Hello – Coming from an Adobe Launch, Analytics and tagging request workflow streamlining perspective - i am looking to create a chatgpt-bot that I can point our business marketing stakeholders to, that will help them ascertain the key pieces of info that our Dev/QA teams require in order to action their resulting request. The conversational chatbot would help draw out, exactly what the stakeholder might want to track on their web site and the Adobe Analytics they would like to track and generate reports from. From there, the chatbot would collect the key pieces of information that an Adobe Launch Developer can use to setup the Launch rules, etc. However, extracting all of the relevant info from business marketing stakeholders has historically been tedious and time/resource consuming leading to lost velocity. So I am looking to automate this stakeholder investigation and key data collection as much as possible. This way, our developers and QA teams can focus on completing ACTUAL requests instead of time consuming stakeholder investigations and or instant messenger questions the team is peppered with.
Ideally the chat bot would need to be ‘trained’ on Adobe Launch and Analytics reference materials found on Adobe’s site – but the interpretation of this trained knowledge would need to manifest itself in business friendly terminology and assume that the stakeholder does not share understanding of the technical setups actually performed by the Adobe Launch developers. This way the ‘interview’ would focus on the business need but still collect the key technical data in a user friendly non confusing way.
The high level bot requirements would be:
- Conduct an investigational Q&A interview with the stakeholder(s) to identify what their tracking goals are (web site tracking, custom click tracking, specific marketing pixels, etc) so that our Adobe Launch dev team can action the request. Noting the root cause of delays is that stakeholders do not know what info to provide or even think about. So the bot would need to walk them through this discovery process.
- Have the chatbot pinpoint, gather & synthesize the relevant information that our Adobe Launch developers and QA test teams need in order to take action on the tracking request
- Conduct the stakeholder engagement Q&A within Microsoft Teams in a conversational manner so that the forum for the stakeholder is familiar.
- Extract and format these distilled requirements and create a jira cloud request ticket routed to the appropriate jira project team
- Potentially, generate a follow up summary communication (docs, emails, jira reports, or similar) back to the stakeholder at the conclusion of the 'interview'
Does Adobe have this type of tool which will collaborate with business people in a non-technical manner? But then interpret and translate these business tracking requirements (analytics or tagging) into actionable developer/QA guidance? If this is not a current offering, i am happy to discuss this further with any Adobe product managers whom may be interested in this valuable biz2tech interface tool. Thank you
