Adobe Marketo Engage

Hi! Does anyone use the SurveyMonkey/Marketo integration, and sync SurveyMonkey responses back to Salesforce? I'm finding that responses can only be mapped back to the Lead/Contact objects in Salesforce, so I'm curious to see how others have set up these response fields in Salesforce to capture this data. We will be using this integration for multiple surveys, and users may complete the same survey more than once, so the business is looking to capture historical data as well.   Any insight or ideas are appreciated. Thanks!    

Smart Campaigns and Smart Lists are two of Adobe Marketo Engage's most powerful features. Given their power, there are key things to lookout for when creating and leveraging Smart Campaign and Smart Lists. Take a deep dive into our Adobe Marketo Engage Champions' "gotchas", best practices, and tips & tricks for Smart Campaigns and Smart Lists. Thank you to @chiara_riga, @phillipwi1, @natalie_kremer, @veronica_lazar1, and @chris_willis1  for sharing all your great knowledge with Marketing Nation Community!    Chiara Riga - Marketing Operations Manager, Digital Shadows 1. Data retention policy: There are certain data points that Adobe Marketo Engage retains only for a set amount of time. It is important to remember this data retention policy as it can affect the results of your smart campaigns. For example, if you try to pull a Smart List of everyone who had a Data Value Change in the last 6 months, it will actually only pull th

Hello,I´ve created an email performance report:and to see whose people from the database opened the emails, created a smartlist, as shown below:However, in the results, it just shows 2 people in the first one 5a and 3 people in 5b.  Has it something to do with how the smartlist is built? Am I missing something? How can the numbers don´t match? Thank you!

Hello Community,    Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.       A little bit about your Adobe Marketo Engage Community Mentor, Clement:           Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets.              Aspirants mapped to @Clement    @EmanEspares  @Amarjit_Hayer  @rross1CY  @KSBingham  @khanson20 @aditik  How to Participate   Aspirants’ goal is to clear their Adobe

Smart Lists are a key functionality within Adobe Marketo Engage, and a strong knowledge of how Smart Lists work is key to being able to take your Adobe Marketo Engage usage to the next level. Smart Lists allow you to create combinations of filters in order to find lists of people within your database who meet the filter criteria. Smart Lists can be used within programs, or you can have standalone Smart Lists in the Database section of Adobe Marketo Engage. Are you wondering how to get started with Smart Lists? In this blog, we’ll go into detail on all of the different aspects of Smart Lists, and at the end we’ll have a quiz to test your knowledge!Filters. The most important part of your Smart List will always be your filters. Filters will be dragged over from the right side of the screen within the Smart List tab of your Smart List, and there are myriad filter options:   Within the Activity History folder, you will find various filters based on different activities that people ca

Hi, We currently have a SurveyMonkey/Marketo integration set up. Is there a way to map SurveyMonkey responses to a custom Salesforce object? We are trying to map responses to a custom SurveyMonkey Response object, but I'm not seeing a way to do this with the SM/Marketo integration. Thanks!

Hi... Has anyone run a Facebook Lead Ad with custom questions set up on their Facebook form and successfully mapped all the responses to Marketo fields? I am new to Marketo and I am struggling with the mapping of custom questions/answers.When I go to the mapping screen and click on "add" I see both the question and the answers listed, so I am not sure if I should mapp the question or the answer. Especially one of the question is around email consent and answers are yes or no. So should I mapp the "email consent" question to "email opt-in"  and then the answers would be the values pushed to this field (true/false)? Thanks,Odile

Can we pull the performance report or the email metrics for both the emails in the champion/challenger whole email test after we have declared the champion? 

Hi,    I've been setting up my nurture flow and wanted to add wait steps between emails to stretch the content a bit longer.   I'm not that used to use Marketo, however i would assume that the lead waits for 1 week in stream 1 before being transferred to stream 2 with the current set up?

Hi,  I am currently creating our company's brand-specific email template with some reusable modules for our marketers. I am trying to make it compatible with outlook desktop clients particulary the old versions. However, when creating new email instance from my template, i've noticed it has stripped off some conditional mso comments from the template e.g.    <!--[if mso | IE]></td></tr></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:800px;" width="800" ><tr><td style="line-height:0;font-size:0;mso-line-height-rule:exactly;"><v:image style="border:0;height:469px;mso-position-horizontal:center;position:absolute;top:0;width:800px;z-index:-3;" src="${hero2BgImage}" xmlns:v="urn:schemas-microsoft-com:vml" /><![endif]-->

Hi,I am new to learning Marketo. Need help understanding the relevance of "Change Program Success" flow step and also to clarify a doubt regarding the same. Question : I am running a smart campaign in a program having a channel with the following statuses :Opened, Clicked, Engagedwhere I am trying the "Change Program Status" and "Change Program Success" flow steps to have a better understanding on these concepts.  If using the  "change program status" I am giving the status as "clicked" (which is not a success step) and in the "Change Program Success" flow step , I am giving success as true then Isn't it wrong as clicked is not a success for this program. When I go and see the status of a lead in the members tab the status is clicked but the success is also captured. Help me understand its relevance.    

Hello my lovely Community! I'm currently setting up some Custom Activities for the first time (I love an opportunity to learn something new in Marketo!) and one of the fields I need to add on several of the activities is a URL capture. There is no URL field type in the options: Of course, I dived right into the Community to check out what I could use as an alternative and came across this post where @darshil_shah1 notes that a URL field is best for storing information that is ONLY a URL and @sanfordwhiteman noted that a Textarea field would be better for entire URLs because URL fields are limited to 255 characters. However, there's no Textarea field either so my only option appears to be a String field (which also has a limit of 255 characters). I also checked the Custom Field Type Glossary and Field Types where there are a lot more fields defined than there are available for Custom Activity fields - are options intentionally limited here or

We're using a central form at the bottom of all of our solution offering pages (not Marketo LPs) (e.g., https://www.avanade.com/en/services/microsoft-tech/cloud-and-applications/ai-ready-cloud).  At the program level, we have a {{my.solution offer name}} defined - which should populate this value when the form is submitted: The value that is being stored is the actual token name and not one of these values:Security Copilot WorkshopSprint Zero WorkshopMainframe Modernization for AIAvanade Cloud ImpactMicrosoft Copilot for Microsoft 365Copilot for Dynamics 365Are program tokens not supported at all in Marketo forms?  If not, what is the solution to grab this token and populate the hidden form field? I did see your response, @sanfordwhiteman in this post (https://nation.marketo.com/t5/product-discussions/trying-to-use-tokens-to-pre-populate-data-on-a-form/m-p/341331#M194219), but wasn't sure if it applies here since we are only using a handful of potenti

Hi there everyone,  I was wondering if it was possible to dynamically populate the From and From Address in Marketo. I got a request from my team that they were looking to see if we could dynamically pull in the AE from SFDC to populate as the From and the From Email Address for a confirmation email. I don't think that's possible but figured I'd post it here just to make sure.  Thanks for the help all! -Troy 

I am trying to add Javascript to a Marketo LP using a Marketo form that adds a date/time stamp to the submission. I have created a new field in Marketo named Last Form Submission Date (lastFormSubmissionDate) and am adding the field to the form. Then on the Marketo page I am adding this code to the Custom Head:<script> MktoForms2.whenReady(function(mktoForm){ mktoForm.onSubmit(function(mktoForm){ mktoForm.addHiddenFields({ lastFormSubmissionDate : new Date().toISOString() }); }); }); </script>It is not populating the field though, so wondering what I am doing wrong.

We have a Marketo form on our site that we want to run a report against that would show us all the form fills. The issue that we are facing is that if the same person fills out the form more than once we only get the most recent information. This form will be a request for expedited shipping and might be filled out by the same customer for multiple parts with in a few minutes of each other. Is there a way to capture all the information for every form fill?

Hi Everyone,I've noticed confirmation emails that include Google Calendar information at the top with "Yes" prechecked, so the recipient doesn't have to click on anything to add the meeting to their Google Calendar. Has anyone tried implementing this in Marketo emails? I’m attaching a screenshot of a recent confirmation email I received after registering for Adobe's upcoming MUG for reference.Thank you in advance!  

Business ask is to migrate Marketo data with acquisition details to new instance, so that attribution data reporting can be mapped. The bottleneck is importing all program in new instances. As a quick workaround team suggested to import only global and FY-24,25 program to make this happen simple. But is there any other workaround for this too?

Hi!I wanted to see if anyone else is seeing a higher number of click activities from User Agent = Barracuda Sentinel (EE).We noticed that our click rates were higher on some of the emails, and when we investigated, we found that it was activity from this user agent. It seems like it started mid-last week. Also if there is a way to filter this on Marketo's email performance report, please let me know!Thanks. Yuko 

Hello, I have a Many to Many setup, this is not the real case but imagine I have my CO bridge as email and Course. Then I have an edge CO with Course and availability.Email |<--> | Email -- Course |<--> |Course --Availability| I want to send an email to people who has course availability = yes , which is not a problem from the smart list perspective, but I want to say in the email which course. The problem is that the Edge CO is not available in the scripting to apply the logic, is this possible somehow or a very long shot ? Dear email

Hello, Marketing Nation! Welcome to the third post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of Marketo & Marketo Measure by our very own Ajay Sarpal and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Let's face it, data. We marketers are drowning in it. But the real question is: how much of this data is actually telling the story of our marketing efforts? In my experience, traditional campaign reports often leave a gaping hole in the narrative, failing to show the complete customer journey and its impact on that magic number—revenue.   That's where Marketo Measure comes in, and let me tell you, it's been a game-changer. When I first discovered Marketo Measure and its seamless integration with Marketo Engage, it was like finding the missing puzzle piece. Suddenly, I had the power to move beyond basic reporting and make data-driven decisions that fueled real

Anyone else having issues with new outlook + calendar tokens? We have launched a new webinar series. We use velocity script that puts relevant calendar tokens into the registration confirmation emails and some registrants are having problems accessing. We have not had this issue before with outlook 'classic'. Is there another option for calendar tokens and the new outlook that we should try?

This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our most successful customers and help you prove your Marketing team’s impact to your organization. Check out an excerpt from the ebook below written by @Alex Greger, Marketing Automation Manager at Hitachi Vantara & @Lauren Aquilino, Senior Consultant at Revenue Pulse to learn how they A/B test their landing pages in Marketo.A/B TestingWhat is itOnly 52% of those that use landing pages also test them to improve conversions. (1) Testing allows you to optimize conversion rates. This is a native, and frankly underused, feature. In Marketo, A/B test groups allow you to compare conversion rates of specific landing pages and optimize for the best results.Why use itThe real question is - why not use it? A/B testing allows you to quickly gain insight into what’s working and what