Coworker Rebranding, UI Updates, UX Issues, Program Validation Configuration, CX Coworker Integration, Callable Agents, Analytics Skills, MCP Server Enhancements - Coworker for Marketo Engage and MCP Server Office Hours - September 3, 2026

Summary: The meeting covered the rebranding of Marketo AI to Coworker for Marketo Engage, UI updates, current UX issues, configuration options for program validation, future CX Coworker integration, callable agent development, new analytics skills, Marketo Engage MCP Server enhancements, and recording availability.

2:35 — Product naming and UI changes: Marketo AI was renamed Coworker for Marketo Engage to align with Adobe CX Coworker branding, while core functionality remains unchanged; the landing page is also being removed so users enter the main home screen directly, with future personalized prompts planned based on user and instance activity.

6:48 — UX feedback and issues: A navigation issue with collapsing the chat or skill panel caused confusion and unresponsiveness in some flows, and the team acknowledged it as an issue needing a fix.

8:50 — Configuration and validation rules: Validate Programs organizational rules are currently configured through a settings icon using markdown text input; file upload support for PDF and Word rules is planned, with future AI conversion into structured markdown and inactive settings sections expected to be hidden.

14:07 — Roadmap and CX Coworker integration: Marketo Coworker is moving toward Adobe’s unified CX Coworker assistant to support cross-application context across tools such as Analytics, Target, and AEM; the experience is expected to allow users to interact with Marketo assets through an embedded unified chat interface, with rollout targeted around year-end and potentially extending into the following year.

19:10 — Agents and skills expansion: Callable agents are in beta using webhook-based execution from smart campaigns, with a planned shift to native flow steps; example use cases include AI-based bot or spam detection, and a new Surface Insights skill is being introduced for analytics and campaign performance reporting.

23:14 — Marketo Engage MCP Server updates: Smart Campaign and Smart List asset APIs are now enabled, more than 300 attributes have been allow-listed for prompt-based smart list and campaign creation, and the MCP Server is fully GA with approximately 150 enabled API capabilities for LLM-driven marketing automation.

27:55 — Access and recordings: Meeting recordings will be published in the Marketo/Adobe community under the Coworker and MCP Server office hours section.

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