Adobe Marketo Engage

Hello Everyone, Quick question -Salesforce team is currently working on a Contact Object cleanup project, as part of which they are planning to change the data types of some fields (no changes on the field API’s).The Data type change includes Picklist  → Multi picklistText field  → Text areaWhether there will be any impact to existing Marketo integrations?Please share your thoughts.Thanks in Advance!

Hi everyone! I’m playing around with the new email editor and trying to create a test template. It’s not letting me bold (or italicize, etc) specific words...it just bolds the entire text block. It’s the same in paragraph, h1, h2, etc stylings. Is this intentional or a bug? Or is that something you can only do at an email asset level?Thanks!

Hi Marketo Community,What’s the best way to build a lifecycle program in Marketo while minimizing the number of trigger campaigns and overall operational effort?Currently, we’re using two trigger campaigns for each stage: The first trigger adds the person to a list. The second trigger listens for “Person added to list” and then processes the lifecycle stage change. Is there a more efficient or streamlined approach that reduces the number of triggers while keeping the lifecycle logic clean and manageable?Would love to hear how others are handling this.

I have a client that is letting me know that the sync between Marketo engage and SFDC reports some errors leaving the leads with empty fields on SFDC, so she's unable to assign them to the sales team. What I don’t understand is how is it possible the leads get synced in SFDC when those fields are marked as mandatory to fill on the forms on LPs in Marketo. Anyone experienced any similar discrepancy in this process?

We have an operation program, sending confirmation email having confirmation link redirecting to Marketo Landing page. But for some people (~30), we have visit webpage activity registered in the activity log but no link click activity. And I’m not sure what could be the reason! For that I had to add both the triggers in data change campaign- confirmation link clicked and thankyou landing page visited. But we are planning to move from Marketo’s LP to external one, hence, afraid of removing visit webpage trigger from the campaign. (want to rely on clicked link trigger only ) Sharing some screenshots for example-  -link click is there for some but the link is Instagram link (or some other) not the landing page link  Do share if you have any idea that can help. Thanks!

 Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu

HIGH PRIORITY: Blocker – CASDK-0005 Error in Marketo. Dear Adobe Support Team, I hope you are doing well. We are currently experiencing a critical blocker issue related to Marketo API’s . We request your urgent assistance. Marketo Instance Details:Munchkin ID: 186-DAI-284 We are encountering error code CASDK-0005, and the following error appears in the logs: java.io.FileNotFoundException: https://developer.adobe.com/marketo-apis/swagger-mapi.json It appears that the adapter is attempting to access the above Swagger endpoint, which is no longer accessible. However, we were unable to locate the currently supported Swagger URL in the Adobe Experience League documentation. Could you please provide:1. The correct and currently supported Swagger JSON URL for the Marketo MAPI APIs2. Confirmation whether the below Swagger reference is the appropriate and supported file to use: Document: https://developer.adobe.com/marketo-apis/api/mapi#tag/ActivitiesSwagger URL: https://raw.githubusercontent.c

Hi Everyone! I have two separate questions, both related to the new Marketo builder. I’m working on setting up a theme for our brand styles, and I’ve run into two questions I’m hoping someone can help me with.Is there a way to set up an Adobe font in a Theme I created? Right now, in the “Text Settings” tab of the theme, it shows two dropdowns: “Font library” and “Font family”. Under “Font library”, I only see “Standard” and “Google Fonts”. Our font is Acumin Pro. Is there a way to add an Adobe font in the new builder/My Theme? The copy on our buttons is meant to be all caps. Instead of having to make sure it’s always physically typed as all caps, is there a way to do that under My Themes? Somewhere to maybe put text-transform CSS? It will make it much more foolproof to have it automatically capitalize everything within the button.Any help is much appreciated. Thank you!

If you feel comfortable navigating Marketo Measure basics, this next set of resources is for you!  Assuming you understand core concepts like touchpoints, attribution models, and standard reporting, it’s time to go deeper — refining your data, strengthening reporting accuracy, and expanding how the platform supports your business decisions. At this stage, success is less about learning what Marketo Measure is and more about optimizing how it works for you. That means understanding the difference between Buyer Touchpoints and Buyer Attribution Touchpoints, implementing thoughtful suppression rules, validating channel mappings in Salesforce, ensuring revenue and spend data are configured correctly, and leveling up your reporting across both Discover and Salesforce. You’ll also explore advanced topics like custom attribution models, sales activities attribution, dynamic field behavior, ABM capabilities, and strategic use of key fields for more sophisticated analysis. These resources are d

If you’re new to Marketo Measure and looking for a curated list of resources to help you get started, you’re in the right place 😀 Getting up to speed can feel overwhelming as there are plenty of help articles, documentation, and training materials available, but not all of them are essential when you’re just beginning. We recommend building a strong understanding of the fundamentals before diving further into the technical details. So, this guide narrows the focus to the key concepts you should review first. These resources will help you understand how Marketo Measure works, how attribution is structured, how data flows through the platform, and how to interpret reporting with confidence. Each link includes context on what it covers, why it matters, and what you’ll gain from it — so you can build clarity quickly and start using the platform with purpose!  Establish a conceptual, high-level understanding first: What is attribution? Start here for a stage-setting overvi

We’re implementing Knak as a pagebuilder for Marketo. The final pages will be synced and hosted on Marketo, but they are built on Knak. Knak allows you to load fonts via a CSS file with @font-face, but when trying to load those fonts we get a CORS error because it’s Knak’s domain trying to load the fonts.Is there any way to change CORS policy on Marketo to allow certain domains to load fonts? The pages will ultimately be hosted on our Marketo domain so it shouldn’t be an issue then, but we need to get them to show in the pagebuilder in the meantime.

Marketo-integrated page builders like Stensul & Knak publish your pages as Marketo LPs. Published LPs fully support webfonts hosted in Marketo Design Studio, since they’re on the same domain. But what about inside the builder app, when you’re still previewing? There, you’ll have a problem. Even with the correct @font-face rule in your CSS, the font won’t load because of CORS restrictions:❌ Access to font at 'https://pages.example.com/rs/123-ABC-456/images/entypo.woff' from origin 'https://app.stensul.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.This is reasonable, of course. Marketo isn’t in the business of providing an easily abused font CDN to the public! There’s a slick workaround. You can’t control CORS headers, but you can (by definition) host a page with same-origin access to the fonts. By deploying such a page as a hidden IFRAME, you can shuttle the fonts to a parent page, even if the parent is on a differ

My old Marketo instance was decommissioned and the redirects from that subdomain to my new one are no longer working. Can I point the old subdomain CNAME to my new instance and set that up as a second one in my new instance so I can create the redirects from old URLs to my new ones?

Hi Team,I wanted to check the feasibility of adding an email mirror/preview link/asset link from Marketo into our reporting in Tableau.Currently, we use Tableau for marketing reporting, with activity data pulled daily from Marketo via API into our data warehouse. This data is then used to report on tableau along with additional metrics such as opportunities generated, leads generated, and other KPIs based on our business logic.We now have a requirement to include a mirror link, preview link, or email asset link for the email so it can be reported alongside performance metrics in Tableau. The goal is to allow users to easily click the link and open the email to review its content. This would help us analyze top-performing emails over a given period and understand what contributed to their performance, so those learnings can be applied to future campaigns.Could you please advise if it’s feasible to extract and pass any of these email links from Marketo to our data warehouse via API and d

Hi All, Wondering if anyone has solved for capturing a url parameter or UTM in DynamicChat?   This was posted as an Idea 8 months ago.  Absolutely need to find a way to solve for it.   

Hi Team,I wanted to check on two items related to our upcoming A/B testing plans in Adobe Marketo Engage:1. A/B Testing ApproachCurrently, we use a single Email Program for our batch and blast campaigns. Each campaign is a monthly series with 4 to 6 emails, and we have separate Smart Campaigns set up to send each email. At the moment, these are standard sends without A/B testing. Going forward, we would like to run A/B tests for each email in the series (for example, 4 or 6 A/B tests within the same campaign). From what I understand, the out-of-the-box A/B testing functionality within an Email Program allows only one A/B test per program. If we want to run multiple A/B tests, one option might be to use Smart Campaigns and manage the test and winner selection manually. Please let me know if my understanding is correct?  I also wanted to check if there have been any recent updates or enhancements that allow multiple A/B tests within a single Email Program using the native functionality,

I am working on a new template, and I have run into an issue. I want to create a 2x2 section in the template, but when I set the background image, it spans the whole page. I just want it behind the two columns, not the whole page. Here is what it looks like.I can't see a way to make the background image just behind the two columns. I tried all the background size images.

Hi everyone,I'm trying to automate a daily report of Salesforce Sync Errors (Admin → Salesforce → Sync Errors) using Workato and the Marketo REST API.So far, I’ve tested:/rest/v1/activities/types.json /rest/v1/activities.json Lead search via /rest/v1/leads.json Searching for any activity types containing “SFDC”, “Salesforce”, “Sync”, or “Error”I found an activity called:Sync Lead to SFDCBut I do not see any activity type corresponding to the errors shown in the Sync Errors UI.My question:Is the Salesforce Sync Errors data:Backed by a REST-accessible object? Stored as a hidden activity type? Stored in a system table not exposed via REST? Only accessible through the UI export? Available through Bulk API but not REST? Accessible via any other supported method?My goal is to automate daily reporting of these errors without manual CSV export.If anyone has successfully extracted this data programmatically, I’d really appreciate guidance on:The correct endpoint (if it exists) The object name (

Hi everyone, I’m looking for best practice guidance on setting up UTM capture properly in Marketo. Our current flow looks like:Paid ads → corporate website (UTMs present in query string) Corporate website has Munchkin and GA installed. Users then click through to a Marketo landing page that contains the inquiry form.  We do not currently use a CRM. We can see that UTMs sometimes appear in the Marketo landing page URL as query parameters, but we do not currently have hidden fields or structured UTM capture set up in the form. I’m trying to determine the cleanest and most scalable way to implement this.Our primary objective is to accurately attribute form submissions to paid campaigns and distinguish paid vs organic traffic for reporting.Some questions that I have:In a multi-domain setup, what is considered best practice for ensuring UTMs are reliably captured on form submission? How are others handling first/last touch attribution in this scenario? Should GA/GTM play a role in this or i