Product Communities

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Outbound Marketing with Adobe Experience Manager and AJO Content is key. In this digital era, people expect to be wowed—quickly. Between multiple devices and the content supported, such as instant messaging, email, web, push, and social media apps, consumers are incessantly bombarded with content. If a message isn’t compelling, they’re apt to delete it or entirely disengage. To ensure that your outbound marketing messages stand out, you must give your customers unique and relevant customer experiences. Find out what it takes to harness Experience Manager and AJO powered capabilities and key content creations intended for outbound marketing messages that empower you to stay ahead of the curve. This lab assumes some familiarity with Experience Manager and the Adobe AJO user interface, concepts, and terms. Learn how to: Create engaging content for outbound marketing material&nbsp

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Create, Publish, and Analyze Audiences in CJA Join the Adobe product team as they walk you through how to leverage Adobe's Customer Journey Analytics, Real-Time CDP, and Adobe Journey Optimizer to deliver seamless and consistent customer experience across digital channels. Learn how to use Customer Journey Analytics to analyze and create audiences and activate on digital channels through Adobe Experience Platform and RTCDP for personalized experiences. In addition, get the bonus sneak peek into the upcoming Audience Analytics that will close the loop between Customer Journey Analytics, RTCDP, and Journey Optimizer.  In this lab: Learn how to analyze data in Customer Journey Analytics and find actionable insights for product managers and marketing managers Learn how product and marketing teams can leverage Audience Creation and Publishing in Customer Journey Analytics into Experience Platform

Summit 2023 Registration: https://summit.adobe.com/na/ Preconference Training: Create Personalized Customer Journeys with Journey Optimizer Engage with your customers effectively throughout their journey by leveraging the capabilities of Adobe Journey Optimizer. In this one-day session, learn how create personalized messages and audience segments, and build and publish customer journeys. Session Schedule Sunday, Mar 19 | 9:00 AM - 5:00 PM PDT Monday, Mar 20 | 9:00 AM - 5:00 PM PDT Speaker(s) James Buckley, Sr. Instructor, Adobe Mike D'Agostine, Sr. Instructor, Adobe Product(s) Adobe Journey Optimizer Full Schedule Check Here Q&A Please use this thread to ask questions related to this session.

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Build Personalized Mobile Moments with Journey Optimizer As one of the most pervasive and ubiquitous technologies worldwide, mobile devices connect the physical and digital worlds. They allow marketers to engage with customers before, during, and after live events or experiences. Brands must build relationships with subscribers and members. And at every stage of the customer journey—whether online, in-person, and everything in between—they must facilitate contextual interactions. Built on top of Adobe Experience Platform, Adobe Journey Optimizer provides the key capabilities to make it all happen. In this hands-on lab: Set up In-app and Push campaigns Configure an omnichannel customer journey with SMS and email on a single canvas Build 1:1 personalized mobile messages with a rich experience designer Simulate and preview your mobile messages and test your journey Session Schedule Tuesday, Mar 21 |&nbs

Recording URL: The Perfect Hand: Reimagined Adobe Campaign User Experience Session: The Perfect Hand: Reimagined Adobe Campaign User Experience Consumers expect to engage with a brand that feels like a real-life conversation, fully tailored to their individual preferences, needs, and the context they're in, which can seem like long odds for the marketer. Stack the deck with Adobe Campaign, which will soon have a fully reimagined user experience that simplifies the campaign design process and connects with Adobe Experience Cloud applications to drive optimal customer engagement. In this session, learn about: How the updated UX will accelerate your time to value and maximize cross-channel campaign results Unifying the practitioner experience with Adobe Campaign and Adobe Experience Cloud applications New capabilities available in Adobe Campaign v8 and the timing of availability Speaker(s) Eric Perrin, Director of Engineering, Adobe Gael Mouello, Product Manager,

Recording URL: Orchestrating Customer Engagement with Adobe Campaign Session: Orchestrating Customer Engagement with Adobe Campaign Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies. In this session, learn about: Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager Strategies for retargeting and personalization across channels Tactics for engaging with a new generation of consumers Speaker(s) Sharon Wan Sim Tan, Head of Customer Franchise, United Overseas Bank Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Target Recording URL:  Orchestrating Customer Engagement with Adobe Campaign Q&A

Recording URL: Keeping Up with Your Customer’s Journey Session: Keeping Up with Your Customer’s Journey Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing. In this session, learn:​​​​​​​​​​​​​ How to use data and analytics to drive personalized engagement How to manage customer journeys that incorporate batch and real-time tactics How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne Product(s) Adobe Campaign, Adobe Journey Optimizer Recording Keeping Up with Your Customer’s Journey Q&A Please use this thread to ask questions related to this sessio

Recording URL: Eight Essentials for a Customer Journey Management Practice Session: Eight Essentials for a Customer Journey Management Practice A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs. In this session, learn 8 steps that can help transform how journeys are managed, including: How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation Addressing challenges related to achieving digital transformation at scale Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments Speaker(s) Laura Hammdorff, Principal, Customer Success David Loyd, Principal Enterprise Architect, Adobe Product(s) Adobe Campai

Recording URL: Data-Driven Campaigns for New Markets with Adobe Campaign Session: Data-Driven Campaigns for New Markets with Adobe Campaign Cross-channel marketers today need to engage with customers at new touchpoints in the customer journey and rapidly plan, launch, and measure campaign success. OnStar, a subsidiary of GM, built a data-driven, multichannel marketing solution on Adobe Campaign for four new markets, leveraging account, subscription, vehicle, telecommunication, and service usage data, that helps them keep up with their customers and rapid pace of marketing. Hear how you can organize your cross-channel marketing team for success. In this session, learn about:  Data sources used to drive targeting and personalization Evolving marketing touchpoints based on customer engagement and preferences Best practices in email deliverability and brand reputation Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign

Recording URL: A Prescription for a Healthy Adobe Campaign Instance Session: A Prescription for a Healthy Adobe Campaign Instance Marketers need confidence that their cross-channel platform is in the best operational condition to help them engage with customers effectively & efficiently, across channels. In this session we guide you through a technology health check, share workflow & delivery best practices, and critical actions to take on your Adobe Campaign platform to ensure it's in its best operating condition. Learn about:  Monitoring campaigns, workflows, and queries Optimizing database table and list maintenance Adobe Campaign performance tuning and workflow and delivery best practices  Speaker(s) Tony Arbelaez, Sr. Tech Consultant, Adobe Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign Recording URL:  A Prescription for a Healthy Adobe Campaign Instance Q&A Please use this thread to ask questions related

Recording URL: Amplifying Real-Time Journeys & Outbound Marketing Campaigns Session: Amplifying Real-Time Journeys & Outbound Marketing Campaigns As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time. In this session, you will learn: Use cases supported by Adobe Campaign and Adobe Journey Optimizer Strengths of each solution and how they complement each other Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together Speaker(s) Brett Willis, Managing Director, Accenture Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Journey Optimizer Recording:&nbs

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Data-driven Strategies with Adobe Campaign v8 Marketers and IT need to be agile and scale personalization strategies as they orchestrate customer experiences across channels. Get hands-on experience with Adobe Campaign to leverage big data to personalize your campaigns and maximize your results.  Highlights:  Explore big data in real-time and create audiences at scale  Understand Adobe Campaign architecture and performance with big data  Plan, launch, and measure cross-channel campaigns that incorporate personalized email and SMS messages  Session Schedule Tuesday, Mar 21 | 4:30 PM - 6:00 PM PDT Speaker(s) Thomas Jordy, Product Manager, Adobe Arthur Lacroix, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign Full Schedule Check Here Q&A Please use this thread to ask questions related to this lab.

Hello Community,   Since BETA filters stacking option allows us to apply multiple filters, I want to understand how other admins are using it. Because stacking applies 'AND' condition between the multiple filters, it sometimes gives zero results when there is a conflict. For example: A project cannot be in both 'Current' and 'On Hold' (assuming different filter for each status here). I have ideas for implementation but 'AND' logic doesn't give enough confidence.   Thanks in advance 😊

Hi there! I'm Valdas, part of the Cognizant Netcentric team. We recently built an AEM - AJO connector and put together this short blog post with some details about it. Wanted to share this with the community in case it's useful to any of you. If you're interested to learn more, feel free to reach out! https://www.netcentric.biz/insights/2023/01/leveraging-adobe-integrations-to-deliver-personalized-customer-journeys-at-scale

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Join us to discuss ->The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products ->What the main elements of content architecture consist of within your digital ecosystem ->Why content architecture and a holistic view of strategy are critical to content velocity Session Recording Session Schedule Date:2023-03-23, Time:09:30:00 PST & Session Length:60 Spea

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details A digital asset management (DAM) should no longer be a dumping graveyard for your final assets. Learn how to evolve your DAM into a powerful content-generation workspace to automate the creation, branding, and delivery of assets, so you can get campaigns to market faster, improve site performance, and enable your team to focus on strategic and creative initiatives by automating of repetitive tasks. In this session, learn how to: ->Reduce weeks of work down to minustes by scaling content for a variety of workflows like photo shoots, promotional and branded content creation, and product design all within the DAM ->Increase performance up to 70% across any screen size, device, and channel with dynamic delivery of assets Session Recording Session Schedule Date:2023-03-22, Time:13:00:00 PST & Session Length:60 Speaker(s) Shelly Chiang (Adobe) Session Room Palazzo A Product(s) Adobe Experience Manager Assets

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details In a research study, 25% of content is wasted because of redundancy and duplication. Productivity gets lost in your organization when assets are living everywhere, whether it’s in different asset repositories or multiple digital asset management (DAM) solutions. Searching, sharing, and delivering assets are critical to break down silos and bottlenecks across the enterprise. Learn how to transform your asset repository with a single, modern, and scalable DAM solution using Adobe Experience Manager Assets. Discover how to: ->Save cost and time by leveraging AI and automation to help your enterprise find, reuse, and share content quickly ->Make collaboration easier and increase productivity by centralizing all your assets in one place to streamline workflow ->Boost ROI when leveraging tools to scale asset volume and support personalization goals Session Recording Session Schedule Date:2023-03-22, Time:16:0

Hi All,   We have rolled our a live copy from master but cancelled inheritance for many component on that page to make local edits.   Now we would like to re-lock all components(re-enable inheritance). Is there a way I can do it on single click or I have to go to each component and click on re-enable inheritance.   We do not want to loose our local edits as well.    

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Finding, tracking, and collaborating on assets between siloed teams can be frustrating. But perhaps you're concerned that it’s going to be difficult to get up and running with a data asset management (DAM) system. Learn how your marketing and creative teams can succeed and be more efficient in five easy steps. Get the inside scoop on best practices and tips for success when deploying your DAM and managing and finding digital assets faster than ever before. In this session, learn: ->Best practices on rapidly onboarding creative pros, marketing teams, and other business users ->Getting started with Adobe Experience Manger Assets ->Gaining adoption and value with DAM Session Recording Session Schedule Date:2023-03-23, Time:11:00:00 PST & Session Length:60 Speaker(s) Purnima Rachoor Roy (Adobe) & Greg Klebus (Adobe) Session Room Palazzo B Product(s) Adobe Experience Manager Assets Full Schedule Chec

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Images are the main digital content type, but research shows that including video on sites can increase conversion by 80%. Organizations are turning to video to further enrich consumer engagement and personalization. Learn how a DAM can help you manage, manipulate, and effectively scale video delivery across your marketing channels. Join us to hear how you can: ->Efficiently streamline the video content lifecyle with a DAM, starting with video production and incorporating Frame.io into your content supply chain ->Scale video delivery with tools to ingest, manage, preview, and publish video, including smart tags ->Manipulate video renditions at the edge to any screen size, device, or channel, and increase conversion by delivering interactive or shoppable video Session Recording Session Schedule Date:2023-03-21, Time:14:30:00 PST & Session Length:60 Speaker(s) Alex Thiers (Adobe) Session Room Lido 310

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Cisco Systems, one of the world’s leading information technology and networking companies, embarked on an ambitious digital transformation to launch a SaaS distribution model and new cross-portfolio solutions. With over 100 million visitors across 59 countries and 27 languages, Cisco.com is at the center of the company's product awareness, demand generation, and customer service. In this session, learn how Cisco: ->United its digital marketing, customer experience, and IT teams ->Leveraged Adobe Experience Manager as a Cloud Service along with a suite of Adobe data, content, and journey solutions to create meaningful digital customer experiences that showcase innovation and drive growth ->Streamlined workflows to increase efficiency, reduce time to market, and drive growth with a new business model Session Recording Session Schedule Date:2023-03-22, Time:14:30:00 PST & Session Length:60 Speaker(s) P

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Discover the most recent and upcoming innovations for Adobe Experience Manager offered as a cloud-native service. Learn how you can achieve agility to adapt to ever-changing market expectations and always stay ahead of the curve in customer experience management. New updates and features we cover include: ->Rapid development environments ->Self-service content copy ->Enhanced security with HIPAA Session Recording Session Schedule Date:2023-03-21, Time:13:00:00 PST & Session Length:60 Speaker(s) Bertrand de Coatpont (Adobe) & Alexander Saar (Adobe) Session Room Palazzo B Product(s) Adobe Experience Manager Full Schedule Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register yourself for this session using the registration link shared above. 

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details While your Adobe Experience Manager application grows in scale and complexity, your customers’ needs and engineers’ workloads are also constantly changing. To move quickly in this environment, you need to make data-driven decisions and act on them using the latest cloud-native tools. We’ll show you how to leverage these powerful new tools and value-centric data in Cloud Manager so you can accelerate application development and make key decisions that improve your time to market. In this session, learn how to: ->Release faster, boost developer productivity, and increase resiliency ->Improve performance by accessing and optimizing key CDN utilization metrics ->Derive higher value with reports in Adobe Cloud Manager and the Experience Manager Reporting Service API Session Recording Session Schedule Date:2023-03-22, Time:08:00:00 PST & Session Length:60 Speaker(s) Shankari Panchapakesan (Adobe) & Ad

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Are simple form updates slowing your team down by taking way too much time? AbbVie, a global biopharmaceutical leader, was looking for agility and speed to make form edits that could be achieved in a week rather than months. With Adobe Experience Manager Forms, AbbVie has managed the development of their forms through an agile and straightforward process, significantly improving internal efficiencies, saving valuable time and operational costs, and improving customer experience. In this session: ->Hear how AbbVie is leveraging Experience Manager Forms to cultivate dynamic enrollment experiences for their end users in just a fraction of the time it used to take ->Learn how you can, too Session Recording Session Schedule Date:2023-03-21, Time:14:30:00 PST & Session Length:60 Speaker(s) James Bukala (Abbvie), Joe George (Abbvie) & Kevin Ausburn (Abbvie) Session Room Palazzo B Product(s) Adobe Experien

Summit Registration: https://adobe.ly/3Yk2k6X  Session Details Do your 2023 priorities include cutting costs and maximizing resources? Find out how to use e-signatures, automatic routing, and dynamic workflows powered by the Adobe Experience Manager Forms and Microsoft PowerAutomate integration, as well as Acrobat Sign, to streamline and digitize your paper-based and manual operations. From checking in customers virtually to onboarding internal and external parties on their preferred devices, prioritizing digital offerings results in many operational benefits, including slashing paper costs and increasing internal efficiencies. Tune in to learn firsthand how to build a fully digitized end-to-end customer journey that delivers a best-in-class user experience through live demonstrations of the products in action. Session Recording Session Schedule Date:2023-03-22, Time:08:00:00 PST & Session Length:60 Speaker(s) Chad Keesling (Adobe), Darren Chaney (Adobe) & Terry Mah