Description - I would like more customized functionality in the matrix view of a report. Examples would be sorting by something other than the first column or removing or changing Descriptive titles (example below).

Why is this feature important to you - More flexibility in what and how we report on stuff.
How would you like the feature to work - Allow options in the matrix settings to toggle things on or off to show, have the field names in the matrix match what we've renamed a column to be and for sorting have the matrix view sort the way the report is sorted.
Current Behaviour - limited functionality to customize reporting based on needs.