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Level 2
January 17, 2025
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Path views Analysis

  • January 17, 2025
  • 1 reply
  • 1534 views

Hi all, does the path analysis only consider sessions where the user has made at least one further interaction concerning the entry page? So if a user leaves the site from the first page viewed, there is no "path" to track because no further pages are visited. Is this the reason why the views from the first page of the path, in general, are lower?

Best answer by MandyGeorge

The flow visualization shows you the paths that customers take before/after certain touchpoints, including entries and exits. It's a bit different though depending on if you start with a "middle" touchpoint or a "start"/"end" touchpoint. 

 

If you start with a touchpoint in the middle, it will show you all of the instances, depending on the settings you have selected, including the entries and exit. For that middle column, there will be a piece on the left showing the entries and a piece on the right showing the exits. So if someone comes in, sees only that page, and then leaves, it will still count them in the middle column, they will also be a part of the number of entries and exits.

One of the things to keep in mind are the different settings. You can set your path to be at a visit or visitor level, and you can choose to include or exclude repeat instances (such as page reloads). This can change the numbers that you see in the visualization. If you don't have repeat instances turned on, it will likely show a number lower than a freeform table.

 

If you're using the "start with" option, it's a bit different. I did some testing with one of the pages on my site, and it looks like from that first column there is no "exits" that show up. There was another question about that recently too, it looks like it's a feature not a bug. I looked at the numbers and it appears that because there are no exits, anything that is a single page visit will not be counted in that first column, because it only shows stuff that moves onto another page.

I did a test using a segment to exclude single page visits, and it does appear that the flow visualization, when using "starts with" doesn't include single page visits. So yes, that is why the number is lower than what you're seeing in a table. 

I'm not sure why Adobe chose to do it this way, including them and having the "exits" for that first column would make it more consistent with the rest of the visualization, but it is what it is. 

1 reply

MandyGeorge
Community Advisor and Adobe Champion
MandyGeorgeCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
January 17, 2025

The flow visualization shows you the paths that customers take before/after certain touchpoints, including entries and exits. It's a bit different though depending on if you start with a "middle" touchpoint or a "start"/"end" touchpoint. 

 

If you start with a touchpoint in the middle, it will show you all of the instances, depending on the settings you have selected, including the entries and exit. For that middle column, there will be a piece on the left showing the entries and a piece on the right showing the exits. So if someone comes in, sees only that page, and then leaves, it will still count them in the middle column, they will also be a part of the number of entries and exits.

One of the things to keep in mind are the different settings. You can set your path to be at a visit or visitor level, and you can choose to include or exclude repeat instances (such as page reloads). This can change the numbers that you see in the visualization. If you don't have repeat instances turned on, it will likely show a number lower than a freeform table.

 

If you're using the "start with" option, it's a bit different. I did some testing with one of the pages on my site, and it looks like from that first column there is no "exits" that show up. There was another question about that recently too, it looks like it's a feature not a bug. I looked at the numbers and it appears that because there are no exits, anything that is a single page visit will not be counted in that first column, because it only shows stuff that moves onto another page.

I did a test using a segment to exclude single page visits, and it does appear that the flow visualization, when using "starts with" doesn't include single page visits. So yes, that is why the number is lower than what you're seeing in a table. 

I'm not sure why Adobe chose to do it this way, including them and having the "exits" for that first column would make it more consistent with the rest of the visualization, but it is what it is. 

MichelaTaAuthor
Level 2
January 17, 2025

I need it to understand where users went from the main page, so I wanted to know if the number of views I get corresponds only to users who entered and interacted with other pages. So, in general, he path analysis only consider sessions where the user has made at least one further interaction concerning the entry page?

MichelaTaAuthor
Level 2
January 17, 2025

So, is it fair to say that only the number of views on the first page (I used "start with") had further interactions with other pages?