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Level 2
September 3, 2024
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Using Parentheses in Advanced Filters

  • September 3, 2024
  • 1 reply
  • 1330 views

Hi all,

 

Can someone please verify that I am using the correct formula for the advanced filter (see screenshot attached).

 

I want the following:

- they must have opened an email in the last 1000 days 

OR 

- clicked a link in an email in the last 1000 days

AND 

- they must NOT be apart of list 3 or 4 (blurred list names for obvious reasons)

 

Right now, this is the formula I have: (1 or 2) and (3 and 4)

 

I know when using the "NOT IN Member of List" filter i have to use the logic "and".

 

I just want to be safe and make sure the formula suppresses the correct records.

 

 

 

Thanks in advance!

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Best answer by BekahWalters

I would update to the following:

(1 OR 2) AND 3 AND 4

The parenthesis around 3 and 4 are not necessary.

Also, as far as "last 1000 days", Marketo data retention policy states that Email Opens and Email Clicks are retained for 25 months (~760 days). You can use "past 25 months" here as well. 

Here's the article: https://nation.marketo.com/t5/knowledgebase/marketo-activities-data-retention-policy/ta-p/251480

1 reply

BekahWaltersAccepted solution
Level 2
September 3, 2024

I would update to the following:

(1 OR 2) AND 3 AND 4

The parenthesis around 3 and 4 are not necessary.

Also, as far as "last 1000 days", Marketo data retention policy states that Email Opens and Email Clicks are retained for 25 months (~760 days). You can use "past 25 months" here as well. 

Here's the article: https://nation.marketo.com/t5/knowledgebase/marketo-activities-data-retention-policy/ta-p/251480

ACPMPrAuthor
Level 2
September 4, 2024

Thank you so much, I have updated it on my end. 

I have also changed the requirements for Email Opens and Email Clicks to 25 months.