Adobe Experience Manager — What it is and How it works?
Originally published at Adobe Experience Manager — What it is and How it Works ?In today’s digital age, content requirements are soaring! With these growing demands, companies are struggling to keep content fresh, personalized and consistent across all their channels. This is even more crucial as the omnichannel experience plays a vital role in creating a successful brand image.And, this is why businesses today need a competent system that efficiently manages all digital content in one place. Moreover, there are several factors to consider while choosing your CMS.This is where Adobe Experience Manager (AEM) works its magic. Although there are several CMS’s available in the market, AEM content management stands apart because AEM offers a combined solution for digital assets and content management.With the AEM content management system creating engaging website experiences, delivering personalized marketing campaigns, and effortlessly tracking content performance across d
