Adobe Analytics

SEO and Adobe Analytics can work together synergistically to enhance a website's performance, visibility, and overall online presence. Here's how they can be integrated for more effective digital marketing strategies:1. Keyword Insights:- Adobe Analytics can provide valuable insights into the keywords that drive traffic to a website. SEO professionals can use this information to optimize content and target relevant keywords more effectively.2. Content Optimization:- By analyzing user behavior through Adobe Analytics, SEO practitioners can identify high-performing content and optimize other pages based on successful patterns. This includes adjusting content, improving user experience, and enhancing engagement.3. Traffic Source Analysis:- Adobe Analytics can help identify the various sources of traffic, including organic search. SEO specialists can leverage this data to understand the effectiveness of their organic search efforts and allocate resources accordingly.4. Conversion Tracking:

Hi, I've built a dashboard in PowerBI using Adobe Analytics data via the 2.0 connector. I'm able to refresh and publish my dashboard from PBI Desktop to PBI Web, but when setting up automated refreshing in PBI web, I encounter the following error when it attempts to refresh:<ccon>Expression.Error: The key didn't match any rows in the table.. Key = [Id = "cm300000167_66f447fe9b0e4356d07ab153"]. Table = #table({"Id", "Name", "Description", "Kind", "Data"}, {}). </ccon>;<ccon>The key didn't match any rows in the table.</ccon>. The exception was raised by the IDbCommand interface. Table: Adobe_Table. I understand that PBI Web is looking for a key that doesn't match what it finds in the table, but I'm confused as I've had no issue with it in PBI desktop, so not sure what to fix.

I tried to convert/upgrade my (legacy) Report Bulder reports with the new Report Builder Add-In.But only a few requests were converted. For the most requests all segments were deleted from the report.Only got the error message: "Upgraded:segmentNotAvailable". The segments are named and created by me. With legacy RB I didn't face any problems. Thank you for any suggestions or hints for troubleshooting!  

Hi all, I created a freeform table with visits by tracking code. Is there a way to sort the tracking codes not by the highest number of visits but by other criteria? (for example, the order requested by the customer). I tried to create one by dragging the tracking codes one by one, but when there is the one with the highest value it goes up in the table.

Watch now Join us for an exclusive webinar where Adobe Analytics Champion Anita Mummert will share powerful insights to elevate your data analysis skills. In this session, you’ll learn the simplest ways to enhance your data using component settings and derived fields—all without the need to update any tags!What You'll Learn:Effortless data refinement techniquesAdvanced strategies with component settingsUnlocking the full potential of derived fields

Hi everyone, could someone explain to me the difference of the following:Let's say, I have a Prop which stands for an event action, e.g. load of an application on a page. And I want to know the visits that included the load of that application. What I do, is drag 'Visits' into my metrics column of the free form table and then create a segment with Hit scope and the propX equals 'load of that application'. I get 15,000 Visits.I wanted to also create a fallout visualization and when I set the scope 'visit' for the Fallout and drag the propX with the value 'load of that application', I get 17,000. I then created a segment from that touchpoint to compare this with the freeform table and noticed that instead of a hit based segment like above in the free form, this is a visit based segment. The segment with the 17K includes the same amount of propX values for that application load I segmented on, but when I drag the propX dimension into the rows, I can see, there are also visits for other va

This is just a word of fair warning to all who may currently be using the Key Metric Summary component in their Adobe Analytics or CJA workspaces at this time. Currently, the Summary Difference portion of the metric is calculating incorrectly.  I have already submitted a ticket to Adobe, but this is an error happening production-wide across ALL report suites, from what I can see.  Anyone using this specific metric will likely experience what I'm seeing.   The screenshot is from a sandbox environment; so, neither is the data real, nor does it compromise any privacy issues. As soon as I have an update about this being fixed, I will come back and update this post.  Happy measuring everyone!  

i want to be able to display the % of how much this one product takes on from this add to cart origin? is this possible?  

Hi Community!My authenticated community website sends the user_id to Adobe via the value we capture on the data layer. user_id = 12345 (for example)However, we do not capture how many months the user has been a Community member. We keep this attribute in our data warehouse. months_in_community = 3 (for example).I would like to create a two_column report (user_id and months_in_community) to Adobe so I have the months_in_community value for analysis inside of Adobe reporting.Is that type of mapping possible inside of Adobe, where I can add a new dimension based on an existing one? Not sure if it would be classification reports.Thanks for any guidance!Curtis

Hi All, We have noticed, Visitor ID tracking gap with Mozilla Firefox Browser (Issue not persist in Chrome). Results in tracking gap of Visitor Journey. Issue: Each screen load (PageView Call) getting different Experience Cloud ID in Single Page Application. And this issue only happen in Mozilla Firefox browser. On further checking, we gets NS_BINDING_ABORTED error in network tab. Note: This is Post-Login SPA, hence we used self-hosted (extracted from Adobe Launch) method. Can any one explain, 1. why this only happen in Mozilla Firefox?2. Is there any Adobe Analytics implementation gap?3. If it is implementation gap, how to fix this?  Thanks and RegardsAshok

Premise: I am creating a process where a maintained classifications file can be fully or partially manually be uploaded to Analytics' Classifications API and data is updated. This can be done with relative ease using FTP file transfer to send items in, but since the API has more options, we decided to investigate would it cover our needs. Even though the Classifications Datasets are a bit more hassle to explain and especially to get them programmatically with indications which one to use, I've managed to build the flow nicely and can run everything in Postman Flows. Almost everything that is.There was another post (I will add a link when I find it) that was trying to do something similar and ran into this issue as well. Sending the upload lead to this error message:{    "errorCode": "500",    "errorDescription": "Cannot invoke \"javax.servlet.http.Part.getInputStream()\" because \"filePart\" is null",    "errorId": "abcd1234"}What this means is that the re

Hi everyone, I’m trying to calculate the average change in bookings rate on a day-to-day basis, and I’d appreciate some guidance or suggestions on how to achieve this. Here's the approach I have in mind: 1. Calculate the average bookings rate till "Day-2" (the day before yesterday) from the start of the financial year.  2. Compare this average with the bookings rate of yesterday to find the percentage change.   The goal is to dynamically track the percentage change for any individual day. Ideally, this method would allow me to evaluate performance on a daily basis and compare it against the running average bookings rate up to the day prior. I’m wondering if this is feasible to implement in Adobe Analytics. Or if there’s a better approach to achieve what I’m trying to do? Any insights, suggestions, or examples of how to structure this calculation would be greatly appreciated! Thank you!

Hi Everyone,  We have Adobe Mobile SDK integrated into our mobile apps. I am just trying to understand in general how Mobile apps are different from web?1. What is the correct terminology that is used for each page in Mobile app. Is it a "view", is it a "page"? What is the standard way of defining it?2. Are there URL's in mobile apps? If so how do they work?3. Is it recommended to track URLs / URIs in mobile apps in regards to performance tracking and marketing analytics?

Hello all, I was wondering if there is any way(Calculated metrics/ segments) of dynamically calculating the average unique visitors of last 7 days of given time period?For example, if I select the date range as October 6th - November 4th 2024, I need to get the average of Unique visitors for last 7 days of selected period i.e. October 29th to November 4th Average Unique Visitors formula :- (Unique Visitors for Oct 29th + 30th + 31st + Nov 1st + 2nd + 3rd + 4th) Divided by 7 Last 7 days date range only considers 7 days from current date.Also, enabling "Make date range components relative to panel calendar" will consider the previous 7 days of selected period. i.e. in case of date range October 6th - November 4th 2024, last 7 days would be September 30th - October 6th 2024.  Thanks in advance.

Hi Adobe Community, I'm working on integrating Adobe Analytics data into my data warehouse and I'm having some trouble mapping column names from my desired output to the appropriate API 2.0 request body/query parameters. Specifically, I'm trying to figure out how to:Identify the relevant API endpoints that will provide the necessary data for my desired columns.Understand the structure of the request body/query parameters to ensure I'm providing the correct information.Map the API response fields to the specific column names I need in my data warehouse. Attached the related report screenshot and the first-level breakdown query. { "rsid": "xxx", "globalFilters": [ { "type": "segment", "segmentId": "s300009243_61f08dc2a20a477af936feef" }, { "type": "segment", "segmentId": "s300009243_626c56495aaaea0597b65785" }, { "type": "dateRange", "dateRange": "2024-10

Hello Community, We are currently facing a weird issue with our mobile app tracking. we've noticed that most of the life cycle metrics are not being tracked as shown below. Nothing is actually being tracked other than "app users". This issue is only with our iOS app  We have verified the code and followed the instructions as mentioned in launch (screenshot below). We have also updated the sdk pods to the new versions (5.0):We have also checked this documentation (https://developer.adobe.com/client-sdks/home/base/mobile-core/lifecycle/#add-lifecycle-to-your-app) to see if we are missing anything but we couldn't find any issue with the code. The only thing which we noticed is different on our code vs the instruction is that in the below line of code where "additionalContextData:" mentioned as "nil". On the launch instructions, it is mentioned as "MobileCore.lifecycleStart(additionalContextData: ["contextDataKey": "contextDataVal"])" .  Would really appreciat

Hi, We just ran a Data Warehouse Request and FTP. It says it's CSV but how do we access it?

Hi, I'm trying to figure out whether downstream eVars are always persistent since I think downstream daily web traffic is on a hit level. If they persist, is there no possible way to distinguish between an instance and a "Behind the scenes" persistent value of the eVar? The reason I ask is I am trying to tie out instances for an eVar in Adobe workspace with our Downstream Data. I'm anxious if I just count POST_EVAR# that it will just give me all persistence + instances when I need to figure out just instances.

Hi everyone, I need the exit rate of users at a specific step on my website. The issue is, I cannot use the page because the application on the website I want to measure the exit rate for is on a single page. I have an eVar that has a value of the process step the user is currently in, but I am not sure an eVar would work for an exit rate?

Introduction Even with a perfect operating model, transformation programs can fail. Through our years of consulting, we've watched brilliant teams invest months—even years—analyzing their current state, envisioning their future, and meticulously designing roles and interactions, yet still fall short of success. Why? Because people are not numbers in a spreadsheet. Building on our previous exploration of Adobe Customer Journey Analytics (CJA) team models for various organization sizes, we now focus on the most critical aspect of CJA implementation: your people. This article examines Adobe's perspective on Digital Experience dimensions that help organizations move from readiness to results. Traditional change management alone won't suffice—it can create false confidence and blind spots for leaders. Instead, we'll share Adobe's proven approach to helping organizations of all sizes navigate the changes needed to implement and scale CJA effectively. While this article provides valuable in

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Hello Adobe Analytics Community, I have a question regarding the behavior of disabled rules in Adobe Launch and their potential impact on page load performance. When we disable rules in an Adobe Launch property do these disabled rules still contribute to the size of the JavaScript library or affect the overall page load performance in any way? From my understanding: - The disabled rules remain in the Launch interface but are not included in the published library when a new build is deployed. - This means they should not impact the page load performance since they are not executed or loaded by the browser. However, I’d like to confirm: 1. Does disabling a rule fully exclude it from the JavaScript library, or is there any residual impact? 2. Are there any best practices to follow when managing disabled rules in a production environment? Your insights on this topic would be greatly appreciated! 

Hi all,  Understanding the limitations of roll-up report suites, we still want to make one in our organization. Are they no longer available though? Most information about this aggregate report suite is almost 10 years old, and my personal UI does not seem to have the "create roll-up report suite" button, despite having credentials that should allow me to do so. Is this something that becomes available after creating a report suite group, or has adobe dropped this feature quietly that was never a best practice in the first place? Thanks!

Hi all, in the existing adobe set up we use the s.apl plugin to populate s.events. It is very handy as you put conditional statements and its easy to structure the events. In Web SDK, it seems like, we have to set each every single event separately and attach conditional statement for each event. Example below. Question - does anyone have a way to replicate the same s.apl functionality in Web SDK set up ? Thank you. function anon() { var events = s.events; try { if (window.dataLayer.instruction) { var reference = Bootstrapper.data.resolve(60351); var timeTaken = Bootstrapper.data.resolve(60382); var instructionType = Bootstrapper.data.resolve(67045); events = s.apl(events, "purchase", ",", 1); if (timeTaken > 0) events = s.apl( events, "event108=" + timeTaken + ":" + reference, ",", 1 ); switch (instructionType) { case "add_cash": events = s.apl(event