Adobe Marketo Engage

お世話になっております。現在、Adobe ID環境においてSSO（シングルサインオン）認証の導入を検討しております。当社の社内認証基盤はMicrosoftのEntra IDを利用しております。つきましては、以下の点についてご教示いただけますと幸いです。【確認事項】SSO適用範囲について 　弊社はAdobe AnalyticsおよびAdobe Marketoを利用していますが、Entra IDとのSSO連携は可能でしょうか。 一部ユーザーの例外運用について 　Adobe Analyticsにおいて、SSO対象外のユーザー（ローカルユーザー）を作成し、運用することは可能でしょうか。 　また、可能な場合は制約事項や留意点があれば併せてご教示ください。【背景】通常ユーザーはSSOで統合管理を行いつつ、外部委託先や緊急時対応用として、一部ローカル認証ユーザーの運用を想定しております。

Hi all, Currently facing issues with Marketo not sending any of the test eDMs and my recent eDM campaign that was scheduled has been sent but all the emails have been “soft bounced” Any issue why this is happening? Is there a glitch in the system? All Outlook and Gmails are getting bounced back. 

Hi everyone,I’m looking to connect pCon.login (by EasternGraphics) with Marketo Engage to automate lead flow and tracking. For those unfamiliar, pCon is a leading ecosystem in the interior design and furniture industry for 3D configuration and OFML data distribution (pCon.update).I would like to know: Has anyone attempted this integration before? If so, did you build it internally (API-to-API) or did you have to rely on middleware (like Zapier or Make)? We are trying to understand the best architectural approach to capture leads from pCon.update subscriptions and pCon.cloud configurations without adding unnecessary layers.Any insights or experiences would be highly appreciated!

Hi,​@Dan_Stevens_ I was browsing about custom activity setup and came across your comment here Could you share the code you used in the landing page for tracking custom activity for Brightcove video views? I’m trying to do something similar for Vimeo, but my code isn’t working. 1. I do not see anything in the activity history other than the option to filter custom activity “Watched Vimeo Video”2. Chatgpt said “Cross‑Domain / Hostname Mismatch in Marketo Tracking” is the issue. Does this affect a Marketo landing page if the video is embedded there?3. I see console logs firing, but there’s no “/munchkin/customActivity” showing in DevTools → Network.Also, Is my setup, fields, and API names correct? ​​​​​​​Anyone experienced in using Vimeo and tracking Analytics in Marketo, please share your insights and best practices. Thank you! 

I’ve been reflecting on how campaign execution has evolved in Adobe Marketo Engage — workflows are becoming more complex with advanced segmentation, dynamic content, and multi-step engagement programs.However, QA processes often still rely heavily on manual validation, checklists, and last-minute reviews.This makes me wonder:Are we underestimating the risk of QA gaps in campaign execution? How confident are teams in catching issues before launch (especially at scale)? Does manual QA still hold up for more complex engagement programs? How do you balance speed vs reliability in your campaign releases?We have built a solution that could reduce manual efforts and ensure quality campaigns. But before that just trying to understand how others in the ecosystem are approaching this and whether this is a growing concern.Would love to hear your thoughts and experiences.

Marketo’s hardcore rules for native Pre-Fill make sense, in particular stripping the mkt_tok query param so people don’t accidentally send their own personalized link to someone else. But there’s one hiccup in the native implementation — an inadvertent bug, since it has no privacy or security benefit — you can fix with a little JS. What’s the bug? Well, even when Pre-Fill works perfectly on an initial pageview:[1]initial landing: Pre-Fill works Just refreshing the page breaks it:after refresh: Pre-Fill disabled Now, the technical reason for this is clear: the always-added stripmkttok.js removed the mkt_tok for safety. (Which, again, is a good thing.) So upon refresh, the page no longer meets the prereqs for Pre-Fill. But the UX is a bit punitive. The person refreshing the page in their browser — the page that just included their data — isn’t expecting the data to be gone. Merely re-pre-filling the form after refresh doesn’t pose any risk, long as there aren’t any side effects. You may

Hello!  I am trying to pull together a list of MQLs who have opened an email (excluding confirmation emails unless they’ve opened a marketing email) and I would like it if someone can double check/verify that the logic is sound! (1 or (2 and 3)) Open email is not <Confirmation Email 1,2,3, etc.> this year Open email is any this year Open email is <Confirmation Email 1,2,3, etc.> this yearWe are trying to check and see how many MQLs this year have opened one of our emails this year so that we can report to leadership. My concern is that Open Email is Any would pull in people who have opened the confirmation emails only when what I am looking for are people who have opened a marketing email AND opened a confirmation email. 

お世話になっております。現在、Marketo側でIPアドレス制御を実施しておりますが、Adobe Analytics側ではIP制御を行っていない状況です。そのため、Adobe ID上でIPアドレス制御を実施することを検討しております。この点について、以下の事項をご教示いただけますでしょうか。【確認事項】制御の重複時の挙動について 　Marketo側のIP制御とAdobe ID側のIP制御の両方が有効となった場合、 　Marketo利用ユーザーに対してはどのような認証・アクセス制御の挙動となりますでしょうか。 Marketo側IP制御の扱いについて 　Adobe ID側でIP制御を実施する場合、Marketo側のIPアドレス制御は不要となり、削除しても問題ないでしょうか。 　また、その際の注意点や推奨構成があればご教示ください。お手数をおかけいたしますが、仕様およびベストプラクティスについてご回答いただけますと幸いです。何卒よろしくお願い申し上げます。

I'm trying to retrieve Marketo assets (emails, forms, snippets, etc.) filtered by workspace. While the Folders API works for most assets using folder-based  filtering, I'm facing two issues: 1. Landing Page Templates: They don't appear in the folders API response and aren't folder-based. The /rest/asset/v1/landingPageTemplates.json?workSpace=<name>  parameter returns templates from all workspaces instead of filtering by the specified workspace.2. New Editor Assets: Folders with folderType: "Email Acrite" (New Email Editor) return "Invalid folder type" error (code 711) when queried via /rest/asset/v1/emails.json?folder={...}, even though these folders appear in the Folders API response. What's the correct approach to retrieve these assets filtered by workspace? Is there an alternative API endpoint or method I'm missing?  

I’m looking for a replacement for Drift Email that will integrate with Marketo and handles auto responders for out of office, left the company, and unsubscribes. Can anyone recommend a tool you’ve had luck with? Thanks,Tadia

Hi everyone,I’m currently setting up an API connection to push data into Marketo and would appreciate some guidance.We’ve created a service in LaunchPoint and now have the Client ID and Client Secret. Our goal is to enable the engineering team to create leads in Marketo via the API.However, I’m a bit unsure about the authentication flow. The access token generated via “Get Token” is only valid for one hour, and I’m concerned that sharing a temporary token could cause the connection to break once it expires.Could someone clarify what credentials or details should be shared with the engineering team to ensure a stable integration? Also, how should the token refresh process typically be handled in this setup?Thanks in advance for your help!

In the Marketo New Email Editor, snippets aren’t supported and fragments can’t be segmented. Marketo Support says dynamic content must be handled via conditional content inside each email, which we want to avoid.We need centrally managed, language‑/locale‑based variations (e.g., country‑specific social links and email footers).Question:Is there any supported or scalable way to manage segmented/dynamic content centrally in the New Email Editor without adding conditional content per email (e.g., template‑level, Velocity, or another pattern)?

we recently got beefree and are using it to push emails/templates into marketo. The one thing I am struggling with is using the beefree display conditions to work with segements/fields in marketo to show the correct content. Does anyone know or have expeience using the correct statements/syntax to get things to work?

Form spam is one of those problems every Marketo user eventually runs into. Bots fill out forms with nonsense data, junk email addresses pollute your database, and sales teams lose trust in inbound leads. The challenge is that most anti‑spam solutions trade security for friction—CAPTCHAs, extra fields, or aggressive validation rules that hurt legitimate conversion rates. The good news is that you can stop a large percentage of form spam without adding visible friction by using logic inside Marketo Forms 2.0 itself.One effective approach is to add lightweight screening criteria inside the Forms2 onSubmit function. This lets you evaluate a submission in real time before it’s officially accepted. You might check signals like suspicious email domains, mismatches between country and phone format, empty hidden fields that should contain values, or submissions that arrive faster than a human reasonably could. Instead of outright blocking these entries, you can quietly divert them into a secon

Hi All, We recently signed an AI addendum to enable the new AI capabilities within Marketo, such as the AI assistant feature that can help generate email subject lines, email body text, ect. I checked our Roles settings in the Admin menu, and I can see that Access AI Assistant is enabled for our user accounts. However, I have not seen any artificial intelligence features available when I am building emails. Does anyone have any info on why these features wouldn’t be available for us? Any info is appreciated here.Thank you!

I have setup my smart campaign (cloned off another that was successful and using the same client data to send the emails) , imported client list, set trigger etc, selected Activate and there are no results showing, indicating nothing is going out.   can someone assist me through the process to see what i have missed here??

Hi All, Please share your thoughts - Scenario 1 - Is there a way to stop the updates from Salesforce to Marketo - Example - email address - when there is an update in the email address in SF will it create a duplicate in Marketo?Scenario 2 - How many person records can we create in Marketo with the same email address?Thanks in Advance!

 Marketo Sales Insight (MSI) is one of the most powerful tools designed to give sales teams actionable visibility into lead behavior and intent—but most implementations fail to deliver value.Why? Because MSI isn’t a tool you simply “turn on.” It only works when:Your data is solid Your sales team actively uses itA successful MSI rollout goes beyond technical deployment – It requires:Data readiness System configuration Sales adoptionYou are essentially rolling out both a technology implementation and a behavior change program for sales.This guide outlines a practical, phased approach to help you implement MSI effectively.At a glance: MSI Implementation TimelinePhase 1–2: Strategy + Data Phase 3–4: Workflow + Setup Phase 5–6: Pilot + Training Phase 7–8: Rollout + Optimization Phase 1: Define Goals & Success Metrics (Week 0–1)To ensure a successful implementation, it’s important to start with strategy—not technology. Before configuring the integration, clearly define why MSI matters. K

 B2B marketing is in the middle of an important shift. For years, demand generation has been anchored in person-level engagement: lead scores, MQLs, nurture streams, and campaign performance. Those capabilities remain foundational. Engagement begins with individuals, and personalization at scale depends on understanding individual behavior.But enterprise buying decisions are rarely made by individuals. They are made by committees, cross-functional groups with distinct priorities, influence levels and risk tolerances. When marketing performance is measured only at the lead level, we risk mistaking isolated interest for collective readiness.The opportunity in front of us is not to abandon lead-centric marketing. It is to evolve it, connecting person-level engagement to buying group intelligence so that marketing can orchestrate consensus, not just capture attention.Engagement is personal. Decisions are collective.Every opportunity starts with someone. A technical evaluator downloads a wh

“We’re consistently seeing only one pageview per visit,” noted the Marketo admin. “We can’t be offending everybody, so maybe something’s up with our cookie banner?” She was right, people weren’t abandoning immediately. Rather, broken cookie consent JS was blocking the Munchkin _mkto_trk cookie for everyone, but not blocking Munchkin itself. How not to manage cookie consentThe code, like others of its type, was jaw-droppingly intrusive: it redefined document.cookie and proxied cookieStore to eavesdrop on set-cookie calls. (A crazy thing to just drop into a site, not that tricks used by other cookie apps[1] are much better!) _mkto_trk was on its cookie blocklist, but munchkin.js was always loaded + initialized. That leads to a half-baked outcome where:a person lands on the site from an email link, which attaches the mkt_tok to the query string to identify the Marketo record Munchkin generates a random session token value saving the token to a cookie is blocked by the consent JS the token