Adobe Marketo Engage

Trying to automate program/campaign creation, but we have 1 smart campaign that requires an event code as a trigger constraint for the custom obejct trigger. We tested using a token for the value, but it was not working.  Is there any other way to programmatically populate this? 

Hi everyone 👋,I’m contributing here from A&T Engineering, a firm focused on delivering reliable and efficient engineering solutions across industrial and commercial projects.We’ve been exploring best practices for integrating digital tools into traditional engineering workflows — especially tools that help teams collaborate better, document processes, and share knowledge with clients and internal stakeholders.How Adobe Platforms Help Engineering TeamsMany engineering firms are now leveraging Adobe’s solutions (such as Adobe Experience Cloud, Adobe Acrobat, and collaborative document workflows) to:✅ Standardize documentation: Technical drawings, compliance reports, and client deliverables become easier to version, share, and review when they’re digitized using Adobe tools.✅ Improve team collaboration: Teams can comment, annotate, and track changes on shared PDFs and design specs — reducing rework and miscommunication.✅ Upskill staff: Through the Adobe Experience League Community, e

Hi there, We have recently began having issues with the module previews for our email templates not showing the placeholder images. Any ideas on how to fix this/what is causing the issue?  

Trustpilot uses a unique email address placed in a bcc field to pick up the customer email. BCC in marketo seems to apply the unique email to ALL email sends, not specific campaigns/programs from what I undestand.I’m hoping that there is a solution someone has found…!?We’re currently still using TP via our old email set up, but we are looking to phase that out..Any suggestions/advice welcome - thank you in advance!

Hi there,Its the first time I used the Email Program for A/B Testing.I used Subject A/B Testing and all worked fine so far but I’m a bit confused why the dashboard only displays the results of the A/B Test and not the results from the final sent Mailing (opened/klicked ...etc.).Yes, I can create an email performance report but I want the results on the Dashboard like it was displayed on this site: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-data/use-the-email-program-dashboardCan someone help?Thanks in advanceFalk 

Hi everyone    So I am new to this organization and when I started executing some campaigns I was asked to update the scores in the flow steps of individual programs while we were having an agency update our lead scoring. So for example, when we had list imports come in from content syndication, I was asked to give them 40 points. Well, I assumed that I would be adding this to behavior score since they filled out a form to get into the system, but I was later told they only use person score right now. Is there a way for me to remedy this and add it to the person score without having to go into individual campaigns? If I do have to do it individually, I assume I would make a campaign that takes the 40 points off behavior and then execute another to add to person? Is there a better way to do this?

Hi Team, Please assist with this, is there a way to do A/B test (subject line) of email when there is no fixed audience. We have a nurture campaign with different product suite streams; people qualify in the suite stream based to certain criteria and receive email. So would like to know if we can do A/B test for emails since we don't have fixed audience. Thanks,Deepthi.   

Two upcoming deprecations may impact your integration with Marketo Engage and may require action. Previously, both the SOAP API, and the REST API Access Token in Query Parameter were to be deprecated on 31 October 2025.  They will now be deprecated on 31 January 2026.   The Marketo Engage SOAP API will be fully deprecated on 31 January 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by 31 January 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On 31 January 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query param

I’m working on an email nurture campaign that includes additional trigger emails based on engagement. Specifically, if a user clicks on two different emails, they receive a special trigger email. I’m trying to manage this within a single smart campaign, but I’m unsure if using the same email (e.g., Email 1) in both the “clicks link in email” and “clicked link in email” conditions would count as one click each. The nurture contains 13 emails, and the trigger email can be sent after any combination of two clicks across those 13 emails. In the following screenshots each email from the 13 in the ‘clicks link in email’ are also in the ‘clicked link in email’ filter. Is there a better way?  

Busy MOps teams use a URL builder to manage tracking params (and sometimes for add-to-calendar URLs and other areas). They have a UI like this: And generate a copy-and-pasteable URL like this:https://www.example.com/landingpage?baseparam1=value1&utm_campaign=nosferatrix-or-treat-2025&utm_medium=email&utm_source=marketo&utm_content=logo&utm_term=defaultSometimes they’re built using Excel or a Google Sheet (ugh) instead of a separate web app, but the idea is the same.Problem: most such builders have at least one fatal bug. They do not properly support Marketo {{dotted.token}} syntax in query param values. This is bad, since tokens are a huge operational benefit on their own. Let’s say you want to use the built-in {{campaign.Name}} as the utm_campaign value: A naïve URL builder will mistakenly think {{campaign.Name}} is a literal value, as opposed to an interpolated variable, and will URL-encode it, breaking the URL in Marketo:https://www.example.com/landingpage?basepa

As I am trying to access the prep guide and book an exam slot, I only get option for "AD0-E555 - Adobe Marketo Engage Business Practitioner Professional - Japanese”.  Could you please help me with the Adobe Marketo Engage Professionalcertification guide and exam form in English?

I am attempting to build a new Smart List that targets members of two other existing Smart Lists (e.g., "Is a member of Smart List A AND Smart List B”). Everything in the Marketo documentation I've found suggests this is completely fine to do. However, The Smart Lists I'm attempting to target do not show up as options in the drop down. I have tried restarting Marketo, restarting my browser, etc. and nothing changes. I have built:Smart List ASmart List B And I want Smart List C to consist of members of BOTH Smart List A and Smart List B. Smart List A and Smart List B do not show up as options to select in Smart List C filtering criteria. Do I need to do something to "Activate" these lists in order to get them to show up?

Hi Team,We have a nurture campaign with three emails and have one stream.The first email was sent, out of which few records didn’t receive email due to communication limits. So, we schedule the email 1 to send via a smart campaign next day.Email 2 and 3 are scheduled to send 2 weeks EVERY 2 WEEKS.Now the question is does the stream tries to send email 1 to people who didnt receive email 1 due to communication limits when email 2 goes out ?. Thanks,Deepthi.   

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(I posted this question yesterday but for some reason, unable to find my post today. Therefore. I’,m reposting. Community administrators - if you have a way to find my old post, please let me know, I’m happy to go ahead and delete this (or merge)). Thanks)Hi everyone,I’m trying to find a scalable way to report on Marketo programs that are associated with an external partner who sponsors specific marketing campaigns.My initial thought is to create a new Program Tag type called Partner under Admin → Tags, and then assign that tag to each relevant program. In our case, each program will only ever have one sponsoring partner, so the single-value limitation isn’t an issue.Before I go too far down that path, I wanted to sanity check with the community: Is Program Tags the best/standard way to handle partner-level reporting? Are there any downstream impacts or limitations I should be aware of (especially for reporting or scalability)? Has anyone used a better approach for tracking partner

I’m aware that the Marketo SOAP API is due to be deprecated on January 31st, but I’ve noticed in this release notes article that it says March 31st. That date hasn’t been updated anywhere else (as it was when the date changed from October to January) so does anyone know if that’s a mistake in the release notes or whether the date has actually changed?

Has anyone come up with a good solution for avoiding list overlap across somewhat siloed business units?, and how to identify those before email sends go out? Standard deliverability reports will only show what has already been sent/delivered etc.  I'm trying to understand who will get caught in comms limits (ie - 2 per day / 5 per week) before it actually happens. Appreciate feedback. Thanks!

I have a form in which I am collecting first name, last name, and email address. I have a trigger campaign that syncs with our CRM. I have a second trigger campaign that sends an email after a 5 minute wait. Is this OK or should I combine these two trigger campaigns?

Hi everyone, sorry I could not find an answer to this. We are using embedded Marketo forms in our website that runs on Wordpress. When I send emails to known people, I want them to click a link and get to the asset in our web site (i.e., not to a standalone PDF), I want them to land on an asset landing page but not see the form. How can I achieve that? I understand that my web team needs to suppress it on the web server side - is that right? (Ideally, I would love to be able to avoid modifying the URLs in emails to indicate that the click comes from a Marketo-sent email - I found some recommendation for that approach but I'd prefer to not have to do that if possible). Thank you!

In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025.   This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed.    AI-Generated Timestamps  Introduction and AI Assistant Overview 1:31  Uploading Brand Assets and Context Files 5:00  Generating Email Body Content with Prompts 8:40  Editing Text, Images, and Iterating on

In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025.   This session focused on content locking and governance in the new email designer. We demonstrated how to control edit permissions using fragments and templates, showing how admins can lock logos, headers, and footers while allowing limited edits to text or URLs. We detailed the difference between fragments (reusable modules) and templates (master layouts), explained governance options like “editable content only” vs. “read-only,” and clarified how changes propagate. The Q&A covered module migration, dynamic content rollout, HTML component locking, and upcoming reporting and cloning improvements.    Chapters  Introduction and Poll on Adoption 0:40  Creating Fragments and Enforcing Governance 2:30  Editable Fields and Locked Components 9:00  Publishing and Reusing Fragments 13:00  Creating Templates with Conte

In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025.   This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor.    AI Generated Timeline  Welcome and Agenda Overview 0:09  Poll on Editor Adoption 2:32  Dark Mode Feature Overview 5:44  Editing