Product Updates

Adobe Real-Time CDP Monthly Global Releases April 2024Here is a summary of the Adobe Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).Real-Time CDP B2B insights – Available for Real-Time CDP B2B and B2P  Prime and Ultimate editioncustomers only.Explore pre-configured Real-Time CDP B2B data insights on accounts and opportunities to help you understand your data and inform your business decisions. You can also build your own insights using the Real-Time CDP B2B Insights Data Model to visualize and explore your data and save your custom visualizations in your dashboard. For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the .dashboards overview. Edge Network bot detection - Available for all Real-Time CDP tiers including B2B, B2C and B2P customersin Prime and Ultimate editions.Traffic originating from nonhuman entities, such as automated programs, web scrapers, spiders, scripted scanners, can make it more difficult to identify events occurring from human visitors. This type of traffic can negatively affect important business metrics, leading to incorrect traffic reporting. Leverage prebuilt IAB/ ABC bot detection rules and identify traffic to the Edge Network by bots so that you can exclude bots from segments and reporting and exclude known bot OP addresses and ranges Edge Data Collection: New and Updated SDKs - Available for all Real-Time CDP tiers including B2B, B2C and B2B customers in Prime and Ultimate editions.A new Roku SDK is now available and updated versions of the Mobile SDK have been released for the following platforms: iOS Mobile Core 5.x and compatible iOS extensions, Android Mobile Core 3.x and compatible Android extensions, React Native Core 6.x and compatible React Native extensions, Flutter Core 4.x and compatible Flutter extensions. Edge Data Collection: Data pass through - Available for all Real-Time CDP tiers including B2B, B2C andB2P customers in Prime and Ultimate editions.Bring existing Experience Cloud solution implementations to the Web SDK, Mobile SDK and Platform Edge Network. Reduce Web SDK and Mobile SDK implementation time and effort. Use Data Prep for Data collection to map existing implementation to XDM. Consolidate legacy Data Collection libraries to the Web SDK.Join the Experience League Live event on May 16th - This is the way…to migrate Analytics to Web SDK  In Product Guidance – Real-Time CDP Connections - Available for all Real-Time CDP Connections tiersincluding B2B, B2C and B2P customers in Prime and Ultimate editions of Real-Time CDP.Leverage a new range of experiences that can help you get started quickly and realize a quick time to value. These experiences include new onboarding screens, in-product tutorials, and tool tips to get started using Event Forwarding and Tags. New Source Connectors PathFactory - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers inPrime and Ultimate editions.Use the PathFactory source to integrate your visitor, session, and page view data from PathFactory to Experience Platform. Read the PathFactory overview for information on how to get started. Teradata Vantage - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers inPrime and Ultimate editions.Use the Teradata Vantage source to ingest data from hybrid multi-cloud environments to Experience Platform. Read the Teradata Vantage overview for information on how to get started. Azure Event Hubs – oAuth Support Available for all Real-Time CDP tiers including B2B, B2C andB2P customers in Ultimate editions onlyYou can now connect your Event Hubs source to Experience Platform using either Azure Active Directory Authentication or Scoped Azure Active Directory Authentication. Read the guide on connecting Event Hubs to Experience Platform for more information. Customized Insights using Data Distiller  - Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights using Data Distiller Sandbox tooling enhancements - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Primeand Ultimate editions.Now, use sandbox tooling to export all supported object types into a full sandbox package, then import the package across various sandboxes to replicate object configurations. This enables you to better manage  different brands, business units, and regions. Monitoring expansion: Support Account and Prospect data type monitoring - Available for all Real-TimeCDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Monitor Person & Account, as well as Prospect data type activities including sources, audiences, and activation in Monitoring Dashboard to ensure enterprise transparency and governance requirements are met.  

*dates are subject to change, please check back for latest informationOn July 31, 2025, LinkedIn is deprecating old versions of the APIs used in the LinkedIn Lead Gen Forms integration with Marketo Engage.  The new versions of these APIs require a different set of permissions and will require reauthentication with LinkedIn to use the new versions of these APIs.  Support will be introduced for the new version of these APIs with the July 2024 Release    What do I need to do? You'll need to reauthenticate any LaunchPoint services of the Type “LinkedIn Lead Gen” or “LinkedIn Matched Audiences” and agree to the new permission scopes required by the updated LinkedIn APIs between July 26, 2024 and July 31, 2025 to avoid any service interruption. You can find these by clicking on the Type column in your Admin > LaunchPoint menu. Selecting Group By This Field can make this process easier by grouping all services of the same type together:       NOTE: Reauthenticating any LinkedIn service of Lead Gen or Matched Audiences will force all LI integrations in your instance to use the new API versions, requiring each instance of LI Lead Gen services to be reauthenticated to continue normal operation.    Why do I need to reauthenticate Matched Audience Services, if the change is to Lead Gen Forms? Reauthentication revokes any tokens generated with older permissions, causing authentication with those tokens to be invalid for all integrations using the same LinkedIn app.  Reauthentication provides new, valid tokens so the services can successfully authenticate.    Will the behavior of the integration change? There should not be any changes to the functionality of the integration.   What if leadgen fails for existing accounts which were previously registered post re-authentication?We recommend deleting the LinkedIn lead gen launchpoint and re-creating it. Select the ad accounts you want to get lead gen for (you won't lose the LinkedIn field mappings with Marketo Engage, you'll see them while re-creating the integration). Important: after deletion, please wait at least 5 minutes before re-creation.   What will happen if I do not reauthenticate LI Lead Gen services? Services that have not been re-authenticated will stop working, and submissions to Lead Gen forms will stop flowing into your Marketo Engage instance after the final deprecation by LinkedIn on July 31, 2025.

Release 8.7.1 Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.1 New features Rich Push Notification templates - You can now send rich push notifications via Android. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. Branding - As a Campaign Standard migrated user, your technical administrators can now define one or several brands to centralize the parameters that affect a brand’s identity. This includes the brand logo, the domain of the landing pages’ access URL, or message tracking settings. You can create these brands and link them to messages or landing pages. This configuration is managed in templates. Rest APIs - As a Campaign Standard migrated user, you can use Rest APIs to create integrations for Adobe Campaign and build your own ecosystem by interfacing Adobe Campaign with the panel of technologies that you use.  Dynamic Reporting - As a Campaign Standard migrated user, you can access Dynamic Reporting which provides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks.    Please find the detailed information around the new capabilities and improvements here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

April 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Multimedia Message Service (MMS) - all providers:With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Initialy only available with Sinch, MMS is now also available with Infobip and Twilio. Improved Journey Designer and live reporting: This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hi Everyone,I am from Adobe Dynamic Media Team. If you are using Dynamic Media today, would you please spare few minutes and provide feedback about AEM Dynamic Media by following the following survey link?https://forms.office.com/pages/responsepage.aspx?id=Wht7-jR7h0OUrtLBeN7O4epXZrTVKKdJkUiHeolccf9UMllZMjFJNktENzFNTVIwNUE0U1hYNUFESS4uYour feedback will help us determine the roadmap for AEM Dynamic Media. We appreciate and value your input.By the way, I wanted to share with you a recent Adobe Summit presentation on the capabilities and upcoming innovations of Dynamic Media. Hope you find it informative:https://business.adobe.com/summit/2024/sessions/dynamic-media-one-main-asset-delivered-with-limitl-s405.htmlBest,Rahul BhattacharyyaAdobe Systems

March 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Code-based experiences: With the new Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. Key capabilities include: Universal personalization: extend personalized experiences across all touchpoints, ensuring a cohesive and tailored user journey Granular editing precision: edit specific content at individual locations within your apps or web pages Versatile implementation: support for server-side, API-based, or SDK-based implementation methods to seamlessly integrate with your development environment.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Real-Time CDP Monthly Global Releases March 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Look-Alike Audiences – Available for Real-Time CDP B2C and B2P  Prime and Ultimate edition customers only Leverage intelligent insights to discover and activate high-value profiles that share similarities with a selected seed audience.Improve marketing performance with intelligent targeting and expanded reach in a marketer-friendly UI. AUDIENCE EXPANSION Create expanded audiences of look-alike profiles based on existing seed audiences in Real-Time CDP AI/ML INSIGHTS FOR AUTOMATED DISCOVERY Use AI/ML insights into key characteristics of existing audiences to discover similar profiles and enhance personalization DELIVERED WITH TRUSTApply data usage and consent policies to responsibly use audience data for look-alike audience creationRead more on this: Tech Blog - Look-Alike Audiences: AI-enabled Audience Expansion in Real-Time CDP New ExtensionsEVENT FORWARDINGThe Trade Desk Event ConversionsThe server-side event forwarding extension provides an opportunity for advertisers and trusted providers to send offline conversion events, server side real-time, to be used for attribution. Offline conversion events cover a range of use cases like attributing in-store sales or place visits. TAGSMerkle Mercury TagThis client-side Tags extension enables customers to implement Merkle's Merkury Tag on their website providing match rates of anonymous website visitors to deliver real-time personalized website experiences. Acxiom Anonymous Visitor InsightsThis client-side Tags extension enables customers to deliver personalized experiences by utilizing geo IP lookup technology to  pinpoint the location of anonymous browsers.  New and updated destination connectorsAcxiom Prospect-SuppressionExports first party data from Real-Time CDP and run it through Acxiom identity resolution which produces a data file to be used as a suppression list and matched against Acxiom database to enable the prospect list for import (via Acxiom Prospect Data source) back into Real-Time CDP. Acxiom Data EnhancementSupply additional data to Acxiom customer profiles for use in analytics, segmentation and targeting within Acxiom.Amazon AdsThis update adds the capability to activate Real-Time CDP audiences into Amazon Marketing Cloud. Leverage audiences built in Real-Time CDP for audience targeting and ads measurement within Amazon Ads, including Amazon DSP and Amazon Marketing Cloud. New Source Connectors Acxiom Data Ingestion – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Use the Acxiom Data Ingestion source to ingest Acxiom data into Real-Time Customer Data Platform and enrich first-party profiles. Then, you can use your Acxiom-enriched first-party profiles to improve audiences and activate across marketing channels. Stripe – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Use the Stripe source to ingest data captured during the purchase flow by your customers into Experience Platform. Once ingested, you can use this data to create personalized offers and unlock richer business insights. Snowflake Streaming (UI) – Available for Real-Time CDP B2B, B2C and B2P Ultimate customers only.Use the Snowflake Streaming source to ingest streaming data from your Snowflake database to Experience Platform. Schema Update: Map Field Support – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Adobe Experience Platform allows you to fully customize the structure of your custom Experience Data Model (XDM) classes, schema field groups, and data types. Customers can now create custom Map Fields and add to their schemas directly from the Schema Editor UI. This makes it easier for data architects to add custom map fields to the schema directly from the schema edit. And allows for data ingestion keyed to specific values. Edge Segmentation Improvements & Usability – Available for Real-Time CDP, B2B, B2C and B2P onlycustomers in Prime and Ultimate editions.Edge Profile view can now be seen in Profile Debugger. Provides customers with greater visibility of Edge Profiles. Reduce customer pain points and provide better support for debugging as well as improved Edge Segmentation monitoring. 

Hi Marketo Nation community   Reaching out to notify all MME customers who are using our iOS SDK about an important update regarding inclusion of iOS privacy manifest file in our iOS SDK(v0.8.5) for MME. This update is necessary for publishing new version or to publish new app to the App Store. This change is initiated to meet Apple guidelines which require reason for using some API's.   Please share the information below with members of your team who manage MME.   What is changing? Only the iOS SDK will have an additional privacy manifest file inside the new version of SDK. Customer has to upgrade to new version to avoid any issues related to publishing app to app store. The new iOS SDK v0.8.5 has been released   Why is this change being made? This change is done to meet Apple Guidelines, read more here from Apple (https://developer.apple.com/news/?id=av1nevon).   What customer action is required? If customer is upgrading/publishing a new version of their App with Marketo SDK, they have to ensure the SDK version is v0.8.5. As, starting in spring 2024(Wed, 20 Mar, 2024 – Fri, 21 Jun, 2024), in order to upload the new app or app update to App Store Connect, will require an approved reason in the app’s privacy manifest which accurately reflects how your app uses the API.   When must customers make the change? Customer can make changes anytime after our release in Jan 2024, date to be finalised. Apple mentioned last date to update spring 2024 (Wed, 20 Mar, 2024 – Fri, 21 Jun, 2024)   What happens if customers don’t act? To avoid any rejections from Apple when submitting new version of your app to App Store we recommend using our latest SDK. Also if the customer is not publishing any new version of the app, same version will continue to work seamlessly. This change is needed only when publishing new app or new version to App Store.

At Adobe Summit last week, we announced registration for the Canvas Dashboards Visualization Beta is now open.The primary purpose of the reporting capabilities provided in Canvas Dashboards is to extend the reportable objects in Workfront. In short, we are making objects such as Boards, Document review and approval, and (shortly) Workfront Planning data available in chart and table reports alongside the other primary Workfront objects like projects, tasks, issues, etc. This extended set of reportable objects will only be available on reports created through the Canvas Dashboards area.Along the way, we are also incorporating feedback provided through previous reporting betas, customer conversations, and your posts the Innovation Lab to improve report creation experiences.Please join us for this beta to gain early access to this new capability and to help shape our roadmap for the next iterations of Canvas Dashboards.We plan on enabling this capability for organizations that have pre-registered for the beta on April 30, 2024.If you are interested, please register for the beta with the following link:adobe.ly/workfrontcanvasdashboards

Dear All Marketo Customers,   This is to inform you about an essential update regarding the Firebase Cloud Messaging (FCM) service which needs you to change the Android Push Access notification in the Marketo Admin section.   Google had deprecated the XMPP protocol on 12th June, 2023 and will stop support on 12th June, 2024. So we will be migrating to the HTTPv1 API from the legacy XMPP protocol.  The FCM HTTPv1 API offers several advantages over the legacy protocols, including enhanced security, increased message payload size, and improved error handling.   Migrating to the new API will ensure that your push notifications and messaging functionality remain seamless and efficient. Here are the key reasons for the FCM HTTPv1 migration: Improved Security: The FCM HTTPv1 API employs modern security practices, including support for OAuth 2.0 authentication, allowing for secure communication between your servers and the FCM service. Larger Payloads: The new API allows for larger message payloads, enabling you to send richer and more informative notifications to your users. Advanced Error Handling: The FCM HTTPv1 API provides detailed error responses, helping you diagnose and troubleshoot any issues that may occur during message delivery. To assist you with a smooth transition, we have developed a comprehensive migration plan. Here's what you can expect:  Technical Support: Our dedicated support team will be available to address any questions or concerns you may have during the migration. We are committed to ensuring a seamless transition and providing assistance whenever needed. Access the details from here Testing and Validation: We recommend testing the migration in a staging environment to validate the integration and ensure that your notifications are being successfully delivered using the new API. We encourage you to initiate the migration process at your earliest convenience to take advantage of the benefits offered by the FCM HTTPv1 API. The deprecated legacy protocols will be phased out, and the new API will be the recommended method for sending push notifications and messages. Changes Required   We will need you to update the service-account.json file You will have to reach out to your google firebase admin and would need to ask for the file and upload it here.  To access the below marketo admin android push access configuration refer steps in the link  New Interface                         Existing Interface -     Thank you for your continued trust and support in our services. We are excited about this migration and confident that the FCM HTTPv1 API will enhance your messaging capabilities. We look forward to working with you during this transition.

We are thrilled to announce the launch of the Workfront Data Lake (Beta) on April 15, 2024.We are in active recruitment for the beta, and we hope that you will join. Complete the registration form provided below.Beta participants will be able to connect their business intelligence tool (Tableau, Power BI, Domo, Looker, etc.) to the Workfront data lake to supply data visualizations with the following types of data available:Low latency, current state data viewsChange event records for point-in-time comparisonsDaily historic snapshots for trend analysisThis beta will require the following resources from your organization:A Workfront System Administrator, who is familiar with how Workfront is configured and who is familiar with reporting needs not currently addressed through the existing Workfront reporting capabilities.A Business Analyst, Data Scientist or someone with an equivalent skillset, who has access to your organization's business intelligence tools (e.g., Tableau, PowerBI, Looker, Domo, etc.) and who is familiar with creating business visualizations with those tools. A BI Administrator, who has rights to establish connections to and ingest from external data sources for business analysts and data scientists to use.If you are interested, please register for the beta with the following link:adobe.ly/workfrontdatalake

The Workfront Customer Success Scale team recently launched their new Adobe Workfront Industry Circle events, with our first session focused on Higher Education.  Now we're ready to add new quarterly events for other industries. We’re hoping that these sessions will provide a dedicated space to connect, network, and collaborate with other Workfront Admins in your specific industry. Which industries should we focus on next?  Financial Services  CPG  Retail  Healthcare  Another industry? These events are currently set for 60 minutes, and we’d love to have 1-2 customers that would be willing to lead/start the conversation by sharing examples of how they use Workfront.  (I spent more than a decade of my career in Financial Services, so I’d love to start that in the April/May timeframe, if there’s any interest? ) If you have preferences on any of these industries or even better, interested in leading one of the sessions, please reply back to this thread or send us an email at csatscale@adobe.com!  We're excited to partner with you! 

Adobe Real-Time CDP Monthly Global Releases February 2024Here is a summary of the Real-Time CDP product releases.  Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). -B2B Account-based engagement – Available for all Real-Time CDP B2B and B2P customers.in Prime and Ultimate.Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”).Here are some example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products between 3 and 9 months ago but who do not own the other product. Competitive marketing – advertise to companies who own competitive products but where you don’t know any of the people by creating segments leveraging 3rd party account data to show ownership of competing products. Creating account audiences is like authoring B2B customer audiences, and audience authors can use data from any of the B2B entities in the system. More details available in this help topic. Account audiences can be activated to destinations that can accept lists of companies, including LinkedIn and cloud storage destinations. More account destinations are under construction and will be available in coming months. More details available in help here.  -Sandbox tooling enhancements Available for all Real-Time CDP customers in all tiers and editions.Sandbox tooling allows for the seamless export and import of objects configurations (metadata) between sandboxes.Use Cases unlocked:Partial Sandbox Copy along with following enhancements: Support new object type for custom Consent and Governance policies export/importEnable multi entity audience with custom classEnable import of segments with support for custom classes.Ensure recognition and handling of multi-entity segments during imports.Union Profile Setting Flexibility:Allow users to toggle union profile settings on schemas during import.Intelligently detect default merge policy when importing audiences to the target sandbox- let the system do the work for users.Utilize existing merge policies as a default import behavior.Implement checks to prevent the creation of unnecessary merge policies, promoting reusability and minimizing the impact on other modules.Reduced Import Failures with actionable error message for missing fieldsPre-flight checks to validate missing attributes in the target sandbox.Surface relevant schemas in the source sandbox before segment import. Enhanced UI for Better Experience:Update the user interface to align with Adobe guidelines and promote adoption.Prioritize user feedback to improve overall usability and adherence to design standards. -Support for Google requirements for EU consent policies  - Available for all Real-Time CDP customers in all tiers and editions.Updates to Google Destinations to support Google’s changes to the Google Ads API, Customer Match, and the Display & Video 360 API for consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy), going into effect on March 6, 2024. Destination workflow Improvements - Available for all Real-Time CDP customers in all tiers and editions.User experience improvements to reduce manual inputs and optimize audience activation processes. Mapping Field Drag & DropCustomers can now easily add fields and move them to the desired column position. Effectively, the introduction of this workflow enhancement removes the end-user task of rebuilding the entire mapping when new fields need to be added.  Default Scheduling OptionsBased on historical usage patterns, introducing a new default schedule (e.g., daily frequency, full files, present-day start, 7-day duration) as pre-selected criteria. These default conditions significantly reduces the number of end-user clicks needed to create this audience activation requirement. Bulk Edit Schedule on Details PageBulk edit capabilities have been added to the Activation Data page by enabling checkboxes which allows for multi-select audience functionality for end-users, and then the ability to edit schedules for all Audiences.    Bulk Export 'File Now' on Details PageBulk edit capabilities have been added to the Activation Data page by enabling checkboxes which allows for multi-select audience functionality for end-users, and then the ability to export each of the files with a single click.   -New and updated destination connectors - Available for all Real-Time CDP customers in all tiers and editions.PubMaticSend audiences from Real-Time CDP to PubMatic Connect to target users on mobile, web and CTV platforms using device or custom user IDs. Gainsight PXPersonalize in-app engagements with Gainsight PX by using audiences built in Real-Time CDP. MailChimp TagsLabel contacts in MailChimp with audiences built in Real-Time CDP for email marketing campaigns. SAP CommerceEnrich customer details in SAP Commerce (fka. Hybris) with Real-Time CDP audiences to personalize commerce experience. -New partner data and identity source connectors - Available for all Real-Time CDP customers in all tiers and editions.Use productized connectors to easily ingest, segment, and activate prospect audiences from Acxiom and enrichment datasets from Merkury.Experience League Documentation for AcxiomDocumentation for Merkury Enterprise IdentityUse Case:As a data engineer, I want to ingest data from the Acxiom & Merkury source connectors to prospect and enhance first-party profiles for better segmentation, suppression, and personalized activation. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).Congrats to our Engineering and Product Management teams on these newest features! 

Hi Marketing Nation Community!    Your feedback is valuable in helping us create relevant and impactful programs to come, we'd love to hear from you. Please tell us about your Marketo Engage learning journey either through: Filling this quick survey before 3/8/24 or Signing up for an informational interview here Thank you in advance for your time and feedback! Feel free to reach out to me directly with any questions. Best, Stephanie

January & February 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates. Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template. Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any domain you use to send email to them. Make sure that you have DMARC record set up for all the subdomains that you have delegated or are delegating to Adobe in Journey Optimizer. Use Case Playbooks: Leverage a catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer to address common use cases that you can perform using Adobe Experience Platform and Adobe Journey Optimizer. Once you have chosen the playbook that best fits your needs, you can enable it to generate the assets needed to support your use case such as journeys, messages, schemas or segments, and customize them to your schema for faster time to value   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

The digital marketing landscape is changing, with the deprecation of third-party cookies leading the charge. This shift impacts how we track online interactions, affecting two features in Marketo Measure: impression tracking (via DoubleClick integration) and cross-domain tracking. Here's what you need to know:   Impression Tracking: Historically, third-party cookies allowed us to de-anonymize impression traffic. With the deprecation of third-party cookies, this capability will no longer be supported. Any B2B attribution touchpoint must come from a known individual to be useful. Cross-Domain Tracking: The primary way Marketo Measure uses to identify anonymous web visitors is through form submissions. Previously, with cross-domain tracking enabled via third-party cookies, a single form submission on one domain could facilitate the identification of the same anonymous visitors across multiple domains. However, as third-party cookies are phased out, eliminating cross-domain tracking, we will rely solely on form submissions within each individual domain to recognize anonymous visitors. This shift may lead to a small drop in the number of identifiable touchpoints as sharing form submissions across domains becomes infeasible. This implies if you have a domain that has no forms, you will no longer be able to capture useful touchpoints from that domain.   The deprecation of third-party cookies marks a significant shift in digital marketing, but it also opens the door to new opportunities for engagement and measurement based on transparency and trust. By adapting our strategies and tools, we can continue to deliver meaningful, privacy-respecting experiences to our customers and gather insights that drive our businesses forward.

We are very excited to announce the general availability of B2B account-based engagement for all Adobe Real-Time CDP customers with the B2B and B2P editions. This functionality enables customers to: Create audiences that output lists of accounts (think “companies”) rather than lists of people.Activate those audiences to account destinations to drive engagement.  Availability:B2B account-based engagement is available to all Adobe Real-Time CDP customers with the B2B or B2P editions. Functionality details:Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”). Example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products between 3 and 9 months ago but who do not own the other product. Competitive marketing – advertise to companies who own competitive products but where you don’t know any of the people by creating segments leveraging 3rd party account data to show ownership of competing products. Creating account audiences is like authoring B2B customer audiences, and audience authors can use data from any of the B2B entities in the system. More details available in this help topic. Account audiences can be activated to destinations that can accept lists of companies, including LinkedIn and cloud storage destinations. More account destinations are under construction and will be available in coming months. More details available in help here. Congrats to the product and engineering teams! 

Adobe is removing Marketo Account Insights Browser Plug-in from Chrome Web Store on April 8, 2024. After this date, existing customers can continue using the plug-in if it is already installed on their Google Chrome browser. The plug-in does not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the plug-in.     For more information about Marketo on Adobe Identity, please see:    Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions: Why is Adobe removing Account Insights Browser Plug-in from Chrome Web Store?   Due to low adoption rates, we have decided to redirect our focus and resources on more utilized features.     Why sign-in with Adobe ID isn’t supported by this plug-in?    The plug-in was developed before Marketo was acquired by Adobe in 2018. Since the acquisition, Product team has been working to integrate Marketo with Adobe identity to deliver value to our customers.   When will Adobe no longer support Account Insights Browser Plug-in for existing users?  Effective immediately, no updates, bug fixes or enhancements will be made. The plug-in will continue to function in an as-is state.    How do I know when my user record will be migrated to Adobe Identity?  Please contact your company's Marketo product admin(s) for an approximate timeline.    What Marketo features can I use instead of Account Insights Browser Plug-in moving forward?   We have no plans to offer a replacement feature at this time.    Are other Marketo email plug-ins going to be impacted?  No, Sales Insights Chrome Plug-in and Sales Insights Outlook Plug-in will not be impacted. Only Account Insights Browser Plug-in is impacted, which is used with Target Account Management (TAM.) 

Details Discover the exciting features and innovations in the latest release of Adobe Experience Manager (AEM) Cloud Service, version 2024.1.0. The features in this release focus on Experience Manager Assets and Cloud Service innovations and include the following: AEM Assets: AEM Assets Cloud Service & Adobe Journey Optimizer Integration Smart Tags Block List  OOTB Video preview rendition Cloud Manager: Custom Permissions Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2023.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

As many of you have read or have heard, Gmail and Yahoo has issued a variety of new sender requirements starting on February 1, 2024.  Many of the initial requirements revolve around ensuring messages are properly authenticated with SPF/DKIM/DMARC, as well as compliance with Spam Complaint rates.   One of these requirements include the support of One-Click List-Unsubscribe as defined in RFC 8058.  This requirement was pushed out to June 2024 for both Gmail and Yahoo.  What this means is, starting in June 2024, all Bulk senders are required to support One-Click List-Unsubscribe which includes having the presence of the following in their marketing messages:   List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <URL Unsubscribe>, [optional <mailto:>] The URL unsubscribe in the List-Unsubscribe: Must not direct a customer to a preference page Support receiving a HTTP POST response back from the receiver Process the HTTP POST response (unsubscribe the user) within 48 Hrs Ensuring the List-Unsubscribe-Post and List-Unsubscribe: are included headers in the DKIM Signature (in the h= tag)   Marketo has always supported List-Unsubscribe: (RFC 2369) in all Marketing messages by automatically including a <mailto:> option in List-Unsubscribe: Header, and this was a seamless process done automatically without the need of any intervention from our customers.   Beginning on January 31, 2024, Marketo has put the necessary changes in place to support the One-Click List-Unsubscribe requirement, and all Marketing messages will support One-Click List-Unsubscribe.  Recipients who request a One-Click Unsubscribe will be automatically unsubscribed from all future communications across a Marketo instance.  We recognize the importance of Operational and Transactional messages, and One-Click List-Unsubscribe or List-Unsubscribe will not be present in these types of messages sent from Marketo.   Additional information about these requirements from Google and Yahoo can be found here:   Google Email Sender Guidelines Google Email Sender Guidelines FAQ Yahoo Email Sender Requirements FAQ   Thank you very much,   Samuel Chang Product Manager - Deliverability

In November 2023, Adobe Marketo Engage announced in this Marketo Nation Article, an update regarding Email Verification for SSO Only Users. Additionally, Marketo Engage reviewed email verification status for users and found that some users share the same verified email address. This conflict will prevent successful user migrations for the two users sharing the same email address and must be corrected.    Beginning February 20, 2024, and into the month of April, Adobe will roll out email verification corrections for SSO Only users and any users having a shared email conflict. Upon the rollout, previously verified users in the target audience will have their email verification status updated to “Unverified” and will be sent a verification email prompting them for action. This is not a phishing attempt. Users will need to verify their email address via the link sent in the verification email.  Users and admins will be alerted once this has occured in their subscription via an in app notification.   Note: An active user session is required for Email Verification success. SSO Only users will need to sign into their Marketo subscription using their Identity Provider (IdP) url. Once a session is established, navigate back to their inbox and verification email and click the "Verify your email address" link in the email.    During this time, all user access to Marketo Engage will not be impacted. Users can access Marketo Engage regardless of email verification status prior to user migration to Adobe IDs.     More information about email verification can be found in the Experience League Documentation.    Resources   November Marketo Nation Update Announcement  Original Marketo Nation Announcement   Email Verification Documentation   Email Verification Release Notes 

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Business Practitioner Professional training course. We would love your feedback.    It’s easy to volunteer! Simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   We’d like you to try and complete the course by March 1, 2024. This course is designed to help you: Craft impactful customer journeys: Discover strategies that deeply resonate with your audience by delivering personalized and timely interactions with your customers to increase engagement, conversions, and loyalty. Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience. Leverage contextualized data to deliver personalized messages and offers: Draw insights from unified customer profiles to create a library of offers that are automated to be delivered at the right time with the most relevant message. Evaluate campaign performance through analytical reports: Equip yourself with real-time monitoring, evaluation, and improvement strategies. Address challenges proactively, harnessing insights derived from data to elevate your campaigns. Develop strategic execution and audience targeting strategies for effective marketing engagements: Gain the tools to make informed decisions, from selecting the right campaign types to effectively utilizing Journey Optimizer. Explore access management in Adobe Journey Optimizer: Gain insights into user roles and permissions. Learn how to effectively access and utilize a Sandbox environment, enhancing your proficiency in access management.    When you complete the course, you will receive a certificate of completion. We expect the course to take approximately 8 hours to complete.   Please note: This system is under development. You may not have access to all site features. Additionally, while unlikely, errors may occur during your engagement with the courses. Please submit any questions or problems using the Support tab on the website.   If you have any questions, please reach out through the below comment section or contact us through our website. We look forward to receiving your feedback on this new course!

Release 24.1 - 2024 Winter Release Check out the improvements, issues fixed, and other changes that are part of this release here: Release 24.1 - 2024 Winter Release Improvements Adobe Campaign Standard 24.1 uses the HTTP v1 APIs to send Android Push Notification Messages, to ensure compatibility with upcoming FCM changes.  Adobe Campaign Standard 24.1 now supports p8 authentication certificates for iOS push notifications. Your implementation must be adapted to activate these changes.    Detailed information about this release is available in the Release Notes   If you have any questions related to this release, please feel free to post them in the below comment section.

Exciting times here at Marketo Measure! There are 9 newly released Discover Dashboards that are already released to ALL Marketo Measure instances. Here's what's new:    Revenue Overview Board - The Revenue Overview dashboard provides insights into the total revenue derived from your CRM, shedding light on your marketing strategies’ role. It offers an overview of how marketing influences your overall revenue and contributes to the successful closure of deals. Attributed Revenue Board - The Attributed Revenue Dashboard offers a focused perspective on the revenue directly linked to your marketing endeavors. Explore how your marketing strategies have been instrumental in sealing deals. ROI Board - The ROI Dashboard provides marketers with a granular view of returns on investment across channels, subchannels, and campaigns. It meticulously breaks down cost and revenue patterns, while also spotlighting metrics like cost-per-lead, deal, and opportunity, ensuring a comprehensive understanding of marketing attribution. Engagement Board - The Engagement Dashboard meticulously tracks user engagement metrics. It showcases touchpoints, the number of people engaged, and the average touchpoints per person. Utilize the time series bar chart for a monthly, quarterly, or yearly view, and the bar chart for detailed Channel, Subchannel, and Campaign insights. This tool is essential for understanding engagement patterns and fine-tuning your engagement strategies. Passport Board - The Passport dashboard offers marketers a dynamic view of Leads, Contacts, and Opportunities as they transition through various stages within a specified period. By filtering for a specific date, users can also obtain a snapshot of records for that day. Note that there are TWO boards for Passport-- one for either the Lead or Contact; and one for Opportunities. TOFU & BOFU, basically.  Lead Velocity Board  - The Velocity Dashboard offers a dynamic view into the pace at which prospects move through the sales funnel, providing Marketers and Sales teams with essential insights into conversion times across various channels. This tool is invaluable for answering key questions about lead conversion durations and the efficiency of progression through sales stages, enabling you to optimize your engagement strategies for accelerated growth and conversions. Opportunity Velocity Board - The Velocity Dashboard offers a dynamic view into the pace at which prospects move through the sales funnel, providing Marketers and Sales teams with essential insights into conversion times across various channels. This tool is invaluable for answering key questions about the opportunity lifecycle and efficiency of progression through sales stages, enabling you to optimize your engagement strategies for accelerated growth and conversions. Web Traffic Board - The Web Traffic Dashboard provides a comprehensive view of your site’s visitor interactions. Delve into metrics such as unique visitor counts per URL, overall visits, page views, and form submissions from specific form URLs or landing pages. Monitor monthly traffic trends and identify high-performing paid media, empowering you to refine your strategies for optimal revenue generation.   If you haven't already, take a look and let us know how you're incorporating them into your Marketing reporting! Also important to point out is that many of these boards are still in beta and our teams are looking for feedback so be sure to take this opportunity to share what you'd like to see!    Going to Adobe Summit in March?? Register for a lab with myself and colleague, @jamesleedom5,  to dive into these new boards and get hands-on experience using them to explore real world reporting scenarios 🙌   Lab Registration Link  

Hello Nation,   To fight the bot activity in the last two years we have launched two identification methods for email bots (Please check the links below for more details): Identification based on Proximity Pattern Identification based on the IAB list Proximity Pattern identifies activities as bot activities based on behavior i.e. if multiple activities from an email asset are sent to a specific lead happening at almost the same time i.e. <1sec. In the Jan release of 2024, a new enhancement to the Proximity Pattern is launched to further improve the bot activity detection.     Now you can set the time difference that should be considered for identifying the activities that happened close to each other as bot activities.     Important Notes: Default value for this time difference is set to 0 seconds i.e only activities that happen in exact same second are identified as bots You can only set a time difference value as high as 3 seconds As you increase the value from 0 seconds to 3 seconds number of activities that are identified as bots will increase  If you activate the bot activity into filter mode and increase the time difference can affect your email engagement rate    Related links: https://nation.marketo.com/t5/product-blogs/update-to-filtering-email-bot-activity-proximity-pattern/ba-p/329127 https://nation.marketo.com/t5/product-discussions/filtering-email-bot-activity-september-2022-release/m-p/328579 https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-faqs/bc-p/328547 https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-v2/ba-p/322774 https://nation.marketo.com/t5/product-documents/filtering-email-bot-activity-feature-latest-release/...