Adobe Marketo Engage

Hello!Is there a filter in smart list to find the people who Aborted the email campaign, similar to opened/clicked/bounced. Ref: Email Performance Report - Aborted: Number of emails that could not be delivered and no bounce event was received. An email is automatically termed as Aborted if a response is not received within three days of the email send. Thanks!

Welcome back to the Adobe Marketo Engage Community Lens - September Edition! In this series, we're diving into the most exciting announcements and game-changing updates that'll elevate your marketing skills to the next level.   Highlights Adobe Identity Migration Coming Soon: We're shaking things up with a hard September 30, 2025 deadline to migrate from Marketo Engage Identity to Adobe Identity. Miss the deadline? No worries—Adobe will handle it for you in October, but you'll be temporarily locked out until you accept the invitation. The new system comes with some quirks around IP restrictions and SSO that are worth knowing about. Don't be scrambling around at the last minute—get ahead of this migration now. Your Ideas in Action: Your feedback is driving real product innovation at Marketo! The team has successfully implemented several community-suggested features from the Ideas space, transforming user pain points into powerful solutions. Moving forward, we're taking a more

Let me start by noting this technique is only for people at your email domain, not for lead email addresses. Guessing leads’ names is what spammers do. If you forgot to require First Name and Last Name on a lead gen form, complete their profile responsibly.   Sometimes, due to technical gaps, you only have the email address of an account owner or other internal user. If your company used 100% predictable logic to generate the address, you can (fairly) safely synthesize a friendly name while waiting for CRM to do a proper field mapping.   That logic is:   Given a display name where (1) all characters are valid in an email address and (2) all words are in title case, convert spaces to dots and append the domain. For example, the name Sandy-Jo B. O'Shelley is converted to the email address sandy-jo.b.o'shelley@example.com. If an address was generated that way, this Velocity code — #set( $emailField = $lead.YourEmailField ) ## break down left-hand-side@right-hand-side #s

Hi,  Could you please confirm my logic is correct? I have a Trigger + 2 filters in the Smart list of a Trigger Campaign. However, I want the filters to be with OR logic between them. Since the logic ANY/ALL/Advanced applies only to filters, not to triggers, is it correct to set up ANY as logic?  I want either of those 2 conditions in the filters to be met when the trigger triggers, I don't want both filter requirements to be met at the same time. Thank you!

I have an existing lead field that contains the value for user Company Names, and with some company name ending in "Inc." we get an extra period at the end of the sentence where the token is placed.I want to set up a script token that can identify if the last character in the lead field string is a period and remove it. I've looked into substring a bit, but haven't found a working solution.  Does anyone have any suggestions?

We have two systems, Salesforce and Marketo, which are synced.In Marketo, records are synced to Salesforce based on the email address.In Salesforce, records created from Marketo are matched using the Salesforce ID.We do not have duplicate management enabled in Salesforce.We want Marketo to check the email address instead of the Salesforce ID when creating or updating leads.The process should start with a Marketo landing page or form submission.If the email does not exist in Salesforce, a new Lead should be created.If the email already exists, the existing Salesforce Lead should be updated.Additionally, when a lead comes from Salesforce to Marketo, Marketo matches it using the Salesforce ID instead of the email address.Is there any solution or configuration that allows Marketo to match leads based on the email address rather than the Salesforce ID when syncing from Salesforce?

Hi,we developed one integration with Marketo Engage.By using the create email template API, we save the email templates in the folder with id=27 and type="Folder". To date, Folder - 27 is one system and default folder for all users.But in same cases we got the error: 711 - 27 Folder is not an email template folder. Why?Any help is welcomed.Thanks in advance

Hi, We’ve noticed something unusual regarding bot activity in Marketo and I’d like to check if others are seeing the same.In the past, certain click patterns were consistently flagged by Marketo as bot clicks. Recently, we’ve observed that the exact same type of activity is no longer being marked as bot activity, even though the behavior clearly looks automated. What’s more, we are seeing this with the same contacts where bot activity was previously recognized correctly, but is no longer flagged as such. Some of the unusual characteristics we see are:Operating system and IP address changing between clicks.Sometimes two opens for the same email: one recorded on Linux and another on Windows.The OS switching specifically between Linux desktop and Windows desktop.Page views being logged right after the clicks, which doesn’t seem typical for bots.Are others noticing this kind of behavior as well? Could this be the reason why Marketo is no longer able to flag this as bot activity?&

Hello,    We are noticing in multiple sends that there are thousands of people not being sent emails. They qualify for the campaign and then nothing happens in their activity log to show why they weren't sent. We used query book to try to see if they reached communication limits since I do not know of an easy way to pull that report in marketo (maybe there is one that I don't know of) and we did not see any of them had reached communication limits. What other things have I not thought of? What else can we check to find out why they are qualifying but being sent email with no activity log records?   Thanks!

Hi -  I'm currently working on a nurture targeting MQLs who have stopped responding to our BDRs. The emails will come from their BDR, but we are having a hard time filling out the From name and the signature. We have an sfdc custom object that accurately pulls in the contact's BDR email address (so reply-to and sender email is accurate) but we do not have a reliable field to pull in the contact's BDR Owner's name (From Name). Does anyone have a velocity script to pull in the first and last name from the email address field? The structure of our BDRs emails is as follows: john.smith@company.com So in an ideal state the velocity script would pull in the first and last name like: John Smith Thanks!

Hello, When going over some performance numbers I saw that an email that was scheduled to go out to 8800 people only got delivered to 8. Below are the screenshots. Any insight on to what might have happened so that it doesn't happen again would be greatly appreciated.

Hi,Do you know if Marketo has a way to produce an email as a PDF?  Currently we send out tons of certificates and what this process to be automated within Marketo.  For example when someone qualifies for a certificate Marketo would automatically generate the PDF and send it to them in an email.Thoughts?Randall

Hello, I am having trouble setting up a correct flow for a default program which has a nested email program. I need to send 4 emails with fairly different audiences, but some of the contacts still overlap across my Target Audience Smart lists I've created.  These 4 emails need to be sent at the same time, and I cannot interfere with the lists, I have to make a setup that would help me avoid overlapping. How could I achieve this? I was thinking about creating a Smart campaign and using choices in the flow. Would there be another way? I was also thinking about a Smart list creation that would have the role of an Exclusion list and for each email, I would exclude the other 3 Target Audience lists that are not corresponding. However, I don't know how that would work since the emails do get sent at the same time.  Thoughts?

I understand that there's a limit of 40 custom field tokens that can be used directly in a Marketo email. If this limit is exceeded, Marketo throws an error indicating that the token limit has been crossed. I'm curious whether using more than 40 custom tokens in a Velocity Script could cause any issues, such as dynamic content not displaying correctly or email delivery failures. In my specific use case, I'm currently using 42 custom consent field tokens within if-elseif statements to conditionally show or hide the unsubscribe link in the email footer. Has anyone had experience working with Velocity Scripts in Marketo and encountered issues when using more than 40 custom tokens? I'd appreciate any insights or best practices.

Hi Team, I have a client who is using Email Programs to send all emails in their instance (Invites, Reminders, Follow-ups) to leverage the Recipient Time Zone functionality. I had a few quick questions:Is it considered best practice to send all emails through an Email Program? What are the benefit or drawbacks of following this practice.Can we override the Email Program send limit?If we set a Smart Campaign limit in the Admin section, will it also impact Email Program send limits?Could someone please clarify. Thanks in advance! 

Native Visibility Rules and Progressive Profiling pack immense power. But one thing they can’t do is change whether a field is required: if a field is displayed per VR and/or ProgPro rules, it simply picks up the Required setting from Form Editor.   This means you need JS for advanced behaviors. Say Country should be optional for Home users:   Country and Company are required for Professional and Enterprise. while Number of Employees is displayed (via native VRs) but optional for Professional:   And finally, Enterprise users must provide Country, Company and Number of Employees:   Enter manageFieldRequirement() Here’s a little JS function that lets you achieve such special effects: /** * Programmatically require/unrequire a Marketo form field * @author Sanford Whiteman * @version v1.2 2025-08-25 * @license Hippocratic 3.0: This license must appear with all reproductions of this software. * */ function manageFieldRequirement(mktoForm, fieldName, userOption

Hello, I've come across information online suggesting that it's possible to restrict Marketo Landing Pages to specific IP addresses through the Admin settings. However, it seems this configuration applies globally to all landing pages. Is there a way to apply IP restrictions to just a single landing page—so that it only works within our office network? 

We're researching ways to automate our event participation certificates and it seems to me that a Marketo Landing Page could work, but I'm wondering if others have used this in the past with success. We're tracking our event registration and participation through a Marketo Program currently, but when someone attends, we're sending an alert to someone to manually generate and send the participation certificate.Has anyone used a Marketo Landing Page to serve up a participation certificate? We would need it to include the person's name, event name and date, but all of these already live on the Program level as Tokens. My thought is we could send them the landing page link in a thank you for attending email and when they click they would be able to view the personalized certificate on a landing page via Tokens. 

Hello Marketing Nation,   I'm excited to share an update regarding our Community Ideas space!   First and foremost, thank you for actively using this platform to share your product suggestions and for engaging with your peers' ideas through votes and comments. Our ideas space serves as an invaluable resource for product feedback, and we genuinely appreciate the time and thought you put into each submission.   Your voices matter to us. While we may not be able to implement every suggestion, please know that we carefully review the most engaged ideas and prioritize our responses based on community interest and product impact. We're committed to being more transparent about this process moving forward.   With that commitment in mind, I have some exciting news to share! Over the past few weeks, we've updated several community ideas that were successfully implemented in earlier releases this year. While this represents just a portion of the valuable feedback we've receiv

I'm looking to automatically populate the Company Name from the Named Account Name in Marketo (Meaning the Named Account field from the Marketo ABM Module). This is for leads where we do not have a company name in our database BUT we do have the Named Account Name. I was initially thinking I could just use a Token for the Named Account Name but this is not a Token that Marketo provides. Does anyone have any creative workarounds for this? We have hundreds of Named Accounts so a conditional flow step is not a sensible option for this volume. For legacy data I could do it offline by exporting the leads and using Excel to populate Company Name from Named Account but that doesn't give me an ongoing automated solution.   For the ABM Product Team, please could you add a set of Named Account Tokens to enable us to utilize the Named Account data more creatively as in this example.   Thanks