Feasibility Check: Adding Email Asset/Preview Links to Tableau Reports
Hi Team,
I wanted to check the feasibility of adding an email mirror/preview link/asset link from Marketo into our reporting in Tableau.
Currently, we use Tableau for marketing reporting, with activity data pulled daily from Marketo via API into our data warehouse. This data is then used to report on tableau along with additional metrics such as opportunities generated, leads generated, and other KPIs based on our business logic.
We now have a requirement to include a mirror link, preview link, or email asset link for the email so it can be reported alongside performance metrics in Tableau. The goal is to allow users to easily click the link and open the email to review its content. This would help us analyze top-performing emails over a given period and understand what contributed to their performance, so those learnings can be applied to future campaigns.
Could you please advise if it’s feasible to extract and pass any of these email links from Marketo to our data warehouse via API and display them as links in Tableau? Any guidance on the best approach would be greatly appreciated, as our team is planning to implement this and I’d like to confirm the feasibility.
Thanks in advance for your help.
Regards,
Akshat
