Adobe Journey Optimizer

Hi everyone! Discover a goldmine of Journey Optimizer insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Journey Optimizer sessions and labs. Whether you're a seasoned user or exploring Adobe Journey Optimizer, this post is your key to navigating Summit's content.   Session/Labs Recording Speakers Date & Time Solutions Transitioning to Customer-Centric Multichannel Engagement Experiences [S523] Jose Luis Mendoza, Martech Manager, Interbank Michael Stranapede, Enterprise Architect, Adobe Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT Adobe Journey Optimizer, Adobe Analytics, Adobe Real-Time CDP AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer [OS532] Bonnie Thorne,  , Head of Digital and Customer, AMP Sylvia Lam, Marketing Automation Manager, AMP Bank Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT Adobe Journey Optimizer   AI-Driven Excellence: How AI Assistant Transforms Cust

Hi Journey Optimizer Community,    We’ve pulled together a curated collection of on-demand sessions from Adobe Summit 2025, focused on Customer Journey Management and Adobe Journey Optimizer. Whether you're looking to explore the latest innovations, get practical tips, or see how brands like Marriott, T-Mobile, and World Vision are using Journey Optimizer, then this resource has it all. 📌 What you’ll find: Product roadmap and new features Real-world customer success stories Expert tips to elevate your Journey Optimizer strategies 👉 Explore the full resource page here   This is a perfect guide for both new and experienced Journey Optimizer users. Take a look and share your favourite takeaways with the community!

how does AJO reporting work for email interaction line email open, email click etc ? does it read data from AEP or does it maintains its own database internally ? Consider a scenario where AJO sends email related content information via API to salesforce or other email platform. Now SF would have email interaction details such as email open, email click etc. Can we bring that SF email interaction data directly to AJO, or we must only ingest the data into AEP and then visualize in the CJA report ? This usecase is being discussed with the one of the client who do not want to use AJO email capabilities as its too costly for them. They do have AJO license and cheaper email palteform. How do we track email interaction in AJO if we use external email paltform outside AJO ? 

Looking through the documentation and I can't seem to find a definition here.  Under the Consents and Preferences field group there are 2 subgroupings, Receive Emails and Receive Commercial Emails.  I'm clear on receive emails and that this acts as a filter on if a customer can be emailed, but I can't find anything in the documentation on what, specifically, Receive Commercial emails does.  Any insight here appreciated as I'd like to make sure I'm using all of the functionality and being as granular as possible.

Hello Adobe Community, I am in the process of setting up the first subdomain for a client and have noticed several IP addresses listed as type A records in the DNS Records. I would like to confirm whether these IP addresses are the 24 IPs that Adobe provides to the client for sending emails in Adobe Journey Optimizer (AJO). Could someone please clarify if these IPs are indeed allocated for this purpose, or if they serve a different function? Thank you for your assistance.Best regards,Diego P.

hi team, a client is using the CNAME delegation for creating a subdomain. They've pasted all DNS records in their hosting solution but when they want to paste this AJO record: CNAME , notificaciones.aaa.ar , notificaciones.aaa.ar.cname.cjm.adobe.com in their hosting solution, the client is currently adding it as an A Alias because their hosting provider requires an initial alias to configure a CNAME (like data. ; _dmarc. ; cdn , etc.) , and notificaciones.aaa.ar doesn't have one.That's why they're using an A Alias. But AJO is not finding the CNAME record desired ( notificaciones.aaa.ar ) and we're not able to create the subdomain.Has anyone faced this before? We're in a hurry as we need to start our email campaigns.  Thanks. 

Hello,I added UTM parameters in channel configuration.when i published the template through journey, am not seeing that every link present in template are not automatically appended with UTM parameters. Is there a reason why AJO isn't appending UTM parameters to few links included in the template? ThanksAJODev

Hello to amazing community, I and my team are working on shifting our marketing emails from other vendors to AJO and to begin with we have to start IP warming plans.Here is step by step process that we followed over the period of time and now stuck right at the start phase, duh! I would like to ask community experts for help or advice for what could be we doing wrong here.- Since we had subscribers list from other vendors, I downloaded those into CSV and created an Audience by uploading it. I see the audience that was created shows profile count after successful ingestion.- I created multiple campaigns for IP warm up plans and uploaded IP warming plans for phases. Used the Audience that I created in step 1 for campaigns- After that created multiple phases in IP warm up plans. I am trying to now activate phase 1 of the plan but encountering an issue while activating it, the error code is not giving enough information on why its failing. Adding screenshots for clarity.  No

Help! I have an issue where I have to append a coupon to an email. My coupons are stored in a separate data set, and I initially was able to use this code to append a coupon: {% let coupon = head(profile._********.walletInfo.couponDetails) %} {{coupon.couponId}} However - I have duplicate ID's that now exist in this dataset and the head() function grabs the first instance (the old coupon). I've tried using this code: {%#for coupon in profile._********.walletInfo.couponDetails %} {%#if coupon.campaignName == "Birthday_Coupon_2025" %} {{ coupon.couponId }} {% endif %} {%endfor %}  But I get the following validation error:Invalid syntax found: 'EOF', expected: '}}'. Error beginning at position: Line 387, Character 10079.  This error points to the end of my HTML.  What am I missing here? Please help!  

I’m encountering several issues with the dataset lookup:Updated records not displaying: When records in the lookup dataset are updated, the changes are not reflected. For example, if record 101 has its name field updated, the new name value does not appear.No results returned: For another dataset, no results are returned even though there is a matching record in the lookup dataset. Gone through the thread https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/dataset-lookup-in-ajo-not-working/m-p/725853but not able to conclude what's the cause and how it or this is an issue with lookup function. @arpan-garg @ivanmi1 

Hey! I'm building out a Campaign to run on my Web Channel, but can't set it to run on a specific URL, so it's going to run on every single page on the site. Alternatively I could create a Channel specific to the page I want it to run on, but that would mean a new channel for every page on my site, so we're going to end up with thousands of channels. Per 1:35 in [this video]  in the documentation, I can set the URL, however that interface does not show for me. How do I set it to run on a specific URL? Screenshots attached for what my interface looks like when setting up Channel and Campaign.

HI All,Recently there was a use case in which we need to update a Number based on a contextual attribute in email designer of AJO.Let say there are 4 attributes in my schema each has a boolean value in it.ATTR1, ATTR2, ATTR3, ATTR4                                     True/ FalseA journey - Unitary Event Based trigger using the above schema -> email ( 2 nodes )Basically in my email, based on the values of the contextual attributes I need to output 4 statements each related to a attribute.Sample Example- 1ATTR1 - True , ATTR2 - True , ATTR3 - True ,ATTR4 - True Since all are true I need to output the below texts in the editor along with numbers at front1. Statement 12. Statement 23. Statement 34. Statement 4Sample Example- 2ATTR1 - True , ATTR2 - False , ATTR3 - False ,ATTR4 - True Since 1 and 4 are true I need to output the below texts in the editor (

hi all,   Requesting help to understand the current AJO licenses available. We have 3 types of license listed here for AJO [https://business.adobe.com/products/journey-optimizer/pricing.html]  In none of these AEP is specified, does this mean that AEP is not in picture. If so how would the unified profile concept work for the same and how would the data storage and profile stitching work.   Your inputs on the above is appreciated.      

In this journey, we have 3 separate email deployments. The data seems to be different data between the Action Overview module and Sending Statistics in the report.  The Action Overview shows 6,131,215 node enters. However, the sending statistics only shows 5,894,609 targeted. Is there a reason why there would be note enters by email addresses not targeted?  Thank you. 

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey

Hi,I recently have noted (mainly after Feb 19 2025) in AJO that if we create a AJO email journey and publish it then another campaign also gets created (like a email campaign with same email HTML) which is not visible in campaign browse list in the UI we have to check the contact history using the profile ID in the journey and campaign datasets.The email gets sent out only single time from the journey. Has anyone also faced similar issue.Is it a feature that Adobe has enabled.How do I stop it from happening. Any help would be appreciated as it skews the reporting based on the profiles.

Hi Team, Can you please let me know how to find out the exact details of these profiles (profile id) of the profile who went to end after a condition box rather than proceeding ahead to an action. As this end box doesn't have any action id or step id, I am even unable to query out these profiles.

Does the field parentTransitionName updates only after a condition step or after every step like Email & End ?What will be the parentTransitionName of a profile which goes through the below sample journey ?

Hi Team, Consider a scenario where I have a journey with audience qualification and it's a batch audience which evaluates at 7PM IST daily. Now if profile XYZ has entered the journey at 8 PM IST and exited at 9 PM, will it re-enter the journey before the next batch segment evaluation or after it ?

Hello Adobe Community, I have a question regarding the domain delegation setup in Adobe Journey Optimizer. I noticed a change in the types of DNS records required for configuring a domain delegation. Previously, as per the tutorial video found in Adobe documentation (https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/tutorials/configuration/channel-configuration/delegate-cname-subdomains), only some CNAME records and one TXT record were shown. However, I now see A records included as well. Could someone clarify why there has been this addition of A type records to the delegation setup? Is this a new requirement? Thank you for your assistance.Regards,Diego P.

Amounts of email drop into "Bounces for outbound channels(AJO)", and I checked most of the reason is "Timeout". I am wondering about the root cause and how to fix it?  

Hi, I’ve created two streaming audiences: one using the Default Merge Policy and another with a custom Merge Policy we recently created.I need a journey that listens for new entries into the audience associated with the custom Merge Policy (not the Default MP). To achieve this, I created a journey that starts with an Audience Qualification trigger using the audience linked to the new Merge Policy. However, AJO isn’t detecting any new entries for this audience.As a test, I replicated the same journey but used an Audience Qualification trigger with the Default Merge Policy audience instead. This version works as expected and listens for new entries without issue.Is there a known limitation or blocker related to using custom Merge Policies with Audience Qualification in AJO?

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time. 😩 Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.   https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audience-evaluation   What are your thoughts on this? Is it going to be impactful in your project? 

Hi All,  While creating offers I found one field to add offer attributes. What is mean by offer attributes, How we can use it ? Can I someone help here.    

Which specific fields are updated after user opt-in/opt-out using AJO landing pages?https://experienceleague.adobe.com/en/docs/journey-optimizer/using/landing-pages/lp-use-cases