Hi @ChrisPhillipsUC,
The direct answer regarding native, click-and-point features in the Adobe Target UI is no. The Visual Experience Composer (VEC) does not have an out-of-the-box dropdown or toggle designed to modify specific pseudo-states like :hover or :active visually.
The core WYSIWYG editor changes the default visual state of the element as it appears on page load.
However, because you are dealing with AEM Editors and Marketers who shouldn't have to touch inline code or rely on a developer, you can implement a workaround that keeps the process entirely code-free for them.
The Strategy: Leverage "Custom CSS" Once (Architect Layer)
While the marketers can't click a button to change a hover state, the VEC does include an feature called Edit CSS (available via the Page Settings gear icon or the element options panel).
Instead of writing custom code for every single activity, you can set up global utility helper classes in your site's main style sheet (AEM client libraries). This creates an environment where marketers can alter hovers using simple text fields.
How to Make it No-Code for Marketers
Have your development team add a few universal "Personalization Utility Classes" to your global AEM CSS codebase once.
Step 1: The One-Time Developer Setup (In AEM)
Your team drops helper classes into the site style sheets like this:
CSS
/* Generic global utilities for Target users */
.target-hover-red:hover { background-color: #FF0000 !important; color: #FFFFFF !important; }
.target-hover-blue:hover { background-color: #0000FF !important; color: #FFFFFF !important; }
.target-hover-green:hover { background-color: #008000 !important; color: #FFFFFF !important; }
Step 2: The Marketer's Workflow (In Target VEC)
Now, when an AEM editor wants to change a button's hover state in Target, they don't write code. They use the native CSS Class tool.
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Open the activity in the VEC.
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Click on the button or text link they want to modify.
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In the context menu, select Edit CSS Class.
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Type in the helper class (e.g., target-hover-red) and click save.
The button immediately inherits the hover rules safely, cleanly, and without any code on the marketer's screen.
