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[Release Update] Adobe Journey Optimizer January & February 2024 Release

January & February 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates. Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template. Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any domain you use to send email to them. Make sure that you have DMARC record set up for all the subdomains that you have delegated or are delegating to Adobe in Journey Optimizer. Use Case Playbooks: Leverage a catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer to address common use cases that you can perform using Adobe Experience Platform and Adobe Journey Optimizer. Once you have chosen the playbook that best fits your needs, you can enable it to generate the assets needed to support your use case such as journeys, messages, schemas or segments, and customize them to your schema for faster time to value   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Adapting to Third-Party Cookie Deprecation in Marketo Measure

The digital marketing landscape is changing, with the deprecation of third-party cookies leading the charge. This shift impacts how we track online interactions, affecting two features in Marketo Measure: impression tracking (via DoubleClick integration) and cross-domain tracking. Here's what you need to know:   Impression Tracking: Historically, third-party cookies allowed us to de-anonymize impression traffic. With the deprecation of third-party cookies, this capability will no longer be supported. Any B2B attribution touchpoint must come from a known individual to be useful. Cross-Domain Tracking: The primary way Marketo Measure uses to identify anonymous web visitors is through form submissions. Previously, with cross-domain tracking enabled via third-party cookies, a single form submission on one domain could facilitate the identification of the same anonymous visitors across multiple domains. However, as third-party cookies are phased out, eliminating cross-domain tracking, we will rely solely on form submissions within each individual domain to recognize anonymous visitors. This shift may lead to a small drop in the number of identifiable touchpoints as sharing form submissions across domains becomes infeasible. This implies if you have a domain that has no forms, you will no longer be able to capture useful touchpoints from that domain.   The deprecation of third-party cookies marks a significant shift in digital marketing, but it also opens the door to new opportunities for engagement and measurement based on transparency and trust. By adapting our strategies and tools, we can continue to deliver meaningful, privacy-respecting experiences to our customers and gather insights that drive our businesses forward.

NOW AVAILABLE - Adobe Real-Time CDP B2B Account-Based Engagement

We are very excited to announce the general availability of B2B account-based engagement for all Adobe Real-Time CDP customers with the B2B and B2P editions. This functionality enables customers to: Create audiences that output lists of accounts (think “companies”) rather than lists of people.Activate those audiences to account destinations to drive engagement.  Availability:B2B account-based engagement is available to all Adobe Real-Time CDP customers with the B2B or B2P editions. Functionality details:Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”). Example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products between 3 and 9 months ago but who do not own the other product. Competitive marketing – advertise to companies who own competitive products but where you don’t know any of the people by creating segments leveraging 3rd party account data to show ownership of competing products. Creating account audiences is like authoring B2B customer audiences, and audience authors can use data from any of the B2B entities in the system. More details available in this help topic. Account audiences can be activated to destinations that can accept lists of companies, including LinkedIn and cloud storage destinations. More account destinations are under construction and will be available in coming months. More details available in help here. Congrats to the product and engineering teams! 

Marketo Engage Account Insights Browser Plug-in End of Life

Adobe is removing Marketo Account Insights Browser Plug-in from Chrome Web Store on April 8, 2024. After this date, existing customers can continue using the plug-in if it is already installed on their Google Chrome browser. The plug-in does not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the plug-in.     For more information about Marketo on Adobe Identity, please see:    Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions: Why is Adobe removing Account Insights Browser Plug-in from Chrome Web Store?   Due to low adoption rates, we have decided to redirect our focus and resources on more utilized features.     Why sign-in with Adobe ID isn’t supported by this plug-in?    The plug-in was developed before Marketo was acquired by Adobe in 2018. Since the acquisition, Product team has been working to integrate Marketo with Adobe identity to deliver value to our customers.   When will Adobe no longer support Account Insights Browser Plug-in for existing users?  Effective immediately, no updates, bug fixes or enhancements will be made. The plug-in will continue to function in an as-is state.    How do I know when my user record will be migrated to Adobe Identity?  Please contact your company's Marketo product admin(s) for an approximate timeline.    What Marketo features can I use instead of Account Insights Browser Plug-in moving forward?   We have no plans to offer a replacement feature at this time.    Are other Marketo email plug-ins going to be impacted?  No, Sales Insights Chrome Plug-in and Sales Insights Outlook Plug-in will not be impacted. Only Account Insights Browser Plug-in is impacted, which is used with Target Account Management (TAM.) 

Update: Support for One-Click List-Unsubscribe for Marketo Customers

As many of you have read or have heard, Gmail and Yahoo has issued a variety of new sender requirements starting on February 1, 2024.  Many of the initial requirements revolve around ensuring messages are properly authenticated with SPF/DKIM/DMARC, as well as compliance with Spam Complaint rates.   One of these requirements include the support of One-Click List-Unsubscribe as defined in RFC 8058.  This requirement was pushed out to June 2024 for both Gmail and Yahoo.  What this means is, starting in June 2024, all Bulk senders are required to support One-Click List-Unsubscribe which includes having the presence of the following in their marketing messages:   List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <URL Unsubscribe>, [optional <mailto:>] The URL unsubscribe in the List-Unsubscribe: Must not direct a customer to a preference page Support receiving a HTTP POST response back from the receiver Process the HTTP POST response (unsubscribe the user) within 48 Hrs Ensuring the List-Unsubscribe-Post and List-Unsubscribe: are included headers in the DKIM Signature (in the h= tag)   Marketo has always supported List-Unsubscribe: (RFC 2369) in all Marketing messages by automatically including a <mailto:> option in List-Unsubscribe: Header, and this was a seamless process done automatically without the need of any intervention from our customers.   Beginning on January 31, 2024, Marketo has put the necessary changes in place to support the One-Click List-Unsubscribe requirement, and all Marketing messages will support One-Click List-Unsubscribe.  Recipients who request a One-Click Unsubscribe will be automatically unsubscribed from all future communications across a Marketo instance.  We recognize the importance of Operational and Transactional messages, and One-Click List-Unsubscribe or List-Unsubscribe will not be present in these types of messages sent from Marketo.   Additional information about these requirements from Google and Yahoo can be found here:   Google Email Sender Guidelines Google Email Sender Guidelines FAQ Yahoo Email Sender Requirements FAQ   Thank you very much,   Samuel Chang Product Manager - Deliverability

February Rollout of Email Verification Corrections

In November 2023, Adobe Marketo Engage announced in this Marketo Nation Article, an update regarding Email Verification for SSO Only Users. Additionally, Marketo Engage reviewed email verification status for users and found that some users share the same verified email address. This conflict will prevent successful user migrations for the two users sharing the same email address and must be corrected.    Beginning February 20, 2024, and into the month of April, Adobe will roll out email verification corrections for SSO Only users and any users having a shared email conflict. Upon the rollout, previously verified users in the target audience will have their email verification status updated to “Unverified” and will be sent a verification email prompting them for action. This is not a phishing attempt. Users will need to verify their email address via the link sent in the verification email.  Users and admins will be alerted once this has occured in their subscription via an in app notification.   Note: An active user session is required for Email Verification success. SSO Only users will need to sign into their Marketo subscription using their Identity Provider (IdP) url. Once a session is established, navigate back to their inbox and verification email and click the "Verify your email address" link in the email.    During this time, all user access to Marketo Engage will not be impacted. Users can access Marketo Engage regardless of email verification status prior to user migration to Adobe IDs.     More information about email verification can be found in the Experience League Documentation.    Resources   November Marketo Nation Update Announcement  Original Marketo Nation Announcement   Email Verification Documentation   Email Verification Release Notes 

Beta testing opportunity for the new Adobe Journey Optimizer course!

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Business Practitioner Professional training course. We would love your feedback.    It’s easy to volunteer! Simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   We’d like you to try and complete the course by March 1, 2024. This course is designed to help you: Craft impactful customer journeys: Discover strategies that deeply resonate with your audience by delivering personalized and timely interactions with your customers to increase engagement, conversions, and loyalty. Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience. Leverage contextualized data to deliver personalized messages and offers: Draw insights from unified customer profiles to create a library of offers that are automated to be delivered at the right time with the most relevant message. Evaluate campaign performance through analytical reports: Equip yourself with real-time monitoring, evaluation, and improvement strategies. Address challenges proactively, harnessing insights derived from data to elevate your campaigns. Develop strategic execution and audience targeting strategies for effective marketing engagements: Gain the tools to make informed decisions, from selecting the right campaign types to effectively utilizing Journey Optimizer. Explore access management in Adobe Journey Optimizer: Gain insights into user roles and permissions. Learn how to effectively access and utilize a Sandbox environment, enhancing your proficiency in access management.    When you complete the course, you will receive a certificate of completion. We expect the course to take approximately 8 hours to complete.   Please note: This system is under development. You may not have access to all site features. Additionally, while unlikely, errors may occur during your engagement with the courses. Please submit any questions or problems using the Support tab on the website.   If you have any questions, please reach out through the below comment section or contact us through our website. We look forward to receiving your feedback on this new course!

New Marketo Measure Discover Dashboards!

Exciting times here at Marketo Measure! There are 9 newly released Discover Dashboards that are already released to ALL Marketo Measure instances. Here's what's new:    Revenue Overview Board - The Revenue Overview dashboard provides insights into the total revenue derived from your CRM, shedding light on your marketing strategies’ role. It offers an overview of how marketing influences your overall revenue and contributes to the successful closure of deals. Attributed Revenue Board - The Attributed Revenue Dashboard offers a focused perspective on the revenue directly linked to your marketing endeavors. Explore how your marketing strategies have been instrumental in sealing deals. ROI Board - The ROI Dashboard provides marketers with a granular view of returns on investment across channels, subchannels, and campaigns. It meticulously breaks down cost and revenue patterns, while also spotlighting metrics like cost-per-lead, deal, and opportunity, ensuring a comprehensive understanding of marketing attribution. Engagement Board - The Engagement Dashboard meticulously tracks user engagement metrics. It showcases touchpoints, the number of people engaged, and the average touchpoints per person. Utilize the time series bar chart for a monthly, quarterly, or yearly view, and the bar chart for detailed Channel, Subchannel, and Campaign insights. This tool is essential for understanding engagement patterns and fine-tuning your engagement strategies. Passport Board - The Passport dashboard offers marketers a dynamic view of Leads, Contacts, and Opportunities as they transition through various stages within a specified period. By filtering for a specific date, users can also obtain a snapshot of records for that day. Note that there are TWO boards for Passport-- one for either the Lead or Contact; and one for Opportunities. TOFU & BOFU, basically.  Lead Velocity Board  - The Velocity Dashboard offers a dynamic view into the pace at which prospects move through the sales funnel, providing Marketers and Sales teams with essential insights into conversion times across various channels. This tool is invaluable for answering key questions about lead conversion durations and the efficiency of progression through sales stages, enabling you to optimize your engagement strategies for accelerated growth and conversions. Opportunity Velocity Board - The Velocity Dashboard offers a dynamic view into the pace at which prospects move through the sales funnel, providing Marketers and Sales teams with essential insights into conversion times across various channels. This tool is invaluable for answering key questions about the opportunity lifecycle and efficiency of progression through sales stages, enabling you to optimize your engagement strategies for accelerated growth and conversions. Web Traffic Board - The Web Traffic Dashboard provides a comprehensive view of your site’s visitor interactions. Delve into metrics such as unique visitor counts per URL, overall visits, page views, and form submissions from specific form URLs or landing pages. Monitor monthly traffic trends and identify high-performing paid media, empowering you to refine your strategies for optimal revenue generation.   If you haven't already, take a look and let us know how you're incorporating them into your Marketing reporting! Also important to point out is that many of these boards are still in beta and our teams are looking for feedback so be sure to take this opportunity to share what you'd like to see!    Going to Adobe Summit in March?? Register for a lab with myself and colleague, @jamesleedom5,  to dive into these new boards and get hands-on experience using them to explore real world reporting scenarios 🙌   Lab Registration Link  

Update to Filtering bot activity [Jan 2024]

Hello Nation,   To fight the bot activity in the last two years we have launched two identification methods for email bots (Please check the links below for more details): Identification based on Proximity Pattern Identification based on the IAB list Proximity Pattern identifies activities as bot activities based on behavior i.e. if multiple activities from an email asset are sent to a specific lead happening at almost the same time i.e. <1sec. In the Jan release of 2024, a new enhancement to the Proximity Pattern is launched to further improve the bot activity detection.     Now you can set the time difference that should be considered for identifying the activities that happened close to each other as bot activities.     Important Notes: Default value for this time difference is set to 0 seconds i.e only activities that happen in exact same second are identified as bots You can only set a time difference value as high as 3 seconds As you increase the value from 0 seconds to 3 seconds number of activities that are identified as bots will increase  If you activate the bot activity into filter mode and increase the time difference can affect your email engagement rate    Related links: https://nation.marketo.com/t5/product-blogs/update-to-filtering-email-bot-activity-proximity-pattern/ba-p/329127 https://nation.marketo.com/t5/product-discussions/filtering-email-bot-activity-september-2022-release/m-p/328579 https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-faqs/bc-p/328547 https://nation.marketo.com/t5/product-blogs/filtering-email-bot-activity-feature-v2/ba-p/322774 https://nation.marketo.com/t5/product-documents/filtering-email-bot-activity-feature-latest-release/...  

Blueprint Released: Value Realization | Deliver Client-facing Services

Blueprint Released: Value Realization | Deliver Client-facing Services If you’re a system admin, product owner, champion, or manager of Workfront users, you’ve probably been asked to demonstrate the value that Workfront is bringing to your business. We’ve identified five key areas where your business can realize value.  Workfront provides the ability to: Centralize work in one solutionManage work processesReview and approve digital workGovern compliance workflowsDeliver client-facing services To identify value realized from the “Deliver Client-facing Services” section above, we’ve combined years of experience working with client-facing companies to build a series of reports centered around work that impacts cost and revenue. This dashboard provides planned and actual data to help you find trends in key project phases and identify ways to streamline processes to improve on-time delivery, maximize revenue, and prevent staff burnout. This dashboard is now available to install from your blueprints.  Learn how to install this dashboard from blueprints. A few things to note:  The reports on the dashboard have been built to support the needs of a wide audience. It’s likely you will need to change the filters, views, and groupings in some reports. This is especially the case when it comes to filtering on status or date/time. The default filters for “Client” in these dashboards are Project Company >> Is Primary = False.Clients can be external and/or internal to an organization. Depending on the best use case for a given company, “Clients” could be set up as Companies, Groups, Portfolios, Programs, etc. If your reports are blank, this will be the first filter to adjust.You may not need all the reports, so feel free to remove or customize them. All reports have the following tags in their descriptions for searchability:  #clientfacingservices #valuerealizationFinally, we recommend making copies of these reports before editing in case you want to go back to the original reports. The Deliver Client-facing Services Reports:  Active Projects by Client - Project Status Meeting Report. Use this report as a meeting tool in Details view to understand and update key project data and status in real time to help assess risk and prioritize projects by client revenue. Active Project Planned Hours by Client and Planned Completion per QuarterUse this report to understand planned and active customer/client work currently in the pipeline by comparing by quarter across your organization based on your custom filtered selections. Active Task Planned Hours by Job RoleUse this report to understand which roles may be under- or over-allocated on active projects or to compare against purchased services, retainers, and contracts.To track freelancer and contractor projections, hours, spend and revenue impact, try adding a User custom form with an Employee Type to increase visibility in reporting. Active Project Planned Revenue by ClientUse this report to understand Planned Revenue and compare against Actual, Fixed, and Billed Revenue by planned and active hours per client. Project Actual Revenue by ClientUse this report to understand actual revenue and compare against planned, fixed, and billed revenue with current and complete actual revenue per client. Milestone Progress Report in Active ProjectsThis report shows the average effort of key project milestones. A large variance between planned and actual durations or hours indicates an opportunity to monitor active phases per project and to be able to communicate to clients and leadership where projects are in their lifecycle. Completed Milestone Phases Plan vs Actual - On Time Delivery TrendsUse this report to understand how complete project work phases (milestones) are trending by comparing planned vs actual duration and hours.Finding trends in which phases continually deliver early or on time and which seem to always run behind or late can help make critical adjustments to planning processes and project templates. Completed Projects by Client and Progress Status This YearThis report shows all completed projects per client year to date. Use this report to understand completed project performance per client annually.  

Adobe Marketo Engage Real-Time Personalization to support latest jQuery versions through rtp.js

We are reaching out to notify customers about an important update regarding Adobe Marketo Engage’s Real-Time Personalization capabilities. These updates are aimed at accommodating the latest jQuery versions for future support. This change has been initiated due to the security vulnerabilities and outdated status of previously supported jQuery versions, some of which are over a decade old now.   Please share the information below with members of your team who manage Real-Time Personalization for  Adobe Marketo Engage.   What is changing? From October 26th 2023, rtp.js extends its support to jQuery 3.x versions. However, after the 2024R2 release, the default version of rtp.js will exclusively support jQuery versions 3.x and their corresponding jQueryUI versions. If customers haven’t specified preferred jQuery versions, it will default to loading 3.7.0 and jQueryUI 1.13.2.   Why is this change being made? The older jQuery versions raise security concerns, exhibit larger file sizes, lack cross-browser compatibility, and have reached the end of their support lifecycle. On the other hand, jQuery 3. x offers enhanced security, better performance, smaller file sizes for faster loading on slow networks, ECMAScript 6 support, and several other advantages.   What customer action is required? Customers, who load their own jQuery or jQueryUI on their web pages, can initiate the process of upgrading their web pages to support the latest jQuery versions (3. x). Once the upgrade is complete, they can collaborate with our customer support team to configure the latest changes with rtp.js.   When must customers make the change? Customers have the flexibility to make changes at any time starting 26th October 2023.   What happens if customers don’t act? Currently, rtp.js defaults to supporting older jQuery and jQueryUI versions on customers’ pages. However, upon customer request, it can be configured to load an rtp.js version that supports newer jQuery and jQueryUI. After the 2024R2 release, the default version of rtp.js will support the latest jQuery and jQueryUI versions, and upon customer request, it can be configured to support older versions of jQuery and jQueryUI.   Customers can still use rtp.js which supports older jQuery and jQueryUI versions beyond 2024R2, but this file will no longer receive further improvements or bug fixes. To benefit from the latest updates for rtp.js, customers will need to upgrade their jQuery versions and request configuration changes through our support team.   For any questions, please contact Marketo Engage Customer Support at https://support.marketo.com, or through any of the methods listed here.

Announcing the Launch of Marketo Webex Webinars Launchpoint Integration for Adobe Marketo Engage Customers

Good Morning Everyone! We are reaching out to notify customers about an announcement that impacts Marketo’s Launchpoint Integration service with Cisco Webex.   Adobe Marketo Engage, along with Cisco Webex, is thrilled to announce the launch of Marketo’s latest Launchpoint Integration with Cisco’s Webex Webinars. This latest integration shall be made available to all the customers of Adobe Marketo Engage on 1st November 2023.   Cisco had earlier retired its Webex Events product on March 31, 2023 and provided extension for its support for Adobe Marketo Engage customers till December 31, 2023. This extension shall continue to be in place till December 31, 2023.   With the launch of the latest Launchpoint Integration with Cisco’s Webex Webinars, both the Launchpoint integrations: Cisco’s Webex Webinars (latest) and Cisco’s Webex Events (former) will be supported between 1st November 2023 and 31st December 2023. This will allow Adobe Marketo Engage customers to transition all their upcoming webinars from Webex Events Launchpoint integration to the latest Webex Webinars Launchpoint integration to take advantage of the enhanced capabilities that the latest integration has to offer.   Post 31st December 2023, Adobe Marketo Engage’s Launchpoint integration service with Cisco’s Webex Webinars shall be the ONLY exclusive Launchpoint integration available between Adobe Marketo Engage and Cisco Webex. The Webex Events Launchpoint integration shall no longer be supported by Adobe and Cisco teams. Both teams shall provide all the necessary assistance to our customers to facilitate this transition.   Action Needed: This communication is intended for those Adobe Marketo Engage customers who are actively using the Webex Events Launchpoint integration to ensure that they transition all their Adobe Marketo Engage Event Programs to Webex Webinars Launchpoint integration by modifying the Event Partner and choosing the appropriate Launchpoint service.   Please share this information with your team members who manage or use Webex Launchpoint Integration Service for Adobe Marketo Engage.    We appreciate your prompt attention. For any questions, please contact Marketo Engage Customer Support at https://support.marketo.com, or through any of the methods listed here.   Kind regards,  The team at Adobe.

[Release Update] Personalize journeys with behavioral data using Computed Attributes

We're excited to share that Computed Attributes feature is live in Adobe Journey Optimizer and Real-time CDP. With this feature, you can quickly aggregate events for each of a customer's profile into a profile attribute, enabling enhanced behavior-based segmentation, personalization, and activation. You can leverage computed attributes to:Use behavioral data directly in unitary or batch journeys to drive impactful personalization (e.g., personalize 1:1 with last_viewed product or purchase counts )Create category fields within profile attributes and use them for personalization without creating one segment per category, thereby reducing the number of segments to be created and managedSimplify journey workflow by using Computed Attribute to split journeys quickly based on behavioral dataMinimize events in profile by deleting old events (e.g., creating a 3 month sum_orders computed attribute and applying 1 month TTL on EE purchase datasets)Questions/thoughts on use cases? Let's discuss in the thread below!Learn more about this feature here: https://experienceleague.adobe.com/docs/experience-platform/profile/computed-attributes/overview.html?lang=enUsing computed attributes in Adobe Journey Optimizer: https://experienceleague.adobe.com/docs/journey-optimizer/using/audiences-profiles-identities/profiles/computed-attributes.html?lang=en