Product Updates

We are excited to announce the launch of Dynamic Media with OpenAPI capabilities. Dynamic Media with OpenAPI capabilities enables users across the enterprise to access and activate digital assets directly from the DAM, optimized for multiple channels. The value here is the ability to search and select on-brand approved assets from the DAM to downstream applications.  The assets are referenced from the DAM (no binary copies), so whatever changes are made in the DAM will auto-propagate in downstream applications while maintaining asset governance. Further, the assets are optimized and transformed at the edge for fast performance, and delivery insights. Customers can also deliver assets public or secure.  By leveraging the OpenAPIs from Dynamic Media it truly democratizes the access of approved content from the DAM. All the public documentation on this Experience League Page  When should customers leverage DM with OpenAPI capabilities?  Use cases include integrations to Adobe application or 3rd party applications, empowering marketers to access DAM content from the tools they are most familiar with – no manual process of download and upload necessary. Destinations can be AEM Sites 6.5, Cloud Services (next evolution of Connected Assets), Edge Delivery Services, or any other Adobe or 3rd-party app. This is a huge step toward our modern composable DAM vision.   What’s included with the launch and how can my customers get access?  Existing and new customers with AEM Assets Cloud Services and Dynamic Media Add-On can request access to this feature. To enable Dynamic Media with OpenAPI capabilities on AEM as a Cloud Service, customers need to submit an Adobe Support ticket with their Cloud Service program and environment ID, as well as their contact information.  Please leverage this new innovation and share your feedback. Apoorva GuptaProduct Head, Dynamic Media

As part of our continued effort to enhance the Marketo Engage user experience, we will be migrating all developer documentation to the Adobe Experience League and the Adobe Developer website. This will provide a clean, updated interface for our developer community.   The bulk of the content remains the same—similar in structure with a familiar table of contents. One change, however, is that the API reference documentation is now hosted on https://developer.adobe.com/marketo-apis/, where we run all our Swagger/OpenAPI instances. This will be linked to from the new Developer documentation homepage.   The new experience is live and can be found on the Marketo Engage Developer Documentation homepage on Experience League.    The old experience will remain available until July 31, 2024. On that day, all links on developers.marketo.com will be redirected to their new counterparts. Developer blog posts will remain on the original site for the time being.   We hope you enjoy the updated experience! Please leave any questions or feedback in the comments below.  

Adobe Real-Time CDP Monthly Global Releases June 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Data Distiller Customizable Insights – Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. As a Data Distiller customer, you can now author any dashboard directly via SQL. Data Distiller enables the creation of reporting data models with customizable insights such as: Visualization Library, Dashboarding, Global Filters, BI Connectivity and many more.Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights using Data Distiller. AI Assistant in Adobe Experience Platform – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.AI Assistant is an intelligent conversational, generative AI tool that will boost productivity and redefine work in Adobe Experience Platform based Applications.  You can use AI Assistant to better understand product knowledge, troubleshoot problems, or search through information and find operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics. In this initial release, we have unlocked two capabilities:Product Knowledge and Operational Insights which is currently in a public beta. Product Knowledge refers to topics grounded in Experience League documentation. It can provide pointed learning about various product features, discovery on how-to’s and best practices, as well as troubleshooting guidance.Operational Insights generates insights about your meta data objects. You can ask AI Assistant questions about attributes, audiences, datasets, sources, destinations, dataflows, and more.As a platform practitioner I want to increase my productivity and streamline operational workflows across Experience Platform. To access AI Assistant for Experience Platform, Real-Time CDP, and Journey Optimizer, you must be added to a role that includes the Enable AI Assistant and View Operational Insights permissions. For more information, read the feature access guide. You must use the Admin Console for access in Customer Journey Analytics. Use Case Playbooks Now easier to discover – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Use Case Playbooks are a curated catalog of industry-specific playbooks, 40+ turnkey use case templates, by industry, application, marketing goal and more for business-focused prioritization. Introducing a left navigation item called Playbooks in all Development & Production Sandboxes; upon clicking this navigation, the user lands on the Playbook gallery page and is able to browse playbooks. On clicking a specific Playbook, the user can either automatically configure an empty inspirational sandbox to setup UCP or can be re-directed to the inspirational sandbox. As a new user I want to easily get started with deploying use cases today with fewer clicks and as an experienced user I want to explore undiscovered use cases. To get started, read the Use Case Playbooks overview, which provides an overview of the playbooks’ functionality, their purpose, and an end-to-end demonstration, including how to create instances and import generated assets into other sandbox environments.

June 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Content Fragments customization: You can now define specific fields in a fragment that can be edited when the fragment is added to a campaign or journey. This allows for the adjustment of content portions at the time of use, providing flexibility to override default values with context-specific details. Reporting with Customer Journey Analytics (Beta): Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions. AI Assistant in Adobe Journey Optimizer: The AI Assistant is a user interface feature that you can use to navigate and understand Adobe concepts and get operational insights for your specific environment. It is available in several products across Adobe Experience Cloud, including Adobe Journey Optimizer. Multilingual messages in journeys and campaigns (Limited Availability): You can now effortlessly create content in multiple languages within a single campaign or journey. With this feature, you can switch between languages when editing your campaign or your journey, streamlining the entire editing process and improving your capability to efficiently manage multilingual content. Multilingual content is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Experimentation in journeys (Limited Availability): Already available in campaigns, Adobe Journey Optimizer now supports experiments in journeys. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases. Experimentation in journeys is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 8.5.3 Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.5.3   Migration to OAuth Server-to-Server credential -Starting this version, with the Service Account (JWT) credential being deprecated by Adobe, Campaign outbound integrations with Adobe solutions and apps now rely on OAuth Server-to-Server credential.  The following change has been released in May and is now available to Campaign v8 users: New Enhanced Security add-on: To make your network connection more secure and provide improved security for your resources, Adobe Campaign offers a new Enhanced Security add-on, which includes two features: Secure CMK integration and Secure VPN tunneling.   Please find the detailed information around the new capabilities and improvements here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

During the next Marketo Measure product release, scheduled on June 14, 2024, Marketo Measure is deprecating the Salesforce fields that our managed package pushes to the Lead and Contact Objects in SFDC (see the Release Notes link at the bottom of this post to learn which fields). This blog post highlights the benefits and rationale of why Marketo Measure is turning these fields off, as well as how to retain the same information on your Leads, Contacts, and Reports in SFDC. Why deprecate these fields? There are multiple reasons: Eliminating the need to export to the Lead and Contact objects frees up bandwidth and API Calls, leading to fewer SFDC API credits used and improved processing speeds. Fewer direct object interactions means fewer opportunities for validation errors or permission issues for our SFDC<>Marketo Measure connected user. These changes also help with our data infrastructure, preventing unnecessary duplication of our core data points and minimizing reliance on related objects for data flow. What does this mean for me as a customer? The biggest impacts this deprecation will have on your system relate to how Marketo Measure data is surfaced for a Lead and Contact, both on any page layouts as well as in reporting. Information such as “Marketing Channel (FT)” or “Touchpoint Date (LC)” will no longer natively exist as a Field on the Lead or Contact; this data can be replicated with lookups to the related Touchpoint object. Similarly, any reports in Salesforce that are centered around the Lead Object or Contact Object that are referencing these fields need to be revamped (more info linked below). How can I “replicate” these data points? Marketo Measure provides documentation on how to replicate this data, both within your reporting as well as on your Lead and Contact Objects themselves. Our Release Notes detail creating a Custom Report Type that joins data between the Lead/Contact object with the Buyer Touchpoint object. This powerful report allows all the Marketo Measure data previously found on any Lead-only or Contact-only reports, and more.  Keep an eye out for upcoming blog posts from Salesforce experts on our Marketo Measure Partners team, who will outline exactly how to integrate Lookup fields on your Lead and Contact page layouts to display Marketo Measure data directly on the Leads/Contacts themselves.   Still have questions?Please contact Marketo Measure Support with any questions or issues you encounter around this release.

Welcome to the world of AEM Dynamic Media possibilities!  Today I will introduce you to the Snapshot tool. In this publicly available and free tool (yes, you dont need DM license to try us out!), you can interactively discover imaging benefits of Dynamic Media with two simple steps.First, Choose an Image: you can either specify an existing Dynamic Media URL or select one of the pre-populated images in the Snapshot tool itself. Now, Discover! Snapshot tool will analyze and display the magnitude of bandwidth you save by enabling Smart Imaging and also a preview of the image to evaluate visual quality and the various creative effects.  You can pick and choose from a set of pre-populated modifiers and can also specify your own Dynamic Media commands and preview the effect of all these. Learn more Please give it a try and explore the possibilities of Dynamic Media! Apoorva GuptaProduct Head, AEM Dynamic Media

Adobe Real-Time CDP Monthly Global Releases May 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Audience Portal UpdatesAudience Portal: Audience Lifecycle Management – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.As a marketer, I want the ability to exclude certain audiences from evaluation and re-publish them so I can activate to destinations later. Now manage audiences with greater flexibility.  Including moving audiences between draft, published and inactive states. Reduce number of audiences that are being evaluated at a given time. Audiences that are not active remain in the inventory for later use. Audience Portal: Required permissions to import an audience  -  Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.New role-based access controls, allowing less technical marketers to import audiences with reduced risk of adverse effects. The following permissions are required to import audiences: view and manage segments as well as Import audiences. Mutual Transport Layer Security (mTLS) – Real-Time CDP and Journey Optimizer customers that have access to AJO Custom Actions and HTTP API destination will get support of mTLS protocolUtilizing standard mTLS protocol provides customers a way to identify and securely connect on an HTTP connection originating from AJO Custom Actions & HTTP API Destination (i.e. outbound HTTP connection).As a data engineer, I want to send data to my tech stack behind my organizational firewall over mTLS protocol. My organization always needs to verify the originator of the call before establishing a HTTP connection.

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Developer Expert training course.    Interested folks simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   When you complete the course, you will receive a certificate of completion. We expect the course to take approximately 12-14 hours to complete.   If you have any questions, please reach out through the below comment section. We look forward to receiving your feedback on this new course!

May 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Experience Decisioning - Limited Availability: Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as 'decision items' and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual. These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only. Experience Decisioning is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Email surface personalization - Limited Availability: You can now define dynamic subdomains and personalized header parameters when creating email channel surfaces, for increased flexibility and control over your email settings. Email surface personalization is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Details Discover the exciting features and innovations in the latest release of Adobe Experience Manager (AEM) Cloud Service, version 2024.04.0. The features in this release focus on Experience Manager Forms, Assets, and Cloud Service innovations and include the following: The features in this release focus on Experience Manager Assets and Cloud Service innovations and include the following: AEM Assets: ​1-click asset/ folder rename in Assets View​ Simplified search experience using natural language​ Preview Dynamic Renditions including Smart Crop from Assets View ​Edit Videos easily within AEM with Express Quick Actions​ Cloud Manager: CDN optimizations and tuning Self-serve configuration of version purge and audit log purge maintenance tasks Extend log streaming to vendors beyond Splunk, with self-serve, dedicated IP support CDN support for ESI, also via SDI Improved Java logging experience for RDE Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

Adobe Real-Time CDP Monthly Global Releases April 2024Here is a summary of the Adobe Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).Real-Time CDP B2B insights – Available for Real-Time CDP B2B and B2P  Prime and Ultimate editioncustomers only.Explore pre-configured Real-Time CDP B2B data insights on accounts and opportunities to help you understand your data and inform your business decisions. You can also build your own insights using the Real-Time CDP B2B Insights Data Model to visualize and explore your data and save your custom visualizations in your dashboard. For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the .dashboards overview. Edge Network bot detection - Available for all Real-Time CDP tiers including B2B, B2C and B2P customersin Prime and Ultimate editions.Traffic originating from nonhuman entities, such as automated programs, web scrapers, spiders, scripted scanners, can make it more difficult to identify events occurring from human visitors. This type of traffic can negatively affect important business metrics, leading to incorrect traffic reporting. Leverage prebuilt IAB/ ABC bot detection rules and identify traffic to the Edge Network by bots so that you can exclude bots from segments and reporting and exclude known bot OP addresses and ranges Edge Data Collection: New and Updated SDKs - Available for all Real-Time CDP tiers including B2B, B2C and B2B customers in Prime and Ultimate editions.A new Roku SDK is now available and updated versions of the Mobile SDK have been released for the following platforms: iOS Mobile Core 5.x and compatible iOS extensions, Android Mobile Core 3.x and compatible Android extensions, React Native Core 6.x and compatible React Native extensions, Flutter Core 4.x and compatible Flutter extensions. Edge Data Collection: Data pass through - Available for all Real-Time CDP tiers including B2B, B2C andB2P customers in Prime and Ultimate editions.Bring existing Experience Cloud solution implementations to the Web SDK, Mobile SDK and Platform Edge Network. Reduce Web SDK and Mobile SDK implementation time and effort. Use Data Prep for Data collection to map existing implementation to XDM. Consolidate legacy Data Collection libraries to the Web SDK.Join the Experience League Live event on May 16th - This is the way…to migrate Analytics to Web SDK  In Product Guidance – Real-Time CDP Connections - Available for all Real-Time CDP Connections tiersincluding B2B, B2C and B2P customers in Prime and Ultimate editions of Real-Time CDP.Leverage a new range of experiences that can help you get started quickly and realize a quick time to value. These experiences include new onboarding screens, in-product tutorials, and tool tips to get started using Event Forwarding and Tags. New Source Connectors PathFactory - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers inPrime and Ultimate editions.Use the PathFactory source to integrate your visitor, session, and page view data from PathFactory to Experience Platform. Read the PathFactory overview for information on how to get started. Teradata Vantage - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers inPrime and Ultimate editions.Use the Teradata Vantage source to ingest data from hybrid multi-cloud environments to Experience Platform. Read the Teradata Vantage overview for information on how to get started. Azure Event Hubs – oAuth Support Available for all Real-Time CDP tiers including B2B, B2C andB2P customers in Ultimate editions onlyYou can now connect your Event Hubs source to Experience Platform using either Azure Active Directory Authentication or Scoped Azure Active Directory Authentication. Read the guide on connecting Event Hubs to Experience Platform for more information. Customized Insights using Data Distiller  - Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights using Data Distiller Sandbox tooling enhancements - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Primeand Ultimate editions.Now, use sandbox tooling to export all supported object types into a full sandbox package, then import the package across various sandboxes to replicate object configurations. This enables you to better manage  different brands, business units, and regions. Monitoring expansion: Support Account and Prospect data type monitoring - Available for all Real-TimeCDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Monitor Person & Account, as well as Prospect data type activities including sources, audiences, and activation in Monitoring Dashboard to ensure enterprise transparency and governance requirements are met.  

*dates are subject to change, please check back for latest informationOn July 31, 2025, LinkedIn is deprecating old versions of the APIs used in the LinkedIn Lead Gen Forms integration with Marketo Engage.  The new versions of these APIs require a different set of permissions and will require reauthentication with LinkedIn to use the new versions of these APIs.  Support will be introduced for the new version of these APIs with the July 2024 Release    What do I need to do? You'll need to reauthenticate any LaunchPoint services of the Type “LinkedIn Lead Gen” or “LinkedIn Matched Audiences” and agree to the new permission scopes required by the updated LinkedIn APIs between July 26, 2024 and July 31, 2025 to avoid any service interruption. You can find these by clicking on the Type column in your Admin > LaunchPoint menu. Selecting Group By This Field can make this process easier by grouping all services of the same type together:       NOTE: Reauthenticating any LinkedIn service of Lead Gen or Matched Audiences will force all LI integrations in your instance to use the new API versions, requiring each instance of LI Lead Gen services to be reauthenticated to continue normal operation.    Why do I need to reauthenticate Matched Audience Services, if the change is to Lead Gen Forms? Reauthentication revokes any tokens generated with older permissions, causing authentication with those tokens to be invalid for all integrations using the same LinkedIn app.  Reauthentication provides new, valid tokens so the services can successfully authenticate.    Will the behavior of the integration change? There should not be any changes to the functionality of the integration.   What if leadgen fails for existing accounts which were previously registered post re-authentication?We recommend deleting the LinkedIn lead gen launchpoint and re-creating it. Select the ad accounts you want to get lead gen for (you won't lose the LinkedIn field mappings with Marketo Engage, you'll see them while re-creating the integration). Important: after deletion, please wait at least 5 minutes before re-creation.   What will happen if I do not reauthenticate LI Lead Gen services? Services that have not been re-authenticated will stop working, and submissions to Lead Gen forms will stop flowing into your Marketo Engage instance after the final deprecation by LinkedIn on July 31, 2025.

Release 8.7.1 Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.1 New features Rich Push Notification templates - You can now send rich push notifications via Android. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. Branding - As a Campaign Standard migrated user, your technical administrators can now define one or several brands to centralize the parameters that affect a brand’s identity. This includes the brand logo, the domain of the landing pages’ access URL, or message tracking settings. You can create these brands and link them to messages or landing pages. This configuration is managed in templates. Rest APIs - As a Campaign Standard migrated user, you can use Rest APIs to create integrations for Adobe Campaign and build your own ecosystem by interfacing Adobe Campaign with the panel of technologies that you use.  Dynamic Reporting - As a Campaign Standard migrated user, you can access Dynamic Reporting which provides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks.    Please find the detailed information around the new capabilities and improvements here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

April 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Multimedia Message Service (MMS) - all providers:With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Initialy only available with Sinch, MMS is now also available with Infobip and Twilio. Improved Journey Designer and live reporting: This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hi Everyone,I am from Adobe Dynamic Media Team. If you are using Dynamic Media today, would you please spare few minutes and provide feedback about AEM Dynamic Media by following the following survey link?https://forms.office.com/pages/responsepage.aspx?id=Wht7-jR7h0OUrtLBeN7O4epXZrTVKKdJkUiHeolccf9UMllZMjFJNktENzFNTVIwNUE0U1hYNUFESS4uYour feedback will help us determine the roadmap for AEM Dynamic Media. We appreciate and value your input.By the way, I wanted to share with you a recent Adobe Summit presentation on the capabilities and upcoming innovations of Dynamic Media. Hope you find it informative:https://business.adobe.com/summit/2024/sessions/dynamic-media-one-main-asset-delivered-with-limitl-s405.htmlBest,Rahul BhattacharyyaAdobe Systems

March 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Code-based experiences: With the new Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. Key capabilities include: Universal personalization: extend personalized experiences across all touchpoints, ensuring a cohesive and tailored user journey Granular editing precision: edit specific content at individual locations within your apps or web pages Versatile implementation: support for server-side, API-based, or SDK-based implementation methods to seamlessly integrate with your development environment.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Real-Time CDP Monthly Global Releases March 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Look-Alike Audiences – Available for Real-Time CDP B2C and B2P  Prime and Ultimate edition customers only Leverage intelligent insights to discover and activate high-value profiles that share similarities with a selected seed audience.Improve marketing performance with intelligent targeting and expanded reach in a marketer-friendly UI. AUDIENCE EXPANSION Create expanded audiences of look-alike profiles based on existing seed audiences in Real-Time CDP AI/ML INSIGHTS FOR AUTOMATED DISCOVERY Use AI/ML insights into key characteristics of existing audiences to discover similar profiles and enhance personalization DELIVERED WITH TRUSTApply data usage and consent policies to responsibly use audience data for look-alike audience creationRead more on this: Tech Blog - Look-Alike Audiences: AI-enabled Audience Expansion in Real-Time CDP New ExtensionsEVENT FORWARDINGThe Trade Desk Event ConversionsThe server-side event forwarding extension provides an opportunity for advertisers and trusted providers to send offline conversion events, server side real-time, to be used for attribution. Offline conversion events cover a range of use cases like attributing in-store sales or place visits. TAGSMerkle Mercury TagThis client-side Tags extension enables customers to implement Merkle's Merkury Tag on their website providing match rates of anonymous website visitors to deliver real-time personalized website experiences. Acxiom Anonymous Visitor InsightsThis client-side Tags extension enables customers to deliver personalized experiences by utilizing geo IP lookup technology to  pinpoint the location of anonymous browsers.  New and updated destination connectorsAcxiom Prospect-SuppressionExports first party data from Real-Time CDP and run it through Acxiom identity resolution which produces a data file to be used as a suppression list and matched against Acxiom database to enable the prospect list for import (via Acxiom Prospect Data source) back into Real-Time CDP. Acxiom Data EnhancementSupply additional data to Acxiom customer profiles for use in analytics, segmentation and targeting within Acxiom.Amazon AdsThis update adds the capability to activate Real-Time CDP audiences into Amazon Marketing Cloud. Leverage audiences built in Real-Time CDP for audience targeting and ads measurement within Amazon Ads, including Amazon DSP and Amazon Marketing Cloud. New Source Connectors Acxiom Data Ingestion – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Use the Acxiom Data Ingestion source to ingest Acxiom data into Real-Time Customer Data Platform and enrich first-party profiles. Then, you can use your Acxiom-enriched first-party profiles to improve audiences and activate across marketing channels. Stripe – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Use the Stripe source to ingest data captured during the purchase flow by your customers into Experience Platform. Once ingested, you can use this data to create personalized offers and unlock richer business insights. Snowflake Streaming (UI) – Available for Real-Time CDP B2B, B2C and B2P Ultimate customers only.Use the Snowflake Streaming source to ingest streaming data from your Snowflake database to Experience Platform. Schema Update: Map Field Support – Available for Real-Time CDP, B2B, B2C and B2P only customers in Prime and Ultimate editions.Adobe Experience Platform allows you to fully customize the structure of your custom Experience Data Model (XDM) classes, schema field groups, and data types. Customers can now create custom Map Fields and add to their schemas directly from the Schema Editor UI. This makes it easier for data architects to add custom map fields to the schema directly from the schema edit. And allows for data ingestion keyed to specific values. Edge Segmentation Improvements & Usability – Available for Real-Time CDP, B2B, B2C and B2P onlycustomers in Prime and Ultimate editions.Edge Profile view can now be seen in Profile Debugger. Provides customers with greater visibility of Edge Profiles. Reduce customer pain points and provide better support for debugging as well as improved Edge Segmentation monitoring. 

Hi Marketo Nation community   Reaching out to notify all MME customers who are using our iOS SDK about an important update regarding inclusion of iOS privacy manifest file in our iOS SDK(v0.8.5) for MME. This update is necessary for publishing new version or to publish new app to the App Store. This change is initiated to meet Apple guidelines which require reason for using some API's.   Please share the information below with members of your team who manage MME.   What is changing? Only the iOS SDK will have an additional privacy manifest file inside the new version of SDK. Customer has to upgrade to new version to avoid any issues related to publishing app to app store. The new iOS SDK v0.8.5 has been released   Why is this change being made? This change is done to meet Apple Guidelines, read more here from Apple (https://developer.apple.com/news/?id=av1nevon).   What customer action is required? If customer is upgrading/publishing a new version of their App with Marketo SDK, they have to ensure the SDK version is v0.8.5. As, starting in spring 2024(Wed, 20 Mar, 2024 – Fri, 21 Jun, 2024), in order to upload the new app or app update to App Store Connect, will require an approved reason in the app’s privacy manifest which accurately reflects how your app uses the API.   When must customers make the change? Customer can make changes anytime after our release in Jan 2024, date to be finalised. Apple mentioned last date to update spring 2024 (Wed, 20 Mar, 2024 – Fri, 21 Jun, 2024)   What happens if customers don’t act? To avoid any rejections from Apple when submitting new version of your app to App Store we recommend using our latest SDK. Also if the customer is not publishing any new version of the app, same version will continue to work seamlessly. This change is needed only when publishing new app or new version to App Store.

At Adobe Summit last week, we announced registration for the Canvas Dashboards Visualization Beta is now open.The primary purpose of the reporting capabilities provided in Canvas Dashboards is to extend the reportable objects in Workfront. In short, we are making objects such as Boards, Document review and approval, and (shortly) Workfront Planning data available in chart and table reports alongside the other primary Workfront objects like projects, tasks, issues, etc. This extended set of reportable objects will only be available on reports created through the Canvas Dashboards area.Along the way, we are also incorporating feedback provided through previous reporting betas, customer conversations, and your posts the Innovation Lab to improve report creation experiences.Please join us for this beta to gain early access to this new capability and to help shape our roadmap for the next iterations of Canvas Dashboards.We plan on enabling this capability for organizations that have pre-registered for the beta on April 30, 2024.If you are interested, please register for the beta with the following link:adobe.ly/workfrontcanvasdashboards

Dear All Marketo Customers,   This is to inform you about an essential update regarding the Firebase Cloud Messaging (FCM) service which needs you to change the Android Push Access notification in the Marketo Admin section.   Google had deprecated the XMPP protocol on 12th June, 2023 and will stop support on 12th June, 2024. So we will be migrating to the HTTPv1 API from the legacy XMPP protocol.  The FCM HTTPv1 API offers several advantages over the legacy protocols, including enhanced security, increased message payload size, and improved error handling.   Migrating to the new API will ensure that your push notifications and messaging functionality remain seamless and efficient. Here are the key reasons for the FCM HTTPv1 migration: Improved Security: The FCM HTTPv1 API employs modern security practices, including support for OAuth 2.0 authentication, allowing for secure communication between your servers and the FCM service. Larger Payloads: The new API allows for larger message payloads, enabling you to send richer and more informative notifications to your users. Advanced Error Handling: The FCM HTTPv1 API provides detailed error responses, helping you diagnose and troubleshoot any issues that may occur during message delivery. To assist you with a smooth transition, we have developed a comprehensive migration plan. Here's what you can expect:  Technical Support: Our dedicated support team will be available to address any questions or concerns you may have during the migration. We are committed to ensuring a seamless transition and providing assistance whenever needed. Access the details from here Testing and Validation: We recommend testing the migration in a staging environment to validate the integration and ensure that your notifications are being successfully delivered using the new API. We encourage you to initiate the migration process at your earliest convenience to take advantage of the benefits offered by the FCM HTTPv1 API. The deprecated legacy protocols will be phased out, and the new API will be the recommended method for sending push notifications and messages. Changes Required   We will need you to update the service-account.json file You will have to reach out to your google firebase admin and would need to ask for the file and upload it here.  To access the below marketo admin android push access configuration refer steps in the link  New Interface                         Existing Interface -     Thank you for your continued trust and support in our services. We are excited about this migration and confident that the FCM HTTPv1 API will enhance your messaging capabilities. We look forward to working with you during this transition.

We are thrilled to announce the launch of the Workfront Data Lake (Beta) on April 15, 2024.We are in active recruitment for the beta, and we hope that you will join. Complete the registration form provided below.Beta participants will be able to connect their business intelligence tool (Tableau, Power BI, Domo, Looker, etc.) to the Workfront data lake to supply data visualizations with the following types of data available:Low latency, current state data viewsChange event records for point-in-time comparisonsDaily historic snapshots for trend analysisThis beta will require the following resources from your organization:A Workfront System Administrator, who is familiar with how Workfront is configured and who is familiar with reporting needs not currently addressed through the existing Workfront reporting capabilities.A Business Analyst, Data Scientist or someone with an equivalent skillset, who has access to your organization's business intelligence tools (e.g., Tableau, PowerBI, Looker, Domo, etc.) and who is familiar with creating business visualizations with those tools. A BI Administrator, who has rights to establish connections to and ingest from external data sources for business analysts and data scientists to use.If you are interested, please register for the beta with the following link:adobe.ly/workfrontdatalake

The Workfront Customer Success Scale team recently launched their new Adobe Workfront Industry Circle events, with our first session focused on Higher Education.  Now we're ready to add new quarterly events for other industries. We’re hoping that these sessions will provide a dedicated space to connect, network, and collaborate with other Workfront Admins in your specific industry. Which industries should we focus on next?  Financial Services  CPG  Retail  Healthcare  Another industry? These events are currently set for 60 minutes, and we’d love to have 1-2 customers that would be willing to lead/start the conversation by sharing examples of how they use Workfront.  (I spent more than a decade of my career in Financial Services, so I’d love to start that in the April/May timeframe, if there’s any interest? ) If you have preferences on any of these industries or even better, interested in leading one of the sessions, please reply back to this thread or send us an email at csatscale@adobe.com!  We're excited to partner with you! 

Adobe Real-Time CDP Monthly Global Releases February 2024Here is a summary of the Real-Time CDP product releases.  Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). -B2B Account-based engagement – Available for all Real-Time CDP B2B and B2P customers.in Prime and Ultimate.Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”).Here are some example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products between 3 and 9 months ago but who do not own the other product. Competitive marketing – advertise to companies who own competitive products but where you don’t know any of the people by creating segments leveraging 3rd party account data to show ownership of competing products. Creating account audiences is like authoring B2B customer audiences, and audience authors can use data from any of the B2B entities in the system. More details available in this help topic. Account audiences can be activated to destinations that can accept lists of companies, including LinkedIn and cloud storage destinations. More account destinations are under construction and will be available in coming months. More details available in help here.  -Sandbox tooling enhancements Available for all Real-Time CDP customers in all tiers and editions.Sandbox tooling allows for the seamless export and import of objects configurations (metadata) between sandboxes.Use Cases unlocked:Partial Sandbox Copy along with following enhancements: Support new object type for custom Consent and Governance policies export/importEnable multi entity audience with custom classEnable import of segments with support for custom classes.Ensure recognition and handling of multi-entity segments during imports.Union Profile Setting Flexibility:Allow users to toggle union profile settings on schemas during import.Intelligently detect default merge policy when importing audiences to the target sandbox- let the system do the work for users.Utilize existing merge policies as a default import behavior.Implement checks to prevent the creation of unnecessary merge policies, promoting reusability and minimizing the impact on other modules.Reduced Import Failures with actionable error message for missing fieldsPre-flight checks to validate missing attributes in the target sandbox.Surface relevant schemas in the source sandbox before segment import. Enhanced UI for Better Experience:Update the user interface to align with Adobe guidelines and promote adoption.Prioritize user feedback to improve overall usability and adherence to design standards. -Support for Google requirements for EU consent policies  - Available for all Real-Time CDP customers in all tiers and editions.Updates to Google Destinations to support Google’s changes to the Google Ads API, Customer Match, and the Display & Video 360 API for consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy), going into effect on March 6, 2024. Destination workflow Improvements - Available for all Real-Time CDP customers in all tiers and editions.User experience improvements to reduce manual inputs and optimize audience activation processes. Mapping Field Drag & DropCustomers can now easily add fields and move them to the desired column position. Effectively, the introduction of this workflow enhancement removes the end-user task of rebuilding the entire mapping when new fields need to be added.  Default Scheduling OptionsBased on historical usage patterns, introducing a new default schedule (e.g., daily frequency, full files, present-day start, 7-day duration) as pre-selected criteria. These default conditions significantly reduces the number of end-user clicks needed to create this audience activation requirement. Bulk Edit Schedule on Details PageBulk edit capabilities have been added to the Activation Data page by enabling checkboxes which allows for multi-select audience functionality for end-users, and then the ability to edit schedules for all Audiences.    Bulk Export 'File Now' on Details PageBulk edit capabilities have been added to the Activation Data page by enabling checkboxes which allows for multi-select audience functionality for end-users, and then the ability to export each of the files with a single click.   -New and updated destination connectors - Available for all Real-Time CDP customers in all tiers and editions.PubMaticSend audiences from Real-Time CDP to PubMatic Connect to target users on mobile, web and CTV platforms using device or custom user IDs. Gainsight PXPersonalize in-app engagements with Gainsight PX by using audiences built in Real-Time CDP. MailChimp TagsLabel contacts in MailChimp with audiences built in Real-Time CDP for email marketing campaigns. SAP CommerceEnrich customer details in SAP Commerce (fka. Hybris) with Real-Time CDP audiences to personalize commerce experience. -New partner data and identity source connectors - Available for all Real-Time CDP customers in all tiers and editions.Use productized connectors to easily ingest, segment, and activate prospect audiences from Acxiom and enrichment datasets from Merkury.Experience League Documentation for AcxiomDocumentation for Merkury Enterprise IdentityUse Case:As a data engineer, I want to ingest data from the Acxiom & Merkury source connectors to prospect and enhance first-party profiles for better segmentation, suppression, and personalized activation. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).Congrats to our Engineering and Product Management teams on these newest features! 

Hi Marketing Nation Community!    Your feedback is valuable in helping us create relevant and impactful programs to come, we'd love to hear from you. Please tell us about your Marketo Engage learning journey either through: Filling this quick survey before 3/8/24 or Signing up for an informational interview here Thank you in advance for your time and feedback! Feel free to reach out to me directly with any questions. Best, Stephanie