Adobe Marketo Engage

Hi Team,I was referring to this page because I came across an email where I wanted to make emojis render properly in Outlook. However, when the emoji is added as an image, it does not work as expected.Our main goal is to have the emoji/icon work inside the CTA button.I referred to this page and created a token using the HTML hex entity, then used that token in the email body. With this approach, it does render correctly, but only when the emoji is placed beside text in the body content. It does not seem to work when used inside the CTA section, and I’m not sure why.Could you please help with the below questions? Is there a way to make the emoji work properly inside the CTA button as well? Is there a way to make the emoji color match the text color so it renders consistently with the CTA text? Has anyone faced a similar issue specifically with Outlook rendering for CTA buttons? Sharing this for reference so you can see how it currently looks when it renders correctly in the body con

Hi all,  I am using the new email designer and have built emails with conditional content. I’ve been noticing that sometimes when I save them and come back the conditional content is broken up into code sections. Whilst it isn’t the end of the world, it does mean I can’t make changes to the segment. Sometimes if I click [ctrl + z] whilst in the email editor, it all goes back to normal but the segments are called ‘custom’. Has anyone else experienced this or have any ideas about what is happening? Example below: Thanks!

Marketo Email Designer is escaping the slash in one </style> closing tag during send-time HTML processing — is there a known issue, or workaround, for HTML email templates with multiple user-managed <style> blocks?

Hi Community!I’m hoping to get some guidance on a verification flow we’re trying to build using Marketo Forms and Landing Pages.The goal is to have members complete a short “verification” form on Page 1 before being allowed to access another form on Page 2. Ideally, we’d like to keep the experience as seamless as possible and avoid adding extra clicks or requiring an email in between.We have a similar campaign today where a member fills out a form using proxy fields. Then, in an email, we use a Velocity script to compare those proxy fields against the real lead fields in Marketo to validate the member using their submitted information and email address.What I’m trying to do now is avoid needing that email step. I attempted to mimic the same validation concept using custom HTML/JavaScript on a landing page, but I’m running into issues. The Page 1 form submission is updating the lead record — I can see the data value changes in the activity log... but when the member is redirected to Pag

 You’ve got a simple Velocity token {{my.credits remaining}} to calculate a subscriber’s current credits based on a couple of fields:#set( $creditsRemaining = $math.sub( $lead.monthlyAllocation, $lead.creditsUsed ) )${creditsRemaining} credits remaining this month So you figure you’ll pop that in the native Preheader area:Trying to use {{my.tokens}} in the Preheader Oops! That won’t work. {{my.tokens}} aren’t treated as tokens in the built-in Preheader. Technically you can paste ’em in there, they just get treated as literal curly braces with some words inside:You think it’s a {{my.token}}, but to Marketo it’s just text! A simple workaroundYou should know by now that a Marketo email is one big Velocity template. Even with no user-authored Velocity code, the system still uses Velocity to render emails. (No coincidence that email ${variable} syntax resembles Velocity ${reference} syntax!) To elegantly combine userland token code with internal system code, Marketo uses “multipass” Velocit

I am looking for options to integrate Marketo with Microsoft teams for webinars. We are using Marketo forms for registering people and we want form submissions automatically register people into the correct Teams webinar (we are using Teams Premium), allow Teams to send access and reminder emails. And from Marketo we send confirmation email just after form fill. If possible get attendance statuses back to Marketo for post-webinar engagement. But main pain point is automatic registration for now.Currently, webinar registrations and attendee management involve manual operational effort- we export the registrants list from Marketo then import it in Teams.Please let me know what would be the best option for integration and any insight you can share on this. Thanks!

Hi Marketo Community!👋 I recently worked on implementing Marketo's Predictive Content and wanted to share my learnings, challenges, and use cases — hoping this helps others who are exploring the same! --- 🎯 WHAT I IMPLEMENTED:1. Recommendation Bar on Landing Pages2. Email ContentAI3. Rich Media Widget --- 📋 SETUP — KEY REQUIREMENTS:✅ RTP Script — Must be placed in <head> tag, after <meta> tags✅ Content Discovery — ON✅ URL Patterns — Map URLs to Categories✅ Domain Configuration — All domains must be added in Admin → Web Personalization✅ Content Pieces — Minimum 10 approved pieces recommended✅ Algorithm — Set to Clicks or Conversions --- 🔴 CHALLENGES I FACED & HOW I SOLVED THEM:1️⃣ Bar not showing after initial test → RTP won't re-fire for same visitor → Fix: Test in fresh browser session2️⃣ URL Domain mismatch → Sandbox domain (mktoweb.com) was not added → Fix: Added domain in Admin → Web Personalization → Domain Configuration3️⃣ viewedTypes was empty → Visitor had n

On a Marketo form, is there a way for me to use the checkboxes field type, but limit the number of boxes someone can check? For example, I have a list of 10 checkbox options on a form field, but I don’t want people to select more than two. Is there a rule I can set up to make this possible?

Hi Team,I had a few questions regarding the Marketo BCC setup for Trustpilot:I currently do not see the BCC option enabled in our Marketo instance. Does this need to be enabled through Marketo Support? Trustpilot mentioned they would provide a unique email address that needs to be BCC’d so they can trigger review request emails. Based on the documentation i read, it seems the BCC feature is enabled at the instance level. If correct, would every email sent from Marketo send a BCC copy to Trustpilot? Our concern is that this could significantly increase email volume/credit usage. I also read about a possible workaround using meta tags/rule-based filtering so only selected emails with the meta tags are processed for BCC. Would that approach work, or is there a better recommended setup? We could consult our IT team if this option could be leverage, could you confirm ?Thanks in advance for your guidance.Regards,Akshat

I built an email using the new email template.I’ve been asked to publish the email to MSI.I can’t seem to find that option.Can someone point me in the right direction?

Hi Everyone,In AJO, we can make Fragments dynamic, but this feature is unavailable in the new Marketo Email Editor. In the Email Editor, a Fragment can only be dynamic at the email level, while in AJO, the Fragment itself can be dynamic.Does anyone have an idea what the workaround is for this?

Adobe has made a variety of free practice tests available for those preparing for their certification exams. These tests can help gauge your readiness by simulating the actual exam experience and providing detailed feedback on your performance. The practice tests are accessible through the Adobe Certification Exam Prep Portal. To use these resources, you need to log in with your Adobe ID. Once logged in, you can access practice tests for various certifications such as Adobe Analytics, Adobe Campaign Classic, Adobe Commerce, Adobe Marketo Engage, Adobe Target, and more​. To get started, visit the Adobe Credential Management System and navigate to the Exam Prep Portal. Here, you can find a range of practice tests developed based on the same blueprints as the real exams, ensuring you get a realistic practice experience​. By utilizing these practice tests, you can identify your strengths and weaknesses, focus your study efforts, and approach your certification exam with grea

Dark mode has become a normal part of the email experience, which means marketers need to think about more than just how an email looks in the default inbox view.The tricky part is that dark mode does not behave the same way across email clients. Some inboxes support custom dark mode styling, some apply their own automatic treatment, and some ignore custom settings altogether. That can make testing feel inconsistent unless you know what to expect.With the new Email Designer in Marketo Engage, you can now do more to prepare for dark mode. Marketo lets you:preview dark mode behavior define custom dark mode styling for supported clients adjust text, background, and button colors swap in alternate assets when needed test rendering across clients with Litmus integrationThat said, it’s important to set expectations correctly: Marketo Engage cannot control how every email client ultimately renders your message.Once the email reaches the inbox, the email client still has the final say. That’s

With network maintenance coming up on one Marketo pod, I was asked whether any features wouldn’t be affected during the maintenance period. First instinct: Nope. Everything uses the network, after all: outbound sends, SFDC sync, inbound LPs and forms, API calls and webhooks, etc. But one feature was unclear: unsubscribes driven by the List-Unsubscribe-Post SMTP header. Don’t think anyone looked into this before (like, anywhere). As you probably know, MAPs like Marketo comply with major email providers’ List-Unsubscribe requirement for optimal inboxing. They include a List-Unsubscribe-Post=One-Click header, plus a List-Unsubscribe header with a unique <https:> URL. Optionally, the old-school <mailto:> URL can also be included. Here’s an example:List-Unsubscribe-Post: List-Unsubscribe=One-ClickList-Unsubscribe: <https://click.example.com/u/NDEwLVhPUi02NzMAAAGhsh1UUD4gY6H_B7Njx0Jc6yQJgFRnh79OM35fojpoyZioqvs37SuRJd8HZ1U99J58MdA5RZg=?emailAddress=NDEwLVhPUi02NzMAAAGhsh1UT80Ef

The SFDC Activity Metric ID and Activity Metric Rollup ID fields are read-only, maintained by Einstein Activity Capture, and their permissions can’t be changed.  These fields are not needed by Marketo.  Is there another way to prevent them from syncing to Marketo?

We are creating a single email asset for 2 segments (members + default)We want to show certain areas to members but hide from the default segment.By using Conditional Content, it seems for text sections it works by simply deleting the text section (or is there a cleaner just “hide” this section”?)What I can’t figure out is how to hide the button from the default segment. 

 Ever see this in a Smart List filter?The 2 options look the same to the naked eye. And whichever one you choose, you get the same results on the People tab. Yet records with the first value will prevent the person from syncing to SFDC because it’s not in the corresponding picklist! See, due to a malformed CSV import, there’s an extra U+2060 WORD JOINER before the G in the first option. That character is by definition invisible, so it makes sense that they look the same in the UI. (Though note several visible whitespace characters have the same behavior.) They also look the same in the person detail:I call this Schrödinger’s whitespace (or whitespäce to be more metal): it’s either absent or present depending on how you look for it.in Smart Lists, Marketo trims whitespace when creating the underlying database query, which is why the People results are the same but the character is still there in the database, so when you sync to SFDC — and this is absolutely, 100% appropriate! — the att

Hi Team,there is one dummy link appearing (like the below highlighted one) in all the link performance report which skews the report. any idea where it’s coming from? please share your thoughts!

¡Hola a todos!Estoy configurando una campaña de Nurture en Marketo y busco optimizar la frecuencia de envío según el nivel de compromiso (engagement) de los leads. Mi flujo actual es el siguiente: Email 1 (22 de mayo): Si abre pero no hace clic: Recordatorio en 14 días. Si abre y hace clic: Segundo envío en 30 días. Email 2: Se asigna un puntaje de 10 puntos por interacción. Los leads con mayor interés alcanzarán un acumulado de 20 puntos tras este segundo correo. Mi duda es: ¿Es posible cambiar la cadencia del tercer email a una frecuencia semanal, únicamente para aquellos que hayan alcanzado el puntaje ideal (20 puntos)?Me gustaría saber cuál es la mejor práctica para lograr esto: ¿Debería usar una Smart Campaign adicional para moverlos a un Stream con cadencia distinta o hay una forma de gestionarlo directamente dentro del mismo Engagement Program?

Hi Marketo Community 👋I’m a Marketing Automation Manager looking to either adopt or evolve a better translation and localization process for email, and I’d really love to learn how others are handling this—especially at scale.Our current stateWe start with an English source and translate + localize into seven languages Translation and localization are handled in-house via cross-charge, with localization (rightfully) costing more After translation, my team then builds separate emails in Marketo for each language Most of this work supports nurture programs, so each project can involve many translated email buildsWhere things get difficultNative-language review is non‑negotiable. We strongly believe content must be reviewed by someone fluent in the target language to ensure accuracy, tone, cultural nuance, and brand alignment. That said, finding native speakers is a challenge in itself: It adds cost Reviewers are often outside marketing or Marketo If we rely on internal native speakers

Hi All,Quick question - can we get the report as attached as the end result from the data pull in Marketo power BI analytics?  Please share your thoughts!Thanks!

Adobe is repositioning Marketo from a campaign execution and lead management platform to a more AI-native, agent-driven platform. Below are the key summit updates and what they mean in practice. 1. Marketo + MCP ServerMarketo is introducing a native MCP (Model Context Protocol) Server that enables you to securely connect your instance to enterprise AI platforms such as Claude, Copilot, and other MCP-compatible AI systems.This means:You can build custom AI agents on top of your own Marketo data Your data remains within your environment (no external exposure) Marketo becomes part of your broader enterprise AI ecosystem Cutting down the constant switching between toolsThis essentially opens up Marketo for AI innovation without compromising security or governance. 2. Callable AgentsMarketo is moving toward an agent-first model where AI doesn’t just assist, it executes.These agents can:Run within Smart Campaigns as callable steps Automate repetitive operational tasks Identify data gaps and