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[Release Update] Adobe Journey Optimizer September 2024 Release

September 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Content Cards for mobile apps and websites: Content cards are a new digital messaging feature in Adobe Journey Optimizer that delivers personalized and engaging content directly within mobile apps and websites. Unlike traditional push notifications, Content Cards integrate seamlessly into the user interface, offering persistent, non-intrusive updates that enhance user interaction and experience. This feature enables marketers to present relevant, rich media content to users, driving higher engagement and ensuring important messages are seen without disrupting the user journey. Approvals in journeys and campaigns (Limited Availability): With approval policies, you can now set up an approval process within Journey Optimizer that allows marketing teams to ensure campaigns and journeys are reviewed and signed off by the appropriate stakeholders before they go live. Approval policies are currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Global Exit Criteria in journeys: Now you define exit criteria at a journey level. By adding exit criteria, you make the profiles exit the journey as soon as an event happen (eg: Purchase) or they qualify for an audience. This will prevent the user from getting any further communications from the journey. AI Assistant Content Accelerator: Once you have created and personalized your message, take your content to the next level with the AI Assistant in Journey Optimizer for Content Acceleration. You can now use the AI assistant to optimize your message's impact by experimenting with different main titles, and images. Each variant is managed as a unique Treatment, to measure and compare which title effectively generates more clicks. Guided Channel Setup: Guided Channel Setup enables you to automate and validate channel setup in a unified experience, speeding up the process of getting started with Journey Optimizer. This new guided setup streamlines rapid channel configuration, ensuring all necessary resources are readily installed and working within Experience Platform, Journey Optimizer, and Data Collection. This enables marketing, product and data engineering teams to quickly begin with campaign and journey creation.   Please find the detailed information around the new capabilities here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

[Release Update | AC v8] Release 8.7.2

Release 8.7.2 Sept, 2024   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.2 New features New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector. Rich Push Notification (GA) - You can now send rich push notifications. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. With this version, a set of templates for rich push notifications are now available for your iOS and Android apps. Branding - Branding options are now available for all channels, including SMS and Direct mail.   Please find the detailed information around the new capabilities and fixes here: Latest ReleasePlease Note: This release is in Limited Availability(LA). It is restricted to customers migrating from Adobe Campaign Standard to Adobe Campaign v8, and cannot be deployed on any other environment.   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Coming Soon - Updates to Native Marketo SFDC Background Synch

I’m happy to announce a that the current Native Marketo <-> SFDC CRM connector has a new update to the background synch which is now built on a modernized tech stack and will be available very soon.   What’s Changing Although the core functionality remains basically the same, this new version offers greater efficiencies in terms of speed and increased reliability. This version applies to the incremental ongoing background synch and not the initial bootstrap synch which is performed when customers initially setup and run the integration for the first time.   All standard entities like Lead, Contact, Account, Campaign Opportunity will be supported with this version. Other Salesforce entities like Custom Objects, Tasks, PMCF, Events and Activities are soon to follow in another up-and-coming release. Benefit As we know, bulk updates using Trigger Campaign Flow Steps have been a constant challenge triggering Salesforce platform errors like Lock Rows and CPU Timeout errors. With this new update, these errors should be greatly reduced and offer higher synch success rates overall. This particular functionality is part of the new version and will be made GA once its fully functional.   Some customers will experience immediate performance improvements upon transitioning over to the new version, possibly as much as 2-3x faster depending on their configuration and objects being synched.   Transition to the new version should be seamless to customers and do not require any migration or re-configuration of the current native connector or to field mappings. Scope This version only applies to Salesforce Integrations and does not include MS Dynamics at this time, but rest assured it is on the Roadmap and will be communicated to customers as soon as we have a firm timeframe. Documentation revisions are in progress to provide more details on the new version and will be published at the time of the rollout.   Timeframe I’m sure you’re all wondering when, so I’m happy to share that availability of the new version will be available to customers sometime in Q1 of 2025 and will be rolled out to customers incrementally. Update: The availability timeframe for this feature has now been changed to Q2 2025.    Multi-CRM Integration There are some customers who require a Multi-CRM integration with Marketo Engage as part of their overall marketing strategy. Adding an additional CRM source can be achieved using a 3rd party solution offered by Vertify. More information on this solution can be found here https://vertify.com/integrations/marketo/  

[Release Update] Adobe Journey Optimizer August 2024 Release

August 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Improved Channel Configurations: The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience. Channel surfaces are now renamed to Channel configurations You can attach one or multiple marketing actions to enforce consent and data governance policies Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an Android app. Marketo Engage Custom Action: You can now integrate Adobe Journey Optimizer with Adobe Marketo Engage to build your B2B use cases. From a journey, a new custom action allows you to ingest data into Marketo. Variables in Content Fragments: Fragment global variables enhance the existing fragment functionality to improve efficiency for content reusability & scripting use cases. Fragments can now use input variables and create output variables usable in campaign and journey content.  IP Warmup Workflow: If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP addresses that follows the best practices for optimal deliverability.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Marketo Users Verification Email Send

Over the past year, Marketo Engage has been rolling out email verification to customers. After our rollout correction earlier this year, the email verification status of the SSO Only users and any users having a shared email conflict were changed back to ‘Unverified’.   Today, Marketo has proactively triggered emails to any and all users who have an unverified email address in an effort to get these users ready for migrations to Adobe Admin Console and Adobe Identity. Users can access Marketo Engage with their Marketo ID regardless of email verification status until their subscriptions migrate. However, only users with verified email addresses can be migrated to Adobe identities.    More information about email verification can be found in the relevant Experience League Documentation.   More information about Marketo user migration can be found in the relevant Experience League Documentation.    Email Verification Resources   February Rollout of Email Verification Corrections November Marketo Nation Update Announcement  Original Marketo Nation Announcement   Email Verification Documentation   Email Verification Release Notes    Marketo Subscription and User Migration Resources Understanding Marketo Subscription and User Migration to the Adobe Admin Console Marketo Guide for Migrating to Adobe Identity Marketo and Adobe Identity Management FAQ  

New Terminology Alert: B2B Revenue Marketing Platforms

Adobe was just named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. What is a B2B Revenue Marketing Platform? Why does it matter?   These two quotes from the Forrester report provide the first clues as to what Adobe’s B2B Revenue Marketing Platform includes:   “Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform.”   “Adobe offers a tightly integrated solution with a bold vision for buying groups.”   So, in our view, key ingredients here are customer data, person and account prioritization, journey orchestration, personalized cross-channel engagement, performance measurement, and buying groups. These all represent investments Adobe has been making (and continues to make) to provide our customers with a powerful, integrated, best-in-class solution for B2B marketing and go-to-market; ultimately, a solution to help organizations drive growth and do so more efficiently while delivering the personalized experiences demanded by today’s customers and prospects.   Forrester defines B2B Revenue Marketing Platforms as, “A comprehensive solution that enables marketing teams to execute their lifecycle revenue marketing efforts by providing a holistic view of prospects, buying groups, and customers, as well as their interactions and impact on the business.”¹   Let’s unpack all this.   Last millennium, CRMs were supposed to be the all-in-one solution for managing customer interactions. They fell far short for marketers. Marketing Automation Platforms including Adobe Marketo Engage were born. By now, customer engagement was shifting to digital channels and personalization was already a must. B2B teams needed automation to scale their marketing and deliver the right content, through the right channel, to the right person, at the right time. Enterprise companies needed automation with the flexibility to do all of this for a broad range of products, markets, and buyers.   First priority: engagement (you know, the actual marketing) Today, automated engagement remains at the core of B2B marketing. It’s where the rubber meets the road and where the marketing actually happens. Minds are won or lost. Your organization helps educate prospects and progress their decision-making…or not. Customers have a great experience and grow their investment with you…or not. Whether your demand process is lead-based, account-based, or a mix, it’s always about how well you can connect with and engage with people. It’s why we continue to invest heavily in new native Marketo Engage channels such as chat and webinars, in addition to AI-driven marketing attribution and an AI-fueled content supply chain. Forrester had the following to say about Marketo Engage:   “Adobe Marketo Engage stands out for its sophisticated e-mail marketing, web experiences, and multichannel and full customer lifecycle support.”   So, what is a B2B Revenue Marketing Platform? Forrester has referred to it as “the core B2B engagement platform”. So, if you remember nothing else, remember this – a B2B Revenue Marketing Platform needs to, above all else, be great at automating and orchestrating personalized, cross-channel engagement across GTM motions and demand funnel stages. Without that, you can improve things like audience targeting all you like, but the actual marketing will fall flat. For this reason, a good number of the capabilities said to be within a B2B Revenue Marketing Platform (and some of the most important ones, in our view) are core features of Marketing Automation Platforms. Forrester is now viewing their capabilities as ingredients in a larger recipe. What else is in the recipe?   Deeper data: Unlocking next-level prioritization, segmentation and personalization A little over 20 years ago, the IT Services Marketing Association (ITSMA) invented the term Account-based Marketing (ABM). The idea was simple: by better prioritizing accounts, Marketing could focus their efforts where they mattered most and team more closely with Sales on a narrower set of opportunities. Makes sense. Over time, data providers emerged offering 3rd party account intent data. Others provided account-based advertising, often guided by that intent data. Together, these capabilities have helped B2B teams at the top of the funnel with new customer acquisition.   Now, capabilities including Adobe’s AI-powered predictive lead and account scoring extend prioritization to the rest of the funnel and a broad range of GTM motions including upsell and cross-sell. It’s just one example of how the deeper B2B customer profiles of products like Adobe Real-Time CDP can fuel not just better personalization, but also better segmentation, targeting, and prioritization across the customer lifecycle. So, if engagement is the first ingredient of a B2B Revenue Marketing Platform, data / data management is likely the second. Doing it right takes a flexible and powerful CDP.  Many Marketo Engage customers have made this move with several, including Vanguard, Qualcomm, Nasdaq, and Avantor, sharing their success stories at Adobe Summit earlier this year.  Here’s what Forrester said about Adobe Real-Time CDP as a component of Adobe’s B2B Revenue Marketing Platform:   “It (Adobe Marketo Engage) is tightly integrated with Adobe Real-Time CDP, which excels in consolidating customer data from numerous sources into unified profiles, enabling real-time personalization and segmentation across channels.”   Buying groups: the go-to-market orchestration B2B Marketing and Sales have always needed The final ingredient in B2B Revenue Marketing Platforms represents one of the most important evolutions in B2B marketing to take place this century – buying group assembly and engagement orchestration. Why? Buying decisions in B2B are most often made by a group of people, not an individual lead and certainly not every single person working for an account. As such, the core cross-channel engagement capabilities of Marketing Automation Platforms have given us the marketing foundation we need. Deeper data and more unified data management has helped us better prioritize and deliver personalized engagement. But something important has been missing – the ability to understand, target and automate cross-channel engagement with buying groups. In other words, the ability to align our marketing and sales to the buying opportunities within an account, whether one or many.   Targeting the key personas in a buying group got us part way there as we inched closer to true 1:1 engagement, but still what’s been missing is the ability to use signals from an individual as context for engaging the entire buying group and continue to message at the buying group and individual level, throughout the journey, to help buying group members reach consensus faster, which is especially important when buying groups are large and distributed as is frequently the case today. This also opens the door to scoring and qualifying buying groups, in addition to individual leads and contacts, to give Sales a more complete picture of demand for specific offerings.   As such, within B2B Revenue Marketing Platforms, you will see an expectation that software vendors offer this capability. We believe Adobe addresses this need most completely with Adobe Journey Optimizer B2B Edition. It did not count toward our “current offering score” in this first-edition Forrester Wave because it was still in beta at the time, but, with its general availability, this application is a true game-changer for enterprise B2B marketing teams. What Forrester said about Adobe and Adobe Journey Optimizer B2B Edition:   “The company’s product strategy is differentiated by its strong commitment to buying groups, with the release of Adobe Journey Optimizer B2B Edition on the near-term roadmap. Adobe Journey Optimizer B2B Edition will seamlessly integrate with Adobe Marketo Engage and match individual addressable audiences to buying groups in target accounts.”   Final thoughts We find Forrester’s market view aligns very closely with our own vision, innovation, and roadmap. We’re proud of our performance and of being named a Leader and we look forward to continuing to work with our customers to advance their marketing and marketing careers.   We believe, as time passes and future editions are published, the component capabilities and weightings will shift to even better reflect what we see as the most important aspects of a “core B2B engagement platform”. We also believe that, as more teams invest in buying group orchestration (since the tech is now here to do it), that will become a more significant factor within this and other analyst reports.  On that note, we always encourage our customers to use these evaluations as just a starting point. What capabilities are most important to you? Which vendors have the breadth and depth to deliver against all your use cases?  That’s what really matters. Our approach at Adobe is to provide a tightly integrated B2B Revenue Marketing Platform with everything enterprises need to achieve their pipeline, revenue, efficiency, and customer experience goals – now and down the road.   I hope this helped. It can be a terminology soup out there. That said, this is one worth paying attention to. B2B marketing is evolving and there has never been a more exciting time to be a part of it!   Check out the full Forrester report here.   ¹”The B2B Revenue Marketing Platforms Landscape, Q2 2023”, Forrester  

All Marketo admins are now admins of Dynamic Chat

Hello Nation,   As some of you know Dynamic Chat, can be accessed through https://experience.adobe.com and its user management is through https://adminconsole.adobe.com    In 2022, we launched Dynamic Chat as an add-on to Adobe Marketo Engage, and the Dynamic Chat Select version is included in all Marketo packages. We have completed the provisioning of Dynamic Chat to all our Marketo customers and have added only one admin.  Since then we had an influx of requests for not being able to access Dynamic Chat and are unsure who the current admin is. In the recent release, we have made all Marketo admins as Dynamic Chat product admins, ensuring they can now access the Dynamic Chat of their respective instances.   Steps to access Dynamic Chat Login to your Marketo instances > My Marketo > click on Dynamic Chat tile   You will taken to https://experience.adobe.com and asked for login Type in your email that you used for accessing your Marketo Engage instance. If you are access this for the first you will asked few more details to type in (only * fields are mandatory) Once you have done with the login, you will be redirected to your Dynamic Chat instance or https://experience.adobe.com   By clicking on the Dynamic Chat tile you can access the product. If you do not see Dynamic Chat tile, goto https://adminconsole.adobe.com and add yourself as a user. If you don't have access to https://adminconsole.adobe.com please request any of your Marketo admin to add you as a user in Dynamic Chat.   Important/Useful links Guide to manage access through Admin Console  Dynamic Chat documentation Dynamic Chat tutorials Best practices with Dynamic Chat  Yes, you can use Dynamic Chat beyond chatbot   

Blueprint Released: People Manager Dashboard

Want to know what your team is up to? We built this dashboard to give you insight into your direct reports’ work and play (time off). From understanding your team’s workload, to viewing the projects they own, to analyzing cycle time, there is a lot of valuable data to be uncovered. This is sure to be a crowd-pleaser with your managers!A few things to note:The reports on the dashboard have been built to support the needs of a wide audience and it is likely that you will need to change filters, views, and groupings on some reports to better meet your organization’s needs. All these reports contain a filter that provides results for the logged in user’s direct reports in Workfront. You may not need all the reports, so feel free to remove them.  All reports have tags in their descriptions for searchability: #peoplemanager Finally, we recommend making copies of these reports before editing in case you want to go back to the original reports. This dashboard is now available to install from your blueprints. Learn how to install this dashboard from blueprints Reports Included in the People Manager Dashboard: My Team's Active Tasks by User  Shows all your direct reports’ incomplete tasks on active projects. Use this report to understand the number of outstanding tasks per user.  My Team's Active Issues by User Shows all your direct reports’ open issues on active projects. Use this report to understand the number of outstanding issues per user. My Team's Active Late Tasks by Week Shows all your direct reports’ late, incomplete tasks on active projects. Use this report to understand number of late tasks per user and number of days late. My Team's Tasks Due This Week and Next Week Shows all your direct reports’ incomplete tasks on active projects due this week and next week. Use this report to understand your team’s bandwidth. My Team's Active Projects by Priority Shows all active projects owned by your direct reports. Use this report to understand or change how in-flight work aligns to your priorities. My Team's Active Tasks - Planned vs. Actual Hours by Week (Burn Down) Shows the variance of planned vs. actual hours on your direct reports’ active tasks. Use this report to understand actual hours over or under planned hours. My Team's Recently Logged Hours by Week  Shows all your direct reports' logged hours in the last 4 weeks.  My Team's Completed Tasks This Year by Month Shows the volume of tasks completed by your direct reports each month. Use this report to understand not only volume, but also the variance of planned vs. actual of both hours and duration. In turn, you can analyze task cycle time and level of effort. My Team's Completed Tasks Last Month by User  Shows all your direct reports' tasks completed last month.  My Team's Completed Late Tasks by User Shows all your direct reports’ late, completed tasks. Use this report to understand number of late tasks per user and number of days late. My Team's Completed Tasks - Planned vs. Actual Hours by Project Shows the variance of planned vs. Actual hours over or under planned hours. My Team's Time Off in the Next 3 Months by Week Shows all your direct reports’ time off in the next 3 months. Dates in purple represent time off in the next 4 weeks.

Blueprint Released: Value Realization | Govern Compliance Workflows Dashboard

If you’re a system admin, product owner, champion or manager of Workfront users, you’ve probably been asked to demonstrate the value Workfront is bringing to your business. We’ve identified five key areas where your business can realize value. Workfront provides the ability to: Centralize work in one solutionManage work processesReview and approve digital workGovern compliance workflowsDeliver client-facing services We’ve created the Value Realization | Govern Compliance Workflows dashboard to help you realize value by providing reports that can be used for auditing purposes, especially in highly regulated industries. These reports are designed to support common compliance needs. For example, you can: Identify the correct system and group admins in your organization when you need assistance with processes or system informationEasily search for key brand and compliance documentsProvide documentation of an approvalEnsure critical data is maintained on projects which may cause non-compliance and reporting issues if left blank  This dashboard is now available to install from your blueprints. Learn how to install this dashboard from blueprints. A few things to note:  The reports on the dashboard have been built to support the needs of a wide audience. It’s likely you will need to change the filters, views, and groupings in some reports. This is especially the case when it comes to filtering on status or date/time. You may not need all the reports, so feel free to remove them.All reports have tags in their descriptions for searchability:#governcomplianceworkflows#valuerealizationFinally, we recommend making copies of these reports before editing in case you want to go back to the original reports. The Govern and Compliance Workflows Reports: Active System AdminsUse this report to identify active System Admins.Active Group AdminsUse this report to identify active Group Admins.Documents Search for Brand, Compliance, and Governance PurposesUse this report to locate brand, compliance, and governance documents. Adding filters is recommended.Document Approval AuditUse this report to audit document approval decisions.Requests Pending Approval by Approval ProcessUse this report to identify pending issue approvals.Tasks Pending Approval by Approval ProcessUse this report to identify pending task approvals.Projects Missing Key DataUse this report to identify missing project data. 

AEM Assets Content Hub and Dynamic Media with OpenAPI capabilities now GA!

We are excited to announce the General Availability of Experience Manager Assets Content Hub and Dynamic Media with OpenAPI capabilities, available to Assets Cloud Service customers on 28 June 2024. Content Hub puts branded content at your fingertips, enabling any teams to easily discover, remix, and activate approved assets at scale, through an intuitive portal. Teams throughout the enterprise can quickly access brand approved assets for reuse or inspiration and activate content across all distribution channels throughout the organization and extending to its business partners like agencies or distributors. Learn more about Content Hub via below Experience League documentation: Overview Provisioning Configuration With Dynamic Media with OpenAPI capabilities, assets are referenced from the DAM (no binary copies), so whatever changes are made in the DAM will auto-propagate in downstream applications while maintaining asset governance. Further, the assets are optimized and transformed at the edge for fast performance, and delivery insights. Customers can also deliver assets public or secure.  Learn more Content Hub, together with Dynamic Media with OpenAPI capabilities and our Asset Selector MFE technology, will help democratize and simplify access to approved assets for activation at scale across channels and use cases, both in-app as well as through a browser-based portal. Organizations will retain the overall governance and maintain the source of truth for their assets with AEM Assets Cloud Service remaining the foundation of their DAM deployments.

Adobe Real-Time CDP Monthly Global Releases June 2024

Adobe Real-Time CDP Monthly Global Releases June 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Data Distiller Customizable Insights – Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. As a Data Distiller customer, you can now author any dashboard directly via SQL. Data Distiller enables the creation of reporting data models with customizable insights such as: Visualization Library, Dashboarding, Global Filters, BI Connectivity and many more.Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights usin.... AI Assistant in Adobe Experience Platform – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.AI Assistant is an intelligent conversational, generative AI tool that will boost productivity and redefine work in Adobe Experience Platform based Applications.  You can use AI Assistant to better understand product knowledge, troubleshoot problems, or search through information and find operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics. In this initial release, we have unlocked two capabilities:Product Knowledge and Operational Insights which is currently in a public beta. Product Knowledge refers to topics grounded in Experience League documentation. It can provide pointed learning about various product features, discovery on how-to’s and best practices, as well as troubleshooting guidance.Operational Insights generates insights about your meta data objects. You can ask AI Assistant questions about attributes, audiences, datasets, sources, destinations, dataflows, and more.As a platform practitioner I want to increase my productivity and streamline operational workflows across Experience Platform. To access AI Assistant for Experience Platform, Real-Time CDP, and Journey Optimizer, you must be added to a role that includes the Enable AI Assistant and View Operational Insights permissions. For more information, read the feature access guide. You must use the Admin Console for access in Customer Journey Analytics. Use Case Playbooks Now easier to discover – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Use Case Playbooks are a curated catalog of industry-specific playbooks, 40+ turnkey use case templates, by industry, application, marketing goal and more for business-focused prioritization. Introducing a left navigation item called Playbooks in all Development & Production Sandboxes; upon clicking this navigation, the user lands on the Playbook gallery page and is able to browse playbooks. On clicking a specific Playbook, the user can either automatically configure an empty inspirational sandbox to setup UCP or can be re-directed to the inspirational sandbox. As a new user I want to easily get started with deploying use cases today with fewer clicks and as an experienced user I want to explore undiscovered use cases. To get started, read the Use Case Playbooks overview, which provides an overview of the playbooks’ functionality, their purpose, and an end-to-end demonstration, including how to create instances and import generated assets into other sandbox environments.