Adobe Analytics

Ever wished you could segment on just the products that matter, without dragging along everything else in the same hit or event?If you’ve ever wanted to segment on just the products that matter—without dragging along everything else in the same hit or event—this session is for you.Join us on Thursday, August 27, 2026, where Adobe Analytics Champions Mandy George, Lead, Digital Analytics Implementation and Reporting at Staples Canada, and Deborah William (Deb), Manager, Digital Analytics and Optimization at Deloitte Technology | Solutions - Brand, will show you how to put these capabilities to work.Together they’ll share:What sub-hit analysis in Adobe Analytics and sub-event analysis in Customer Journey Analytics are, and how they enable more precise product-level analysis Real-world use cases that turn these capabilities into practical reporting tools Best practices and pitfalls to understand before you dive in Whether you build dashboards, create segments, or support reporting for you

Join us on Tuesday, September 1st at 4:00 pm CDT to hear the latest installment of WebSDK Journey as we near the end.  Don’t forget to check out our previous sessions in our series,  Diary of a WebSDK Implementation, on our YouTube Channel. We're almost at the WebSDK finish line! 🏁 Our production cut over is right around the corner. Join our next session to help us prep for the big launch: 🗓️ The Journey: See everything we've built over the last six months. 📋 The Blueprint: Walk through our production cut over checklist. 🔄 The Data: Learn how we're handling historical data and active integrations. 📣 The Roll out: Sync on updates for our end users and technology partners. 🆔 The Switch: Prep to turn on Identity Map.  Link to Sign Up: https://usergroups.adobe.com/events/details/adobe-user-groups-analytics-usa-central-chapter-presents-diary-of-a-websdk-implementation-the-final-countdown/

Hi everyone,I have a question regarding **Adobe Experience Platform Data Streams and Adobe Analytics**.Suppose I have configured a Data Stream and under **Services** I have enabled **only Adobe Analytics** (with the required Report Suite).If I send an event using **Adobe Experience Platform Web SDK (`alloy.sendEvent()`)**, will that event/data also be ingested into **Adobe Experience Platform (AEP)** automatically, or will it only be sent to Adobe Analytics?In other words:**Scenario 1:*** Data Stream → Adobe Analytics = Enabled* Data Stream → Adobe Experience Platform = Not enabledWill the Web SDK event be available in an AEP Event Dataset?**Scenario 2:*** Data Stream → Adobe Analytics = Enabled* Data Stream → Adobe Experience Platform = Enabled + Event Dataset configuredI understand that in Scenario 2 the data can be ingested into the AEP dataset.What I'm specifically trying to clarify is **whether AEP ingestion happens automatically when only Adobe Analytics is enabled in the Data St

Hi All, Has anyone else experienced issues with the Countries/Regions dimension in Adobe Analytics for their organization?I understand Adobe uses Digital Element for IP-based geolocation, but in our case the country attribution doesn't seem accurate, and it's becoming increasingly difficult to explain the data to senior leadership.For context, we're a UAE-based bank, and we're seeing some unusual patterns: Kazakhstan accounts for ~12% of total visits, which initially made us think it could be bot traffic. However, what's surprising is that ~14% of our campaign forms are also being submitted from Kazakhstan, making it difficult to dismiss as bots. Singapore contributes ~16% of visits, yet only 0.2% of campaign leads come from there. This raises a few questions: Has anyone observed similar inconsistencies with the Countries/Regions dimension? Could this be related to VPNs, proxy networks, mobile carrier routing, or geolocation database inaccuracies? How have you validated or improv

Recently we came across situation where we found out that adblockers are not blocking assets.adobedtm.com domains as well, impact of this launch scripts which is hosted in akami (adobe managed hosting option), entire ecosystem of AEP is failed on on webchannel.Here the concern was core functionality and value proposition of Adobe Experience Platform (AEP) and Adobe Analytics implementations.As you are aware:Adobe positions AEP, Launch (Tags), and related solutions as enabling: First-party data collection Server-side tracking Resilience against ad blockers and privacy restrictions However, in our case:Adobe Launch scripts hosted on Adobe-managed Akamai domains are being blocked by ad blockers When these scripts are blocked: Data collection fails at the source Downstream AEP and Analytics capabilities become ineffective So concern here If the entry point (Launch script) itself is blocked, first-party data collection and server-side tracking become significantly limited in real-world s

When a quick filter is set to Exclude, it looks like an include filter. It is confusing when looking at reports.To address this, when creating a quick filter that is an exclude, can this have a visual indication that it is an exclude?Maybe make it Red rather then Blue. But conscious that some other accessible (not just colour) indication would be best to have also.At the moment, it isn’t able to be seen unless the filter is opened for editing and it leads to confusion, as it looks the same as an include filter.This is in the workspace in Adobe Analytics and the workspace in Customer Journey Analytics. 

Analytics has always had a lot of tools to answer questions. However, what has been lacking is a coworker that collaborates with you on the problem.Introducing agentic analytics in Adobe CX Enterprise Coworker! This isn't just another agent to query and forget; it's an intelligent partner that retains context, reasons through each step, and accompanies you from the initial question to the root cause.This represents a significant shift towards complex analysis, worked side by side.See it in action here: 

Following an update a few months back, one of the most convenient quality of life features with freeform tables stopped working. After opening a support ticket recently I’ve been advised that this was deliberate and won’t be fixed, however I think this is a big miss and it would be great if it could be revisited. The below demonstrates this shortcut, and it involves the use of CTRL / Shift + Left Click to select multiple values within a table. When doing this previously, if I dragged a new component into the table to go above the existing values, it would place one instance of the component above all of my selected columns. However, since the update this now instead adds in multiple instances of the same component. Using CTRL / Shift + Left Click to select multiple values in a table, then dragging a component value over the topThe old functionality (top table) used to just place one component above these selected values, but since the update (bottom table) it now adds one for every sin

I spoke at the Adobe Summit Experience League Theater AMA series a few weeks ago. For anyone who missed it - or who's been wrestling with the same adoption challenges I keep seeing - here's what I covered. The Adoption CeilingMost Adobe Analytics and CJA implementations eventually hit the same wall. Power users are thriving. Everyone else is frustrated. They don't understand what the dimensions mean, or why some of them have no data. They've stopped trusting the numbers. And whenever they need something, they file a ticket with IT - where it joins a queue.CJA makes this worse before it makes it better. More data sources means more dimensions spanning multiple departments, and most people have no map for any of it. The Lighthouse FrameworkAt Accrease, we've built an approach around this called the Lighthouse Framework. The idea is simple: instead of routing everything to IT, every business unit gets one trusted point of guidance - a 'lighthouse' - who sits in their team, understands the

Hi all! I'm a PM on the Customer Journey Analytics team at Adobe. We've sketched an early concept for exploring multi-level business data in CJA: the kind of structures where things roll up from specific to broad (opportunity ➡️ account ➡️ parent account, SKU ➡️ product line ➡️ category, or region ➡️ market ➡️ store). I'd value input from anyone who works with data shaped like this.The survey asks how you explore those levels today, where it gets painful to find what's actually driving a number, and whether an org-chart-style way of browsing your accounts, products, regions, or campaigns inside Workspace would help. About 4 minutes.Survey: https://survey.adobe.com/jfe/form/SV_5mUPLXYElPn4MQuHappy to post a summary back here once it's compiled, so it's useful to the group and not just to us. And if you'd rather just tell me how you tackle this today, reply in the thread: I'm reading everything. Thank you so much for any time you can spare.

Hi everyone,With Adobe Analytics 1.4 APIs deprecating (Aug 2026), the Processing Rules “view” endpoint will no longer be available, and currently there’s no equivalent support in 2.0 APIs.To help with this gap, I built a lightweight Chrome extension called AA Processing Rules Exporter.The extension extracts Processing Rules directly from the Adobe Analytics UI and downloads them in the same 1.4 API JSON format.This can be useful for: Processing Rules documentation Debugging mappings Managing rules across multiple report suites The extension is fully open source and runs locally in the browser.Extension Link: https://chromewebstore.google.com/detail/plcmmgiheecgepcmpkibmffodanlemhoGitHub Repository (Open source): https://github.com/abhishekDhami/AA_Processing_Rules_ExporterWould love any feedback or suggestions 🙂

We are currently relying heavily on the Adobe Real-Time API 2.0 to retrieve near real-time readership data for our analysis. I understand that the API is designed for fast processing, which is likely the reason behind the current limit of 1000 on realTimeValuesPerPeriodparameter as mentioned here - https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/reports/real-time#limiting-the-number-of-dimension-return-values-per-periodHowever, this limit is proving to be too restrictive for our use case. At present:We fetch data at a 5-minute interval, where we observe peak volumes of almost 8,000 events per interval Even after increasing the polling frequency to 1-minute intervals, we still receive approximately 3,000 events per intervalDue to the current cap of 1000, we are consistently missing a significant portion of events, which impacts the completeness and accuracy of our analysis.We have explored the option of further increasing the fetch frequency, but this is not feasibl

Join us for the next session in our Adobe Analytics Certification Masterclass series focused exclusively on the Adobe Analytics Business Practitioner Expert (AD0-E208) certification.This hands-on workshop, guided by seasoned Adobe Analytics Champions, offers you the chance to get insider insights on the latest exam structure, key topic areas, real-world use cases, and expert tips to help you prepare efficiently and effectively for certification.Whether you’re just beginning your certification journey or looking to renew your credentials, this masterclass will equip you with the knowledge and confidence you need to succeed. Don't miss this opportunity to enhance your skills and connect with fellow professionals.💡 Bonus: We’re giving away Five FREE Adobe Certification Vouchers to lucky participants!💡💡Double Bonus: All active participants receive exclusive 33% discount on their next certification.📅 Date & Time:Thursday 18 June, 2026 11:00 AM GMT/3:30PM IST🏢 Key Takeaways: Underst

How are you all documenting your analytics requirements to pass to developers? We release new features/products on our website and app monthly, and are currently using the same drawn-out and tedious process to request our analytics implementation work that we’ve been using for years. We (the analysts using Adobe Analytics) receive designs of the experience in Figma from Product, screenshot those screen by screen and outline what variables/events need to set on each screen/with each interaction in a PPT, and then a technical specifications document gets created by someone on the more technical side (using trackState, etc.) in a PDF. That document is then passed to IT for development. There has to be a more efficient way. I’d love to hear how all of you are handling this process when you’re pushing multiple analytics implementations across multiple platforms monthly.

Hi Everyone,I'm currently unable to access Adobe Experience League Premium Learning. Whenever I try to log in, I receive the following error message:"Unable to sign you in. Something went wrong while signing you in. Please try again."  Has anyone else encountered this problem recently?

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  Adobe Champion Applications are open through June 5.The Adobe Champion Program offers an opportunity for growth, connection, and influence. As a Champion, you’ll join a distinguished group of professionals who are not only advancing their own careers but also helping shape the future of Adobe’s most impactful products through shared expertise and community leadership.Each year Adobe selects 40 Champions across a number of products. These are:Adobe Analytics Adobe Experience Platform Adobe Commerce Adobe Workfront Adobe Marketo Adobe Experience ManagerWho Should Apply?Champions come from a variety of backgrounds, each with a unique set of experiences and insights into our products. However, there are a number of characteristics each Champion has: expert experience, passion, and a desire to engage with Adobe and fellow practitioners.Exp

Real Time JourneyLet us have a moment of complete honesty here in the community. Keeping up with the Adobe ecosystem right now is both completely exhilarating and absolutely exhausting.If you have logged into Experience Cloud recently, you know exactly what I mean. Generative AI is dropping into Analysis Workspace. Customer Journey Analytics (CJA) is rewriting how we stitch data. Real-Time CDP (RTCDP) is demanding instant activation. It is incredibly easy to look at this new landscape and feel drowned in acronyms and feature fatigue.Managing digital analytics at massive enterprise scale (currently at Verizon, with past lives at Deloitte and Micron), I see this friction every single day. We are all feeling the pressure to implement "AI personalization," but the reality on the ground tells a very different story.Recent data shows that only 7% of organizations have successfully embedded AI to deliver measurable results. Meanwhile, a staggering 81% of teams are missing real-time marketing

Why third not second? 

While exploring Adobe Analytics MCP integrations, one question that came to mind was around method-level access control and governance.For teams directly connecting MCP with tools like Claude or ChatGPT:Is there currently any way to provide granular access to specific MCP methods? For example, can access be restricted so certain user groups can only use selected MCP tools/methods?This becomes more interesting from an enterprise perspective, especially if future MCP capabilities expand toward:creating reports modifying variables deleting configurations other administrative operationsCurious to know how others are currently thinking about:MCP guardrails monitoring MCP usage internal governance approval workflows controlled MCP integrationsI was also exploring an OAuth/API-based MCP approach where an internally hosted middleware layer could potentially help with additional monitoring, validations, logging, or custom guardrails before executing MCP methods.I also created a small document w

Is anyone else experiencing issues with updating Report Builder queries this morning? I keep get an error message saying that “Segments are currently available”

If your bounce rate is showing near-zero percentages after migrating to the Web SDK, this post explains why it happens and how to build a reliable alternative metric.Why Native Bounce Rate BreaksAdobe Analytics bounce rate = visits with exactly 1 hit / total visits. When success events fire on page load as separate beacons (component presence tracking, feature flags, etc.), every page visit immediately has 2+ hits so almost nothing qualifies as a bounce, even when users leave immediately.The Solution: Page View-Based Calculated MetricBuild a segment and calculated metric using page views instead of hits:Segment: Include > Visits > Page View (event1) equals 1 Calculated Metric: [Segment] × Visits ÷ Visits = Page View Based Bounce RateThis is immune to your success event inflation because page views don’t increment on non-page-view beacons.Watch Out: Event Multi-FireIf your custom page view event itself fires multiple times per visit (common with SPA frameworks or overlapping Adobe

DescriptionThe ability for a Workspace owner to hide a panel within Workspace. Why is this feature important to youThere are two main reasons:(1) Temporarily stop sharing a specific panelToday, I faced a situation where, due to an issue with data coming from Web SDK ingestion, a panel shared with employees across my organization was displaying inaccurate data.Until the ingestion issue is fixed, the only available solution is to delete the panel entirely, which means I will later need to recreate it from scratch.A “Hide Panel” feature would allow Workspace owners to temporarily disable visibility of a panel without losing the work already done. (2) Facilitate report developmentConsider a project with multiple panels already being actively used.If I need to develop a new panel, this currently has to be done outside the existing project to avoid exposing incomplete work to users. Once development is complete, the panel then needs to be recreated manually inside the production project.A “H

Currently in Adobe Analytics Analysis Workspace, combo charts provide limited flexibility when visualizing multiple metrics together. Users often need more control to better represent different types of data (e.g., trends vs. volumes) within a single visualization.We propose enhancing combo chart functionality to allow customizable combinations such as:2 line metrics + 1 bar metric 2 bar metrics + 1 line metric Ability to freely assign chart types (line or bar) to each metric independentlyUse Case:In many reporting scenarios, analysts want to:Show trend-based KPIs (e.g., conversion rate, CTR) as line charts Display volume-based metrics (e.g., visits, revenue) as bar chartsCurrently, the lack of flexibility limits effective storytelling and forces users to create separate visualizations or compromise on clarity.Proposed Enhancement:Enable per-metric chart type selection within combo charts Allow dynamic switching between line and bar for each metric Improve legend/UI controls to support

I’m excited to speak with Jennifer Dungan about Marketing Channels, an often confusing topic. Come with your questions and we’re happy to answer them!9:30am Monday morning in the Adobe booth Mini Theatre in the Pavilion AMA (Ask me anything) Schedule

Get certified at Summit - we are ready with expanded testing capacity!Full passholders attending Adobe Summit 2026 can get certified for free by passing an on-site certification exam. All exams (except Adobe ColdFusion and Adobe Captivate) will be available. You may take as many different exams as you like, but you may not take the same exam more than once.  Testing hours are April 19-21 @ 9am-5pm PT and April 22 @ 8am-1pm PT. Seating is first-come, first-served. Find us at the Adobe Certification table on the 5th floor of the Venetian.  You must bring your own fully-charged laptop to take advantage of this offer. Free stable and secure Wi-Fi will be provided.  Learn more today!