Adobe Experience Platform

Exited to host this even with Adobe AEP Product Manager.Join us for this virtual session where Adobe Product Manager will showcase the latest upgrades, features, and best practices for B2B use cases in Adobe Experience Platform and connect directly with Adobe experts and network with fellow professionals.Event is scheduled on June 24, 2026 at 3 PM CST.Register here: https://bit.ly/4g5Sp0r

We are about 18 months into a mature AEP + RTCDP implementation and have crossed 400 active segments across business units. We are starting to see non-trivial evaluation latency on streaming segments during peak ingestion windows and our architecture review flagged segment sprawl as a likely contributor.Adobe's documentation sets technical limits but doesn't offer much guidance on the operational governance model to prevent getting there particularly in a large enterprise where multiple teams (CRM, digital, paid media, product) all have write access to the segment builder.A few things I'm genuinely curious how others have solved:Do you enforce a segment approval workflow before publish to production, and if so, is that a process control or is there a technical gate you've built?   How do you handle segment ownership when the original creator has left the team? Orphaned segments with no owner are our single biggest hygiene problem. Have you seen a material performance difference between

Is such a dataset created for every specific merge policy created in the sandbox?

I was recently setting up a webinar campaign in Marketo and noticed registration numbers looked a little higher than expected. (In an ideal scenario, I should be happy about it, but contrary to it, I was skeptical!) When I dug into the records, I found that some attendees already existed in the database. Instead of updating those records, a few were being created as new leads because the data from the webinar platform didn't consistently match.What surprised me was how normal the situation was. Nothing was broken. The integration was working. The records just looked different enough to be treated as new people.It reminded me that duplicate leads often come from everyday marketing activities rather than major system issues.Lately, I've been thinking more about preventing duplicates before they enter Marketo instead of cleaning them up later.Some teams handle this with validation rules, while others use Marketo deduplication tools to help standardize and match records earlier in the proc

Hi ​@Community I created two fields in a profile-enabled dataset : customer_id (primary string) and customer_number. The dataset is enabled for Profile and upsert. Both attributes are visible in the XDM union schema and in the Profile UI. However, after running the ProfileSnapshot job, the new attribute customer_number does not appear in the ProfileSnapshot dataset and is therefore not available for export. The customer_id (primary attribute) is available in other datasets as well and helps in stitching..I have verified the dataset and it contains values for customer_number and same is visible in profile UI. Please assist in finding why the profilesnapshot dataset is not getting populated with the new attribute from profile enabled dataset.

Adobe Experience Platform provides the foundational capabilities for collecting, unifying, activating, and analyzing customer experience data. But practitioners involved in implementation, production support, QA, migrations, and ongoing enhancements often need to move quickly between Query Service, dataset previews, Real-Time Customer Profile lookup, audience validation, and ingestion workflows.That day-to-day investigation can become difficult when business stakeholder question that requires more than a sample preview or a high-level UI view. Often, it is required to inspect a specific profile with hundreds of its attributes and events, extract and deep dive into a specific dataset, not just a preview and investigate all the profiles included in an audience, a capability not available in current AEP UI. In many cases, the question is not simply whether data exists, but whether the right data exists in the right place and can be validated efficiently.I faced these same challenges while

Is there any way for us to view the logs for all the events shared by the Adobe Event Forwarding service? Thanks,tyrese

We currently don't have any Prospect records in our Production sandbox. We only have clients (Client dataset and Schema, a Dataflow that ingests client data) and a Web Event DS (that collects web interactions). Our sales cycle is long, possibly up to 6 months or more from awareness to conversion.Use case: Ingest Prospect data from website contact form and retain data for 6+ monthsIn January 2026, John Smith uses the website to fill out a form to contact one of our associates. Nothing in AEP is currently set up when this happens other than his pseudo-identifier is collected. There is no persistent/reliable identifier such as CRM ID or any other known ID. In July 2026 (six months later), John becomes a client. He is assigned with a CRM ID, which is a valid identifier in the Client Dataset. His profile will now exist and his profile attributes will be ingested.We would like to know what actions John did on the website before he became a client; e.g. he read articles, he searched for an as

 We are running multiple social media campaigns and want to better understand how to track engagement, traffic sources, and conversion behavior more effectively. I’m particularly interested in how Adobe Analytics can be used to evaluate which content strategies are driving the most engagement and audience growth across platforms like Instagram and TikTok.Are there recommended dashboards, reports, or setup approaches that work well for this kind of analysis?

I have the sales opportunity where I would like to present Computed Attributes. However I have got some problems.Event is present on a profile. This one is fine  Event which is sent from Web SDK to AEP looks as follows:events[0].xdm.reservations.flightReservations[0].flightStatusSearch.arrivalAirportCodeThe same attribute in Compute Attributes has a path like that: reservations.flightReservations.departureAirportCodeIn Computed Attributes you need to choose from pre-defined paths. Its not possible to paste your own exact one:Why it does not work? I created multiple versions - in last 1h, 1day etc. Still does not work :))))I have AEP Architect certifications so I know AEP basics :)

Hi,I am trying to write a script in LiveCycle Designer and it is not working.  I need help please. I have a table with columns and rows that sum.  That part is working fine.  I wrote the following script and the column is adding but not doing any of the rest of it.  I am trying to get one box to sum except when it matches a sum in another box.  When it matches that sum I need the sum to change to the word “Clear.”  Here is my script:if (Row9.Cell21.rawValue == "Row8.Cell19") thenRow9.Cell21 = "CLEAR"elseRow9.Cell21 = Sum(Row1.Cell21 + Row2.Cell21 + Row3.Cell21 + Row4.Cell21 + Row5.Cell21 + Row6.Cell21 + Row7.Cell21)endif The row and cell title/numbers are correct and they do sum as supposed to.I would really appreciate any help.  I have it set to Show: Calculate and Language: FormCalc the Run at: Client.

If you've been following Adobe Summit, you'll have seen the announcement of Adobe Data Engineering Agent, a purpose-built Adobe Experience Platform Agent powered by Experience Platform Agent Orchestrator. While the official blog covers the vision well, I want to share more on what it unlocks for your workflows your Adobe stack.  What it's built to doData preparation is high-value but time-intensive, often delaying downstream activation. Adobe's AI & Digital Trends Study found 75% of organizations cite data integration and quality as their top AI implementation challenge. Data Engineering Agent addresses this with an AI-guided, human-in-the-loop approach that automates operational steps across the data lifecycle, so you can focus on higher-value decisions. How it plays out across your stackAdobe Experience Platform: Faster, more confident data onboardingData Engineering Agent extends Experience Platform’s data ingestion strength by making the onboarding process more guided and autom

Hi Team,What is the best option to monitor Web SDK calls and Adobe Analytics calls on public websites and send notifications whenever issues are detected? Any ideas, tools, or reference implementations that would be helpful? Thank you

Hello everyone,I’m trying to create an Audience consisting of visitors to our website who went to a certain section of our site at least twice in the last 30 days.To create it, I created two identical Event rules where-Server equals <our server/domain> AND URL contains <the section name in English> or <the section name in French>As I mentioned there are two Rules like above, completely identical. Then I selected In last 30 Days in the canvas. Is this Audience created correctly?Thank you.

Dear AEP Community,Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for May 2026, designed to help you resolve common challenges swiftly and effectively.Our Top KCS Articles are your shortcut to:Quickly identifying and resolving recurring issues. Accessing expert insights and best practices for AEP. Streamlining your troubleshooting process for maximum productivity. Empowering yourself with the knowledge to tackle any AEP-related problem head-on.Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP.Start supercharging your problem-solving skills today by exploring our Top KCS Articles! Take a look:Blank J

I can see multiple unique visitors(people )value for my ECIDs. I have simply renamed “people” metric as “Unique Visitors” in my CJA and only passing website streaming data via webSDK without enabling profile for my schema.My visit(session) expires after 30min.  

Are we able to add to such an audience additional profile attributes? Other idea is to divide audiences into smaller chunks and then in FB & DV360 & Linkedin I would now the specifics of the audience (abandon basket , loyalty , new customers etc) based on the name of audience?How you do that? 

Case is like this: We activated audience to 3rd party media  Customer converted  We want to exclude immediatly customer from these campaigns How do you do this on your projects? I have got two ideas: AEP updates profile attributes in that activated audience that the profile left the audience? Create global audience with recently converted customers and then exluce these customers in FB & DV360 & Linkedin Your ideas? 

In ongoing modernization discussions, we are exploring how Adobe Experience Platform can be introduced gradually into existing Adobe Commerce ecosystems without requiring an immediate full migration.Key areas we are analyzing:event streaming strategy customer/profile data synchronization App Builder extensibility patterns coexistence of legacy customizations with composable services operational impact during phased adoptionWould like to understand from the community:What integration patterns are working well? Any lessons learned from real implementations? Common challenges around scalability, governance, or data consistency? How are teams preparing for future ACCS adoption while still running PaaS?Looking forward to hearing different implementation experiences and architectural approaches.

We are seeing more clients asking about progressive modernization instead of full replatforming.In several Adobe Commerce projects, the discussion is no longer only about storefront replacement, but also about how Adobe Experience Platform (AEP), App Builder, and event-driven architecture can coexist with existing PaaS implementations.Some common questions we are evaluating internally:How are teams introducing AEP capabilities without disrupting current Commerce operations? Are you using App Builder primarily for integrations, custom APIs, or operational workflows? What are the biggest architectural challenges during phased modernization? How are you handling legacy custom modules during transition planning? Are clients already preparing for ACCS readiness through composable services?Would love to hear how other teams are approaching:phased migration strategy event-driven integrations operational governance data synchronization patterns AEP adoption challengesInterested in learning fro

Hi there,I’m exploring how to connect Adobe Experience Platform (AEP) with Copilot Studio and/or Claude to build agents and reusable skills on top of AEP data.Do we currently have any MCP server, native connector, or prebuilt integration available for AEP in this context?If not, could you share any recommended guidelines or best practices for creating skills using AEP data (e.g., via APIs, custom connectors, or middleware)?

Adobe Commerce performance mistakes I see in almost every auditAfter dozens of Adobe Commerce (Magento) audits across B2C and B2B storefronts, the same culprits keep appearing. And they're not exotic , they're avoidable.MISTAKE #1 : VARNISH MISCONFIGURATIONCache hit ratio under 60% on category/PLP pages.What I find: ESI not set up properly, TTL values too conservative, cache invalidation firing on every CMS save.Fix: Audit your Varnish VCL, separate CMS cache from catalog cache, use hole-punching for cart/account blocks.MISTAKE #2 : SYNCHRONOUS INDEXING IN PRODUCTIONFull reindex triggered on product save, blocking storefront performance.What I find: indexers still set to "Update on Save" instead of "Update by Schedule".Fix: Switch all indexers to schedule mode. Use cron for execution. Use partial indexing wherever supported.MISTAKE #3 : N+1 QUERIES IN CUSTOM MODULESCustom GraphQL resolvers hitting the database once per product in a listing.What I find: Third-party or custom modules byp