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magical_enthusiast8d2d
Level 1
Oct 19, 2026 10:43 AM UTC
Question

Marketo encountered an error while importing Marketing Program

I tried to import simple program from one instance to another using “Import program” option which I have used before and I had success, but now I am getting a error message “Import failed”
 
My program only contains a email

1 reply

BlaneMcMichen-1
Adobe Employee
BlaneMcMichen-1Adobe Employee
Adobe Employee
Oct 19, 2026 8:31 PM UTC

 Hi,
Imports can be tricky. The best thing to do is include your email in the status message.  The email report you get usually has the reasons why it failed. Most common reasons for failure:

  • Program uses a field that does not exist in the destination system
  • Email uses a snippet (you need to remove the snippet association)
  • Email script token is used (may need to remove and re-create in destination)
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