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Session Details Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. In this session, learn how to: -> Maximize customer engagement by delivering fast-loading experiences -> Improve experiences across digital properties by using GenAI together with experimentation -> Simplify content authoring and development processes, and deploy content and code changes faster Session Schedule 26th March, 2024 | 2:00 PM - 2:30 PM Speaker(s) Gagan Mand - Adobe & Cedric Huesler - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask
Session Details Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes GenAI-driven content production and real-time insights, making it the marketers essential tool for daily needs. In this session: -> Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels -> Gain insights into achieving alignment across key organizational functions -> Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation Session Schedule 26th March, 2024 | 4:00 PM - 4:30 PM Speaker(s) Marc Angelinovich - Adobe Moderator(s) Adobe
Session Details Forms are so much more than just blank fields to fill out — they’re often a critical point of interaction with your users that lead to conversion, engagement, and ongoing loyalty. An intuitive digital enrollment experience is essential in delivering the best customer experience while also ensuring that your teams are empowered and efficient on the back end. Learn firsthand from Adobe product experts how our exciting 2024 innovations will make form creation a breeze, integrate seamlessly with your tech stack, and reimagine what forms can be across any channel. This session demonstrates: -> Exceptional and effective enrollment experiences using Edge Delivery Services in Adobe Experience Manager Forms -> Agility for authors and developers by leveraging GenAI and modernized UIs to get compliant, accessible forms and communications to market fast -> Business intelligence through data insights and experimentation Session Schedule 27th March, 2024 | 2:00 PM - 2:30 PM
Session Details Today’s enterprise companies use an average of 120 marketing tools. To keep up, it's essential to have a powerful content supply chain that brings together people, tools, and work streams to effectively plan, create, produce, deliver, and measure content. With Adobe GenStudio and native connections to Adobe applications, Adobe streamlines this process. But how should we ensure that third-party CRM and PIM systems, social media engagement tools, and other systems are leveraging a single source of content truth and benefiting from increased content velocity? In this session, we unravel the exciting possibilities of integrating Adobe GenStudio into your existing enterprise architecture using APIs. -> Discover how to turbocharge your content production by harnessing the transformative power of generative AI-driven content creation, fostering seamless collaboration -> Unlock the key to connected delivery and in-depth content consumption insights Session Schedule 27th
Session Details An efficient, effective content supply chain involves many critical processes and key stakeholders across your organization. Learn how Adobe GenStudio, Adobe Workfront, and Adobe Experience Platform can help you build streamlined and optimized content production cycles. Key takeaways: -> Incorporate generative AI and intelligent automation for unique content processes and workflows -> Generate content with Adobe Firefly, and connect critical services for collaborative editing and delivery with Workfront and Adobe Experience Manager Assets -> Create segments and content variations with Workfront and Adobe Creative Cloud APIs using simple enterprise data and workflow connections -> Activate content with Adobe Experience Platform Offer Decisioning for immediate insights into content performance Session Schedule 28th March, 2024 | 10:30 AM - 11:30 AM Speaker(s) Daniel Hayden - Adobe & David Loyd - Adobe Moderator(s) Adobe Content Track Developer Ecosystem S
Session Details Adobe Experience Cloud can do many things well. Unfortunately, it can’t customize itself... yet. Until then, Adobe Developer App Builder can help you create custom experiences for stakeholders, build integrated content workflows with automation, and easily add synchronized data and content pipelines. Learn practical solutions and best practices to efficiently customize and extend your Experience Cloud applications. Key takeaways: -> Best practices and repeatable development patterns to quickly build customized user interfaces for your specific needs -> ips and tricks for using APIs and events to accelerate business workflows, such as image processing -> Case studies for integrations with Adobe Commerce, Adobe Experience Manager, Adobe Workfront, and Adobe Experience Platform Session Schedule 28th March, 2024 | 1:00 PM - 2:00 PM Speaker(s) Ron Nagy - Adobe & Sarah Xu - Adobe Moderator(s) Adobe Content Track Developer Ecosystem Session Registration URL Check
Session Details Gain expert advice from Adobe Experience Manager Champion customers as they share best practices for leveraging component scalability in content strategy and host a masterclass on expert usage of Multi Site Manager. AEM Champion Mary Alice Orr of AllianceBernstein will explore component dialog mapping, a paramount strategy for building agile and scalable solutions, through two pivotal themes: anticipating needs by mitigating risk based on historical regional requirements and leveraging individual components to create variational use cases as a foundation for future expansion. Session Schedule 28th March, 2024 | 9:00 AM - 10:00 AM Speaker(s) Will Harmon - Adobe, Kelly Hungerford - Sunstar & Mary Alice Orr - AllianceBernstein Moderator(s) Adobe Content Track Skill Builder Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register yourse
Session Details Explore the intricacies of the migration journey to Adobe Cloud Services, whether you’re contemplating or already undergoing a migration. Gain invaluable insights, strategies, and best practices for a successful implementation. In this session: -> Explore strategies to address common challenges associated with migration, including data migration, security considerations, and user adaptation to Adobe Cloud Services -> Learn the importance of meticulous preparation and planning in the migration journey, with insights into stakeholder engagement, resource allocation, and effective risk mitigation -> Acquire practical knowledge through a real example, providing tangible takeaways to empower IT professionals and business leaders in optimizing Adobe Cloud Services for organizational growth Session Schedule 28th March, 2024 | 10:30 AM - 11:30 AM Speaker(s) Susan Aziz - Adobe & Wilson Faure - Cox Communications Moderator(s) Adobe Content Track Skill Builder Sessio
Session Details Create high-quality, personalized content in Adobe Experience Manager Sites with GenAI, no prompting experience necessary. Then, measure the impact of that content through experimentation. Ideal for forward-thinking marketers and web entrepreneurs, this session is a pivotal step toward the future of digital marketing. Learn how to: -> Quickly launch an experiment using Edge Delivery Services in Experience Manager Sites -> Create high-quality, personalized, audience specific content using GenAI -> Measure and take action on insights derived from content performance -> Use GenAI to streamline content production and tailor it to specific audience needs Session Schedule 27th March, 2024 | 8:00-9:30 AM Speaker(s) Dragos Dascalita Haut - Adobe & Ronald Oribio - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question relat
Session Details Dive into the technical intricacies of efficient content management for front-end applications using Adobe Experience Manager Sites for headless content delivery. Gain an in-depth understanding of our robust APIs and eventing solutions for seamless integration into your toolchain. Explore how to empower content creators by enabling in-context editing via the Universal Editor, streamlining the authoring experience, and customize with extensibility to suit your unique needs. Get the knowledge and tools you need to elevate content management, content delivery, and authoring capabilities. Highlights: -> Discover efficient content management for seamless content delivery and maintenance -> Harness the power of our robust APIs and explore the limitless possibilities of customization -> Enable in-context editing for content authors, creating a dynamic and efficient authoring experience tailored to your unique requirements Session Schedule 26th March, 2024 | 4:30-6:00
Session Details Producing personalized and culturally appropriated content across regions and channels while staying on-brand is challenging. At the same time, the need for more engaging experiences keeps growing while marketing budgets stay the same, at best. Learn how to leverage Adobe GenStudio, particularly Adobe Experience Manager Assets, Adobe Express, and Adobe Firefly powered by GenAI, to empower marketers and business practitioners to produce more content based on globally approved assets that is right for their market. Join us to learn how to: -> Ensure that everyone has seamless access to the latest approved assets and easy-to-use content remixing tooling -> Empower users across your organization to remix approved assets to create the content that they need -> Increase marketing agility of your organization while staying on-brand Session Schedule 28th March, 2024 | 8:30-10:00 AM Speaker(s) Alexander Thiers - Adobe & Ben Vanderberg - Adobe Moderator(s) Adobe Con
Session Details Improve engagement and conversion of your digital experiences by making it simple to leverage rich media assets in addition to imagery across your digital channels. Learn how to combine the speed and power of Edge Delivery Services with Adobe Experience Manager Assets, and understand ways of bringing digital assets directly to channel marketers for engaging on-brand experiences across channels. Join us to learn how to: -> Handle delivery of digital media in Experience Manager Assets as a Cloud Service -> Configure access to Experience Manager Assets in Edge Delivery Services document-based authoring and use different asset types for fast online experiences -> Simplify access to approved digital assets for marketers working on different channels by configuring a distribution portal and Asset Selector integrated experience Session Schedule 27th March, 2024 | 1:30-3:00 PM Speaker(s) Greg Klebus - Adobe & Riya Midha - Adobe Moderator(s) Adobe Content Track Con
Session Details With a focused strategy supported by proven best practices and tooling, you can bring the latest Adobe Experience Manager innovations on Cloud Service to your organization. In this lab, we walk you through the process of understanding your transition complexity and creating a comprehensive strategy covering each migration phase. We also highlight the latest tools and process best practices. In this lab: -> Learn how to review results from the Best Practices Analyzer report and successfully resolve code and content issues -> Gain skills and knowledge to create a successful strategy for your move to Cloud Service Session Schedule 28th March, 2024 | 11:00 AM-12:30 PM Speaker(s) Chris Lotton - Adobe & Guy Pelletier - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register
Session Details Tailored for Adobe Experience Manager developers dedicated to delivering code that elevates user experiences and optimizes conversion metrics, this hands-on experience will enhance your skills and development process. Access and use Cloud Manager to accelerate velocity of experiences delivered to your customers. Learn how your business can benefit from the ability to: -> Leverage the content delivery pipeline to deploy changes to your Content Delivery Network, extending to Web Application Firewall rules and beyond -> Shift testing, quality assurance, and performance evaluation to the early stages of development -> Harness the capabilities of Google Lighthouse to elevate your website’s speed, performance, and overall user experience -> Accelerate your Edge Delivery Services journey in Cloud Manager and get your site up and running in mere minutes. Session Schedule 28th March, 2024 | 1:30-3:00 PM Speaker(s) Shankari Panchapakesan - Adobe & Razvan Caciula
Session Details Make content creation more efficient, bring the power of generative AI to your content creators, and accelerate digital content creation with powerful, customizable automations. In this hands-on lab, build a Developer App Builder front end to trigger Adobe Workfront Fusion scenarios from Adobe Creative Cloud, and then automate Adobe GenStudio digital asset workflows. Learn foundational concepts and best practices to streamline, automate, and extend digital content processes with new approaches to customizations and scale. In this hands-on lab: -> Integrate the content supply chain across all three Adobe cloud solutions using Workfront Fusion and App Builder for versatile, scalable content solutions -> Build powerful automations with user-activated triggers -> Learn practical strategies to integrate generative AI that scales with Adobe GenStudio digital asset workflows Session Schedule 27th March, 2024 | 8:00-9:30 AM Speaker(s) Sam Taylor - Adobe & Gevorg K
Session Details With Edge Delivery Services, developers can build high-performing sites with composable services, content authors can produce new content easily, and marketers get actionable insights. Discover how a content-first approach accelerates development cycles so that you can make a measurable business impact. Enable content authors to use their favorite tools and publish with one click. In this lab: -> Learn how to have authoring, design, and development occur in parallel, accelerating your business beyond legacy development processes -> Use your preferred modern web development tools and techniques for fast implementation and high performance without the complications -> See how to measure, analyze, and improve your segmentation and personalization capabilities with Adobe Customer Journey Analytics and Adobe Target Session Schedule 28th March, 2024 | 8:30-10:00 AM Speaker(s) Carsten Ziegeler - Adobe & Karl Pauls - Adobe Moderator(s) Adobe Content Track Develope
Hi,in the past I used some static fields (e.g. SlingConstants.TOPIC_RESOURCE_ADDED, SlingConstants.TOPIC_RESOURCE_CHANGED, ...) to implement EventHandlers. Since AEM 6.2 this static fields are deprecated. In JavaDoc I found the hint to use ResourceChangeListener instead. But I didn't find any example how to use ResourceChangeListener. Has anybody an example how to use them?regardsReini
Summit 2024 Registration URL: https://summit.adobe.com Session: Turbocharged: General Motors' Drive for Experimentation Excellence Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and shift toward systematic business growth. In this session, learn how: GM guided success with impressive time-to-value results by combining Adobe Target, Adobe Journey Optimizer, and Real-Time CDP Each new idea inside your business can become the headlights to drive new channel expansion with data-driven roadmaps Session Schedule Tuesday, Mar 261:00 PM - 2:00 PM PDT Speaker(s) Kristen Opie, Head of Test and Learn Center of Excellence, General Motors Theresa Anderson, Sr. Digital Strategist, Adobe Q&A Please use this thread to ask questions related to this session.
Summit 2024 Registration URL: https://summit.adobe.com Session: Real-Time Decisioning Strategies for Next-Best Experience With only so many pixels on a screen and only so many seconds in a conversation, how do you decide which best offer, recommendation, action, or experience to present on any given interaction? Adobe Journey Optimizer powers real-time decisioning with sophisticated business rules and intelligent ranking models to take the guesswork out of decision-making. Join Adobe product expert, Deepti Anthony, and U.S. Bank VP of Marketing Technology, Nagendra V. Akshantala, as they discuss the benefits and best practices of real-time interaction management through decisioning. In this session, learn: How U.S. Bank creates next-best action campaigns that span multiple customer touchpoints The basics of ranking from rules-based, to formula, to intelligent models Adobe product innovations in decisioning for personalized experiences Session Schedule We
Please see the attached official rules for all upcoming and past Coffee Break Sweepstakes on the Workfront Community. These rules apply to the following Coffee Breaks: [Event Concluded] Best Practices on Project Templates and Timeline [July 16th at 10am PST) Best Practices on Creative Briefs If you have any questions, please feel free to reach out to me directly or post your questions in the comment section below.
Hi guys, In aem cloud today, I have a few environments. We have a preprod environment and a qa environment. The same package, exactly the same release versions, same dispatcher version. In one environment, publish works with DNS perfectly. Finds all servlets and rules. On the other enviroment, everything gives 404 for no apparent reason in the logs, it just doesn't find my servlets or dispatcher rules. Has anyone had a similar experience? I'm suspecting it could be Adobe's cnd.I've already tried to do new deployments, reviewed the dispatcher rules and I still end up in the same scenario.
How can I implement Adobe analytics to track the number of visitors to each page in a Salesforce Experience Cloud site. There are a lot of docs for Google Analytics but nothing for Adobe analytics. Is tracking Salesforce experience sites not possible in Adobe Analytics?
Summit 2024 Registration URL: https://summit.adobe.com Session: Tips and Tricks to Unlock the Full Power of Journey Optimizer Join Adobe Journey Optimizer experts in a hands-on deep dive and discover all the things you didn't know that you didn't know about Journey Optimizer. Learn about: Strategies to get the most out of journey orchestration Hidden gems and insights into capabilities overlooked by many Examples of real-life journeys Session Schedule Thursday, Mar 289:00 AM - 10:00 AM PDT [IN-PERSON] Tuesday, Mar 262:00 PM - 2:30 PM PDT [ONLINE] Speaker(s) Russ Lewis, Director, Product Management, Adobe Chris Stolz, Principal Enterprise Architect, Adobe Q&A Please use this thread to ask questions related to this session.
Summit 2024 Registration URL: https://summit.adobe.com Session: Take a New Approach to Email Marketing with Adobe Journey Optimizer Email is likely the bread and butter of your marketing channel mix. It produces high ROI and keeps your brand front of mind even when customers might not be always engaging. We’re big fans of email too, but we think the channel is on the cusp of its next era. With Adobe Journey Optimizer, it’s time to start reimagining your approach to email marketing. In this session, learn more about Journey Optimizer for email marketing and discover: Data and insights features to help you put the customer at the center of every email campaign Content and design features infused with intelligence and generative AI to unleash creativity Delivery features to reach your customers in context of their customer journey Session Schedule Wednesday, Mar 271:00 PM - 2:00 PM PDT Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Pankhr
Summit 2024 Registration URL: https://summit.adobe.com Session: Adobe Lightroom and Mobile Customer Engagement with Adobe Journey Optimizer Personalized engagement is the cornerstone to the Adobe Lightroom customer experience. Learn how the Lightroom team uses Adobe Journey Optimizer to onboard new users and keep them coming back through smart touchpoints in the mobile app and with relevant content. In this session, discover: Best practices to keep the mobile app experience fresh, beyond “Hello [First Name]” personalization Tips and tricks for mobile engagement with Journey Optimizer How Lightroom is using Journey Optimizer to encourage product adoption and drive retention Session Schedule Tuesday, Mar 26 | 1:00 PM - 2:00 PM PDT Speaker(s) Ivan Mironchuk, Principal Product Manager, Adobe Joy Wang, Mobile Growth Marketer, Lightroom, Adobe Q&A Please use this thread to ask questions related to this session.
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