🎬 [VIDEO] August 2024 - [Workfront] Expert Insights: Non-Traditional Workfront Workflows with Kiersten Kollins

[CynthiaBoon]

Welcome to the latest Expert Insights episode!  I’m @CynthiaBoon, your “On-Demand” Workfront CSM. Ever wonder how other customers use Workfront? Looking for unique ways to solve your organizational challenges and support your processes?  

We were lucky enough to have Kiersten Kollins - @KierstenK, Senior Marketing Ops Technologist at DSW, join our Retail Industry Circle event in May, where she shared their non-traditional Workfront workflows to manage their team’s work.  

You’ll be amazed at all the fantastic ideas she shares, including: 

• Bypassing the traditional request queue and issue approach, and leverage project templates to quickly spin up work. 

• Creating custom reporting to track the “peaks and valleys” of their campaigns for capacity planning. 

• Customizing their terminology to ensure that the system reflects the culture of the organization. 

• Initiating Creative Brief reviews to match the needs of their users and projects. 

• BONUS! She also shares an example of one of her favorite Fusion use cases! 

Check out the video here! 

During the event, Kiersten mentioned two resources that we’ve attached to this post. 

• Example Report - Task Reporting After Business Hours 

• DSW Feedback Routing Guardrails (This is a fantastic example of how to teach your users how to provide updates in Workfront!) 

About Kiersten:  Kiersten plays a pivotal role in developing and optimizing processes and workflows for the DSW Marketing team. She is passionate about enhancing the efficiency and effectiveness of tools for end users and is always on the lookout for innovative solutions through native Workfront functionality and Fusion automations. Her primary objective is to position end users for success while simultaneously catering to the needs of the business.    With more than a decade of experience working in marketing creative and operations teams, Kiersten has held various positions as a Graphic Designer, Traffic Specialist and currently as a Marketing Ops Technologist. These diverse roles have significantly shaped her approach to developing solutions that support the needs of all end users.

You never know what amazing ideas customers will share during events, so make sure you don’t miss out!  Register for our upcoming workshops our Experience League Events page.  

Do you have a great story to share, either during an event or in an Expert Insights video? Please reach out to our team at CSatScale@adobe.com.  

[JennaJurgella1]

Would you be able to share the settings used to create the Capacity Reporting - Peaks & Valleys reports?

[Kiersten_K]

Hi! Check your DM's for us to connect. There is a lot of set up to be able to get the reports to work. Thanks!