Hidden email fields in Typeform

Question

Hi all!We're planning on sending an email from Marketo to known users linking to a Typeform survey. Typeform says it's able to capture things like email address using hidden fields (so survey takers won't have to type theirs in). Here's the structure Typeform has for including emails in a hidden field:  They've got specific instructions for Hubspot, Mailchimp, and others, but nothing for Marketo. What should we include here in place of the [xxxxx] to ensure known Marketo emails are captured? (We don't have an integration or anything, but I feel like this should be doable?)  Appreciate the help - thanks!

SanfordWhiteman · Accepted Answer

Create a new Velocity (Email Script) {{my.token}}.

Check off the Person » Email Address field in the tree on the right:

Then paste this code into Script Editor (subbing in your Typeform info, of course):

<a href="https://example.typeform.com/to/abc123#email=${esc.url($lead.Email)}">Take the survey</a>

Typeform expects you to pass the field in the hash (after the #), not the query string as you might be familiar with from other services. But either way you must be in the habit of properly URL-encoding Marketo fields, which is why you use Velocity’s ${esc.url} here.

Miray · Answer

Hi @kristenha8

I've never used Typeform for surveys, but from what I understand, the XXXX in the URL won't capture the person's email address unless you have some sort of connection between the tools. Most likely, you need to use a custom or personalized survey URL for each email recipient to capture their responses without asking for their email address.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded