Adobe Target

by Christopher Davis and Kevin ScallyWhen reporting on Target activities, there are often times when a report’s content does not align with expectations. Sometimes this is simply because something isn’t as intuitive as it seems, other times it may occur because there is some troubleshooting to be done. This post compiles some of the “greatest hits” of FAQs & Troubleshooting on Activity Reporting with Target as the reporting source. Check out Part 2 and Part 3, where we cover these same ideas for when you are using A4T as your reporting source (Part 2) and also for when you are using a third-party analytics tool as your reporting source (Part 3)!Understanding Your Success Metrics  Target reporting's most common reporting issues center around visitor or success metric counting. When using Target reporting, it is important to understand the success metric you have selected. A full breakdown of success metrics can be found here, but at a high-level, Target can track the

I have set up reporting like that:How to send the mbox with web sdk?alloy("sendEvent", {xdm: { ...},decisionScopes: ["renuve-generating"]})Something like that?

Hello!I need help with creation of an authentication token for Target profile update API.What I did so far:I've created a project in the dev console and connected TargetI ran a test via https://ims-na1.adobelogin.com/ims/token and created a Bearer token successfully.But when I now try to use that token with the Target Bulk Profile Update API I get the message "Authentication failed, make sure a valid token is provided" (using http://clientcode.tt.omtrdc.net/m2/CLIENTCODE/v2/profile/batchUpdate with the correct client code of course).What am I doing wrong? Did I forget a step? When I generate a token in Target settings, everything works perfectly, but the setup is not ideal because this token is only valid for 90 days.Thank you!Jan

How does A4T support virtual report suite integration?

Hi all, I have a question from the reporting side. When we share AT findings with the stakeholders, they want to know the accuracy of these models for every optimal experience identified for a segment. In AB activity, we have Confidence (pvalue T-Test) to understand the impact. Which accuracy score do we use in the case of Auto Target? 

Do you know of any validation of JS code put into AT activity in the area of security?

Hi guys, I have a new Adobe Target integration coming up for a client & just wanted to know that we configure Target with AEP or AEM to get all the user details from the website? I had mentioned AEP & I was said its not right. Kindly help. Thank You.

Hi all   we are excited to share that #3 of our popular Adobe Target Engineering Webinar is now open for registration. Just following this link for all details and registration form: https://bit.ly/45oIX2p   The objective of this "Back2School" webinar is to provide you a look under the hood to discover what our Adobe Target Engineering team is working on. You will also have the unique opportunity to ask questions or to send us your question beforehand by registering.   Agenda is likely to highlight exciting insights and best practices around:   Target & Single Page Applications (SPA) Recommendations (over 15 algorithms, model training, collaborative filtering, Jaccard Similarity...) To be defineda Q&A (submit your questions via registration)   Get skilled-up and trained for this "Back2School" period and register now!   Finally, get all your nerdy questions answered live from our friendly & geeky Adobe Target engineers!

Hi,I am trying to access mbox parameter in profile script, for WebSDK implementation. Below is the code- For triggering mbox in Target activity-alloy("sendEvent", { xdm: { eventType: "decisioning.propositionDisplay", _experience: { decisioning: { propositions: [{ scope: "test" }] } } }, data: { action: "testing", data: "recipe1" } }); In profile script- if(mbox.name === 'test'){return mbox.param('action') + mbox.param('data');} But I am not getting any value. I have enabled the response token as well. If anyone knows how to send adobe target mbox params in WebSDK, please let me know.  Thanks in advance!

Hello all! Thanks for taking time to read this first article in the series of Adobe Target Technical Tuesdays. Together with my colleague , we will focus on answering common challenges Adobe Target practitioners face and sharing some ways to make the most out of this powerful tool.   Why Frequency Capping as a topic for this article? First, let me explain why I selected the subject for today's blog. As part of our role as community advisors, we consistently strive to assist fellow members of the Adobe Target community in addressing their queries and concerns on this platform. One particular question, in various forms, has cropped up repeatedly: "How can I ensure that an experience is displayed a limited number of times?" Recognizing the significance of this query, I decided to craft a comprehensive response that encompasses both the technical and business aspects of the solution. Our aim is to provide valuable insights to our colleagues, empowering them to enhance customer experi

Hi there, I wanted to know if we have an option or a method to have the historical data?We are demerging our firm from the main company & we want to have all the historical data from this main company Adobe Target, as per my knowledge we don't have an option to get that data as you clone or migrate the activities it will be a new activity all together.  So please help me out how we can have this historical data so that we can compare the performance once the new Adobe Target is up & running.

I am working with only AT and Web SDK. So I need to write user categories into user profile (my customer does not have AA)Depending on the URL path I would like to update visitor profile with values:if /finance profile.interests = 'finance' if '/real-estate' profile.interests = 'real estate' How to do that in order to have on the profile array of values?Likeprofile.interests = [finance, real estate, banking .....]Any ideas?

Hi All,We are passing batch audience from Adobe CDP to target for next page personalization. There are two pages which we are activating personalization on. Here are the scenario:User lands on Page 1 and on their next visit to the site they are served page 2 as the first tab. This works fine as we have created an audience in CDP and passing it to Target. The problem is that these user upon their third visit are still shown the page 2 as the first tab and can never go back to page 1 as the target experience keeps reloading. We have tried excluding the audience but it excludes from the personalization altogether. What is the best possible scenario/solution here ?

Is it a way to use event Type in Target audience building from Web SDK? Updating Media 

I want to know how we can achieve the below requirement for the personalization from recommendation.We have to personalize the products through the recommendation in the carousel where the male products are visible to male visitors, female products are visible to female visitors and also on the basis for the geo location like if the person is from bangalore than the person should have the most viewed product from Bangalore city only i.e. recommending the products as per the user location.If the above is possible than how we can do these things. I have checked it might be possible with the profile attribute matching or profile matching filter but I am not getting the proper steps for this.

NN

Hey guys, has anyone managed to get the automatic click tracking of Target activities, played out through Web SDK, to work?   We are applying the "data-aep-click-label" label to our CTAs   The click is triggering a "decisioning.propositionInteract" call as it should, but we are constantly seeing this error in our dataset. "The message cannot be validated due to the format error: #/_experience/decisioning/propositions/0/items/0/id: [1214107:12] is not a valid URI reference."   Now, looking at the schema, the field indeed requires a url-reference formatted string in events[0].xdm._experience.decisioning.propositions[0].items[0].id     but this is what the Web SDK is implicitly sending, so no changes from our end, and surely not a URL-style value. Any idea whether this has to somehow be configured? As mentioned, all we do is add the label and Web SDK should do the rest.  

I am trying to understand is it possible to use Adobe Target recommendations feature which includes following criteria which pages visitor are spending most of timetheir average spending time on entire siterecently Viewed + SimilarWhat search query users are usingI see similar questions https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/custom-criteria-ideas-for-recommendation-for-retails-company/m-p/764426#M12787 I would like to know if this is possible to include all of the above criteria and then recommend meaningful.  

Hello everyone,In Adobe Target, the Priority (0-999) setting determines which activity gets executed first. From my understanding, a higher number means higher priority, so the activity with the highest number is displayed first.Is there an option where a lower-priority number gets executed first instead of a higher one?If I have different audiences assigned to different activities and set priorities for them, will Adobe Target execute the activities based on priority or based on audience qualification?Thank you for your support.Thanks,Vishnupriya R

Hello! I am trying to rearrange a card deck on my website in an Experience Targeting activity based on geolocation of the visitor. The "rearrange" / "move" functionality seems to not be an available feature anymore. Is there any suggested work arounds, I have tried HTML and it is not working for me in this case. Is the Adobe team looking to bring this feature back any time soon?  Thank you.

The new VEC UI seems to have made things even harder for those that aren't developers. Previously, there was the ability to move elements on a page. I can't find how to do this on the new UI.  Anyone have any idea? thanks

Over the past few months, we’ve asked you - the Adobe Target community - to share your best optimization tips, hacks, and insights. And wow, you delivered! We received some fantastic submissions from practitioners around the world, sharing creative ways to get the most out of Target.   After reviewing all contributions, we’re thrilled to announce our first-ever Adobe Target Community Rockstar:   🎸 John Simmons (@perpetua_digital)  🎉   John's submission stood out for its creativity, clarity, and real-world value - showing how Target can go beyond traditional personalization.   By connecting Adobe Target with Adobe Analytics via API, their approach to have activities dynamically displays insights such as “15 people also bought this product” directly within Target offers. A brilliant example of cross-solution thinking that showcases the true power of the broader Adobe Experience Cloud!   As part of the recognition, John will also rec

Hi folks, I ve enabled the Target Console Logging in the Experience Platform Debugging but nothing is being logged. how can i debug the problem? is there a way to activate it manually?it should show something like this but it does not  

Hello All, I have a SPA that has Target 2.0. Here is the user flow and what I am trying to achieve Starting URL is URL_A .  It has 3 views - v1, v2 and v3 that load one after the other based on user actions. I am able to navigate to these views within VEC and make changes / add custom code etc - so that is goodon V3 of URL_A, there is a CTA that leads to URL_B view V1. Please note that this is not a page refresh.On URL_B / view V1, I would like to make a change. So I change to 'Design' mode. What happens is the browser within VEC goes all the way back to URL_A / view V1The SPA is react js - if that helps. Can you throw light on what is happening here please? Is this an implementation issue ? or an application issue? In short, I would like to make changes to multiple views that spans across different urls. But I am unable to. Any help would be highly appreciated.