Product Communities

Great Advertising Experience has become important than ever before!Digital Video Streaming is growing fast and there are strong numbers to support the trend is here to stay. Be it United States or rest of the world, the trend is gaining momentum. Subscriptions and revenue growth for industry leaders such as Netflix is a testimony to overall trend that is shaping up.Digital video devices continue to eat the share of TV and mobile continues to be the preferred device for digital video viewing. No wonder marketers love to follow the consumers. They would do whatever it takes to identify their right audience and engage with them. As consumers spend more on digital video devices, video advertising is only set to grow aggressively from here.Why this Trend?What’s more exciting to know is - why is this trend so strongly picking up? What are the strongest factors triggering this shift? Why are consumers beginning to shun TV and move to Digital Video streaming? The curiosity to find an answer to

We are in the Golden age of Marketing where technology is what has driven our ability to collect data in better and most effective way. And a collection of significant data is only the ways to the success of any business. Processing all the collected data and its analysis, support decisions makers by providing the relevant facts that will allow them to make a better decision for any marketing campaign; be it online marketing, offline marketing, TV or Radio ads and what not. we have some really cool applications of Advanced Marketing Management Science which help us to actually make business decisions that influence the products and services.  The beauty of such tools is the ability to collect real-time data. Let me give an example of Kohl's Department Store It's a very large national chain department store and kind of the low to the medium end department store in the United States. They're doing what's called Smartphone Targeting same as Google, Amazon or Facebook.  They have

Retailers these days have started or starting to realize the benefit of Online and offline/in-store sales. This is the reason, most of the brands have started adopting “Click & Collect” model for their business, as it is seen that it improves customer experience as well as chances of cross conversion (according to a study, ~50% of the buyers who visited the store to collect their online order ended up making another purchase at the store). According to a report, 70% of digital buyers predicted to use click & collect service in 2020. Grown from 57.7% in 2017.To make most of out from any online activity, retailers are optimizing every online funnel of a user, looking at the growth rate of how inclined buyers are towards opting this ‘Click & Collection’ while making any purchase decisions online. Advertisers now are tracking and optimizing their paid activities on this as well, later in the blog you will read about few areas to consider for creating a ‘Click & Collect

Adobe has released a new debugger for your Experience Cloud solutions. Please see the video linked below for a demonstration of its capabilities!Video LinkHow to Use the Adobe Experience Cloud Debugger Install via the Chrome Web StoreAdobe Experience Cloud Debugger - Chrome Web StoreView our Debugger Documentation:Marketing Cloud Help

AEM - Core Components Introduction by Adobe Docs Abstract In Adobe Experience Manager, components are the structural elements that constitute the content of the pages being authored. Components have always been a fundamental element of the AEM experience, making page creation simple but powerful for the author and the development of components flexible and extensible for the developer. The Core Components are a set of standardized Web Content Management (WCM) components for AEM to speed up development time and reduce maintenance cost of your websites. Features Production-Ready The Core Components are 28 robust components that are well tested, widely used, and that perform well. Cloud-Ready Whether on AEM as a Cloud Service, on Adobe Managed Services, or on-premise, they just work. Versatile The components represent generic concepts with which the authors can assemble nearly any layout. Configurable Template-level content policies define which features the page authors are allowed to

Top 6 AEM Best Practices for Delivering the Ultimate User Experience by exadel Abstract The Exadel Marketing Technology team has delivered a wide variety of projects using AEM. Despite the wide range of projects, we have identified some common areas of AEM on which effective project management and execution rests. These are: AEM architecture and design, AEM performance issues and scalability, AEM maintenance and support, AEM security, AEM customer experience and content strategy, and automation. Obviously, there is no easy fix for issues in any of these crucial areas, so improving the foundation of your AEM strategy may take time. AEM best practices for critical areas | AEM architecture and design Choosing the right storage architecture for your Adobe Experience Manager (AEM) deployment will help your system’s performance and reliability. The basic rule is that TarMK is designed for performance, while MongoMK is used for scalability. Develop a SOLID architecture. Compliance with SOLI

Sling model is only back-end business logic provider to AEM components.Adaptable are just a way to get respective sling object reference. For example if you need slingRequest object in sling model then make your sling model adaptable to HttpSlingServletRequest.You can not get a value from sling model in a servlet or in any other class.When you need a reference of an OSGI service, you have only one way, that is @ OSGiService annotation.You can export only JSON data thru sling model exporter.You can not extend one sling model into another sling model.Sling model can to be created outside of the designated package in AEM.One Interface can not be a Sling Model, whenever you need to create a Sling Model you will have to write a pure POJO concrete implemented java class.You can only read properties of a node thru sling model, you can not change a node property thru sling model.Constructor injection..! Nothing like that in sling model.More details can be found on below URLhttps://aemhelp

Content Type Title Feature Video  [Asset Essentials and Workfront] Configuring the Integration - Technical Video  Feature Video  [Asset Essentials] Managing Assets Essentials - Feature Video  Feature Video  [Asset Essentials] Creating Content using Assets Essentials - Feature Video  Feature Video  [Asset Essentials] Collaboration in Assets Essentials - Feature Video  Feature Video  [Asset Essentials] Creative Cloud and Assets Essentials - Feature Video  Feature Video  [Asset Essentials] Provisioning Assets Essentials - Feature Video  Feature Video  [Asset Essentials] Getting started with Assets Essentials - Feature Video  Feature Video  [Assets Essentials and Workfront] Sending Documents and Linking Assets - Feature Video  Feature Video  [Asset Essentials and Workfront] Maintaining Version History - Feature Video  Technical Video  [Asset Essentials and Workfront] Mappin

Sling model – Retrieving properties of child resources by Kiran Abstract In AEM, we fetch the values of multiple properties via java code and display them in HTL. Common Way of fetching the properties: Resource resource = resourceResolver.getResource(request.getParameter("resourcePath")); //Adapting the resource to a node resource.adaptTo(Node.class).getProperties(); //Adapting the resource to an asset resource.adaptTo(Asset.class).getMetadata(); //Adapting the resource to valuemap resource.adaptTo(ValueMap.class).get("propertyName", String.class); There are many other adapters available that we can adapt a resource with. You can check them here. Fetching the property values of a sub-resources becomes complex here. So, lets discuss a simpler way to resolve this problem. Create a new sling model: Let’s create a new model with the properties that we need from the child nodes. In the below example, the resource is an asset. @Model(adaptables = Resource.class, defaultInjectionStrate

As a follow up from the September 8th, 2021 “Measuring ROI for Your Unique Business Needs – Beginner” webinar, you can find answers to questions that we couldn't get to during the live Q&A section here. If you have further questions, feel free to post them in the comments section. You can watch the recording and access the other resources discussed in the webinar here.   Question Answer We are a Marketo and Bizible customer. How does ROI reporting compare between the two? With out-of-the-box Marketo reporting, you can drill down between first touch and multi touch. Bizible allows you to break down your attribution reporting into several different models (FT, LT, Multi-Touch, U Shape, and even a custom attribution model). Bizible also makes it easier for you to track your paid channels through UTM tracking. Additionally, Bizible does not require contact roles to be associated to the opportunity to understand attribution. Marketo is a great tool to start your ROI rep

Make the most of the Adobe Certification exam sale! Certification exam vouchers are 50% off till September 21, 2021.     Visit the Adobe Certification Voucher Center to make your purchase and enter code Summer50 at checkout.     This sale ends next week on September 21, 2021. But your voucher will be valid for one year from the date of purchase, so you can buy a voucher if you anticipate taking the exam within a year.     Please note that this sale applies to Adobe Certified Expert, Professional, and Master certifications and renewal exams. (Marketo Certified Master and Adobe Sign and Qualified credentials are excluded from this promotion.)     For queries, please reach out through below comment section.

I am using AEM 6.5.Existing behavior:I see that, en.model.json call is being mage on load which fetches all child pages and it's contents and subsequent navigation does not make model.json calls as everything is fetched in one shot.What I want to achieve?I want to fetch only the content of the current page and not the whole hierarchy. Is there any way to customize/configure this behavior. I want to have lazy load mechanism and fetch only the current page. And when page navigation links are clicked, I want to fire another model.json call and load the data and render the new content.Please help.

Our events team would love your feedback on attending our past events including Summit and MAX. Please take a few minutes out of your day to complete the below survey by Thursday, September 30. Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers.   Thank you.   https://www.surveymonkey.com/r/DDSR9LJ

Our events team would love your feedback on attending our past events including Summit and MAX. Please take a few minutes out of your day to complete the below survey by Thursday, September 30. Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers.   Thank you.   https://www.surveymonkey.com/r/DDSR9LJ

Designing your AEM Cloud Service Website with Core Components by one-inside Abstract Adobe brings a set of reusable and production-ready components for its content management system, AEM. Their name: The Adobe Core Components. Their purpose: Speeding up development time. But how do you take advantage of these Core Components to deliver a website fast? What is the best design approach, and how should the team members work together? If your company is using AEM or AEM Cloud Service and you are looking to fast-track the design process while following the best practices of AEM’s styling system, you came to the right place. Today, we are going to explain how to avoid a long design phase, and too much back and forth. AEM Styling process in a nutshell Let’s go through the styling process with Adobe Experience Manager. The process suits a new project with AEM Cloud Service. However, you could follow a similar design approach while working with an on-premise version of AEM. Indeed, t

AEM - Table of Content Component by Adobe Abstract Component that renders a table of content to help navigating the page content. The implementation of this feature is tracked by issue #1816. For discussing this spec, please use the discussion thread #1822. User Story As an author, I want to insert a table of content to my page, so that visitors can easily navigate to the titles that are within the page. Requirements Lists all H1-H6 elements that are rendered on the page, regardless of which component renders them (core title or teaser components, custom components, RTE, etc). Lists also those titles that are coming from the page template or from (nested) experience fragments. Links to the corresponding component on the page by using the id attribute that is set on the closest parent from the title element. Creates a nested list of the titles found on the page, rendering them either with UL/LI or OL/LI elements. Authoring capabilities: Capability to choose how to render the list (u

Call for feedback about the Table of Content component by Adobe Abstract Hi all, Adobe is going to pick up the development of a Table of Content component in the next days. The specs for that component have been published recently on the following wiki page: https://github.com/adobe/aem-core-wcm-components/wiki/Table-of-Content-Component If you have interest in such a component, please review the specs and provide us with feedback in this thread. The implementation will happen on the issue #1816. Read Full Blog Call for feedback about the Table of Content component Q&A Please use this thread to ask the related questions.

Adobe Named A Leader in Aragon Research Report on Workflow and Content Automation by Adobe Abstract Today, I’m proud to announce that Adobe is a leader yet again — this time in the 2018 Aragon Research Tech Spectrum for Workflow and Content Automation (WCA). We believe this recognition reflects the innovation and commitment from our combined Adobe Experience Cloud and Adobe Document Cloud teams. Aragon Research cited strong product capabilities, go-to-market execution, strategic vision, and integration between both Adobe Experience Manager Forms and Adobe Sign as some of the reasons for our leadership position. Adobe’s leadership in WCA comes on the heels of our impressive position as a named Leader in both the 2018 Aspire Leaderboard for Customer Communications Management and in Gartner’s Magic Quadrant for Web Content Management report, we’re back with another huge win. About workflow and content automation If you’re not familiar with the WCA category, it’s basically the process o

Adobe Announces Payment Services for Adobe Commerce by Adobe Abstract SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq: ADBE) today announced the upcoming availability of Payment Services for Adobe Commerce, the industry’s leading end-to-end commerce application for B2B, D2C and hybrid use cases. By integrating Payment Services to their digital storefronts, Adobe merchants of all sizes will soon have access to a robust, secure, and integrated payment solution that can easily be managed from their Adobe Commerce Admin, instead of having to do the work of integrating with third-party payment providers. Payment Services for Adobe Commerce will be powered by the PayPal Commerce Platform and available to Adobe merchants by the end of the year. “In today’s fast-moving digital economy, organizations demand flexibility and extensibility in their commerce platform to sustain business growth and deliver seamless experiences for their customers,” said Amit Ahuja, vice president, Adobe Experien

Prioritize Search Results based on Boost in Lucene Index by Vijayalakshmi Abstract In Lucene Index, we have a property named boost of type Double which will help assign weightage to desired properties (that are part of fulltext/contains query) Properties with high boost value will be displayed earlier in the search results. Recently we had a query in the Community related to this subject to prioritize search term in URL to be first in the search results than the one found in properties like title/description. In AEM, URL/path to the resource is simply the node names. Node names are declared as property within the indexRules using special case identifier as :nodename and is already available OOTB in cqPageLucene(/oak:index/cqPageLucene) Prerequisite for fulltext/contains query : We should make sure that we have two other properties named nodeScopeIndex and analyzed set to true (Both are of type "Boolean") For Prioritizing : Set boost with higher value for desired property. In this ca

Our events team would love your feedback on attending our past events including Summit and MAX. Please take a few minutes out of your day to complete the below survey by Thursday, September 30. Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers. Thank you.   https://www.surveymonkey.com/r/DDSR9LJ

Authors: Jim Snyder, Arava Sai Kumar, and Kimberly Leung (@kimberlyl468851) This post explores how we select the best attribution model in a data-driven way using Adobe’s Attribution Lift Measure (ALM). This approach avoids the need for expensive experiments or simulations to evaluate the effectiveness of both traditional rules-based and sophisticated machine-learning-based attribution models. Marketing teams frequently use attributional models to understand what marketing investments like campaigns and advertisements deserve credit for conversions, such as purchasing a product. These models work by assigning a fraction of credit to each advertisement (or marketing touchpoint) along their consumers’ journeys. With this information, marketers can better design future campaigns, bid efficiently on advertising space, and optimize their marketing spend to maximize return on investment. There is one caveat here. The ability to do this effectively depends significantly on the marketer’s ch

Authors: Christopher Hoffmann (@cdhoffmann) and Jiabin Geng (@shalehaha) In this blog, we give you the step by step tutorial on how you can build a mobile widget with Apple’s WidgetKit and Adobe Experience Platform Mobile SDKs. With the launch of iOS 14, Apple has introduced various new technologies. One such technology is WidgetKit, which gives developers the API to create their own home screen widgets on iOS. Widgets present relevant information at a glance and can be pinned in different sizes on any home screen page. Widgets are a great opportunity to provide another means of engagement for users. Users can interact with widgets by simply tapping them to be taken into the corresponding application via a deep link. They can also be made user-configurable to allow users to personalize them. With this, Widgets add a layer of customization that will allow users to spice up their home screens, while also providing users with relevant information and a quick access point into the correspo

Author: Jaemi Bremner (@Jaemi_Bremner), Baubak Gandomi. This is an article about a view we have adopted at Adobe Campaign regarding the tests we write, and how this helps writing end-to-end tests in enterprise software. At first, we set out like most people to write a set of tests that tested our application. The problem we discovered is that, at least in our case, applications no longer work alone, and in many enterprise applications your product is usually part of a bigger whole. This means that there are other teams that will need to write scenarios that pass through your product. We decided on adopting a design and methodology, we call Test-as-a-Product, that allows people outside of your team to use your tests in their scenarios. This approach had a lot of consequences, which led to a new discipline we now call “Test-as-a-Product” in writing tests. This article will share these insights. I hope it will help you in designing your frameworks and libraries. Design over Technology I

Authors: Yeshwanth Vijaykumar, Zhengping Wang (@zp_wang), and Jayna Patel In this blog post, we are going to go over how the data lake house architecture at Adobe Experience Platform combines with the Real-time Customer Profile architecture to increase our Apache Spark Batch workload throughputs and reduce costs while maintaining functionality. Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Adobe Experience Platform Real-time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third-party data. It allows you to consolidate your disparate customer data into a unified view offering an actionable, timestamped account of every customer interaction. Architecture Overview Given that the Adobe Experience Platform assimilates data from various sources, Real-time Cust