[UPCOMING WEBINAR] 6/24 @10am PT: How the Green Bay Packers Built a Winning Optimization Program

Adobe Target Webinar | From Practice Field to Game Day: How the Packers Built a Winning Optimization Program

Date: Friday, June 26, 2026

Time: 10:00am - 11:00am PT

Join us for this thought leadership collaboration between Adobe and the Green Bay Packers to learn how one of the NFL’s most iconic franchises built a disciplined, scalable optimization program using Adobe Target.

In this session, you’ll learn:

• How the Packers moved beyond one-off tests to a program focused on insights, confidence, and long-term momentum.
• Real-world use cases from Packers.com and the Pro Shop, including hypothesis, test design, and results.
• Best practices for governance, prioritization, and measurement in a highly seasonal environment.
• How to prepare your organization for more advanced personalization capabilities​​​​​​​​.

Seats are limited. Register today to be a part of this memorable experience.