Dynamics-Marketo sync - Dynamics expecting GUID, but Marketo isn't sending over GUID

Question

We have a field for Industry that is sent as normal industry values like (affordable housing, government, etc). That field is causing sync failures to Dynamics because Dynamics is looking for GUID. How do I fix this? 
 
Thanks

SaurabhGoyal_GN · Answer

Hi @danielle_wong,

The Industry field in Dynamics likely uses a lookup to a related entity (e.g. Industry Codes) and thus requires the GUID of the corresponding record, not the text value. In Marketo, you need to either:
1) create a custom field that stores the GUID of the Industry in Dynamics and map that.
or
2) use a webhook or flow step before sync to look up the GUID in Dynamics based on the text value and then send the GUID to Dynamics.
The second option is generally preferred as it keeps the data cleaner in Marketo.

Thanks!

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