Birthday message for ex-members only after a year of becoming ex-members | Community
Skip to main content
Level 1
January 29, 2025
Question

Birthday message for ex-members only after a year of becoming ex-members

  • January 29, 2025
  • 1 reply
  • 1099 views

Hello,

 

I'm getting stuck with this problem. We send an email to ex-members with a birthday offer.

 

We have that automation correctly setup but a change is needed. We need to wait 1 year after they become ex-members and then, run the campaign. 

 

For example: 

Cancel DateBirthday Receives Email?
Mar 1, 2024Mar 2, 2024❌ (Too soon)
Mar 1, 2024Feb 28, 2026✅ (More than 1 year)

 

I can't seem to find a way to do this with the wait step. Does anyone know what I need to do or if there's another solution already written?

 

Thanks in advance and best regards.

1 reply

LucasMachado
Adobe Champion
Adobe Champion
January 29, 2025

You can acchieve this by using two advanced wait steps clicking on the "use next annyversary of this date"

First do one waiting the cancellation anniversary date, then one waiting the birthday.

ricky-4Author
Level 1
January 29, 2025

Thank you so much for your help @lucasmachado !

I like the way you're thinking but I've one question about something that I didn't fully explained: this email is sent every birthday.

Will this work for the years after the first email, right?

Darshil_Shah1
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 30, 2025

@ricky-4, check out this blog: https://nation.marketo.com/t5/marketo-whisperer-blogs/sending-a-birthday-message/ba-p/247530

 

IMHO, the first method should do the trick for you.