Adobe Marketo Engage

Hi all, we wanted to setup a webhook to calculate the sum of 2 fields (Behavior Score and Demographic Score) and update to another field called "Person Score".We created the webhook and the php code (attached both), and we're getting Response Code: 200, but the actual "Person score" is not updated. Can you check what might be the issue?  Many thanks Itay

When I was working to reduce weight, I did a lot of things. On the first consulting call, my dietician told me to update my weight on the app every morning. I had never used a weight scale before that call (part reason why I got myself into the problem in first place)   She was very clear — how are we supposed to monitor your progress if you don't have a weight scale? It's non negotiable.   Fast forward to 2025. There has been amazing content on social media about how habits are formed. We know that habits and systems are better than goals. Atomic habits is already a huge hit. We know that the crucial item to develop habits — is to have an environment where you can engage in those habits easily. I could immediately relate this concept of environments shaping our habits — to how a weight scale was so important to lose weight.   I realize that just having a weight scale in your room will ultimately result in weight loss. If you have a goal to chase a healthy weight, lookin

“What am I most excited about in 2025?” – this was a question I was asked on a Marketo User Group call last week. Now theres’s far too many predictions written in December and January. But as someone who loves a good look ahead and plan for the year ahead, I have to admit that this year will be bumper year for Marketo. While some might be dreaming of AI Agents for Marketo, I’m more excited about the new features and updates in Marketo that promise to make our marketing efforts faster, smarter, and more personalised.   What I’m most excited to implement in Marketo in 2025 are the new features and updates that will boost my team’s creativity and efficiency. The new email designer with GenAI will allow us to create personalised, high-quality email content faster than ever. It leverages generative AI to craft compelling copy and designs seamlessly. The features of this new email builder will make our existing email platform almost redundant. Additionally, Adobe is exploring approval p

I've got a preference center based on a form that feeds flex fields.  Is there a way to report, and specifically build a dashboard that will allow me to track the progress (changes) over time?

I have a Marketo form for an event where I want to enable the submit button only after the user has entered the correct value in the event code field? How do I do this? I have the Global Validation Rule enabled already to check for email ID entered. This particular check is for a different field.

We have been using a round robin with random sampling like this: https://nation.marketo.com/t5/knowledgebase/distribute-your-leads-round-robin-or-randomly/ta-p/248624 but there are discussions about the fairness of the random sample and it has been requested that we try a round robin queue.For example tasks go to Salesperson 1 the 2 then 3 and then the fourth task would go back to Salesperson 1 so the queue works in a linear order rather than randomly.I cant find a good way to do this in single flow.  Idea I've had but can't create - this would create a cycle but unsure how I can phrase that in a Marketo flow(if last task was allocated to this Salesperson 1, allocate to Salesperson 2...ect...default option go to Salesperson 1) Any help or ideas would be much appreciated

Hi,Good morning/evening, I want to send Marketo form data to AEP data layer and from there CJA will consume that data for form analytics reporting.Currently we have implemented this solution and we are able to pass following parametersform action, form name, error field, error count form startform submit countThe problem here is we are not able to send the form name, instead we are sending form id. Can anyone help me how to send form name data. I checked all the MktoForms2 Methods, but there is nothing about form name.

Hi,   Is there a limit of how many email addresses can I send an alert email to?   Thanks!

Webinars can be a tricky tracking setup with Marketo Measure (fka Bizible) because usually there will be Touchpoints from what Marketo Measure would consider “online” channels and also from “offline" channels.   To break that down further… For webinars, there typically will be a JavaScript Touchpoint from the prospect filling out a form to register for the webinar. It’s thought of as “online” because it’s tracked by the Marketo Measure JavaScript. The channel would be whatever drove the person to your site to then complete the registration form whether it’s Paid Search, Email, Organic Social, etc.    Where the “offline” tracking comes in is the actual webinar attendance. Now this can confuse people because webinars are online of course, but webinar attendance typically is not trackable by the Marketo Meausure JS so it must then be treated as an “offline” channel (tracked by syncing a CRM Campaign or Marketo Program/Activity).   Why can’t the Marketo Measure JS track

The Marketo Champion Program is recognition for experts in the community who demonstrate exceptional knowledge of Marketo, actively share their insights, and contribute to helping others succeed. Champions are seen as thought leaders, often speaking at events, sharing best practices, and engaging in forums to support the wider Marketo community. To qualify, you must actively work with a current Marketo instance, hold a valid Marketo certification, and demonstrate ongoing contributions to the community. When I applied, I worked for a business that had a relatively modest sized Marketo instance with Adobe Dynamic Chat. It’s a myth that if you have more than one product you’re looked on more favourably.  I also completed my Master certification – something I always wanted to do! But more importantly I loved to help others; mentoring in the companies I worked at to Expert status and speaking at local and global events.   Although (as it stands!) I am a two-times Champion, you are

You might’ve just groaned, “A whole post about the [in time frame] = Next Month filter? Ugh.”   Hey, give me a little credit. You might think you merely haven’t used it, but the reality is there is no such [in time frame] option! This is what we’ve got:   Luckily, it’s easy to build work-alike logic.   Assume your current field is called Expiration Date. Create a new Date field named Next Reminder Date.   Keep that new field updated using a daily batch running after midnight. Catch changes to Expiration Date as well as new people:   And set the Next Reminder Date back 1 month from Expiration Date:   Now, using the built-in [in time frame] = This Month on the new field gives you the desired outcome:   That’s it!

When it comes to Bot filtering in Marketo may be confused by the setting options and how they work.  Why does it matter? Bot activity is seen by Marketo as an interaction with the email asset.  Whether it is an open action or a click action these are recorded in the person’s activity history.  When you use a smart list trigger of filter for opens and clicks, Marketo is looking for these types of actions in the person’s activity. If these activities are the result of a bot and not the actual recipient, you can see how this can distort your program performance report. For example, the email link performance report may show very high click activity because it is including repetitive clicks in addition to unique person clicks.   The intent of this article is to try to explain the settings and how to run some tests to determine the best set things for you. A couple of things to first note is that there are two different types of filters which you can enable. The IAB Lis

I need to import a list of records into a static list. All of these records already exist in Marketo, we are just creating audiences in an external tool and need to populate a list weeky.Looking at the 'Add to list' endpoint, this would import 1 record at a time, correct?Is there a more efficient way to bulk import lists of thousands of leads into a list?

Hi, I have a doubt regarding nurture setup. Currently, I have more than three nurtures running with the leads receiving communication from each nurture once a week. How to ensure that a lead is in only one nurture at a given time and enters the next nurture once the content in the 1st is exhausted? Also, is there a way to set a priority/order in which lead runs through the multiple nurtures i.e can we decide which nurture it should go through 1st, 2nd, and so on?

Looking at the 'add to list' endpoint specifically. If I need to run through 1000 records, would that be 1000 API calls to add all the records to a static list?

More Marketo Engage customers are bringing Adobe Experience Platform (AEP) into their marketing tech stack or are new-to-Marketo customers who have purchased AEP and made the decision to simultaneously move to Marketo as their new marketing automation platform. So more and more, I receive the question – where should I build my audiences for marketing?   As we know, Marketo makes it easy to use smart lists to identify people that have certain attributes and/or behaviors and then use that smart list to take action on those people. If you are not familiar with AEP, the platform also creates audiences by querying for attributes and/or behaviors based on the data available in its data lake and person profiles. This data could be sourced from multiple systems, usually including Marketo.   A great advantage with AEP is that you can create an audience in one place and then share that audience to multiple destinations at once. For example, you can create an audience of all people who

Join Champions  IIlona Buteneers and Zoe Forman  as a follow up to their December Deep Dive webinar along with  Adobe Marketo  product team members for an 'Ask-Me-Anything' session on the Marketo IMS Migration. Get insights on your upcoming IMS Migration to Adobe Identity, its implications for you and your organisation, and tips for a smooth transition from the panel, who have already successfully migrated their own instances and spoken to other Champions for their insights too.Submit your questions in advance or participate in the online Ask Me Anything (AMA) session on February 11th.Learn more and register here:  https://mugs.marketo.com/events/details/marketo-marketo-community-amas-ask-me-anything-presents-ask-me-anything-about-the-marketo-ims-migration/ The online event is text only format. You can ask questions in advance if you can't make the date and can return to the tread to see Q&A and links to additional documen

Hello everyone,considering custom activities, and the fact they should have at least 1 minimum required field associated, I'm wondering if there is an "easy" way to report on any single value for any same custom activity. Let's make it simple: we have website search custom activities working and I'd like to see any single search query done by any user.We have the Last Search Keyword at the user level, but in this way, we are losing historical values. For sure, I've already considered the API for querying the Custom Activities, but this solution needs effort to be developed.Thanks!

Hello folks, Happy holidays 🙂 Quick question on email/program performance across a specific line of business. I wanted to find out the high performing emails and email programs from ad hoc campaigns across US country and a specific form POI which we have run for entire 2024 which can be helpful for our email efforts/implementation in 2025. I did some research in Email Insights (Analytics tab) but wasn't successful in filtering out the exact criteria that I require. I assume we cant filter out with form POI field in Email Insights.  Any suggestions about how I can get this data in Marketo? Any suggestion is appreciated Many thanks in advanceNishanth

Hi Everyone,I have a question regarding Marketo email columns. I'm using a template that I've customized and just can't seem to get the columns to display correctly in Outlook. Gmail and other renders come out like the first image but the second image is what it looks like in Outlook. Weird thing is it was showing fine a few months ago but the clones made over the last few months seem to just be coming up incorrectly.  Here is a link to the code: codeshare.io/deyMMR 

Hello fellow, Marketo-eers!I am fairly new to Lead Scoring and am hoping to get some help on setting up Lead Scoring Smart Campaigns that will gauge interest based on email open, link click, etc.I have created four smart campaigns for our scoring purposes:Delivered Email/Not Opened (-2 to Person Score)Delivered Email/Opened/No Clicks (+2 to Person Score)Delivered Email/Opened/Clicked Links - other than Unsub and Apply Now (+5 to Person Score)Delivered Email/Opened/Clicked Apply Now Link (+10 to Person Score)When I tested it, the score was -2 even though links in the email were clicked. Do I need to include a wait step to give people time to act (or not) with the email?Thanks in advance!

Hello!I am trying to confirm if you can leverage Custom Program Member fields in a Marketo form that is embedded on a non-Marketo landing page.In my early testing it appears that you can put the fields on the form, the form submits and you can see the data in the form submission activity, but the Custom Program Member fields do not get updated. But when I do the same on a Marketo-hosted page, it all works as intended.Is this how this is expected to function?Thanks!

I want to do my own style for forms2, not just add upon marketos default styles. But no matter what i do Marketo always adds the file called forms2.css. I tried to remove it with a jQuery function:$( document ).ready(function() {      $('#mktoForms2BaseStyle').remove();       $('#mktoForms2ThemeStyle').remove();    });But it still apears.Any suggestions?