Email clicks not being tracked but webpage visits are

Question

We recently sent an email campaign; the main CTA was a click to a Marketo Landing Page.

In the reporting I could see, of the people who were sent the email 30 people had visited the webpage ( activity: Visit Web Page recorded), but no email click was recorded, the open was recorded.

I did ask Marketo Support about this, and they explained that these customers would have disabled email click tracking but accepted web tracking.

Has anyone else experienced this? Are there any good articles on this topic?
Also, is there anyway to work out what % of our customers have disabled email click tracking?

( The Marketo Landing Page was not shared any other way and these clicks did follow the email send and open activity).

Thank you

SanfordWhiteman · Accepted Answer

I did ask Marketo Support about this, and they explained that these customers would have disabled email click tracking but accepted web tracking.

Hmm, doesn’t make much sense on a technical level.You can’t “disable email click tracking” and still have the tracked link work at all.

That is, a tracked Marketo link is written to bounce off your branding domain. It’s possible for someone to block URLs that look like Marketo URLs — using a DNS lookup, for example, to see that it points to Marketo. But then the link won’t work at all: you can’t skip the tracked link and go directly to the LP without following the tracked link.

To put it another way, you can’t just “strip off” the tracking from a tracked email link. There’s no way to turn it into a navigable link without peeking at where it’s gonna go next. And the act of peeking registers a click.

uditmathur · Answer

Hi @pennyh ,Are you using a token to display the webpage URL?

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded