklin-assets-selector/tree/aem-dynamicmedia-demo/blocksGDoc: https://drive.google.com/drive/folders/1HCCHRWp4HJIXW_cUv5cRDQ5DzzqiZsXT?usp=sharing Hope you find this useful and can help you unlock even more value with your Adobe and Dynamic Media investments. In addition, also sharing recordings from the November Dev Live session, that talk more about Dynamic Media capabilities – Scalable Web-Optimized Delivery & Content Transformation Using Dynamic MediaDynamic Media Masterclass: Best Practices for Performant DeliveryEnergizing Adobe Commerce with Adobe Experience Manager Assets and GenAIDev Live Sneaks – Dynamic Media Templates with Content Fragments   (Vote now if you want us to productise this) Other Dynamic Media capabilities currently in Limited Availability Dynamic Media Templates (MVP) (Reach out to your account teams)Dynamic Media delivery reports (Raise a support ticket to get access)Dynamic Media video AI captions (Raise a support ticket to get access ) Other helpful resources on Dynamic Media: AEM Dynamic Media Summit session deck and recordingDynamic Media – Unveiling latest innovations webinar recordingHave you seen the new Best Practices Document for Dynamic Media? Hope everyone’s new year resolution will be to use even more of Dynamic Media in 2025! 😊 

Details The features in this release focus on Experience Manager Assets and Cloud Service innovations and include the following: AEM Assets: New Pricing and packaging for AEM Assets with Assets Ultimate & Asset Prime AEM Cloud Service: Forward logs to more destinations Pipeline-free URL redirects for business users ​ RDEs support Config Pipeline YAMLs​ Interactive AEM Developer Console Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.10.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

Important Notes: No Disruption to Current Work: Your existing email editor will continue to work as usual. The new editor will run in parallel with the existing editor New Editor Requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Old and New Editors are Separate: Emails created in the old editor will remain there. To use the new editor's features, you'll need to create new emails or import existing ones. For leveraging GenAI capabilities, you need to sign the new GenAI terms. If you haven't done already please reach out to your account manager requesting these terms. Till these terms are not signed GenAI features will not be enabled on your instance. Here is Part-2: https://nation.marketo.com/t5/product-blogs/more-updates-new-email-editor-for-marketo-engage-is-now-live/ba-p/354991 Here are updates about permissions: https://nation.marketo.com/t5/latest-product-innovations/product-updates-granular-permissions-to-new-email-designer/ba-p/357057   Hello Nation,   Let's discuss the new email editor that we are bringing into Marketo Engage and some its key features. Watch the 5-minute voiceover or read a summary below!     New experience for Email With new editor you can simply drag and drop components, add different content types (like image, text, buttons, HTML etc). Select any section and edit inline for quick updates   Style your content with no code  Modify the look and feel of any section through the Styles tab. For example, adjust a button’s colors, padding, and font with just a few clicks.   OOTB Templates You can start creating a new email by starting from scratch or importing HTML or select from out of the box templates or pre-created templates   Leverage GenAI to ideate and generate email content No more writer's block! we bring the power of GenAI right inside the editor that can help you generate content variation based on your needs. Provide instructions of target persona, communication strategy (eg: FOMO, Social Proof, Urgent etc) and more   Generate images for your email content with Adobe's own proprietary model FireFly:   Generate several variations of your email subject line as per your needs/campaign   Accessing the new editor Once launched, you can access the new email editor from the navigation that highlights all the emails and email templates created from new editor separately   What more? The new email editor also comes with several advanced features to elevate your email campaigns: Content Locking: Protect specific sections of your emails from being accidentally edited. Personalization with Tokens: Deliver personalized experiences at scale. Conditional Content: Add dynamic content based on recipient attributes. Reusable Fragments: Save time by creating reusable email blocks.   In case you missed the previous videos and other resources on the Email Designer, you can check them out below:   [More Updates] New Email Designer is Now Live! Step by Step Tutorial: Try the New AI-Powered Email Designer in Adobe Marketo Engage [FAQ] Consolidated Questions for the Email Designer   Note: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Follow this blog link to learn how to get your instance migrated as soon as possible.

In today’s data-driven landscape, having the right metrics at your fingertips is essential for making timely decisions and optimizing operations. The new CRM Sync Dashboard feature in Marketo offers invaluable insights for B2B companies seeking to streamline data flows between Salesforce CRM and Marketo Engage. Here's a look at how this feature can make a tangible impact, who benefits from it, and how it aligns with future innovations. Core Value: Real-Time Sync Health for IT Admins For IT admins, real-time visibility into sync performance is invaluable. As a Marketo IT Admin, you want to track the sync backlog and throughput metrics to respond swiftly to issues and optimize data management during peak CRM updates. This feature was designed specifically to meet this need.  Key Features of CRM Sync DashboardSync Backlog Trend:This feature provides a visual overview of changes in sync backlogs over a five-day period. Each 4-hour interval is displayed on a graph, making it easy for IT admins to identify trends, understand peak sync hours, and detect potential issues. This data helps manage Salesforce-Marketo syncs, especially during high-traffic periods.Sync Throughput and Backlog by Object Type:The throughput and backlog status are broken down for each object type, such as Lead, Contact, Account, Opportunity, Campaign, and Custom Objects. Updated every 15 minutes, these statistics enable real-time monitoring of sync performance, ensuring that key data flows seamlessly between platforms. Real-World Use Case: Improving CRM-Marketing Sync EfficiencyImagine a B2B company running a high-profile email campaign with a critical deadline. As the marketing team gears up, they realize that certain CRM updates expected from Salesforce are delayed, affecting their campaign audience. The marketer promptly contacts the IT Admin, responsible for overseeing CRM sync processes, to investigate. With the CRM Sync Dashboard, the IT Admin can immediately diagnose whether a sync backlog or a recent surge in CRM activity is causing delays.By reviewing the average sync rates and performance metrics, the IT Admin identifies the root cause of the delay and can make ongoing adjustments to your sync humming. This might involve syncing only high-priority records or scheduling larger data transfers during off-peak hours to ensure future updates proceed smoothly. Thanks to this proactive approach, the campaign is back on track, and the company minimizes potential delays in marketing outreach.For more insights on maximizing the sync performance and troubleshooting sync delays, check out this troubleshooting guide. Provisioning: How Customers Access CRM Sync DashboardThe Salesforce Sync Dashboard feature is available to Marketo customers who perform native syncs with Salesforce. For SFDC-native environments, no additional steps are required—these insights are automatically integrated for immediate use, making it easy to monitor sync performance with minimal setup. For those interested, it can be found in the Adobe Experience League documentation here for setup and detailed usage instructions In SummarySalesforce Sync Dashboard provides a real-time solution for IT Admins and Marketing Ops teams to monitor, analyze, and optimize data syncs between Salesforce and Marketo. This feature stands to significantly enhance CRM sync management, ensuring that CRM data delays don’t hold up critical marketing campaigns. As future enhancements make this tool even smarter, Salesforce Sync Dashboard is set to become an indispensable resource in every data-driven B2B toolkit.  Have you tried out the dashboard? Let us know in the comments how you've used it! We'd love to hear from you and see your blog ideas in the thread below!

 Hi everyone, remember that huge release that went out for Federated Audience Composition in July?!!  Well, we have some enhancements to let you know about!Federated Audience Composition continuously delivers new features, enhancements to existing features, and bug fixes including:CompatibilityWith this new release, Federated Audience Composition is now compatible with the systems listed below.Databricks supportYou can now establish connections to Databricks databases through Federated Audience Composition. Learn moreSupport for secure access to Snowflake through AWS PrivateLinkSecure access to your external Snowflake data warehouse through private link is now supported. Note that your Snowflake account must be hosted on Amazon Web Services (AWS) and located in the same region as your Federated Audience Composition environment. Please contact your Adobe representative for assistance in setting up secure access to your Snowflake account. Learn moreAmazon Redshift Serverless supportWith this new release, Federated Audience Composition supports Amazon Redshift Serverless.ImprovementsThis release comes with the improvements listed below.Refresh existing schemasWhen a column is created, modified or deleted in a federated database, you can now detect and apply the changes by clicking on the Refresh schema button in the corresponding schema. Learn moreAssociate a data model with a new compositionWhen creating a composition, you can now select the data model to associate to it. With this new option, the configuration of your activities is easier as only tables of the associated data model are available. Learn moreCheck out the release notes here for more details!

Hello AJO Community!  We’re excited to launch a playground experience where you can try the new AI Assistant Content Accelerator. This is your chance to get hands-on with AI-powered content creation, explore personalization features, and see how it can streamline your workflow in Adobe Journey Optimizer.   Ready to Play?Jump into the AI Assistant Content Accelerator app to explore, experiment, and experience the future of content optimization!   In case you have any related questions or feedback, then feel free to reach out through the below comment section.  

October' 24 release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Email Content Locking: Journey Optimizer now allows you to lock content in email templates, either by locking the entire template or specific structures and component. This allows you to prevent unintentional edits or deletions, giving you greater control over template customization, and improving the efficiency and reliability of your email campaigns. Code-based experiences in journeys: With the Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. The Code-based experience channel is now available in the journey canvas. Web experiences in journeys: With the Web channel, Adobe Journey Optimizer allows you to personalize the web experience you deliver to your customers through inbound web journeys. The Web channel is now available in the journey canvas. Movable Ink and Adobe Journey Optimizer integration: You can now integrate Movable Ink Da Vinci and Adobe Journey Optimizer. With this new integration you can: Leverage powerful capabilities in Movable Ink's Da Vinci product to assemble and personalize email variations for batch campaigns Accelerate practitioner workflows for Journey Optimizer customers using Da Vinci for authoring and Adobe Journey Optimizer for optimization and delivery Optimize Da Vinci models with Adobe data. Email configuration personalization (General Availability): For increased flexibility and control over your email settings, you can define dynamic subdomains and personalized header parameters when creating email channel configurations. Approvals in journeys and campaigns (General availability): With approval policies, you can now set up an approval process within Journey Optimizer that allows marketing teams to ensure campaigns and journeys are reviewed and signed off by the appropriate stakeholders before they go live. Content experimentation in journeys (General Availability): Already available in campaigns, Adobe Journey Optimizer now supports experiments in journeys. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases. Updated reporting experience (General availability): Journey Optimizer reporting is now generally available (GA) and comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions. With General Availability, four new features are introduced: the ability to create simple metrics, create and publish audiences, ask ad-hoc questions using Insight Builder, and schedule reports to be automatically emailed to key recipients.   Please find the detailed information around the new capabilities here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Real-Time CDP Monthly Global Releases September 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Destination Workflow Enhancements - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.New or updated functionality includes:Destination Activations - Mapping Field Drag & Drop  -  You can now change the order of the columns in your CSV exports by dragging and dropping the mapping fields in the mapping step. The order of the mapped fields in the UI reflects in the order of the columns in the exported CSV file, from top to bottom, with the top row being the leftmost column in the CSV file.Default Schedule Pre-Selection in Activation Workflow -  Experience Platform now automatically sets a default schedule for each file export. See the documentation on scheduling audience exports to learn how to modify the default schedule. Destinations UI - Bulk Edit Schedule on Activations Data Screen -  You can now edit the activation schedule for multiple audiences in bulk, from the Activation data page. Destinations UI - Bulk Export ‘File Now’ on Details Page - You can now export audiences in bulk to batch destinations, through the export files on-demand functionality. Feature Enhancement Name: Bulk Audience Removal - You can now select and remove multiple audiences and datasets from destination activation flows. See the destination details and dataset export documentation for more details. Feature Enhancement Name: Bulk Dataset Removal - You can now select and remove multiple audiences and datasets from destination activation flows. See the destination details and dataset export documentation for more details. Bulk Edit Filename on Scheduling Step - The option to edit the names of multiple exported files directly from the scheduling step of the audience activation workflow is now available to all customers.  Updated Source Connectors – Available in all editions however only in Ultimate tier.Google Big Query Customers can now connect to their Google Big Query instance using service account authentication.Snowflake StreamingUse the Snowflake Streaming source to ingest streaming data from your Snowflake database to Experience Platform. Encrypted Data Ingestion – UI Support – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Ingest encrypted data files and folders to Adobe Experience Platform using cloud storage batch sources. The supported asymmetric encryption mechanisms are PGP and GPG.Use Case: As a data engineer, I can ingest encrypted data into Adobe Experience Platform to comply with data security protocols. Relationship Viewer & Creation Flow – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.User-friendly and intuitive new relationship creation experience including relationship viewer to review all relationships in a single and comprehensive view.Use Case: As a Data Architect, I want to create and view the relationships across schemas in the Adobe Experience Platform. Total Data Volume Metric  – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.This will simplify the process of staying in compliance with license entitlement metrics. We’ve often heard from customers that they find Average Profile Richness difficult to understand and manage against. With this change, customers will be able to better understand and manage their licensed usage of the Real-Time Customer Profile.Use Case: As a business persona, I want to easily understand my profile entitlements and usage so that I can better manage against them.

Adobe is migrating all Marketo Engage subscriptions and users to the Adobe Identity Management System (IMS). Read through this blog to understand what Adobe IMS is, why it’s important to migrate, what the typical timeline for migration is, and what resources are available to support you in your migration journey.   What is Adobe IMS migration?   Adobe is enhancing how you manage your Adobe Marketo Engage subscriptions and users, bringing increased productivity to you and your organization. By migrating to the Adobe IMS, your Marketo Engage instance will now be on the Adobe Experience Cloud Interface, sharing the same navigation look and feel of Adobe Experience Cloud applications and services.   Why are we asking customers to migrate to Adobe IMS?   Adobe is continually investing in its IMS architecture as part of its broader Experience Cloud vision. Moving to Adobe IMS ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.   Additionally, by migrating to Adobe IMS, you can: Unlock new features and innovations within Marketo Engage, such as the new Email Designer and the new Landing Page and Forms Designers. Expand your strategy to support buying groups. Have one convenient place and a consistent user experience when signing on to Creative Cloud, Experience Cloud, and Document Cloud apps. Get improved security and authentication by accessing Adobe standardized processes. Utilize Adobe Privacy Service, which is only available when on Admin console. To deliver better customer experiences, you must collect and store your customers’ personal data. When using this data, it is important to understand and respect your customers’ privacy. New legal and organizational regulations are giving users the right to access or delete their personal data from your data stores upon request. Access one central place for support, community, and training resources.   When did we start the Adobe IMS migration?   All new Adobe Marketo Engage subscriptions (July 31, 2023 or later) come integrated with the Adobe IMS. Existing Marketo Engage subscriptions are currently being migrated to the Adobe IMS upon any sales event, which includes renewals, re-contracting events, and/or addendums. Migrations outside of a sales event are now supported as of October 2024.   Typical migration timeline   Typical user migrations occur 30 days after a subscription migration to Admin console.   There are two strategies: Self-service migration – Marketo Engage admin has steps to take. Our ask is that they get it done in 30 days, but time will vary based on each Marketo Engage admin. Auto-migration – Typically complete on their user migration day (within a couple hours).   Here’s a general timeline of what you can expect:   How to reach out for help   If you have questions or concerns related to Marketo IMS Migration: Pre- User Migration: file support cases on Marketing Nation Community (https://nation.marketo.com/t5/support/ct-p/Support) or email customercare@marketo.com  Post- User Migration: file support cases on Marketing Nation Community (https://nation.marketo.com/t5/support/ct-p/Support) or email customercare@marketo.com  Post- Support Migration Completion: Product Support Administrator can file cases via Experience League Support portal.   If you have Ultimate Success, you will have access to Admin Console Migration White Glove Service. Please reach out to your TAM for more information.   Resources   Understanding Marketo Subscription and User Migration to the Adobe Admin Console Pre-Migration Checklist for Marketo Engage Administrators Marketo User Migration Tools for Migrating to Adobe Identity Marketo Engage Support Migration Adobe Customer Support Experience Privacy Service FAQ

Overview   This Dashboard will provide a view into a customer’s overall average weekly Activity Usage over a 52-week time period. Daily Activity data is aggregated into weekly buckets and presented in an easy to ready bar chart. A custom date range selection will be added in future releases.       It will also provide the ability to hover over a specific week and display a popup text to show the actual count of Activities that specific week.         Average weekly Activities are a good indicator of how much marketing that is being performed as it represents Activity Types which are counted on actions taken against a Marketing Event. Some examples are when a Lead opens an email or clicks on a landing page link or enters data in a Form. There are other Activity Types that are generated systematically for example when a Trigger Campaign is executed with a flow step to send a Lead to a CRM.   Benefit   Having a view into Activity counts is valuable when analyzing and projecting overall Lead growth over time. This helps determine when and if higher Product levels should be planned in the future or if any fine tuning would be beneficial to ensure optimum levels of performance.   Availability   Availability of this new feature is planned for early Q1 2025 and additional details will be provided in up and coming release notes. As this is the first release of this feature, there will be other improvements search using a date range and providing usage limits to be added shortly after the initial release.   Accessibility   This Dashboard will be accessible in a newer  Admin Panel under a link labeled Product Usage Dashboards. More to come on this as we get closer to the release.

CRM Synch Stats Dashboard   I’m happy to share a long-anticipated feature that be made available to our valued customer who use our Native Marketo CRM Synch Connector. It’s a new dashboard that provides key statistics on CRM synch data over a period of time.   Key Features This dashboard provides a host of key data points to Admins as noted below: See hourly synch volumes of all objects over the last hour. Details on the actual count of objects in the backlog with estimated backlog processing time. View the backlog the status and see which objects synch volume is normal or growing. Timestamp as to when the volume was established, and when the next fetch time will be. Ability to manually refresh the data to provide the most up to date view.         The Backlog Trend tab provides a graphical view of the synch volumes over the last 5 days.   Every object that is enabled for CRM Synch can be tracked within this dashboard. Backlog data is updated every hour, and average records synched along with estimated times are calculated every 15 minutes.         Accessibility These new views will be accessible in the Admin section of the UI under the Integrations tab and part of the Salesforce Management menu where new tabs have been created. As its part of the Admin functionality, it is only available to the Admin Role.           Other Features in Next Release Users will receive Notifications (where) when backlog starts to grow over normal synch rates. Notifications will contain a link to a best practices guide to follow which will provide guidance on how to best manage your CRM Synch integration for optimum performance and reduced synch failures.   Availability This targeted release date of this dashboard is planned for the end of October for all customers.  

Product Roadmap Q4 2024 Summary I would like to share with the community some highlights of what innovations are in Q4 2024 Roadmap, and up next in the Q1 2025 Roadmap for Adobe Marketo Engage. The main themes are AI Powered functionality, as well as Content and Journeys.   Whats Part of the Q4 Roadmap In-App CRM Sync Stats for Existing CRM Connector Improved CRM Sync User Experience​ with key data stats View synch stats and through-put rates - Customers will now be able to view their CRM sync stats and throughput rates average thresholds in App as a self-service UI​ Increase Visibility - Creates an improved user experience and increased customer satisfaction by providing this level of visibility instead of contacting support​ Notifications - Provides notifications to users when throughput exceeds average thresholds Scale and Reliability - Improved scale and reliability by enabling cloud-based, incremental CRM sync for customers starting in Q1 2025​     Enhanced Agent Box Live Agent Chat Optimize engagement rate by updating profiles in Agent Inbox​ Complete Lead profiles - Now live chat agents can see complete profile of the lead while having conversation with web visitors​ Update Lead or attributes - Enable live chat agents to update lead or company attribute values based on the conversations​ Near real-time push to Marketo Engage - Captured profile information is pushed into Marketo in near real time​   Conversation Scoring Optimize engagement rate​ Score Conversations - Enable live chat agents to score a conversation which represents how valuable a conversation is​ Target and Personalize - Use this score in Marketo to target, personalize next marketing touchpoints​     Interactive Webinars Tokenization Increase productivity and achieve personalization by using webinar-specific metadata tokens for your emails and landing pages Create personalized emails and landing pages - Tokens made available for webinar title, webinar duration, webinar start time, webinar end time, webinar time zone, webinar description, and so on for webinar invitation solicitation and webinar registration confirmation emails and landing pages. Post-events emails - Tokens such as Recording URL can be made available to convey On-Demand webinars through post-event Thank You/Miss You emails as well as landing pages. Continuous Profile Synch from Real-Time CDP B2B or B2P Edition Synchronize your marketing data between Marketo Engage and the Adobe Experience Platform.​ Synchronization - Synchronize data from any person audience from AEP to Marketo Engage ​ Mapping - Map as many or as few Person Profile Attributes from AEP Profiles to Marketo Person Records as needed ​ Near Real-Time streaming - Stream new people and profile updates in near real time to Marketo Engage​ Interactive Webinars Registration Enhancements in Dashboard Access power registration insights in Engagement Dashboard to derive interested companies and leads Lead level registration details - Provides registration details at lead level to get a sense of the Company, Title and Industry of the attendee to decide on which leads to prioritize based on their engagement and firmographics​ Top Companies Represented - Obtain list of companies with highest attendee representation so that you know which accounts to focus on​ Targeted Topics - Derive insights regarding the accounts more interested in a particular topic and target those in your next webinar to penetrate the account with products of interest​.   Up Next In Q1 2025 New Email Designer Reimagined email designer in Marketo Engage that leverages AI Assistant​. Generate Email Copy - Use AI Assistant to accelerate email authoring in Marketo Engage and improve response rates with personalized email copy that leverages existing assets, prompts, and Adobe’s Generative Experience Models Nurture Leads and boost Conversions - Personalize emails to better nurture leads and boost conversions​     Adobe Experience Manager (AEM) Assets Connector New email designer in Marketo Engage integrates with AEM Assets​. Personalize Emails - Pick assets from Design Studio OR Adobe Experience Manager Assets​ Create Tailored Content - Provide tailored content using Adobe Firefly images brought via Adobe Experience Manager Assets​ Landing Pages & Forms New Authoring Experience Get higher content velocity​, increase usability and time savings WYSIWYG Experience - Generate Landing Pages using an advanced authoring experience in a WYSIWYG (“what you see is what you get”) way​ Revamped UI - Create and deploy forms on landing pages, built using a revamped & modern user interface & experience ​ Out of Box Templates - Get out of the box B2B Landing page templates for faster landing page generations​   New CRM Connector Version New version built on a modernized tech stack.​ Scalability - Built for scalability with more throughput to handle larger volume of data synchronization​ Efficiency - Reduced synch errors, resulting in less manual work re-processing synchs. Cloud migration and containerization - New services to run on cloud and not backend servers​ Additional Tiers of Service – Ability to provide additional Tiers of service for larger higher volume customers Self Service Product Usage & Monitoring Dashboards Tools for Subscription management​ and key performance stats Self Service Dashboards - Self-service Product Usage dashboards that provide up to date data on weekly Activity usage over time, thresholds, and limits Drill-Down Views - Views into average weekly Activity consumption with data values changes; hover-over capability to show individual weekly consumption​   Interactive Webinars Gen AI Beta Experience the transformative power of Gen-AI with summary, chapterization and FAQ for the video recordings generated post the webinars have been delivered. Chapterization to summarize to categorize webinar experience into meaningful relevant sections. A summary of the webinar recording transcript thru Gen-AI capabilities Ability to add these to landing pages to attract more page views.     Generate Conversation Responses: In-the-moment Responses Generate new responses in the moment, bound by content filters, to further scale conversational experiences based on trusted sources.   Content Filters - Continue to maintain full control of your chatbot by arming it with content filters and excluded topics, creating a very trusted experience for web visitors​ Insights and analytics - Unlock insights and analytics to easily identify most common questions, reveal key topics of interests, and understand the most engaging content for web visitors​ Personalized GenAI greetings - Drive even more chatbot engagement with personalized GenAI greetings​ Dynamic Chat and Demandbase Integration Expand your web visitor targeting with a native 3rd-party integration with Demandbase ​ Activate Demandbase in Dynamic Chat Activate your Demandbase integration in Dynamic Chat​ Leverage Demandbase attributes to target and personalize conversations​ Enable live chat agents to see visitor profile populated with Demandbase attributes and values Additional Customer Requests Set to Affect link Button in Smart List tab - In addition to having ”Set to affect around…” link in the Smart Campaign Schedule tab - also access button in the Smart List tab to quickly view approximately how many people would be affected if the Smart Campaign were to run.​ Disable Archived Smart Campaigns - Disable all Smart Campaigns that are moved to Archived folders to avoid disrupting marketing efforts.​ Update program channel via API - Programmatically update a program’s channel via a RESTful API call.​  

Details The features in this release focus on Experience Manager Assets and Cloud Service innovations and include the following: AEM Assets: Asset Selector Enhancement to Support Collections​ Assets Content Hub - support DRM (expired and licensed assets)​ AEM Cloud Service: Cloud Manager Support for Edge Delivery​ Edge Side Includes (ESI)​ Basic Authentication​ Interactive AEM Developer Console Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.9.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.